TechValidate Research on Frost & Sullivan Brand & Demand


Frost & Sullivan's Webinar Case Study

Recommends Frost & Sullivan’s Webinar as a Thought Leadership & Business Development Tool

Introduction

This case study of a Fortune 500 telecommunications services company is based on a September 2020 survey of Frost & Sullivan’s Webinar customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan’s Webinar:

  • Solved challenges in the following areas with a Frost & Sullivan’s Webinar:
    • Demand generation
    • Thought leadership
    • Brand awareness

Use Case

The key features and functionalities of Frost & Sullivan’s Webinar that the surveyed company uses:

  • Received the following benefits from the sponsorship of a Frost & Sullivan webinar:
    • Access to new prospects
    • Credibility of the Frost & Sullivan Brand/Message
    • Content in the form of an online event
    • Extended shelf life beyond the live day
    • Ability to position themselves as a thought leader
  • Valued the following deliverables included in Frost & Sullivan webinar:
    • ROI Report (detailed breakdown of the audience)
    • OnDemand shelf life

Results

The surveyed company achieved the following results with Frost & Sullivan webinar:

  • Strongly recommends a Frost & Sullivan webinar as a thought leadership tool
  • Recommends a Frost & Sullivan webinar as a business development tool
  • The quality of the participants that registered for our Frost & Sullivan webinar met our expectations
  • Recommends sponsorship of a Frost & Sullivan webinar to their peers.




About This Data

This data was sourced directly from verified users of Frost & Sullivan Brand & Demand by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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