Frost & Sullivan Brand & Demand Frost & Sullivan's Pipeline Accelerator Delivers Desired Results for Salesforce

Frost & Sullivan Case Study

Frost & Sullivan’s Pipeline Accelerator Delivers Desired Results for Salesforce

This case study of Salesforce is based on a September 2020 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service.

“Frost & Sullivan’s Pipeline Accelerator delivered leads exactly as I expected with our given parameters.”

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan:

Faced the following challenges when conducting their own lead generation campaign:
- Inability to generate quality leads
Selected Frost & Sullivan’s Pipeline Accelerator campaign for the following reasons:
- Desire for marketing return/sales pipeline

The key features and functionalities of Frost & Sullivan that the surveyed company uses:

Leveraged a white paper for the Pipeline Accelerator campaign
*Very strongly recommends Frost & Sullivan’s Pipeline Accelerator campaign to a colleague or peer
Reported quality of the leads delivered from the Pipeline Accelerator campaign met expectations
Reported the number of the leads delivered from the Pipeline Accelerator campaign met expectations

The surveyed company achieved the following results with Frost & Sullivan:

Strongly agreed that they are confident they will generate a return from the Pipeline Accelerator
100% of the leads generated from the Pipeline Accelerator match their target audience
Strongly agreed that leveraging Frost & Sullivan to distribute the content they produced increased credibility and readership