TechValidate Research on Frost & Sullivan Brand & Demand

71 Case Studies – Page 2 of 3


Frost & Sullivan Virtual Think Tank Case Study

Arch Oncology: Frost & Sullivan’s Virtual Think Tank Very Valuable

Introduction

This case study of Arch Oncology is based on a May 2020 survey of Frost & Sullivan Virtual Think Tank customers by TechValidate, a 3rd-party research service.

“Wonderful opportunity to share our experiences and challenges and how we worked to overcomes them. I appreciated how each of the leaders reflected their organization’s unique strengths and how each uses consultants differently to make their respective company’s stronger.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan’s Virtual Think Tank:

  • Chose Frost & Sullivan’s Virtual Think Tank to solve the following challenges:
    • Explore different solutions to overcome hurdles

Use Case

The key features and functionalities of Frost & Sullivan Virtual Think Tank that the surveyed company uses:

  • Would participate in a Frost & Sullivan’s Virtual Think Tank again
  • Found the unique interactive structure of a Frost & Sullivan’s Virtual Think Tank lead to the following benefits:
    • Access to best practices
    • Increased content knowledge
  • Rated the the feedback and best practices they received from the other participants that attended the Frost & Sullivan’s Virtual Think Tank as very valuable

Results

The surveyed company achieved the following results with Frost & Sullivan’s Virtual Think Tank:

  • Rated the presentation and moderation by the Frost & Sullivan analyst at Virtual Think Tank as very good
  • Rated the content received from the Frost & Sullivan Virtual Think Tank as excellent
  • Interaction between the participants was highly interactive and engaged at the Frost & Sullivan’s Virtual Think Tank
  • Would very strongly recommend a Frost & Sullivan’s Virtual Think Tank to a colleague or peer
    *Found the other participants of the Frost & Sullivan’s Virtual Think Tank very open to sharing their best practices among the group

Frost & Sullivan Virtual Think Tank Case Study

Repli Cel Life Sciences: Frost & Sullivan’s Virtual Think Tank Highly Interactive & Engaging

Introduction

This case study of RepliCel Life Sciences is based on a May 2020 survey of Frost & Sullivan Virtual Think Tank customers by TechValidate, a 3rd-party research service.

“The Virtual Think Tank hosted by Frost & Sullivan is a novel and exciting new approach to the exchange of intelligence and ideas that happens at good networking events.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan’s Virtual Think Tank:

  • Chose Frost & Sullivan’s Virtual Think Tank to solve the following challenges:
    • Solve business challenges on a limited travel budget

Use Case

The key features and functionalities of Frost & Sullivan’s Virtual Think Tank that the surveyed company uses:

  • Would participate in a Frost & Sullivan Virtual Think Tank again
  • Found the unique interactive structure of a Frost & Sullivan’s Virtual Think Tank lead to the following benefits:
    • Access to best practices
    • A new network of peers
  • Rated the the feedback and best practices they received from the other participants that attended the Frost & Sullivan’s Virtual Think Tank as highly valuable

Results

The surveyed company achieved the following results with Frost & Sullivan Virtual Think Tank:

  • Rated the presentation and moderation by the Frost & Sullivan analyst at Virtual Think Tank as outstanding
  • Rated the content received from the Frost & Sullivan Virtual Think Tank as excellent
  • Interaction between the participants was highly interactive and engaged at the Frost & Sullivan’s Virtual Think Tank
  • Would very strongly recommend a Frost & Sullivan’s Virtual Think Tank to a colleague or peer.
  • Found the other participants of the Frost & Sullivan’s Virtual Think Tank very open to sharing their best practices among the group

Frost & Sullivan's Webinar Case Study

Professional and Polished Webinar by Frost & Sullivan

Introduction

This case study of a medium enterprise professional services company is based on an October 2017 survey of Frost & Sullivan’s Webinar customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Very well run process from beginning to end. Professional and polished "

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan’s Webinar:

  • Solved challenges in the following areas with a Frost & Sullivan’s Webinar:
    • Demand generation
    • Thought leadership
    • Brand awareness
    • Content marketing

Use Case

The key features and functionalities of Frost & Sullivan’s Webinar that the surveyed company uses:

  • Received the following benefits from the sponsorship of a Frost & Sullivan’s Webinar:
    • Access to new prospects
    • Credibility of the Frost & Sullivan brand/message
    • Ability to position themselves as a thought leader
    • Turnkey project management and support
  • Valued the following deliverables included in Frost & Sullivan’s Webinar:
    • ROI Report (detailed breakdown of audience)

Results

The surveyed company achieved the following results with Frost & Sullivan’s Webinar:

  • Very strongly recommend a Frost & Sullivan’s Webinar as a thought leadership tool
  • Very strongly recommend a Frost & Sullivan’s Webinar as a business development tool
  • The quality of the participants that registered for our Frost & Sullivan Webinar met our expectations
  • Very strongly recommend sponsorship of a Frost & Sullivan’s Webinar to our peers
  • Agrees that Frost & Sullivan’s Webinars are the best sponsorship investment of its kind
  • Rated Frost & Sullivan’s Webinar as innovative

Frost & Sullivan Case Study

Siemens Healthineers Highly Recommends Frost & Sullivan’s Pipeline Accelerator Campaign

Introduction

This case study of Siemens Healthineers is based on a January 2020 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service.

