TechValidate Research on Frost & Sullivan Brand & Demand

71 Case Studies – Page 3 of 3


Frost & Sullivan Virtual Think Tank Case Study

Fortune 500 Financial Services Company

Introduction

This case study of a Fortune 500 financial services company is based on a survey of Frost & Sullivan Virtual Think Tank customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan Virtual Think Tank:

  • Chose Frost & Sullivan’s Virtual Think Tank to solve the following challenges:
    • Solve business challenges on a limited travel budget
    • Access content with no cost involved
    • View information on their own schedule
    • Gain access and understanding of different service providers

Use Case

The key features and functionalities of Frost & Sullivan Virtual Think Tank that the surveyed company uses:

  • would participate in a Frost & Sullivan Virtual Think Tank again.
  • Found that the unique interactive structure of a Frost & Sullivan Virtual Think Tank leads to the following benefits:
    • Access to best practices
    • Increased content knowledge
    • A forum which allows them to get real solutions to their business challenges
  • Rated the the feedback and best practices they received from the other participants that attended the Frost & Sullivan Virtual Think Tank as very valuable.

Results

The surveyed company achieved the following results with Frost & Sullivan Virtual Think Tank:

  • Rated the presentation and moderation by the Frost & Sullivan analyst at Virtual Think Tank as outstanding.
  • The content they received from the Frost & Sullivan Virtual Think Tank they rate as excellent.
  • Saw the interaction between the participants was interactive and engaged at the Frost & Sullivan Virtual Think Tank.
  • Would very strongly recommend a Frost & Sullivan Virtual Think Tank to a colleague or peer.
  • Found the other participants of the Frost and Sullivan Virtual Think Tank very open to sharing their best practices among the group.

Frost & Sullivan Virtual Think Tank Case Study

Global 500 Banking Company

Introduction

This case study of a Global 500 banking company is based on a survey of Frost & Sullivan Virtual Think Tank customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenge that led the profiled company to evaluate and ultimately select Frost & Sullivan Virtual Think Tank:

  • Chose Frost & Sullivan’s Virtual Think Tank to solve the following challenge:
    • Explore different solutions to overcome hurdles

Use Case

The key features and functionalities of Frost & Sullivan Virtual Think Tank that the surveyed company uses:

  • Would participate in a Frost & Sullivan Virtual Think Tank again.
  • Found that the unique interactive structure of a Frost & Sullivan Virtual Think Tank leads to the following benefit:
    • A forum which allows them to get real solutions to their business challenges
  • Rated the the feedback and best practices they received from the other participants that attended the Frost & Sullivan Virtual Think Tank as valuable.

Results

The surveyed company achieved the following results with Frost & Sullivan Virtual Think Tank:

  • Rated the presentation and moderation by the Frost & Sullivan analyst at Virtual Think Tank as very good.
  • The content they received from the Frost & Sullivan Virtual Think Tank they rate as great.
  • Saw the interaction between the participants was highly interactive and engaged at the Frost & Sullivan Virtual Think Tank.
  • Would strongly recommend a Frost & Sullivan Virtual Think Tank to a colleague or peer.
  • Found the other participants of the Frost and Sullivan Virtual Think Tank very open to sharing their best practices among the group.

Frost & Sullivan Virtual Think Tank Case Study

Cxense

Introduction

This case study of Cxense is based on an August 2017 survey of Frost & Sullivan Virtual Think Tank customers by TechValidate, a 3rd-party research service.

“Partnering with Frost & Sullivan gave us access to the executives we wanted to connect with in a forum that inspired thought-provoking and productive conversations.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan’s Virtual Think Tank:

  • Business challenges and needs that prompted them to evaluate and ultimately selected Frost & Sullivan’s Virtual Think Tank:
    • Customer insight for the sales team
    • Customer insight for the marketing team
    • Access to new prospects
    • Content in the form of an article
    • Positioning as an industry thought leader
  • Would have faced the following challenge conducting their own Virtual Think Tank:
    • The program being perceived as biased and/or as a sales pitch

Use Case

The key features and functionalities of Frost & Sullivan Virtual Think Tank that the surveyed company uses:

  • As a result of the third party positioning, the participants were more candid with their pain points and challenges.
  • Finds the format to be extremely innovative and unique.
  • Would very strongly recommend a Frost & Sullivan Virtual Think Tank as a thought leadership tool.
  • Would very strongly recommend a Frost & Sullivan Virtual Think Tank as a business development tool.
  • Would very strongly recommend sponsorship of Frost & Sullivan’s Virtual Think Tank to their peers.

