TechValidate Research on Frost & Sullivan Brand & Demand

71 Case Studies – Page 1 of 3


Frost & Sullivan Virtual Think Tank Case Study

Five9

Introduction

This case study of Five9 is based on a February 2024 survey of Frost & Sullivan Virtual Think Tank customers by TechValidate, a 3rd-party research service.

“Hearing ideas and experiences from other marketing leaders on top questions for 2024 was very helpful. Great format.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan Virtual Think Tank:

  • Chose Frost & Sullivan’s Virtual Think Tank to solve the following challenges:
    • Access content with no cost involved
    • Explore different solutions to overcome hurdles

Use Case

The key features and functionalities of Frost & Sullivan Virtual Think Tank that the surveyed company uses:

  • Would participate in a Frost & Sullivan Virtual Think Tank again.
  • Found that the unique interactive structure of a Frost & Sullivan Virtual Think Tank leads to the following benefits:
    • Access to best practices
    • A forum that allows them to get real solutions to their business challenges
    • A new network of peers
    • Career growth
  • Rated the feedback and best practices they received from the other participants who attended the Frost & Sullivan Virtual Think Tank as highly valuable.

Results

The surveyed company achieved the following results with Frost & Sullivan Virtual Think Tank:

  • Rated the presentation and moderation by the Frost & Sullivan analyst at Virtual Think Tank as outstanding.
  • The content they received from the Frost & Sullivan Virtual Think Tank they rate as excellent.
  • Saw the interaction between the participants was highly interactive and engaged at the Frost & Sullivan Virtual Think Tank.
  • Would very strongly recommend a Frost & Sullivan Virtual Think Tank to a colleague or peer.
  • Found the other participants of the Frost and Sullivan Virtual Think Tank very open to sharing their best practices among the group.

Frost & Sullivan Case Study

Hitachi Energy

Introduction

This case study of Hitachi Energy is based on an October 2023 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service.

“The Pipeline Accelerator campaigns successfully achieved the goals we initially set. We generated new logo awareness, exceedingly high-quality leads, and have engaged with the target customers we aimed to connect with.”

“Working with Frost & Sullivan has been seamless. They maintain communication with us, keep us well-informed, and are experienced innovators in their services.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan:

  • Faced the following challenges when conducting their own lead generation campaign:
    • A lack of internal resources
    • A lack of value with external lists
  • Selected Frost & Sullivan’s Pipeline Accelerator campaign for the following reasons:
    • Access to new prospects
    • Third party positioning (credibility)
    • Expanded reach
    • Desire for marketing return / sales pipeline

Use Case

The key features and functionalities of Frost & Sullivan that the surveyed company uses:

  • Leveraged a white paper for the Pipeline Accelerator campaign.
  • Would very strongly recommend Frost & Sullivan’s Pipeline Accelerator campaign to a colleague or peer.
  • Reported that the quality of the leads delivered from the Pipeline Accelerator campaign exceeded expectations.
  • Reported that the number of the leads delivered from the Pipeline Accelerator campaign greatly exceeded expectations.

Results

The surveyed company achieved the following results with Frost & Sullivan:

  • Agreed that they are confident they will generate a return from the Pipeline Accelerator.
  • Had over 75% of the leads generated from the Pipeline Accelerator match their target audience.
  • Agreed that leveraging Frost & Sullivan to distribute the content they produced increased credibility and readership.

Frost & Sullivan Virtual Think Tank Case Study

Deas Group

Introduction

This case study of DEAS Group is based on an October 2023 survey of Frost & Sullivan Virtual Think Tank participants by TechValidate, a 3rd-party research service

“Great panel, all-around relevant discussion.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan Virtual Think Tank:

  • Chose Frost & Sullivan’s Virtual Think Tank to solve the following challenges:
    • Solve business challenges on a limited travel budget
    • Access content with no cost involved
    • Gain access to staff and group training
    • View information on their own schedule
    • Explore different solutions to overcome hurdles
    • Gain access and understanding of different service providers

Use Case

The key features and functionalities of Frost & Sullivan Virtual Think Tank that the surveyed company uses:

  • Would participate in a Frost & Sullivan Virtual Think Tank again.
  • Found that the unique interactive structure of a Frost & Sullivan Virtual Think Tank leads to the following benefits:
    • Access to best practices
    • Increased content knowledge
    • A forum that allows them to get real solutions to their business challenges
    • A new network of peers
    • Career growth
  • Rated the feedback and best practices they received from the other participants who attended the Frost & Sullivan Virtual Think Tank as highly valuable.

Results

The surveyed company achieved the following results with Frost & Sullivan Virtual Think Tank:

  • Rated the presentation and moderation by the Frost & Sullivan analyst at Virtual Think Tank as outstanding.
  • The content they received from the Frost & Sullivan Virtual Think Tank they rated great.
  • Saw the interaction between the participants was highly interactive and engaged at the Frost & Sullivan Virtual Think Tank.
  • Would very strongly recommend a Frost & Sullivan Virtual Think Tank to a colleague or peer.
  • Found the other Frost and Sullivan Virtual Think Tank participants were very open to sharing their best practices among the group.

Frost & Sullivan Case Study

Large Enterprise Financial Services Company

Introduction

This case study of a large enterprise financial services company is based on a September 2023 survey of Frost & Sullivan Virtual Think Tank Sponsors by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The Frost & Sullivan team ran a spectacular Virtual Think Tank with extremely great results.”

“I am very satisfied with the impact of the event and am confident we will see a great return. Would highly recommend.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan:

  • Business challenges and needs that prompted them to evaluate and ultimately select Frost & Sullivan’s Virtual Think Tank as a service:
    • Positioning as an industry thought leader.
  • Would have faced the following challenges conducting their own Virtual Think Tank:
    • A lack of external resources.
    • The program being perceived as biased and/or as a sales pitch.

