TechValidate Research on Frost & Sullivan Brand & Demand


Frost & Sullivan Case Study

Global 100 Computer Software Company

Introduction

This case study of a Global 100 computer software company is based on a March 2023 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Strong relationship and growth acceleration programs. Exceeds all expectations.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan:

  • Faced the following challenges when conducting their own lead generation campaign:
    • An inability to reach their target audience.
  • Selected Frost & Sullivan’s Pipeline Accelerator campaign for the following reasons:
    • Access to new and valuable prospects.
    • Third-party positioning (credibility).
    • Expanded reach.
    • Desire for marketing return/sales pipeline.

Use Case

The key features and functionalities of Frost & Sullivan that the surveyed company uses:

  • Leveraged a white paper for the Pipeline Accelerator campaign.
  • Would very strongly recommend Frost & Sullivan’s Pipeline Accelerator campaign to a colleague or peer.
  • Reported that the quality of the leads delivered from the Pipeline Accelerator campaign exceeded expectations.
  • Reported that the number of leads delivered from the Pipeline Accelerator campaign greatly exceeded expectations.

Results

The surveyed company achieved the following results with Frost & Sullivan:

  • Agreed that they are confident they will generate a return from the Pipeline Accelerator.
  • Had over 75% of the leads generated from the Pipeline Accelerator match their target audience.
  • Agreed that leveraging Frost & Sullivan to distribute the content they produced increased credibility and leadership.




About This Data

This data was sourced directly from verified users of Frost & Sullivan Brand & Demand by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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