TechValidate Research on Frost & Sullivan Brand & Demand

These pages present data that TechValidate has sourced via direct research with verified customers and users of Frost & Sullivan Brand & Demand. TechValidate stands behind the authenticity of all published data. Learn more »



441 Customers Surveyed

3,489 Data Points Collected

175 Published TechFacts

8 Published Charts

71 Published Case Studies



Selected Research Highlights


Frost & Sullivan Case Study

Fortune 500 Retail Company

Introduction

This case study of a Fortune 500 retail company is based on an August 2022 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan:

  • Would face the following challenges producing this content on their own:
    • Lack of third-party credibility
  • Were able to solve the following challenges with their Frost & Sullivan content:
    • Brand awareness
    • Thought leadership
    • A need for credible content to support marketing

Use Case

The key features and functionalities of Frost & Sullivan that the surveyed company uses:

  • Were looking to the following when purchasing Frost & Sullivan content:
    • Position our company as a thought leader in the market
    • Create credible content for web and/or marketing campaigns
  • Have leveraged their Frost & Sullivan content through the following:
    • Their website
    • Email marketing
    • Blogs
    • Sales teams

Results

The surveyed company achieved the following results with Frost & Sullivan:

  • Rate the value of their Frost & Sullivan content as great.
  • Rate Frost & Sullivan’s project management of the content as excellent.
  • Said that Frost & Sullivan’s content is on par with others when compared to the competition.
  • They would strongly recommend Frost & Sullivan custom research to companies looking to generate credibility around their solutions/services/offerings.
  • They would strongly recommend Frost & Sullivan custom research to companies as a means to support a sales team.
  • They would recommend Frost & Sullivan custom research to companies as a marketing tool to drive demand.

Frost & Sullivan Virtual Think Tank Customer Fact

Great Value

Commemorative Brands rated the value of the content they received from the Frost & Sullivan Virtual Think Tank as great.

Frost & Sullivan White Paper Plus Case Study

Medium Enterprise Telecommunications Services Company

Introduction

This case study of a medium enterprise telecommunications services company is based on a July 2018 survey of Frost & Sullivan White Paper Plus customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“You gain the credibility of a third party, and as such, I’m happy with the asset which tells a story that supports our value proposition.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan White Paper Plus:

  • Solved the following types of challenges with a Frost & Sullivan White Paper:
    • Asset development

Use Case

The key features and functionalities of Frost & Sullivan White Paper Plus that the surveyed company uses:

  • Initially wanted the following when purchasing a Frost & Sullivan White Paper:
    • To contact acquisition/access to new prospects

Results

The surveyed company achieved the following results with Frost & Sullivan White Paper Plus:

  • Would recommend a Frost & Sullivan White Paper and/or any of their components as a credible resource to fill their content library
  • Would recommend a Frost & Sullivan White Paper and/or any of their components as a strong demand generation tool.

The Power of a Virtual Think Tank Series

What challenges in today’s business environment make Frost & Sullivan’s Virtual Think Tanks so appealing?

Limited travel budget
75%
Access to content with no cost involved
88%
Flexibility in being able to view information on my own schedule
75%
Need to explore different solutions to overcome hurdles
63%
Access and understanding of different service providers
50%

Frost & Sullivan Virtual Think Tank Participating Thought Leader Testimonial

Worth Your Time, Every Time

The Frost & Sullivan Virtual Think Tank was highly interactive, worthwhile, Informative, and engaging.

Vice President, Medium Enterprise Computer Hardware Company

“Yes, I’ll be back…”

After attending a Frost & Sullivan Executive Think Tank Dinner, would you participate again?

Yes: 100%
No: 0%


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