Use Case

The key features and functionalities of Frost & Sullivan that the surveyed company uses:

  • Does agree that as a result of the third-party positioning of Frost & Sullivan’s Virtual Think Tank, the participants were more candid with their pain points and challenges.
  • Finds the Frost & Sullivan Virtual Think tank to be extremely innovative and unique.
  • Would very strongly recommend a Frost & Sullivan Virtual Think Tank as a thought leadership tool.
  • Would very strongly recommend a Frost & Sullivan Virtual Think Tank as a business development tool.
  • Would very strongly recommend sponsorship of Frost & Sullivan’s Virtual Think Tank to their peers.

Results

The surveyed company achieved the following results with Frost & Sullivan:

  • Was able to start or further develop 1 to 3 relationships with key decision makers of their ideal customer profile as a result of Frost & Sullivan’s Virtual Think Tank.
  • Is confident that they will receive a great return on investment after the dialogue with their prospects and/or customers on the Frost & Sullivan Virtual Think Tank.

Frost & Sullivan Case Study

Sharpen

Introduction

This case study of Sharpen is based on a survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service.

“The Brand & Demand team’s campaigns provide an excellent opportunity for a company like Sharpen to reach a high-quality audience. Their ability to execute yielded a significant volume of high-caliber leads. They have an automatic line item in my annual budget.”

“I love working with them. Our projects have always been extremely high quality and delivered great results.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan:

  • Faced the following challenges when conducting their own lead generation campaign:
    • An inability to reach their target audience.
    • A lack of value with external lists.
  • Selected Frost & Sullivan’s Pipeline Accelerator campaign for the following reasons:
    • Third-party positioning (credibility).
    • Expanded reach.
    • Desire for marketing return/sales pipeline.

Use Case

The key features and functionalities of Frost & Sullivan that the surveyed company uses:

  • Leveraged a white paper for the Pipeline Accelerator campaign.
  • Highly recommends Frost & Sullivan’s Pipeline Accelerator campaign to a colleague or peer.
  • Reported that the quality of leads delivered from the Pipeline Accelerator campaign exceeded expectations.
  • Reported that the number of leads delivered from the Pipeline Accelerator campaign greatly exceeded expectations.

Results

The surveyed company achieved the following results with Frost & Sullivan:

  • Agreed that they are confident they will generate a return from the Pipeline Accelerator.
  • Had over 75% of the leads generated from the Pipeline Accelerator match their target audience.
  • Strongly agreed that leveraging Frost & Sullivan to distribute the content they produced increased credibility and readership.

Frost & Sullivan Virtual Think Tank Case Study

Iris Guard Uk Ltd

Introduction

IrisGuard UK Ltd.’s case study is based on a July 2023 survey of Frost & Sullivan Virtual Think Tank thought leader participants by TechValidate, a 3rd-party research service.

“I thoroughly enjoyed this Virtual Think Tank platform’s flexibility, eliminating the need to travel. It enabled a diverse range of experts from various industries to convene and share their perspectives, different points of view, and ideas for addressing the specific challenges and topics we were exploring.

“Professionally organized, high caliber participants, topical subject questions.”

Challenges

The business needs that led the profiled company to evaluate and ultimately participate in the Frost & Sullivan Virtual Think Tank:

  • To gain new insights and information on their own schedule.
  • To explore a variety of solutions to overcome current hurdles.

Use Case

The thought leader confirmed that they would participate in a Frost & Sullivan Virtual Think Tank again.

Found that the unique interactive structure of a Frost & Sullivan Virtual Think Tank leads to the following benefits:

  • A new network of industry peers.

Results

The surveyed company achieved the following results with Frost & Sullivan Virtual Think Tank:

  • Rated the presentation and moderation by the Frost & Sullivan analyst at Virtual Think Tank as outstanding.
  • Rated the feedback and best practices they received from the other participants that attended the Frost & Sullivan Virtual Think Tank as highly valuable.
  • The content they received from the Frost & Sullivan Virtual Think Tank they rated excellent.
  • The interaction between the participants was highly interactive and engaging at the Frost & Sullivan Virtual Think Tank.
  • Would highly recommend a Frost & Sullivan Virtual Think Tank to a colleague or peer.
  • Found the other Frost and Sullivan Virtual Think Tank participants very open to sharing their best practices among the group.

Frost & Sullivan Case Study

Global 100 Computer Software Company

Introduction

This case study of a Global 100 computer software company is based on a March 2023 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Strong relationship and growth acceleration programs. Exceeds all expectations.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan:

  • Faced the following challenges when conducting their own lead generation campaign:
    • An inability to reach their target audience.
  • Selected Frost & Sullivan’s Pipeline Accelerator campaign for the following reasons:
    • Access to new and valuable prospects.
    • Third-party positioning (credibility).
    • Expanded reach.
    • Desire for marketing return/sales pipeline.

Use Case

The key features and functionalities of Frost & Sullivan that the surveyed company uses:

  • Leveraged a white paper for the Pipeline Accelerator campaign.
  • Would very strongly recommend Frost & Sullivan’s Pipeline Accelerator campaign to a colleague or peer.
  • Reported that the quality of the leads delivered from the Pipeline Accelerator campaign exceeded expectations.
  • Reported that the number of leads delivered from the Pipeline Accelerator campaign greatly exceeded expectations.

Results

The surveyed company achieved the following results with Frost & Sullivan:

  • Agreed that they are confident they will generate a return from the Pipeline Accelerator.
  • Had over 75% of the leads generated from the Pipeline Accelerator match their target audience.
  • Agreed that leveraging Frost & Sullivan to distribute the content they produced increased credibility and leadership.