“We had a need, Frost & Sullivan listened to that need and delivered strong results.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan:

  • Faced the following challenges when conducting their own lead generation campaign:
    • A lack of internal resources
    • A lack of expertise
    • A lack of value with external lists
  • Selected Frost & Sullivan’s Pipeline Accelerator campaign for the following reasons:
    • Access to new prospects
    • Third party positioning (credibility)
    • Expanded reach
    • Desire for marketing return / sales pipeline

Use Case

The key features and functionalities of Frost & Sullivan that the surveyed company uses:

  • Leveraged a white paper for the Pipeline Accelerator campaign.
  • Would very strongly recommend Frost & Sullivan’s Pipeline Accelerator campaign to a colleague or peer.
  • Reported that the quality of the leads delivered from the Pipeline Accelerator campaign greatly exceeded expectations.
  • Reported that the number of the leads delivered from the Pipeline Accelerator campaign greatly exceeded expectations.

Results

The surveyed company achieved the following results with Frost & Sullivan:

  • Strongly agreed that they are confident they will generate a return from the Pipeline Accelerator.
  • Had over 75% of the leads generated from the Pipeline Accelerator match their target audience.
  • Strongly agreed that leveraging Frost & Sullivan to distribute the content they produced increased credibility and readership.

Frost & Sullivan's Webinar Case Study

Bright Pattern: Webinar Generates High-Quality Prospects, Frost & Sullivan Manages it All!

Introduction

This case study of Bright Pattern is based on a July 2020 survey of Frost & Sullivan’s Webinar customers by TechValidate, a 3rd-party research service.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan’s Webinar:

  • Solved challenges in the following areas with a Frost & Sullivan Webinar:
    • Demand generation
    • Pipeline generation
    • Thought leadership
    • Brand awareness

Use Case

The key features and functionalities of Frost & Sullivan’s Webinar that the surveyed company uses:

  • Received the following benefits from the sponsorship of a Frost & Sullivan Webinar:
    • The access to new prospects
    • The ability to accelerate a sales cycle with existing prospects
    • The credibility of the Frost & Sullivan Brand/Message
    • The ability to position themselves as a thought leader
    • Its turnkey project management and support
  • Valued the following deliverables included in Frost & Sullivan’s ‘Webinar: Campaign Stack’:
    • Post-event written summary for distribution
    • OnDemand shelf life

Results

The surveyed company achieved the following results with Frost & Sullivan’s Webinar:

  • Would very strongly recommend a Frost & Sullivan Webinar as a thought leadership tool.
  • Would very strongly recommend a Frost & Sullivan Webinar as a business development tool.
  • The quality of the participants that registered for their Frost & Sullivan Webinar exceeded their expectations.
  • Would very strongly recommend sponsorship of a Frost & Sullivan Webinar to their peers.
  • agrees that Frost & Sullivan’s Webinars are the best sponsorship investment of its kind.
  • Rated Frost & Sullivan’s Webinar: Campaign Stack as innovative.

Frost & Sullivan Case Study

Large Enterprise Telecommunications Equipment Company

Introduction

This case study of a large enterprise telecommunications equipment company is based on a June 2020 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan:

  • Were able to solve for the following challenges with their Frost & Sullivan content:
    • Brand awareness
    • Thought leadership

Use Case

The key features and functionalities of Frost & Sullivan that the surveyed company uses:

  • Were looking to the following when purchasing Frost & Sullivan content:
    • Position our company as a thought leader in the market
    • Position our company as a market leader
  • Have leveraged their Frost & Sullivan content through the following:
    • Their website
    • Email marketing
    • Press releases
    • Sales teams

Results

The surveyed company achieved the following results with Frost & Sullivan:

  • Rate the value of their Frost & Sullivan content as excellent.
  • Rate Frost & Sullivan’s project management of the content as excellent.
  • Said that Frost & Sullivan’s content is best in class when compared to the competition.
  • They would very strongly recommend Frost & Sullivan custom research to companies looking to generate credibility around their solutions/services/offerings.
  • They would very strongly recommend Frost & Sullivan custom research to companies as a means to support a sales team.
  • They would very strongly recommend Frost & Sullivan custom research to companies as a marketing tool to drive demand.

Frost & Sullivan's Webinar Case Study

Large Enterprise Telecommunications Services Company

Introduction

This case study of a large enterprise telecommunications services company is based on a May 2020 survey of Frost & Sullivan’s Webinar customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Frost & Sullivan Webinar is the Best Investment of its Kind

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan’s Webinar:

  • Solved challenges in the following areas with a Frost & Sullivan Webinar:
    • Demand generation
    • Pipeline generation
    • Thought leadership
    • Brand awareness
    • Content marketing

Use Case

The key features and functionalities of Frost & Sullivan’s Webinar that the surveyed company uses:

  • Received the following benefits from the sponsorship of a Frost & Sullivan Webinar:
    • The access to new prospects
    • The ability to accelerate a sales cycle with existing prospects
    • Another integrated touchpoint for sales and marketing
    • The credibility of the Frost & Sullivan Brand/Message
    • Content in the form of an online event
    • Extended shelf life beyond the live day
    • The ability to position themselves as a thought leader
    • Its turnkey project management and support
  • Valued the following deliverables included in Frost & Sullivan’s Webinar ROI Ensemble:
    • ROI Report (detailed breakdown of audience)
    • Post-event appointment setting service
    • Post-event written summary for distribution
    • OnDemand shelf life

Results

The surveyed company achieved the following results with Frost & Sullivan’s Webinar:

  • Would very strongly recommend a Frost & Sullivan Webinar as a thought leadership tool.
  • Would very strongly recommend a Frost & Sullivan Webinar as a business development tool.
  • The quality of the participants that registered for their Frost & Sullivan Webinar met their expectations.
  • Would very strongly recommend sponsorship of a Frost & Sullivan Webinar to their peers.
  • agrees that Frost & Sullivan’s Webinars are the best sponsorship investment of its kind.
  • Rated Frost & Sullivan’s Webinar ROI Ensemble as very innovative.

