TechValidate Research on Frost & Sullivan Brand & Demand


Frost & Sullivan Case Study

Large Enterprise Financial Services Company

Introduction

This case study of a large enterprise financial services company is based on a September 2023 survey of Frost & Sullivan Virtual Think Tank Sponsors by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The Frost & Sullivan team ran a spectacular Virtual Think Tank with extremely great results.”

“I am very satisfied with the impact of the event and am confident we will see a great return. Would highly recommend.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan:

  • Business challenges and needs that prompted them to evaluate and ultimately select Frost & Sullivan’s Virtual Think Tank as a service:
    • Positioning as an industry thought leader.
  • Would have faced the following challenges conducting their own Virtual Think Tank:
    • A lack of external resources.
    • The program being perceived as biased and/or as a sales pitch.

Use Case

The key features and functionalities of Frost & Sullivan that the surveyed company uses:

  • Does agree that as a result of the third-party positioning of Frost & Sullivan’s Virtual Think Tank, the participants were more candid with their pain points and challenges.
  • Finds the Frost & Sullivan Virtual Think tank to be extremely innovative and unique.
  • Would very strongly recommend a Frost & Sullivan Virtual Think Tank as a thought leadership tool.
  • Would very strongly recommend a Frost & Sullivan Virtual Think Tank as a business development tool.
  • Would very strongly recommend sponsorship of Frost & Sullivan’s Virtual Think Tank to their peers.

Results

The surveyed company achieved the following results with Frost & Sullivan:

  • Was able to start or further develop 1 to 3 relationships with key decision makers of their ideal customer profile as a result of Frost & Sullivan’s Virtual Think Tank.
  • Is confident that they will receive a great return on investment after the dialogue with their prospects and/or customers on the Frost & Sullivan Virtual Think Tank.




About This Data

This data was sourced directly from verified users of Frost & Sullivan Brand & Demand by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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