Frost & Sullivan Virtual Think Tank Case Study

Global 100 Banking Company

Introduction

This case study of a Global 100 banking company is based on a June 2023 survey of Frost & Sullivan Virtual Think Tank Thought Leader participants by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“I overall had a very good experience chatting with fellow peers working in a similar space to me, who had different perspectives and exposure to the industry. The value for me was hearing the different perspectives and generally where people thought the sector was heading.”

“Good experience and overall some good depth to the conversation met/exceeded expectations for a short 1hr think tank.”

“It brings together professionals with similar but different backgrounds.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan Virtual Think Tank:

  • Chose Frost & Sullivan’s Virtual Think Tank to solve the following challenges:
    • Solve business challenges on a limited travel budget

Use Case

The key features and functionalities of Frost & Sullivan Virtual Think Tank that the surveyed company uses:

  • Would participate in a Frost & Sullivan Virtual Think Tank again.
  • Found that the unique interactive structure of a Frost & Sullivan Virtual Think Tank leads to the following benefits:
    • Increased industry and content knowledge.
    • A new network of peers and connections.
  • Rated the feedback and best practices they received from the other participants that attended the Frost & Sullivan Virtual Think Tank as highly valuable.

Results

The surveyed company achieved the following results with Frost & Sullivan Virtual Think Tank:

  • Rated the presentation and moderation by the Frost & Sullivan analyst at Virtual Think Tank as outstanding.
  • The content they received from the Frost & Sullivan Virtual Think Tank they rate as excellent.
  • Saw the interaction between the participants was highly interactive and engaged at the Frost & Sullivan Virtual Think Tank.
  • Would very strongly recommend a Frost & Sullivan Virtual Think Tank to a colleague or peer.
  • Found the other participants of the Frost and Sullivan Virtual Think Tank very open to sharing their best practices among the group.

Frost & Sullivan Virtual Think Tank Case Study

Global 100 Computer Software Company

Introduction

This case study of a Global 100 computer software company is based on an April 2023 survey of Frost & Sullivan Virtual Think Tank Thought Leader participants by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“It was a great conversation – insights-rich, and value-driven.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan Virtual Think Tank:

  • Chose Frost & Sullivan’s Virtual Think Tank to solve the following challenges:
    • Access valuable content at no cost.
    • Explore a variety of different solutions to overcome hurdles.

Use Case

The key features and functionalities of Frost & Sullivan Virtual Think Tank that the surveyed company uses:

  • Would participate in a Frost & Sullivan Virtual Think Tank again.
  • Found that the unique interactive structure of a Frost & Sullivan Virtual Think Tank leads to the following benefits:
    • Access to best practices.
    • Increased industry and content knowledge.
    • A new network of influential peers.
  • Recieve valuable feedback and best practices shared by other Frost & Sullivan Virtual Think Tanks attendees.

Results

The surveyed company achieved the following results with Frost & Sullivan Virtual Think Tank:

  • Rated the presentation and moderation by the Frost & Sullivan analyst at Virtual Think Tank as very good.
  • The content they received from the Frost & Sullivan Virtual Think Tank they rate as great.
  • Saw the interaction between the participants was interactive and engaged at the Frost & Sullivan Virtual Think Tank.
  • Would strongly recommend a Frost & Sullivan Virtual Think Tank to a colleague or peer.
  • Found the other participants of the Frost and Sullivan Virtual Think Tank very open to sharing their best practices among the group.

Frost & Sullivan Case Study

Enterprise Professional Services Company

Introduction

This case study of a medium enterprise professional services company is based on a June 2023 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

Business challenges and needs that prompted them to evaluate and ultimately select Frost & Sullivan’s Virtual Think Tank:

  • Customer insight for the sales team.
  • Customer insight for the marketing team.
  • Content in the form of an article.
  • Positioning as an industry thought leader.

Would have faced the following challenges conducting their own Virtual Think Tank:

  • A lack of internal resources.
  • The program being perceived as biased and/or as a sales pitch.

Use Case

  • Does agree that as a result of the third-party positioning of Frost & Sullivan’s Virtual Think Tank, the participants were more candid with their pain points and challenges.
  • Finds the Frost & Sullivan Virtual Think tank to be extremely innovative and unique.
  • Would strongly recommend a Frost & Sullivan Virtual Think Tank as a thought leadership tool.
  • Would recommend a Frost & Sullivan Virtual Think Tank as a business development tool.
  • Would recommend sponsorship of Frost & Sullivan’s Virtual Think Tank to their peers.

Results

The surveyed company achieved the following results with Frost & Sullivan:

  • Generated consumer insight into the industry with other various thought leaders.
  • Able to engage with other possible clients for a return on investment.

Frost & Sullivan Virtual Think Tank Case Study

Enterprise Computer Hardware Company

Introduction

This case study of an enterprise computer hardware company is based on an April 2023 survey by TechValidate (a 3rd-party research service) of participating thought leaders that attended a Frost & Sullivan Virtual Think Tank. The profiled company asked to keep its identity confidential.

“Informative and engaging.”

“The Virtual Think Tank moderated by Frost & Sullivan offered a variety of interesting viewpoints from a range of industry professionals. The session was skillfully organized and executed, resulting in an engaging conversation.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately participate in the Frost & Sullivan Virtual Think Tank:

  • Chose Frost & Sullivan’s Virtual Think Tank to solve the following challenges:
    • Solve business challenges on a limited travel budget.
    • Access content with no investment involved.
    • Gain access to experts and group training.
    • View information on their own schedule.
    • Explore different solutions to overcome hurdles.
    • Gain access and understanding of different service providers.

Use Case

The key features and functionalities of Frost & Sullivan Virtual Think Tanks that the surveyed company uses:

  • Would participate in a Frost & Sullivan Virtual Think Tank again.
  • Found that the unique interactive structure of a Frost & Sullivan Virtual Think Tank leads to the following benefits:
    • Access to best practices and strategies.
    • A forum that allows participants to receive real solutions to their business challenges.
    • A new network of peers and influential industry figures.
    • Recieve valuable feedback and best practices shared by other Frost & Sullivan Virtual Think Tanks attendees.