Frost & Sullivan Case Study

Global 500 Chemicals Company Expectations Exceeded!

Introduction

This case study of a Global 500 chemicals company is based on an April 2020 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan:

  • Faced the following challenges when conducting their own lead generation campaign:
    • An inability to generate quality leads
  • Selected Frost & Sullivan’s Pipeline Accelerator campaign for the following reasons:
    • Access to new prospects
    • Third party positioning (credibility)
    • Expanded reach

Use Case

The key features and functionalities of Frost & Sullivan that the surveyed company uses:

  • Leveraged a Virtual Think Tank article for the Pipeline Accelerator campaign.
  • Would strongly recommend Frost & Sullivan’s Pipeline Accelerator campaign to a colleague or peer.
  • Reported that the quality of the leads delivered from the Pipeline Accelerator campaign met expectations.
  • Reported that the number of the leads delivered from the Pipeline Accelerator campaign exceeded expectations.

Results

The surveyed company achieved the following results with Frost & Sullivan:

  • Agreed that they are confident they will generate a return from the Pipeline Accelerator.
  • Had over 75% of the leads generated from the Pipeline Accelerator match their target audience.
  • Strongly agreed that leveraging Frost & Sullivan to distribute the content they produced increased credibility and readership.

Frost & Sullivan’s Executive Think Tank Dinner Case Study

Participants Open to Sharing Best Practices Among the Group

Introduction

This case study of Denbury is based on a February 2018 survey of Frost & Sullivan’s Executive Think Tank Dinner customers by TechValidate, a 3rd-party research service.

“The event was well executed, efficient, attracted great attendees, and imparted new insight to the topics discussed. "

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan’s Executive Think Tank Dinner:

  • Business challenges that make Frost & Sullivan’s Executive Think Tank Dinner appealing:
    • A limited travel budget
    • Access to content with no cost involved
    • The need for staff/group training
    • The need to explore different solutions to overcome hurdles

Use Case

The key features and functionalities of Frost & Sullivan’s Executive Think Tank Dinner that the surveyed company uses:

  • would participate in another Frost & Sullivan Executive Think Tank Dinner.
  • Agrees the unique interactive structure of a Frost & Sullivan Executive Think Tank Dinner leads to:
    • Access to best practices
    • Increased content knowledge
    • A forum which allows them to get real solutions to their business challenges
    • A new network of peers
  • Agrees the feedback and best practices they received from the other participants at the Frost & Sullivan Executive Think Tank Dinner was valuable.

Results

The surveyed company achieved the following results with Frost & Sullivan’s Executive Think Tank Dinner:

  • Rates the value of the content they received from Frost & Sullivan’s Executive Think Tank Dinner as good.
  • Rates the moderation and discussion led by the Frost & Sullivan analyst on their recently attended Executive Think Tank Dinner as good.
  • Rates the interaction between the guests from the Frost & Sullivan Executive Think Tank Dinner as interactive and engaged.
  • Would strongly recommend participation in a Frost & Sullivan Executive Think Tank Dinner to a colleague or peer.
  • Agrees the other participants were very open to sharing their best practices among the group.

Frost & Sullivan White Paper Plus Case Study

Siemens Healthcare, MRI Division, Strongly Recommends a Frost & Sullivan White Paper

Introduction

This case study of Siemens Healthcare – MRI Division is based on a December 2019 survey of Frost & Sullivan White Paper Plus customers by TechValidate, a 3rd-party research service.

“Leveraging the 3rd party value and brand of Frost & Sullivan – allowed me to better communicate our value proposition in a unique path vs. traditional methods.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan White Paper Plus:

  • Solved the following types of challenges with a Frost & Sullivan White Paper:
    • Asset development
    • Thought leadership
    • Content marketing

Use Case

The key features and functionalities of Frost & Sullivan White Paper Plus that the surveyed company uses:

  • Initially wanted the following when purchasing a Frost & Sullivan White Paper:
    • Another integrated touchpoint for sales and marketing
    • To create a credible third party asset/content development
    • Positioning as a market leader

Results

The surveyed company achieved the following results with Frost & Sullivan White Paper Plus:

  • Rates the content of a Frost & Sullivan White Paper as significantly better than others when compared to other 3rd Party White Papers.
  • Expectations were met by the video component of their Frost & Sullivan Whitepaper.
  • Would strongly recommend a Frost & Sullivan White Paper and/or any of their components as a credible resource to fill their content library
  • Would strongly recommend a Frost & Sullivan White Paper and/or any of their components as a strong demand generation tool.

Frost & Sullivan’s Executive Think Tank Dinner Case Study

A Large Educational Institution Believes the Executive Think Tank Dinner Leads to Increased Content Knowledge and a New Network of Peers

Introduction

This case study of an educational institution is based on an October 2019 survey of Frost & Sullivan’s Executive Think Tank Dinner customers by TechValidate, a 3rd-party research service. The profiled organization asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled organization to evaluate and ultimately select Frost & Sullivan’s Executive Think Tank Dinner:

  • Business challenges that make Frost & Sullivan’s Executive Think Tank Dinner appealing:
    • The need to explore different solutions to overcome hurdles
    • Access and understanding of different service providers

Use Case

The key features and functionalities of Frost & Sullivan’s Executive Think Tank Dinner that the surveyed organization uses:

  • would participate in another Frost & Sullivan Executive Think Tank Dinner.
  • Agrees the unique interactive structure of a Frost & Sullivan Executive Think Tank Dinner leads to:
    • Increased content knowledge
    • A forum which allows them to get real solutions to their business challenges
    • A new network of peers
  • Agrees the feedback and best practices they received from the other participants at the Frost & Sullivan Executive Think Tank Dinner was valuable.

