Frost & Sullivan Brand & Demand Frost & Sullivan’s Pipeline Accelerator Campaign Delivers High-Quality Contacts

TechValidate Customer Research Library / Frost & Sullivan / Frost & Sullivan Brand & Demand / Case Studies /

Frost & Sullivan Case Study

Frost & Sullivan’s Pipeline Accelerator Campaign Delivers High-Quality Contacts

Introduction

This case study of a Global 500 computer services company is based on a November 2020 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Our Pipeline Accelerator campaign enabled us to reach new audiences and delivered high-quality contacts, which is exactly what we wanted.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan:

Faced the following challenges when conducting their own lead generation campaign:
- Inability to generate quality leads
- Inability to reach their target audience
- Lack of value with external lists
Selected Frost & Sullivan’s Pipeline Accelerator campaign for the following reasons:
- Access to new prospects
- Third-party positioning (credibility)
- Expanded reach
- Desire for marketing return/sales pipeline

Use Case

The key features and functionalities of Frost & Sullivan that the surveyed company uses:

Leveraged a brief for the Pipeline Accelerator campaign.
Very strongly recommends Frost & Sullivan’s Pipeline Accelerator campaign to a colleague or peer.
Reported that the quality of the leads delivered from the Pipeline Accelerator campaign exceeded expectations.
Reported that the number of leads delivered from the Pipeline Accelerator campaign exceeded expectations.

Results

The surveyed company achieved the following results with Frost & Sullivan:

Agreed that they are confident they will generate a return from the Pipeline Accelerator.
Had 100% of the leads generated from the Pipeline Accelerator match their target audience.
Strongly agreed that leveraging Frost & Sullivan to distribute the content they produced increased credibility and readership.

TechValidate Research on Frost & Sullivan Brand & Demand

Frost & Sullivan’s Pipeline Accelerator Campaign Delivers High-Quality Contacts

Introduction

Challenges

Use Case

Results

Company Profile

About Frost & Sullivan

About This Data