Results

The surveyed company achieved the following results with a Frost & Sullivan Virtual Think Tank:

  • Rated the presentation and moderation by the Frost & Sullivan analyst in the Virtual Think Tank as exceptional.
  • The content they received from the Frost & Sullivan Virtual Think Tank checked all the boxes.
  • Saw the interaction between the participants was highly interactive and engaging in the Frost & Sullivan Virtual Think Tank.
  • Would strongly recommend a Frost & Sullivan Virtual Think Tank to a colleague or peer.
  • Found the other Frost & Sullivan Virtual Think Tank participants were very open to sharing their best practices among the group.

Frost & Sullivan Case Study

Frost and Sullivan’s Virtual Think Tanks are Extremely Innovative and Unique – Planon Case Study

Introduction

This case study of a medium enterprise computer software company is based on a March 2023 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The Virtual Think Tank sessions by Frost & Sullivan were very insightful and demonstrated thought leadership. The analyst articles coming from the sessions are a great asset to leverage for post-event lead and demand generation.”

Challenges

Business challenges and needs that prompted them to evaluate and ultimately selected Frost & Sullivan’s Virtual Think Tank:

  • Positioning as an industry thought leader
  • Would have faced the following challenges conducting their own Virtual Think Tank:
    • The program being perceived as biased and/or as a sales pitch
  • Use Case

    Agrees that as a result of the third-party positioning of Frost & Sullivan’s Virtual Think Tank, the participants were more candid with their pain points and challenges.

    • Would strongly recommend a Frost & Sullivan Virtual Think Tank as a thought leadership tool.
    • Would recommend a Frost & Sullivan Virtual Think Tank as a business development tool.
    • Would strongly recommend sponsorship of Frost & Sullivan’s Virtual Think Tank to their peers.

    Results

    The surveyed company achieved the following results with Frost & Sullivan:

    • Was able to start or further develop 1 to 3 relationships with key decision makers as a result of Frost & Sullivan’s Virtual Think Tank.

    Frost & Sullivan Case Study

    Medium Enterprise Professional Services Company

    Introduction

    This case study of a medium enterprise professional services company is based on an August 2022 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

    Challenges

    The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan:

    • Would face the following challenges producing this content on their own:
      • Lack of internal expertise
      • Lack of internal resources
      • Lack of analyst insights
    • Were able to solve for the following challenges with their Frost & Sullivan content:
      • Thought leadership
      • A need for credible content to support marketing

    Use Case

    The key features and functionalities of Frost & Sullivan that the surveyed company uses:

    • Were looking to the following when purchasing Frost & Sullivan content:
      • Position our company as a market leader
      • Support sales efforts
      • Generate new leads
    • Have leveraged their Frost & Sullivan content through the following:
      • Their website
      • Sales teams

    Results

    The surveyed company achieved the following results with Frost & Sullivan:

    • Rate the value of their Frost & Sullivan content as excellent.
    • Rate Frost & Sullivan’s project management of the content as excellent.
    • Said that Frost & Sullivan’s content outperformed others when compared to the competition.
    • They would very strongly recommend Frost & Sullivan custom research to companies looking to generate credibility around their solutions/services/offerings.
    • They would very strongly recommend Frost & Sullivan custom research to companies as a means to support a sales team.
    • They would strongly recommend Frost & Sullivan custom research to companies as a marketing tool to drive demand.

    Frost & Sullivan Case Study

    Fortune 500 Retail Company

    Introduction

    This case study of a Fortune 500 retail company is based on an August 2022 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

    Challenges

    The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan:

    • Would face the following challenges producing this content on their own:
      • Lack of third-party credibility
    • Were able to solve the following challenges with their Frost & Sullivan content:
      • Brand awareness
      • Thought leadership
      • A need for credible content to support marketing

    Use Case

    The key features and functionalities of Frost & Sullivan that the surveyed company uses:

    • Were looking to the following when purchasing Frost & Sullivan content:
      • Position our company as a thought leader in the market
      • Create credible content for web and/or marketing campaigns
    • Have leveraged their Frost & Sullivan content through the following:
      • Their website
      • Email marketing
      • Blogs
      • Sales teams

    Results

    The surveyed company achieved the following results with Frost & Sullivan:

    • Rate the value of their Frost & Sullivan content as great.
    • Rate Frost & Sullivan’s project management of the content as excellent.
    • Said that Frost & Sullivan’s content is on par with others when compared to the competition.
    • They would strongly recommend Frost & Sullivan custom research to companies looking to generate credibility around their solutions/services/offerings.
    • They would strongly recommend Frost & Sullivan custom research to companies as a means to support a sales team.
    • They would recommend Frost & Sullivan custom research to companies as a marketing tool to drive demand.

    Frost & Sullivan Case Study

    Virtual Think Tank Case Study:Medium Sized Enterprise

    Introduction

    This case study of a medium enterprise computer software company is based on a May 2022 survey of Frost & Sullivan Virtual Think Tank, by techvalidate, a 3rd party research service. The profiled company asked to have their name blinded to protect their confidentiality.

    Challenges

    Business challenges and needs that prompted them to evaluate and ultimately selected Frost & Sullivan’s Virtual Think Tank:

    • Positioning as an industry thought leader

    Would have faced the following challenges conducting their own Virtual Think Tank:

    • The program being perceived as biased and/or as a sales pitch

    Use Case

    Does agree that as a result of the third-party positioning of Frost & Sullivan’s Virtual Think Tank, the participants were more candid with their pain points and challenges.

    Finds the Frost & Sullivan Virtual Think tank to be extremely innovative and unique.

    Would strongly recommend a Frost & Sullivan Virtual Think Tank as a thought leadership tool.

    Would recommend a Frost & Sullivan Virtual Think Tank as a business development tool.