Results

The surveyed organization achieved the following results with Frost & Sullivan’s Executive Think Tank Dinner:

  • Rates the value of the content they received from Frost & Sullivan’s Executive Think Tank Dinner as great.
  • Rates the moderation and discussion led by the Frost & Sullivan analyst on their recently attended Executive Think Tank Dinner as outstanding.
  • Rates the interaction between the guests from the Frost & Sullivan Executive Think Tank Dinner as interactive and engaged.
  • Would strongly recommend participation in a Frost & Sullivan Executive Think Tank Dinner to a colleague or peer.
  • Agrees the other participants were very open to sharing their best practices among the group.

Frost & Sullivan’s Executive Think Tank Dinner Case Study

Baptist Health Agrees the Structure of the Event Leads to Access to Best Practices

Introduction

This case study of Baptist Health is based on an October 2019 survey of Frost & Sullivan’s Executive Think Tank Dinner customers by TechValidate, a 3rd-party research service.

“I met some peers that I’d like to follow up with and learned about what others are doing in addressing issues.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan’s Executive Think Tank Dinner:

  • Business challenges that make Frost & Sullivan’s Executive Think Tank Dinner appealing:
    • The need to explore different solutions to overcome hurdles

Use Case

The key features and functionalities of Frost & Sullivan’s Executive Think Tank Dinner that the surveyed company uses:

  • Would participate in another Frost & Sullivan Executive Think Tank Dinner.
  • Agrees the unique interactive structure of a Frost & Sullivan Executive Think Tank Dinner leads to:
    • Access to best practices
    • Increased content knowledge
    • A new network of peers
  • Agrees the feedback and best practices they received from the other participants at the Frost & Sullivan Executive Think Tank Dinner was very valuable.

Results

The surveyed company achieved the following results with Frost & Sullivan’s Executive Think Tank Dinner:

  • Rates the value of the content they received from Frost & Sullivan’s Executive Think Tank Dinner as great.
  • Rates the moderation and discussion led by the Frost & Sullivan analyst on their recently attended Executive Think Tank Dinner as very Good.
  • Rates the interaction between the guests from the Frost & Sullivan Executive Think Tank Dinner as highly interactive & engaged.
  • Would strongly recommend participation in a Frost & Sullivan Executive Think Tank Dinner to a colleague or peer.
  • Agrees the other participants were very open to sharing their best practices among the group.

Frost & Sullivan’s Executive Think Tank Dinner Case Study

Large Enterprise Health Care Company Rates the Interaction at the Executive Think Tank Dinner as Highly Interactive and Engaged!

Introduction

This case study of a large enterprise health care company is based on a November 2019 survey of Frost & Sullivan’s Executive Think Tank Dinner customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Networking was excellent and I love learning from others in similar positions.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan’s Executive Think Tank Dinner:

  • Business challenges that make Frost & Sullivan’s Executive Think Tank Dinner appealing:
    • A limited travel budget
    • The need to explore different solutions to overcome hurdles

Use Case

The key features and functionalities of Frost & Sullivan’s Executive Think Tank Dinner that the surveyed company uses:

  • Would participate in another Frost & Sullivan Executive Think Tank Dinner.
  • Agrees the unique interactive structure of a Frost & Sullivan Executive Think Tank Dinner leads to:
    • Increased content knowledge
    • A forum which allows them to get real solutions to their business challenges
    • A new network of peers
  • Agrees the feedback and best practices they received from the other participants at the Frost & Sullivan Executive Think Tank Dinner was very valuable.

Results

The surveyed company achieved the following results with Frost & Sullivan’s Executive Think Tank Dinner:

  • Rates the value of the content they received from Frost & Sullivan’s Executive Think Tank Dinner as great.
  • Rates the moderation and discussion led by the Frost & Sullivan analyst on their recently attended Executive Think Tank Dinner as very Good.
  • Rates the interaction between the guests from the Frost & Sullivan Executive Think Tank Dinner as highly interactive & engaged.
  • Would strongly recommend participation in a Frost & Sullivan Executive Think Tank Dinner to a colleague or peer.
  • Agrees the other participants were very open to sharing their best practices among the group.

Frost & Sullivan’s Executive Think Tank Dinner Case Study

Rates the value of the content they received from Frost & Sullivan’s Executive Think Tank Dinner as great!

Introduction

This case study of a federal government organization is based on a November 2019 survey of Frost & Sullivan’s Executive Think Tank Dinner customers by TechValidate, a 3rd-party research service. The profiled organization asked to have their name blinded to protect their confidentiality.

“The dinner conversation on value-based care was very engaging and stimulating. I came away with a greater understanding and appreciation of the challenges others are facing, as well as with ideas on how we can address these challenges at our organization.”

Challenges

The business challenges that led the profiled organization to evaluate and ultimately select Frost & Sullivan’s Executive Think Tank Dinner:

  • Business challenges that make Frost & Sullivan’s Executive Think Tank Dinner appealing:
    • The need to explore different solutions to overcome hurdles

Use Case

The key features and functionalities of Frost & Sullivan’s Executive Think Tank Dinner that the surveyed organization uses:

  • Would participate in another Frost & Sullivan Executive Think Tank Dinner.
  • Agrees the unique interactive structure of a Frost & Sullivan Executive Think Tank Dinner leads to:
    • Increased content knowledge
    • A new network of peers
  • Agrees the feedback and best practices they received from the other participants at the Frost & Sullivan Executive Think Tank Dinner was valuable.