Results

The surveyed company achieved the following results with Frost & Sullivan Virtual Think Tank:

  • Was able to start or further develop relationships with key decision makers as a result of Frost & Sullivan’s Virtual Think Tank.
  • Is confident that they will get a great return on investment after the dialogue with their prospects and/or customers on the Frost & Sullivan Virtual Think Tank.

Frost & Sullivan White Paper Plus Case Study

Large Silicon Valley Enterprise Computer Software Company

Introduction

This case study of a large enterprise computer software company is based on a June 2017 survey of Frost & Sullivan White Paper Plus customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“As a result of the 3rd party positioning of a Frost & Sullivan’s White Paper Plus (a balanced mix print and video assets), the credibility of our message to market increased significantly, we were able to uncover and reach new prospects, and expect to generate a positive return on our investment.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan White Paper Plus:

  • Asset development
  • Demand generation

Use Case

The key feature and functionality of Frost & Sullivan White Paper Plus that the surveyed company uses:

  • To create a credible third party asset/content development

Results

The surveyed company achieved the following results with Frost & Sullivan White Paper Plus:

  • Rates the content of a Frost & Sullivan White Paper as significantly better than others when compared other 3rd Party White Papers.
  • Expectations were exceeded by the video component of their Frost & Sullivan Whitepaper.
  • Would very strongly recommend a Frost & Sullivan White Paper and/or any of their components as a credible resource to fill their content library
  • Would strongly recommend a Frost & Sullivan White Paper and/or any of their components as a strong demand generation tool.

Frost & Sullivan Case Study

TELUS International

Introduction

This case study of TELUS International is based on a June 2017 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service.

“The experience was great. Frost & Sullivan was a true partner and worked tirelessly, before and after the dinner, to deliver the value they promised us. The execution was flawless and the facilitation of the conversation was great too. Our whole organization is very happy with the initial outcome and will look to further expand this program, as well as other Frost & Sullivan programs in the future.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan:

  • Would face the following challenges if they attempted to organize their own dinner:
    • Credibility challenges: the dinner would be perceived as a sales pitch or time share
    • Execution challenges: actual show rates (attended vs registered) for corporate run / sponsored dinners are very low
    • Perceived value challenges: content tends to veer into sales pitches vs value add – diluting the value for the invited guests
    • Recruitment challenges: based on external perception, it has proven an extremely difficult task to secure our desired participants (quantity & quality)

Use Case

The key features and functionalities of Frost & Sullivan that the surveyed company uses:

  • Has been able to achieve the following due to the opportunities created by their invited guests:
    • Further enhance relationships with prospects
  • Has been able to do the following due to the opportunities created by Frost & Sullivan’s invited guests:
    • Open doors to accounts they have yet to penetrate
    • Further enhance relationships with prospects
  • Agrees that as a result of the 3rd party positioning of the Frost & Sullivan’s Think Tank Dinner, their sales team was able to gather more candid pain points, challenges, and strategies than they would have on their own.

Results

The surveyed company achieved the following results with Frost & Sullivan:

  • Would strongly recommend a Frost & Sullivan Executive Think Tank Dinner as a thought leadership tool.
  • Would very strongly recommend a Frost & Sullivan Executive Think Tank Dinner as a business development tool.
  • Before the dinner concluded, they had received 10 requests for meetings.
  • Finds that Frost & Sullivan exceeded their expectations in its ability to attract their choice prospects, create a forum for open discussion, and position their company as a thought leader.
  • Plans on securing future dinners with Frost & Sullivan.