    Would recommend sponsorship of Frost & Sullivan’s Virtual Think Tank to their peers.

    Results

    The surveyed company achieved the following results with Frost & Sullivan:

    • Was able to start or further develop up to 3 relationships with key decision makers as a result of Frost & Sullivan’s Virtual Think Tank.

    Frost & Sullivan Case Study

    Medium Enterprise Security Products & Services Company

    Introduction

    This case study of a medium enterprise security products & services company is based on a June 2022 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

    Challenges

    The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan:

    • Would face the following challenges producing this content on their own:
      • Lack of analyst insights
    • Were able to solve for the following challenges with their Frost & Sullivan content:
      • Brand awareness
      • Thought leadership
      • A need for credible content to support marketing

    Use Case

    The key features and functionalities of Frost & Sullivan that the surveyed company uses:

    • Were looking to the following when purchasing Frost & Sullivan content:
      • Position our company as a thought leader in the market
      • Position our company as a market leader
      • Create credible content for web and/or marketing campaigns
    • Have leveraged their Frost & Sullivan content through the following:
      • We plan do do the above

    Results

    The surveyed company achieved the following results with Frost & Sullivan:

    • Rate the value of their Frost & Sullivan content as excellent.
    • Rate Frost & Sullivan’s project management of the content as excellent.
    • Said that Frost & Sullivan’s content is best in class when compared to the competition.
    • They would very strongly recommend Frost & Sullivan custom research to companies looking to generate credibility around their solutions/services/offerings.
    • They would very strongly recommend Frost & Sullivan custom research to companies as a means to support a sales team.
    • They would very strongly recommend Frost & Sullivan custom research to companies as a marketing tool to drive demand.

    Frost & Sullivan Case Study

    Frost and Sullivan’s Virtual Think Tanks are Extremely Innovative and Unique – Finastra Case Study

    Introduction

    This case study of Finastra is based on a May 2022 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service.

    “Very good experience. All the promises made were kept. Extremely pleased by the banking knowledge of Frost and Sullivan. The Virtual Think Tank Series by Frost and Sullivan’s Brand and Demand Solutions Practice are quite unique in the market, compared to the competition.”

    Challenges

    Business challenges and needs that prompted them to evaluate and ultimately selected Frost & Sullivan’s Virtual Think Tank:

    • Another integrated touchpoint for sales & marketing
    • Positioning as an industry thought leader
  • Would have faced the following challenges conducting their own Virtual Think Tank:
    • The program being perceived as biased and/or as a sales pitch
  • Use Case

    Agrees that as a result of the third-party positioning of Frost & Sullivan’s Virtual Think Tank, the participants were more candid with their pain points and challenges.

    Finds the Frost & Sullivan Virtual Think Tank to be extremely innovative and unique.

    Would strongly recommend a Frost & Sullivan Virtual Think Tank as a thought leadership tool.

    Would strongly recommend a Frost & Sullivan Virtual Think Tank as a business development tool.

    Would strongly recommend sponsorship of Frost & Sullivan’s Virtual Think Tank to their peers.

    Results

    The surveyed company achieved the following results with Frost & Sullivan Virtual Think Tanks:

    • Was able to start or further develop 1 to 3 relationships with key decision-makers as a result of Frost & Sullivan’s Virtual Think Tank.
    • Is confident that they will get a great return on investment after the dialogue with their prospects and/or customers on the Frost & Sullivan Virtual Think Tank.

    Frost & Sullivan Case Study

    Large Enterprise Computer Services Company

    Content Marketing

    Introduction

    This case study of a large enterprise computer services company is based on a March 2022 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

    Challenges

    The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan:

    • Faced the following challenges when conducting their own lead generation campaign:
      • An inability to generate quality leads
      • An inability to reach their target audience
      • A lack of internal resources
    • Selected Frost & Sullivan’s Pipeline Accelerator campaign for the following reasons:
      • Access to new prospects
      • Expanded reach

    Use Case

    The key features and functionalities of Frost & Sullivan that the surveyed company uses:

    • Leveraged a brief for the Pipeline Accelerator campaign.
    • Would very strongly recommend Frost & Sullivan’s Pipeline Accelerator campaign to a colleague or peer.
    • Reported that the quality of the leads delivered from the Pipeline Accelerator campaign exceeded expectations.
    • Reported that the number of the leads delivered from the Pipeline Accelerator campaign greatly exceeded expectations.

    Results

    The surveyed company achieved the following results with Frost & Sullivan’s Brand and Demand Solutions Practice:

    • Strongly agreed that they are confident they will generate a return from the Pipeline Accelerator.
    • Had over 75% of the leads generated from the Pipeline Accelerator match their target audience.
    • Strongly agreed that leveraging Frost & Sullivan to distribute the content they produced increased credibility and readership.

    Frost & Sullivan Case Study

    Medium Enterprise Telecommunications Services Company

    Introduction

    This case study of a medium enterprise telecommunications services company is based on a January 2022 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

    1. Frost & Sullivan could reach an audience Infobip could not.
    2. Helped raise brand awareness.

    Challenges

    The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan:

    Faced the following challenges when conducting their own lead generation campaign:

    • An inability to generate quality leads
    • An inability to reach their target audience
    • A lack of internal resources
  • Selected Frost & Sullivan’s Pipeline Accelerator campaign for the following reasons:
    • Access to new prospects
    • Third party positioning (credibility)
    • Expanded reach
    • Desire for marketing return / sales pipeline
  • Use Case

    The key features and functionalities of Frost & Sullivan that the surveyed company uses:

    • Leveraged a Virtual Think Tank article for the Pipeline Accelerator campaign.
    • Would very strongly recommend Frost & Sullivan’s Pipeline Accelerator campaign to a colleague or peer.
    • Reported that the quality of the leads delivered from the Pipeline Accelerator campaign met expectations.
    • Reported that the number of the leads delivered from the Pipeline Accelerator campaign met expectations.