Results

The surveyed organization achieved the following results with Frost & Sullivan’s Executive Think Tank Dinner:

  • Rates the value of the content they received from Frost & Sullivan’s Executive Think Tank Dinner as great.
  • Rates the moderation and discussion led by the Frost & Sullivan analyst on their recently attended Executive Think Tank Dinner as good.
  • Rates the interaction between the guests from the Frost & Sullivan Executive Think Tank Dinner as interactive and engaged.
  • Would recommend participation in a Frost & Sullivan Executive Think Tank Dinner to a colleague or peer.
  • Agrees the other participants were very open to sharing their best practices among the group.

Frost & Sullivan’s Executive Think Tank Dinner Case Study

University Hospitals Of Cleveland Very Strongly Recommends Frost & Sullivan’s Executive Think Tank Dinners

Introduction

This case study of University Hospitals of Cleveland is based on a November 2019 survey of Frost & Sullivan’s Executive Think Tank Dinner customers by TechValidate, a 3rd-party research service.

“Highly collaborative and engaging”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan’s Executive Think Tank Dinner:

  • Business challenges that make Frost & Sullivan’s Executive Think Tank Dinner appealing:
    • Access and understanding of different service providers

Use Case

The key features and functionalities of Frost & Sullivan’s Executive Think Tank Dinner that the surveyed company uses:

  • Would participate in another Frost & Sullivan Executive Think Tank Dinner.
  • Agrees the unique interactive structure of a Frost & Sullivan Executive Think Tank Dinner leads to:
    • Access to best practices
    • Increased content knowledge
    • A forum which allows them to get real solutions to their business challenges
    • A new network of peers
  • Agrees the feedback and best practices they received from the other participants at the Frost & Sullivan Executive Think Tank Dinner was very valuable.

Results

The surveyed company achieved the following results with Frost & Sullivan’s Executive Think Tank Dinner:

  • Rates the value of the content they received from Frost & Sullivan’s Executive Think Tank Dinner as great.
  • Rates the moderation and discussion led by the Frost & Sullivan analyst on their recently attended Executive Think Tank Dinner as very Good.
  • Rates the interaction between the guests from the Frost & Sullivan Executive Think Tank Dinner as highly interactive & engaged.
  • Would very strongly recommend participation in a Frost & Sullivan Executive Think Tank Dinner to a colleague or peer.
  • Agrees the other participants were very open to sharing their best practices among the group.

Frost & Sullivan’s Executive Think Tank Dinner Case Study

Franciscan Alliance Rates Executive Think Tank Dinners as Highly Valuable!

Introduction

This case study of Franciscan Alliance is based on an October 2019 survey of Frost & Sullivan’s Executive Think Tank Dinner customers by TechValidate, a 3rd-party research service.

“I greatly appreciated the opportunity to attend. By having a unique group together the conversation and information received was very valuable.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan’s Executive Think Tank Dinner:

  • Business challenges that make Frost & Sullivan’s Executive Think Tank Dinner appealing:
    • The need to explore different solutions to overcome hurdles

Use Case

The key features and functionalities of Frost & Sullivan’s Executive Think Tank Dinner that the surveyed company uses:

  • Would participate in another Frost & Sullivan Executive Think Tank Dinner.
  • Agrees the unique interactive structure of a Frost & Sullivan Executive Think Tank Dinner leads to:
    • Access to best practices
    • Increased content knowledge
    • A forum which allows them to get real solutions to their business challenges
    • A new network of peers
  • Agrees the feedback and best practices they received from the other participants at the Frost & Sullivan Executive Think Tank Dinner was highly valuable.

Results

The surveyed company achieved the following results with Frost & Sullivan’s Executive Think Tank Dinner:

  • Rates the value of the content they received from Frost & Sullivan’s Executive Think Tank Dinner as great.
  • Rates the moderation and discussion led by the Frost & Sullivan analyst on their recently attended Executive Think Tank Dinner as very Good.
  • Rates the interaction between the guests from the Frost & Sullivan Executive Think Tank Dinner as highly interactive & engaged.
  • Would very strongly recommend participation in a Frost & Sullivan Executive Think Tank Dinner to a colleague or peer.
  • Agrees the other participants were very open to sharing their best practices among the group.

Frost & Sullivan's Webinar Case Study

Would Recommend a Frost & Sullivan Webinar as a business development tool.

Introduction

This case study of a large enterprise telecommunications services company is based on a July 2019 survey of Frost & Sullivan’s Webinar customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan’s Webinar:

  • Solved challenges in the following areas with a Frost & Sullivan Webinar:
    • Pipeline generation

Use Case

The key features and functionalities of Frost & Sullivan’s Webinar that the surveyed company uses:

  • Received the following benefits from the sponsorship of a Frost & Sullivan Webinar:
    • The access to new prospects
    • The ability to accelerate a sales cycle with existing prospects
    • Another integrated touch point for sales and marketing
    • The credibility of the Frost & Sullivan Brand/Message
    • The gained customer insight for sales and marketing
    • Content in the form of an online event
    • Extended shelf life beyond the live day
    • The ability to position themselves as a thought leader
    • Its turnkey project management and support

Results

The surveyed company achieved the following results with Frost & Sullivan’s Webinar:

  • Would very strongly recommend a Frost & Sullivan Webinar as a thought leadership tool.
  • Would Recommend a Frost & Sullivan Webinar as a business development tool.
  • The quality of the participants that registered for their Frost & Sullivan Webinar met their expectations.

Frost & Sullivan’s Executive Think Tank Dinner Case Study

Great Forum Providing Real Solutions to Business Challenges

Introduction

This case study of Morgan Stanley is based on a June 2019 survey of Frost & Sullivan’s Executive Think Tank Dinner customers by TechValidate, a 3rd-party research service.