Frost & Sullivan Case Study

Executive Think Tank Dinner – Opening Doors and Building Relationships

Introduction

This case study of a medium enterprise consumer services company is based on a June 2017 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The balanced level of participation was impressive with the entire room providing their point-of-view. Those I spoke to afterward were impressed with the level of sharing by many organizations (some were a bit guarded). Overall, it was highly intelligent and intimate.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan:

  • Credibility challenges: the dinner would be perceived as a sales pitch or time share
  • Perceived value challenges: content tends to veer into sales pitches vs value add – diluting the value for the invited guests

Use Case

The key features and functionalities of Frost & Sullivan that the surveyed company uses:

  • Has been able to achieve the following due to the opportunities created by their invited guests:
    • Further enhance relationships with prospects
  • Has been able to do the following due to the opportunities created by Frost & Sullivan’s invited guests:
    • Open doors to accounts they have yet to penetrate
  • Does agree that as a result of the 3rd party positioning of the Frost & Sullivan’s Think Tank Dinner, their sales team was able to gather more candid pain points, challenges, and strategies than they would have on their own.

Results

The surveyed company achieved the following results with Frost & Sullivan:

  • Would very strongly recommend a Frost & Sullivan Executive Think Tank Dinner as a thought leadership tool.
  • Would very strongly recommend a Frost & Sullivan Executive Think Tank Dinner as a business development tool.
  • Before the dinner concluded, they had received 10 requests for meetings.
  • Finds that Frost & Sullivan delivered as advertised in its ability to attract their choice prospects, create a forum for open discussion, and position their company as a thought leader.
  • Rates the likelihood of securing future dinners with Frost & Sullivan as a 9.

Frost & Sullivan's eBroadcast Case Study

Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a December 2016 survey of Frost & Sullivan’s eBroadcast customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan’s eBroadcast:

  • Solved challenges in the following areas with a Frost & Sullivan eBroadcast:
    • Demand generation
    • Content marketing

Use Case

The key features and functionalities of Frost & Sullivan’s eBroadcast that the surveyed company uses:

  • Received the following benefits from the sponsorship of a Frost & Sullivan eBroadcast:
    • The access to new prospects
    • The ability to accelerate a sales cycle with existing prospects
    • Another integrated touch point for sales and marketing
    • Content in the form of an online event
    • Its turnkey project management and support
  • Valued the following deliverables included in Frost & Sullivan’s eBroadcast ROI Ensemble:
    • ROI Report (detailed breakdown of audience)
    • OnDemand shelf life

Results

The surveyed company achieved the following results with Frost & Sullivan’s eBroadcast:

  • Would recommend a Frost & Sullivan eBroadcast as a thought leadership tool.
  • Would Recommend a Frost & Sullivan eBroadcast as a business development tool.
  • The quality of the participants that registered for their Frost & Sullivan eBroadcast exceeded their expectations.
  • Would Recommend sponsorship of a Frost & Sullivan eBroadcast to their peers.
  • Rated Frost & Sullivan’s eBroadcast ROI Ensemble as innovative.

Not Your Father’s Webinar: ROI Focused!

Introduction

This case study of a medium enterprise professional services company is based on a November 2015 survey of Frost & Sullivan’s eBroadcast customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Overall, working with the Frost & Sullivan team has been extremely well received. The entire process from start to finish was seamless.”

Challenges

  • Solved challenges in the following areas with a Frost & Sullivan eBroadcast:
    • Demand generation
    • Pipeline generation
    • Thought leadership
    • Brand awareness
    • Content marketing

Use Case

  • Received the following benefits from the sponsorship of a Frost & Sullivan eBroadcast:
    • The access to new prospects
    • Another integrated touch point for sales and marketing
    • The credibility of the Frost & Sullivan Brand/Message
    • Content in the form of an online event
    • Extended shelf life beyond the live day
    • The ability to position themselves as a thought leader
    • Its turnkey project management and support
  • Valued the following deliverables included in Frost & Sullivan’s eBroadcast ROI Bundle:
    • ROI Report (detailed breakdown of audience)
    • Post event appointment setting service
    • Post event written summary for distribution

Results

  • Would very strongly recommend a Frost & Sullivan eBroadcast as a thought leadership tool.
  • Would strongly recommend a Frost & Sullivan eBroadcast as a business development tool.
  • The quality of the participants that registered for their Frost & Sullivan eBroadcast exceeded their expectations.
  • Would very strongly recommend sponsorship of a Frost & Sullivan eBroadcast to their peers.
  • Agrees that Frost & Sullivan’s eBroadcasts are the best sponsorship investment of its kind.
  • Rated Frost & Sullivan’s eBroadcast ROI Bundle as innovative.