    Results

    The surveyed company achieved the following results with Frost & Sullivan:

    • Agreed that they are confident they will generate a return from the Pipeline Accelerator.
    • Had over 50% of the leads generated from the Pipeline Accelerator match their target audience.
    • Strongly agreed that leveraging Frost & Sullivan to distribute the content they produced increased credibility and readership.

    Frost & Sullivan Executive MindXchange Case Study

    iBASEt Partners with Frost & Sullivan for a Virtual Think Tank Series Program

    Introduction

    This case study of iBASEt is based on an August 2021 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

    “The program unfolded as expected and delivered the results we sought.”

    Challenges

    The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan Virtual Think Tank Series:

    • Business challenges and needs that prompted them to evaluate and ultimately selected Frost & Sullivan’s Virtual Think Tank:
      • Customer insight for the sales team
      • The ability to accelerate a sales cycle with existing prospects
      • Positioning as an industry thought leader
    • Would have faced the following challenges conducting their own Virtual Think Tank:
      • A lack of internal resources
      • The program being perceived as biased and/or as a sales pitch

    Use Case

    The key features and functionalities of Frost & Sullivan Virtual Think Tank Series that the surveyed company uses:

    • Does agree that as a result of the third-party positioning of Frost & Sullivan’s Virtual Think Tank, the participants were more candid with their pain points and challenges.
    • Finds the Frost & Sullivan Virtual Thinktank to be extremely innovative and unique.
    • Would very strongly recommend a Frost & Sullivan Virtual Think Tank as a thought leadership tool.
    • Would very strongly recommend a Frost & Sullivan Virtual Think Tank as a business development tool.
    • Would very strongly recommend sponsorship of Frost & Sullivan’s Virtual Think Tank to their peers.

    Results

    The surveyed company achieved the following results with Frost & Sullivan’s program:

    • Was able to start or further develop 1 to 3 relationships with key decision makers as a result of Frost & Sullivan’s Virtual Think Tank.
    • Is confident that they will get a great return on investment after the dialogue with their prospects and/or customers on the Frost & Sullivan Virtual Think Tank.

    Frost & Sullivan Case Study

    Global 500 Computer Services Company

    Introduction

    This case study of a Global 500 computer services company is based on a July 2021 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

    “The number of leads received greatly exceeded our expectation, we are looking forward to the potential opportunities this brings.”

    Challenges

    The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan:

    • Faced the following challenges when conducting their own lead generation campaign:
      • An inability to reach their target audience
    • Selected Frost & Sullivan’s Pipeline Accelerator campaign for the following reasons:
      • Third-party positioning (credibility)

    Use Case

    The key features and functionalities of Frost & Sullivan that the surveyed company uses:

    • Leveraged a white paper for the Pipeline Accelerator campaign.
    • Would strongly recommend Frost & Sullivan’s Pipeline Accelerator campaign to a colleague or peer.
    • Reported that the quality of the leads delivered from the Pipeline Accelerator campaign met expectations.
    • Reported that the number of the leads delivered from the Pipeline Accelerator campaign greatly exceeded expectations.

    Results

    The surveyed company achieved the following results with Frost & Sullivan:

    • Agreed that they are confident they will generate a return from the Pipeline Accelerator.
    • Had over 75% of the leads generated from the Pipeline Accelerator match their target audience.
    • Strongly agreed that leveraging Frost & Sullivan to distribute the content they produced increased credibility and readership.

    Frost & Sullivan Case Study

    A Turnkey Solution

    Introduction

    This case study of a Global 500 consumer products company is based on an April 2021 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

    “Turnkey solution to accelerate content creation, outreach and leads.”

    Challenges

    The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan:

    • Faced the following challenges when conducting their own lead generation campaign:
      • Inability to reach their target audience
      • Lack of internal resources
      • Lack of value with external lists
    • Selected Frost & Sullivan’s Pipeline Accelerator campaign for the following reasons:
      • Access to new prospects
      • Third-party positioning (credibility)
      • Expanded reach
      • Desire for marketing return/sales pipeline

    Use Case

    The key features and functionalities of Frost & Sullivan that the surveyed company uses:

    • Leveraged a brief for the Pipeline Accelerator campaign.
    • Would very strongly recommend Frost & Sullivan’s Pipeline Accelerator campaign to a colleague or peer
    • Reported that the quality of the leads delivered from the Pipeline Accelerator campaign greatly exceeded expectations
    • Reported that the number of leads delivered from the Pipeline Accelerator campaign greatly exceeded expectations

    Results

    The surveyed company achieved the following results with Frost & Sullivan:

    • Strongly agreed that they are confident they will generate a return from the Pipeline Accelerator
    • Had 100% of the leads generated from the Pipeline Accelerator match their target audience
    • Strongly agreed that leveraging Frost & Sullivan to distribute the content they produced increased credibility and readership

    Frost & Sullivan Case Study

    Small Business Healthcare Company

    Introduction

    This case study of a small business healthcare company is based on an April 2021 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

    “We saw great value in the Pipeline Accelerator program as it augmented our overall campaign strategy with having 3rd party content, access to new logo leads not in our database, and the timeline to execute was faster than what we would have been able to achieve internally. We now have content that we can use in a variety of ways to extend our reach and ability to gain new leads into our pipeline.”

    Challenges

    The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan:

    • Faced the following challenges when conducting their own lead generation campaign:
      • An inability to reach their target audience
    • Selected Frost & Sullivan’s Pipeline Accelerator campaign for the following reasons:
      • Access to new prospects
      • Third party positioning (credibility)
      • Expanded reach
      • Desire for marketing return / sales pipeline

    Use Case

    The key features and functionalities of Frost & Sullivan that the surveyed company uses:

    • Leveraged a brief for the Pipeline Accelerator campaign.
    • Would very strongly recommend Frost & Sullivan’s Pipeline Accelerator campaign to a colleague or peer.
    • Reported that the quality of the leads delivered from the Pipeline Accelerator campaign exceeded expectations.
    • Reported that the number of the leads delivered from the Pipeline Accelerator campaign exceeded expectations.

