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Frost & Sullivan Case Study

Global 500 Computer Services Company

Introduction

This case study of a Global 500 computer services company is based on a July 2021 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

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“The number of leads received greatly exceeded our expectation, we are looking forward to the potential opportunities this brings.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan:

  • Faced the following challenges when conducting their own lead generation campaign:
    • An inability to reach their target audience
  • Selected Frost & Sullivan’s Pipeline Accelerator campaign for the following reasons:
    • Third-party positioning (credibility)

Use Case

The key features and functionalities of Frost & Sullivan that the surveyed company uses:

  • Leveraged a white paper for the Pipeline Accelerator campaign.
  • Would strongly recommend Frost & Sullivan’s Pipeline Accelerator campaign to a colleague or peer.
  • Reported that the quality of the leads delivered from the Pipeline Accelerator campaign met expectations.
  • Reported that the number of the leads delivered from the Pipeline Accelerator campaign greatly exceeded expectations.

Results

The surveyed company achieved the following results with Frost & Sullivan:

  • Agreed that they are confident they will generate a return from the Pipeline Accelerator.
  • Had over 75% of the leads generated from the Pipeline Accelerator match their target audience.
  • Strongly agreed that leveraging Frost & Sullivan to distribute the content they produced increased credibility and readership.

Company Profile

The company featured in this case study asked to have its name publicly blinded because publicly endorsing vendors is against their policies.

TechValidate stands behind the authenticity of this data.

Company Size:
Global 500

Industry:
Computer Services

About Frost & Sullivan

Frost & Sullivan enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership.

The company’s Growth Partnership Service provides the CEO and the CEO’s Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies.

Learn More:

Frost & Sullivan

Frost & Sullivan

Source: TechValidate survey of a Global 500 Computer Services Company
Validated
  Published: Aug. 10, 2021   TVID: A22-400-1A8




About This Data

This data was sourced directly from verified users of Frost & Sullivan Brand & Demand by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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