TechValidate Research on Frost & Sullivan Brand & Demand


Frost & Sullivan Case Study

Virtual Think Tank Case Study:Medium Sized Enterprise

Introduction

This case study of a medium enterprise computer software company is based on a May 2022 survey of Frost & Sullivan Virtual Think Tank, by techvalidate, a 3rd party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

Business challenges and needs that prompted them to evaluate and ultimately selected Frost & Sullivan’s Virtual Think Tank:

  • Positioning as an industry thought leader

Would have faced the following challenges conducting their own Virtual Think Tank:

  • The program being perceived as biased and/or as a sales pitch

Use Case

Does agree that as a result of the third-party positioning of Frost & Sullivan’s Virtual Think Tank, the participants were more candid with their pain points and challenges.

Finds the Frost & Sullivan Virtual Think tank to be extremely innovative and unique.

Would strongly recommend a Frost & Sullivan Virtual Think Tank as a thought leadership tool.

Would recommend a Frost & Sullivan Virtual Think Tank as a business development tool.

Would recommend sponsorship of Frost & Sullivan’s Virtual Think Tank to their peers.

Results

The surveyed company achieved the following results with Frost & Sullivan:

  • Was able to start or further develop up to 3 relationships with key decision makers as a result of Frost & Sullivan’s Virtual Think Tank.




About This Data

This data was sourced directly from verified users of Frost & Sullivan Brand & Demand by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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