    Results

    The surveyed company achieved the following results with Frost & Sullivan:

    • Agreed that they are confident they will generate a return from the Pipeline Accelerator.
    • Had 100% of the leads generated from the Pipeline Accelerator match their target audience.
    • Agreed that leveraging Frost & Sullivan to distribute the content they produced increased credibility and readership.

    Frost & Sullivan's Webinar Case Study

    Very Innovative Webinar & One of the Best Sponsorship Investments of its Kind

    Introduction

    This case study of Moxtra is based on a November 2020 survey of Frost & Sullivan’s Webinar customers by TechValidate, a 3rd-party research service.

    “It was fantastic and fun to participate in.”

    Challenges

    The business challenges that led Moxtra to evaluate and ultimately select a Frost & Sullivan’s webinar:

    • Solved challenges in the following areas with a Frost & Sullivan webinar:
      • Thought leadership
      • Brand awareness

    Use Case

    The key features and functionalities of Frost & Sullivan’s webinar that Moxtra uses:

    • Received the following benefits from the sponsorship of a Frost & Sullivan webinar:
      • Access to new prospects
      • Ability to accelerate a sales cycle with existing prospects
      • Another integrated touchpoint for sales and marketing
      • Credibility of the Frost & Sullivan Brand/Message
      • Gained customer insight for sales and marketing
      • Content in the form of an online event
      • Extended shelf life beyond the live day
      • Ability to position themselves as a thought leader
      • Turnkey project management and support
    • Valued the following deliverables included in a Frost & Sullivan webinar:
      • ROI Report (detailed audience breakdown)
      • Post-event appointment setting service
      • Post-event written summary for distribution
      • OnDemand shelf life

    Results

    Moxtra achieved the following results with Frost & Sullivan’s webinar:

    • Very strongly recommends a Frost & Sullivan webinar as a thought leadership tool.
    • Very strongly recommends a Frost & Sullivan webinar as a business development tool.
    • Quality of the participants that registered for their Frost & Sullivan webinar met their expectations.
    • Very strongly recommends sponsorship of a Frost & Sullivan webinar to their peers.
    • Agrees that Frost & Sullivan’s webinars are the best sponsorship investment of its kind.
    • Rated Frost & Sullivan’s webinar as very innovative.

    Frost & Sullivan Case Study

    Frost & Sullivan’s Pipeline Accelerator Campaign Delivers High-Quality Contacts

    Introduction

    This case study of a Global 500 computer services company is based on a November 2020 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

    “Our Pipeline Accelerator campaign enabled us to reach new audiences and delivered high-quality contacts, which is exactly what we wanted.”

    Challenges

    The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan:

    • Faced the following challenges when conducting their own lead generation campaign:
      • Inability to generate quality leads
      • Inability to reach their target audience
      • Lack of value with external lists
    • Selected Frost & Sullivan’s Pipeline Accelerator campaign for the following reasons:
      • Access to new prospects
      • Third-party positioning (credibility)
      • Expanded reach
      • Desire for marketing return/sales pipeline

    Use Case

    The key features and functionalities of Frost & Sullivan that the surveyed company uses:

    • Leveraged a brief for the Pipeline Accelerator campaign.
    • Very strongly recommends Frost & Sullivan’s Pipeline Accelerator campaign to a colleague or peer.
    • Reported that the quality of the leads delivered from the Pipeline Accelerator campaign exceeded expectations.
    • Reported that the number of leads delivered from the Pipeline Accelerator campaign exceeded expectations.

    Results

    The surveyed company achieved the following results with Frost & Sullivan:

    • Agreed that they are confident they will generate a return from the Pipeline Accelerator.
    • Had 100% of the leads generated from the Pipeline Accelerator match their target audience.
    • Strongly agreed that leveraging Frost & Sullivan to distribute the content they produced increased credibility and readership.

    Frost & Sullivan Case Study

    Frost & Sullivan Produces Excellent Content for Hitachi Healthcare Americas

    Introduction

    This case study of Hitachi Healthcare Americas is based on an October 2020 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service.

    Challenges

    The business challenges that led Hitachi Healthcare Americas to evaluate and ultimately select Frost & Sullivan:

    • Would face the following challenges producing this content on their own:
      • Lack of internal resources
      • Lack of third party credibility
      • Lack of analyst insights
    • Were able to solve the following challenges with their Frost & Sullivan content:
      • Thought leadership
      • A need for credible content to support marketing

    Use Case

    The key features and functionalities of Frost & Sullivan that Hitachi Healthcare Americas uses:

    • Were looking to the following when purchasing Frost & Sullivan content:
      • Position our company as a thought leader in the market
      • Support sales efforts
      • Create credible content for web and/or marketing campaigns
    • Have leveraged their Frost & Sullivan content through the following:
      • Their website
      • Email marketing
      • Social media
      • Blogs
      • Sales teams

    Results

    Hitachi Healthcare Americas achieved the following results with Frost & Sullivan:

    • Value of their Frost & Sullivan content was excellent.
    • Frost & Sullivan’s project management of the content was excellent.
    • Frost & Sullivan’s content is on par with others when compared to the competition.
    • Strongly recommends Frost & Sullivan custom research to companies looking to generate credibility around their solutions/services/offerings.
    • Strongly recommends Frost & Sullivan custom research to companies as a means to support a sales team.
    • Strongly recommends Frost & Sullivan custom research to companies as a marketing tool to drive demand.

