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Frost & Sullivan Case Study

Medium Enterprise Telecommunications Services Company

Introduction

This case study of a medium enterprise telecommunications services company is based on a January 2022 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

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1. Frost & Sullivan could reach an audience Infobip could not.
2. Helped raise brand awareness.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan:

Faced the following challenges when conducting their own lead generation campaign:

  • An inability to generate quality leads
  • An inability to reach their target audience
  • A lack of internal resources
  • Selected Frost & Sullivan’s Pipeline Accelerator campaign for the following reasons:
    • Access to new prospects
    • Third party positioning (credibility)
    • Expanded reach
    • Desire for marketing return / sales pipeline

    • Use Case

    The key features and functionalities of Frost & Sullivan that the surveyed company uses:

    • Leveraged a Virtual Think Tank article for the Pipeline Accelerator campaign.
    • Would very strongly recommend Frost & Sullivan’s Pipeline Accelerator campaign to a colleague or peer.
    • Reported that the quality of the leads delivered from the Pipeline Accelerator campaign met expectations.
    • Reported that the number of the leads delivered from the Pipeline Accelerator campaign met expectations.

    Results

    The surveyed company achieved the following results with Frost & Sullivan:

    • Agreed that they are confident they will generate a return from the Pipeline Accelerator.
    • Had over 50% of the leads generated from the Pipeline Accelerator match their target audience.
    • Strongly agreed that leveraging Frost & Sullivan to distribute the content they produced increased credibility and readership.

    Company Profile

    The company featured in this case study asked to have its name publicly blinded because publicly endorsing vendors is against their policies.

    TechValidate stands behind the authenticity of this data.

    Company Size:
    Medium Enterprise

    Industry:
    Telecommunications Services

    About Frost & Sullivan

    Frost & Sullivan enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership.

    The company’s Growth Partnership Service provides the CEO and the CEO’s Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies.

    Learn More:

    Frost & Sullivan

    Frost & Sullivan

    Source: TechValidate survey of a Medium Enterprise Telecommunications Services Company
    Validated
      Published: Feb. 23, 2022   TVID: 090-792-351




    About This Data

    This data was sourced directly from verified users of Frost & Sullivan Brand & Demand by TechValidate.

    TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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