“The event was well planned and created a space that fostered a sense of ease and conversation. "

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan’s Executive Think Tank Dinner:

  • Business challenges that make Frost & Sullivan’s Executive Think Tank Dinner appealing:
    • Access to content with no cost involved
    • The need to explore different solutions to overcome hurdles
    • Access and understanding of different service providers

Use Case

The key features and functionalities of Frost & Sullivan’s Executive Think Tank Dinner that the surveyed company uses:

  • would participate in another Frost & Sullivan Executive Think Tank Dinner.
  • Agrees the unique interactive structure of a Frost & Sullivan Executive Think Tank Dinner leads to:
    • Access to best practices
    • Increased content knowledge
    • A forum which allows them to get real solutions to their business challenges
    • A new network of peers
    • Career growth
  • Agrees the feedback and best practices they received from the other participants at the Frost & Sullivan Executive Think Tank Dinner was highly valuable.

Results

The surveyed company achieved the following results with Frost & Sullivan’s Executive Think Tank Dinner:

  • Rates the value of the content they received from Frost & Sullivan’s Executive Think Tank Dinner as great.
  • Rates the moderation and discussion led by the Frost & Sullivan analyst on their recently attended Executive Think Tank Dinner as very Good.
  • Rates the interaction between the guests from the Frost & Sullivan Executive Think Tank Dinner as highly interactive & engaged.
  • Would very strongly recommend participation in a Frost & Sullivan Executive Think Tank Dinner to a colleague or peer.
  • Agrees the other participants were very open to sharing their best practices among the group.

Frost & Sullivan White Paper Plus Case Study

Frost & Sullivan White Paper Significantly More Credible

Introduction

This case study of a large enterprise computer hardware company is based on a January 2016 survey of Frost & Sullivan White Paper Plus customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“In comparison to an internally written white paper, the market perceives a Frost & Sullivan authored White Paper as significantly more credible.”

“We are able to uncover and reach new prospects, and expect to generate a positive return on our investment leveraging the Frost & Sullivan White Paper.”

“The overarching program was terrific; however, we have not completed the entire program, and have yet to reap expected benefits.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan White Paper Plus:

  • Solved the following types of challenges with a Frost & Sullivan White Paper:
    • Asset development
    • Thought leadership

Use Case

The key features and functionalities of Frost & Sullivan White Paper Plus that the surveyed company uses:

  • Initially wanted the following when purchasing a Frost & Sullivan White Paper:
    • To contact acquisition/access to new prospects
    • To create a credible third-party asset/content development
    • Positioning as a thought leader

Results

The surveyed company achieved the following results with Frost & Sullivan White Paper Plus:

  • Rates the content of a Frost & Sullivan White Paper as better than others when compared other 3rd Party White Papers.
  • Expectations were exceeded by the video component of their Frost & Sullivan Whitepaper.
  • Would strongly recommend a Frost & Sullivan White Paper and/or any of their components as a credible resource to fill their content library
  • Would strongly recommend a Frost & Sullivan White Paper and/or any of their components as a strong demand generation tool.

Frost & Sullivan Case Study

Tata Communications

Introduction

This case study of Tata Communications is based on a January 2019 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service.

“The ability to very precisely target relevant people at relevant organisations, with information that they will find valuable and useful.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan:

  • Faced the following challenges when conducting their own lead generation campaign:
    • An inability to generate quality leads
    • An inability to reach their target audience
  • Selected Frost & Sullivan’s Pipeline Accelerator campaign for the following reasons:
    • Third party positioning (credibility)
    • Expanded reach

Use Case

The key features and functionalities of Frost & Sullivan that the surveyed company uses:

  • Leveraged a white paper for the Pipeline Accelerator campaign.
  • Would strongly recommend Frost & Sullivan’s Pipeline Accelerator campaign to a colleague or peer.
  • Reported that the quality of the leads delivered from the Pipeline Accelerator campaign exceeded expectations.
  • Reported that the number of the leads delivered from the Pipeline Accelerator campaign exceeded expectations.

Results

The surveyed company achieved the following results with Frost & Sullivan:

  • Strongly agreed that they are confident they will generate a return from the Pipeline Accelerator.
  • Had over 75% of the leads generated from the Pipeline Accelerator match their target audience.
  • Strongly agreed that leveraging Frost & Sullivan to distribute the content they produced increased credibility and readership.

Frost & Sullivan Executive MindXchange Case Study

GE Healthcare Rates Frost & Sullivan’s Virtual Think Tank as “Outstanding!”

Introduction

This case study of GE Healthcare is based on a September 2018 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

“The overall experience of working with Frost & Sullivan for the Virtual Think Tank was outstanding. They did an excellent job planning and partnering with us to ensure the event was a success.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan Executive MindXchange:

  • Business challenges and needs that prompted them to evaluate and ultimately selected Frost & Sullivan’s Virtual Think Tank:
    • Customer insight for the sales team
    • Customer insight for the marketing team
    • Access to new prospects
    • Content in the form of an article
    • Positioning as an industry thought leader
  • Would have faced the following challenges conducting their own Virtual Think Tank:
    • A lack of internal resources
    • The program being perceived as biased and/or as a sales pitch

Use Case

The key features and functionalities of Frost & Sullivan Executive MindXchange that the surveyed company uses:

  • Does agree that as a result of the third party positioning of Frost & Sullivan’s Virtual Think Tank, the participants were more candid with their pain points and challenges.
  • Finds the Frost & Sullivan Virtual Think tank to be extremely innovative and unique.
  • Would very strongly recommend a Frost & Sullivan Virtual Think Tank as a thought leadership tool.
  • Would very strongly recommend a Frost & Sullivan Virtual Think Tank as a business development tool.
  • Would very strongly recommend sponsorship of Frost & Sullivan’s Virtual Think Tank to their peers.