    Frost & Sullivan's Webinar Case Study

    Frost & Sullivan Produces Well Organized Webinar

    Introduction

    This case study of a large enterprise professional services company is based on an October 2020 survey of Frost & Sullivan’s Webinar customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

    “Everything was well organized and on schedule.”

    Challenges

    The business challenges that led the profiled company to evaluate and ultimately select a Frost & Sullivan webinar:

    • Solved challenges in the following areas with a Frost & Sullivan webinar:
      • Demand generation
      • Thought leadership
      • Brand awareness

    Use Case

    The key features and functionalities of a Frost & Sullivan webinar that the surveyed company uses:

    • Received the following benefits from the sponsorship of a Frost & Sullivan webinar:
      • Access to new prospects
      • Credibility of the Frost & Sullivan Brand/Message
      • Content in the form of an online event
      • Ability to position themselves as a thought leader
    • Valued the following deliverables included in a Frost & Sullivan’s webinar:
      • ROI Report (detailed audience breakdown)
      • Post-event written summary for distribution

    Results

    The surveyed company achieved the following results with a Frost & Sullivan webinar:

    • Strongly recommends a Frost & Sullivan webinar as a thought leadership tool.
    • Strongly recommends a Frost & Sullivan webinar as a business development tool.
    • Quality of the participants that registered for their Frost & Sullivan webinar met their expectations.
    • Strongly recommends sponsorship of a Frost & Sullivan webinar to their peers.
    • Rated Frost & Sullivan’s webinar as innovative.

    Frost & Sullivan Case Study

    Frost & Sullivan’s Pipeline Accelerator Delivers Desired Results for Salesforce

    Introduction

    This case study of Salesforce is based on a September 2020 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service.

    “Frost & Sullivan’s Pipeline Accelerator delivered leads exactly as I expected with our given parameters.”

    Challenges

    The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan:

    • Faced the following challenges when conducting their own lead generation campaign:
      • Inability to generate quality leads
    • Selected Frost & Sullivan’s Pipeline Accelerator campaign for the following reasons:
      • Desire for marketing return/sales pipeline

    Use Case

    The key features and functionalities of Frost & Sullivan that the surveyed company uses:

    • Leveraged a white paper for the Pipeline Accelerator campaign
      *Very strongly recommends Frost & Sullivan’s Pipeline Accelerator campaign to a colleague or peer
    • Reported quality of the leads delivered from the Pipeline Accelerator campaign met expectations
    • Reported the number of the leads delivered from the Pipeline Accelerator campaign met expectations

    Results

    The surveyed company achieved the following results with Frost & Sullivan:

    • Strongly agreed that they are confident they will generate a return from the Pipeline Accelerator
    • 100% of the leads generated from the Pipeline Accelerator match their target audience
    • Strongly agreed that leveraging Frost & Sullivan to distribute the content they produced increased credibility and readership

    Frost & Sullivan's Webinar Case Study

    Innovative Webinar by Frost & Sullivan

    Introduction

    This case study of a Fortune 500 telecommunications services company is based on a September 2020 survey of Frost & Sullivan’s Webinar customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

    Frost & Sullivan’s webinar was very well done and received.

    Challenges

    The business challenges that led the profiled company to evaluate and ultimately select a Frost & Sullivan webinar:

    • Solved challenges in the following areas with a Frost & Sullivan webinar:
      • Pipeline generation
      • Thought leadership
      • Brand awareness

    Use Case

    The key features and functionalities of Frost & Sullivan’s webinar that the surveyed company uses:

    • Received the following benefits from the sponsorship of a Frost & Sullivan webinar:
      • Access to new prospects
      • Another integrated touchpoint for sales and marketing
      • Credibility of the Frost & Sullivan brand/message
      • Content in the form of an online event
      • Extended shelf life beyond the live day
      • Ability to position themselves as a thought leader
    • Valued the following deliverables included in Frost & Sullivan’s webinar:
      • ROI Report (detailed breakdown of the audience)
      • OnDemand shelf life

    Results

    The surveyed company achieved the following results with Frost & Sullivan’s webinar:

    • Strongly recommends a Frost & Sullivan webinar as a thought leadership tool
    • Strongly recommends a Frost & Sullivan webinar as a business development tool
    • The quality of the participants that registered for their Frost & Sullivan Webinar exceeded their expectations
    • Strongly recommends sponsorship of a Frost & Sullivan webinar to their peers
    • Agrees that Frost & Sullivan’s webinars are the best sponsorship investment of its kind.
    • Rated Frost & Sullivan’s webinar as innovative

    Frost & Sullivan's Webinar Case Study

    Recommends Frost & Sullivan’s Webinar as a Thought Leadership & Business Development Tool

    Introduction

    This case study of a Fortune 500 telecommunications services company is based on a September 2020 survey of Frost & Sullivan’s Webinar customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

    Challenges

    The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan’s Webinar:

    • Solved challenges in the following areas with a Frost & Sullivan’s Webinar:
      • Demand generation
      • Thought leadership
      • Brand awareness

    Use Case

    The key features and functionalities of Frost & Sullivan’s Webinar that the surveyed company uses:

    • Received the following benefits from the sponsorship of a Frost & Sullivan webinar:
      • Access to new prospects
      • Credibility of the Frost & Sullivan Brand/Message
      • Content in the form of an online event
      • Extended shelf life beyond the live day
      • Ability to position themselves as a thought leader
    • Valued the following deliverables included in Frost & Sullivan webinar:
      • ROI Report (detailed breakdown of the audience)
      • OnDemand shelf life

    Results

    The surveyed company achieved the following results with Frost & Sullivan webinar:

    • Strongly recommends a Frost & Sullivan webinar as a thought leadership tool
    • Recommends a Frost & Sullivan webinar as a business development tool
    • The quality of the participants that registered for our Frost & Sullivan webinar met our expectations
    • Recommends sponsorship of a Frost & Sullivan webinar to their peers.



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