Frost & Sullivan Brand & Demand Large Enterprise Computer Services Company Content Marketing

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Frost & Sullivan Case Study

Large Enterprise Computer Services Company

Content Marketing

Introduction

This case study of a large enterprise computer services company is based on a March 2022 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan:

Faced the following challenges when conducting their own lead generation campaign:
- An inability to generate quality leads
- An inability to reach their target audience
- A lack of internal resources
Selected Frost & Sullivan’s Pipeline Accelerator campaign for the following reasons:
- Access to new prospects
- Expanded reach

Use Case

The key features and functionalities of Frost & Sullivan that the surveyed company uses:

Leveraged a brief for the Pipeline Accelerator campaign.
Would very strongly recommend Frost & Sullivan’s Pipeline Accelerator campaign to a colleague or peer.
Reported that the quality of the leads delivered from the Pipeline Accelerator campaign exceeded expectations.
Reported that the number of the leads delivered from the Pipeline Accelerator campaign greatly exceeded expectations.

Results

The surveyed company achieved the following results with Frost & Sullivan’s Brand and Demand Solutions Practice:

Strongly agreed that they are confident they will generate a return from the Pipeline Accelerator.
Had over 75% of the leads generated from the Pipeline Accelerator match their target audience.
Strongly agreed that leveraging Frost & Sullivan to distribute the content they produced increased credibility and readership.

TechValidate Research on Frost & Sullivan Brand & Demand

Large Enterprise Computer Services Company

Introduction

Challenges

Use Case

Results

Company Profile

About Frost & Sullivan

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