TechValidate Research on Frost & Sullivan Brand & Demand


Frost & Sullivan Case Study

Medium Enterprise Professional Services Company

Introduction

This case study of a medium enterprise professional services company is based on an August 2022 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan:

  • Would face the following challenges producing this content on their own:
    • Lack of internal expertise
    • Lack of internal resources
    • Lack of analyst insights
  • Were able to solve for the following challenges with their Frost & Sullivan content:
    • Thought leadership
    • A need for credible content to support marketing

Use Case

The key features and functionalities of Frost & Sullivan that the surveyed company uses:

  • Were looking to the following when purchasing Frost & Sullivan content:
    • Position our company as a market leader
    • Support sales efforts
    • Generate new leads
  • Have leveraged their Frost & Sullivan content through the following:
    • Their website
    • Sales teams

Results

The surveyed company achieved the following results with Frost & Sullivan:

  • Rate the value of their Frost & Sullivan content as excellent.
  • Rate Frost & Sullivan’s project management of the content as excellent.
  • Said that Frost & Sullivan’s content outperformed others when compared to the competition.
  • They would very strongly recommend Frost & Sullivan custom research to companies looking to generate credibility around their solutions/services/offerings.
  • They would very strongly recommend Frost & Sullivan custom research to companies as a means to support a sales team.
  • They would strongly recommend Frost & Sullivan custom research to companies as a marketing tool to drive demand.




About This Data

This data was sourced directly from verified users of Frost & Sullivan Brand & Demand by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


More Research on Frost & Sullivan Brand & Demand