Case Study: Large Enterprise Automotive & Transport Company Cites Engaging Experience

Introduction

This case study of a large enterprise automotive & transport company is based on a May 2015 survey of Frost & Sullivan’s Executive Think Tank Dinner customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The Think Tank was a timely and engaging forum. I found the participants knowledgeable, the facilitation fluid and the topic timely.”

Challenges

  • Business challenges that make Frost & Sullivan’s Executive Think Tank Dinner appealing:
    • A limited travel budget
    • Access to content with no cost involved
    • The need for staff/group training
    • The need to explore different solutions to overcome hurdles

Use Case

  • would participate in another Frost & Sullivan Executive Think Tank Dinner.
  • Agrees the unique interactive structure of a Frost & Sullivan Executive Think Tank Dinner leads to:
    • Access to best practices
    • Increased content knowledge
    • A forum which allows them to get real solutions to their business challenges
    • A new network of peers
  • Agrees the feedback and best practices they received from the other participants at the Frost & Sullivan Executive Think Tank Dinner was highly valuable.

Results

  • Rates the value of the content they received from Frost & Sullivan’s Executive Think Tank Dinner as excellent.
  • Rates the moderation and discussion led by the Frost & Sullivan analyst on their recently attended Executive Think Tank Dinner as outstanding.
  • Rates the interaction between the guests from the Frost & Sullivan Executive Think Tank Dinner as highly interactive & engaged.
  • Would very strongly recommend participation in a Frost & Sullivan Executive Think Tank Dinner to a colleague or peer.
  • Agrees the other participants were very open to sharing their best practices among the group.

Case Study: Global 500 Computer Services Company

Introduction

This case study of a Global 500 computer services company is based on a May 2014 survey of Frost & Sullivan’s eBroadcast customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

  • Solved challenges in the following areas with a Frost & Sullivan eBroadcast:
    • Demand generation
    • Pipeline generation
    • Thought leadership

Use Case

  • Received the following benefits from the sponsorship of a Frost & Sullivan eBroadcast:
    • The access to new prospects
    • The credibility of the Frost & Sullivan Brand/Message
    • Its turnkey project management and support
  • Valued the following deliverables included in Frost & Sullivan’s eBroadcast ROI Bundle:
    • Post event appointment setting service
    • Post event written summary for distribution

Results

  • Would recommend a Frost & Sullivan eBroadcast as a thought leadership tool.
  • Would Recommend a Frost & Sullivan eBroadcast as a business development tool.
  • The quality of the participants that registered for their Frost & Sullivan eBroadcast met their expectations.
  • Would Recommend sponsorship of a Frost & Sullivan eBroadcast to their peers.
  • Rated Frost & Sullivan’s eBroadcast ROI Bundle as innovative.

Case Study: The Equitable Bank

Introduction

This case study of The Equitable Bank is based on a May 2014 survey of Frost & Sullivan’s eBroadcast customers by TechValidate, a 3rd-party research service.

“I like Frost & Sullivan’s eBroadcasts because there is a certain impartiality about the information being presented that I will not get from a vendor-produced webcast. While the eBroadcasts do not indulge in negativity, they do present information to the audience that they can use to determine where a solution or technology may or may not fit in their environment.”

Challenges

  • Attends eBroadcasts to solve the following challenges:
    • The access to content with no cost involved
    • Flexibility in being able to view information on their own schedule
    • Access and understanding of different service providers

Use Case

  • Has forwarded and shared a Frost & Sullivan eBroadcast with a colleague.
  • Agrees that the unique online and interactive structure of a Frost & Sullivan eBroadcast leads to the following:
    • Access to best practices
    • Increased content knowledge

Results

  • Rates Frost and Sullivan’s Analyst presentation and moderation on an eBroadcast as very good.
  • Found the content on a Frost and Sullivan eBroadcast to be better than most other webinars they’ve seen.
  • Would strongly recommend a Frost & Sullivan eBroadcast to a colleague or peer.
  • Found Frost & Sullivan’s eBroadcasts provided the greatest value in comparison to alternative webinars in the market.
  • Views the content delivered on a Frost & Sullivan eBroadcast to be most credible compared to alternatively produced webinars.
  • If a 3rd party solution provider presented on a Frost & Sullivan eBroadcast, they would be more likely to inquire about their services in the future.



More Research on Frost & Sullivan Brand & Demand