Results

The surveyed company achieved the following results with Frost & Sullivan Executive MindXchange:

  • Was able to start or further develop 4 to 6 relationships with key decision makers as a result of Frost & Sullivan’s Virtual Think Tank.
  • Is confident that they will get a great return on investment after the dialogue with their prospects and/or customers on the Frost & Sullivan Virtual Think Tank.

Frost & Sullivan Virtual Think Tank Case Study

Outstanding Moderation & Excellent Content

Introduction

This case study of United Regional is based on a September 2018 survey of Frost & Sullivan Virtual Think Tank customers by TechValidate, a 3rd-party research service.

“This was the first think tank I participated in as a Biomed and gained insight on how to tackle the issues I have from others experiences.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan Virtual Think Tank:

  • Chose Frost & Sullivan’s Virtual Think Tank to solve the following challenges:
    • Access content with no cost involved
    • View information on their own schedule

Use Case

The key features and functionalities of Frost & Sullivan Virtual Think Tank that the surveyed company uses:

  • would participate in a Frost & Sullivan Virtual Think Tank again.
  • Found that the unique interactive structure of a Frost & Sullivan Virtual Think Tank leads to the following benefits:
    • Access to best practices
    • Increased content knowledge
    • A forum which allows them to get real solutions to their business challenges
    • A new network of peers
  • Rated the feedback and best practices they received from the other participants that attended the Frost & Sullivan Virtual Think Tank as highly valuable

Results

The surveyed company achieved the following results with Frost & Sullivan Virtual Think Tank:

  • Rated the presentation and moderation by the Frost & Sullivan analyst at Virtual Think Tank as outstanding.
  • The content they received from the Frost & Sullivan Virtual Think Tank they rate as excellent.
  • Saw the interaction between the participants was highly interactive and engaged at the Frost & Sullivan Virtual Think Tank.
  • Would very strongly recommend a Frost & Sullivan Virtual Think Tank to a colleague or peer.
  • Found the other participants of the Frost and Sullivan Virtual Think Tank very open to sharing their best practices among the group.

Frost & Sullivan Case Study

Valuable Leads Delivered

Introduction

This case study of Novarad is based on an August 2018 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service.

“Our company needs that strong third-party validation to be immediately relevant to our audience. Additionally, Frost & Sullivan can reach people in a way we can’t. Frost & Sullivan’s Pipeline Accelerator has helped us obtain valuable leads that we otherwise wouldn’t have.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan:

  • Faced the following challenges when conducting their own lead generation campaign:
    • An inability to reach their target audience
    • A lack of internal resources
    • A lack of expertise
    • A lack of value with external lists
  • Selected Frost & Sullivan’s Pipeline Accelerator campaign for the following reasons:
    • Access to new prospects
    • 3rd-party positioning (credibility)
    • Expanded reach

Use Case

The key features and functionalities of Frost & Sullivan that the surveyed company uses:

  • Leveraged a white paper for the Pipeline Accelerator campaign.
  • Would very strongly recommend Frost & Sullivan’s Pipeline Accelerator campaign to a colleague or peer.
  • Reported that the quality of the leads delivered from the Pipeline Accelerator campaign greatly exceeded expectations.
  • Reported that the number of the leads delivered from the Pipeline Accelerator campaign greatly exceeded expectations.

Results

The surveyed company achieved the following results with Frost & Sullivan:

  • Agreed that they are confident they will generate a return from the Pipeline Accelerator.
  • Strongly agreed that leveraging Frost & Sullivan to distribute the content they produced increased credibility and readership.

Frost & Sullivan Case Study

Exceeding Expectations and Generating ROI

Introduction

This case study of a medium enterprise computer software company is based on an August 2018 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan:

  • Selected Frost & Sullivan’s Pipeline Accelerator campaign for the following reasons:
    • Third-party positioning (credibility)

Use Case

The key features and functionalities of Frost & Sullivan that the surveyed company uses:

  • Leveraged a brief for the Pipeline Accelerator campaign.
  • Would strongly recommend Frost & Sullivan’s Pipeline Accelerator campaign to a colleague or peer.
  • Reported that the quality of the leads delivered from the Pipeline Accelerator campaign exceeded expectations.
  • Reported that the number of the leads delivered from the Pipeline Accelerator campaign exceeded expectations.

Results

The surveyed company achieved the following results with Frost & Sullivan:

  • Strongly agreed that they are confident they will generate a return from the Pipeline Accelerator.
  • Had over 75% of the leads generated from the Pipeline Accelerator match their target audience.
  • Strongly agreed that leveraging Frost & Sullivan to distribute the content they produced increased credibility and readership.

Frost & Sullivan White Paper Plus Case Study

Medium Enterprise Telecommunications Services Company

Introduction

This case study of a medium enterprise telecommunications services company is based on a July 2018 survey of Frost & Sullivan White Paper Plus customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“You gain the credibility of a third party, and as such, I’m happy with the asset which tells a story that supports our value proposition.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan White Paper Plus:

  • Solved the following types of challenges with a Frost & Sullivan White Paper:
    • Asset development

Use Case

The key features and functionalities of Frost & Sullivan White Paper Plus that the surveyed company uses:

  • Initially wanted the following when purchasing a Frost & Sullivan White Paper:
    • To contact acquisition/access to new prospects

Results

The surveyed company achieved the following results with Frost & Sullivan White Paper Plus:

  • Would recommend a Frost & Sullivan White Paper and/or any of their components as a credible resource to fill their content library
  • Would recommend a Frost & Sullivan White Paper and/or any of their components as a strong demand generation tool.

