TechValidate Research on Frost & Sullivan Brand & Demand

8 Charts


Frost & Sullivan Customer Research

What are the challenges you face (or would have faced) conducting your own lead generation campaign?

Inability to reach our target audience
63%
Inability to generate quality leads
42%
Lack of value with external lists (poor quality/expensive)
42%
Lack of internal resources
37%
Lack of expertise
16%

Interaction Drives Returns

The unique interactive structure of a Frost & Sullivan Executive Think Tank Dinner leads to:

Access to best practices
38%
Increased content knowledge
75%
A forum which allows me to get real solutions to my business challenges
50%
A new network of peers
100%
Career growth
38%
Other
13%

“Yes, I’ll be back…”

After attending a Frost & Sullivan Executive Think Tank Dinner, would you participate again?

Yes: 100%
No: 0%

Why Attend? Solutions to Challenges is #1

What challenges in today’s business environment make Frost & Sullivan’s Executive Think Tank Dinner so appealing?

Limited travel budget
38%
Access to content with no cost involved
50%
Need staff/group training
25%
Need to explore different solutions to overcome hurdles
63%
Access and understanding of different service providers
38%

They Were Engaged at First Sight!

How would you rate the interaction between the guests from the Frost & Sullivan Executive Think Tank Dinner?

Highly interactive & engaged: 63%
Interactive and engaged: 38%
Not interactive: 0%

The Power of a Virtual Think Tank Series

What challenges in today’s business environment make Frost & Sullivan’s Virtual Think Tanks so appealing?

Limited travel budget
75%
Access to content with no cost involved
88%
Flexibility in being able to view information on my own schedule
75%
Need to explore different solutions to overcome hurdles
63%
Access and understanding of different service providers
50%

Frost & Sullivan’s eBroadcasts: Key Benefits

What are the reasons why sponsorship of a Frost & Sullivan eBroadcast is so valuable? (Select all that apply.)

Access to new prospects
67%
Another integrated touch point for sales and marketing
33%
Credibility of Frost & Sullivan Brand/Message
100%
Turnkey Project Management & Support
67%

The Brand Power of Frost & Sullivan

If a 3rd party solution provider presented on a Frost & Sullivan eBroadcast, I would be (more likely, less likely) to inquire about their services in the future.

More likely: 80%
Less Likely: 20%



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