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Frost & Sullivan Executive MindXchange Case Study

iBASEt Partners with Frost & Sullivan for a Virtual Think Tank Series Program

Introduction

This case study of iBASEt is based on an August 2021 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

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“The program unfolded as expected and delivered the results we sought.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan Virtual Think Tank Series:

  • Business challenges and needs that prompted them to evaluate and ultimately selected Frost & Sullivan’s Virtual Think Tank:
    • Customer insight for the sales team
    • The ability to accelerate a sales cycle with existing prospects
    • Positioning as an industry thought leader
  • Would have faced the following challenges conducting their own Virtual Think Tank:
    • A lack of internal resources
    • The program being perceived as biased and/or as a sales pitch

Use Case

The key features and functionalities of Frost & Sullivan Virtual Think Tank Series that the surveyed company uses:

  • Does agree that as a result of the third-party positioning of Frost & Sullivan’s Virtual Think Tank, the participants were more candid with their pain points and challenges.
  • Finds the Frost & Sullivan Virtual Thinktank to be extremely innovative and unique.
  • Would very strongly recommend a Frost & Sullivan Virtual Think Tank as a thought leadership tool.
  • Would very strongly recommend a Frost & Sullivan Virtual Think Tank as a business development tool.
  • Would very strongly recommend sponsorship of Frost & Sullivan’s Virtual Think Tank to their peers.

Results

The surveyed company achieved the following results with Frost & Sullivan’s program:

  • Was able to start or further develop 1 to 3 relationships with key decision makers as a result of Frost & Sullivan’s Virtual Think Tank.
  • Is confident that they will get a great return on investment after the dialogue with their prospects and/or customers on the Frost & Sullivan Virtual Think Tank.

Company Profile

Company:
iBASEt

Company Size:
Medium Enterprise

Industry:
Aerospace & Defense

About Frost & Sullivan

Frost & Sullivan enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership.

The company’s Growth Partnership Service provides the CEO and the CEO’s Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies.

Learn More:

Frost & Sullivan

Frost & Sullivan

Source: Gordon Benzie, Director, iBASEt
Validated
  Published: Aug. 24, 2021   TVID: 043-967-BDF




About This Data

This data was sourced directly from verified users of Frost & Sullivan Brand & Demand by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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