Frost & Sullivan’s Executive Think Tank Dinner Case Study

Great Forum for Uncovering Real Solutions to Business Challenges

Introduction

This case study of a small business retail company is based on a June 2018 survey of Frost & Sullivan’s Executive Think Tank Dinner customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Really enjoyed the moderator! He kept the conversation moving along and there was not any dull conversation.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan’s Executive Think Tank Dinner:

  • Business challenges that make Frost & Sullivan’s Executive Think Tank Dinner appealing:
    • Access to content with no cost involved
    • Access and understanding of different service providers

Use Case

The key features and functionalities of Frost & Sullivan’s Executive Think Tank Dinner that the surveyed company uses:

  • Would participate in another Frost & Sullivan Executive Think Tank Dinner.
  • Agrees the unique interactive structure of a Frost & Sullivan Executive Think Tank Dinner leads to:
    • Increased content knowledge
    • A forum which allows them to get real solutions to their business challenges
    • A new network of peers
  • Agrees the feedback and best practices they received from the other participants at the Frost & Sullivan Executive Think Tank Dinner was very valuable.

Results

The surveyed company achieved the following results with Frost & Sullivan’s Executive Think Tank Dinner:

  • Rates the value of the content they received from Frost & Sullivan’s Executive Think Tank Dinner as excellent.
  • Rates the moderation and discussion led by the Frost & Sullivan analyst on their recently attended Executive Think Tank Dinner as outstanding.
  • Rates the interaction between the guests from the Frost & Sullivan Executive Think Tank Dinner as highly interactive & engaged.
  • Would very strongly recommend participation in a Frost & Sullivan Executive Think Tank Dinner to a colleague or peer.
  • Agrees the other participants were very open to sharing their best practices among the group.

Frost & Sullivan’s Executive Think Tank Dinner Case Study

Great Event for Career Growth, Increased Content Knowledge, and New Network of Peers

Introduction

This case study of A. H. Belo is based on a June 2018 survey of Frost & Sullivan’s Executive Think Tank Dinner customers by TechValidate, a 3rd-party research service.

“Great networking and open conversation with peers. Loved the dinner and the host.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan’s Executive Think Tank Dinner:

  • Business challenges that make Frost & Sullivan’s Executive Think Tank Dinner appealing:
    • Increased content knowledge

Use Case

The key features and functionalities of Frost & Sullivan’s Executive Think Tank Dinner that the surveyed company uses:

  • Would participate in another Frost & Sullivan Executive Think Tank Dinner.
  • Agrees the unique interactive structure of a Frost & Sullivan Executive Think Tank Dinner leads to:
    • Increased content knowledge
    • A new network of peers
    • Career growth
  • Agrees the feedback and best practices they received from the other participants at the Frost & Sullivan Executive Think Tank Dinner was highly valuable.

Results

The surveyed company achieved the following results with Frost & Sullivan’s Executive Think Tank Dinner:

  • Rates the value of the content they received from Frost & Sullivan’s Executive Think Tank Dinner as excellent.
  • Rates the moderation and discussion led by the Frost & Sullivan analyst on their recently attended Executive Think Tank Dinner as outstanding.
  • Rates the interaction between the guests from the Frost & Sullivan Executive Think Tank Dinner as highly interactive & engaged.
  • Would very strongly recommend participation in a Frost & Sullivan Executive Think Tank Dinner to a colleague or peer.
  • Agrees the other participants were very open to sharing their best practices among the group.

Frost & Sullivan’s Executive Think Tank Dinner Case Study

5 Stars for Frost & Sullivan’s Executive Think Tank Dinner

Introduction

This case study of a medium enterprise insurance company is based on a June 2018 survey of Frost & Sullivan’s Executive Think Tank Dinner customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Great way to benchmark on a specific topic across industry segments.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan’s Executive Think Tank Dinner:

  • Business challenges that make Frost & Sullivan’s Executive Think Tank Dinner appealing:
    • Access to content with no cost involved

Use Case

The key features and functionalities of Frost & Sullivan’s Executive Think Tank Dinner that the surveyed company uses:

  • Would participate in another Frost & Sullivan Executive Think Tank Dinner.
  • Agrees the unique interactive structure of a Frost & Sullivan Executive Think Tank Dinner leads to:
    • Increased content knowledge
    • A forum which allows them to get real solutions to their business challenges
  • Agrees the feedback and best practices they received from the other participants at the Frost & Sullivan Executive Think Tank Dinner was valuable.

Results

The surveyed company achieved the following results with Frost & Sullivan’s Executive Think Tank Dinner:

  • Rates the value of the content they received from Frost & Sullivan’s Executive Think Tank Dinner as great.
  • Rates the moderation and discussion led by the Frost & Sullivan analyst on their recently attended Executive Think Tank Dinner as outstanding.
  • Rates the interaction between the guests from the Frost & Sullivan Executive Think Tank Dinner as highly interactive & engaged.
  • Would very strongly recommend participation in a Frost & Sullivan Executive Think Tank Dinner to a colleague or peer.
  • Agrees the other participants were very open to sharing their best practices among the group.

Frost & Sullivan’s Executive Think Tank Dinner Case Study

Small Business Financial Services Company

Introduction

This case study of a small business financial services company is based on a May 2018 survey of Frost & Sullivan’s Executive Think Tank Dinner customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Valuable information was shared from across many industries and different companies at different phases of the company lifecycle. It was great to hear diverse perspectives and meet other operations executives.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan’s Executive Think Tank Dinner:

  • Business challenges that make Frost & Sullivan’s Executive Think Tank Dinner appealing:
    • Access to content with no cost involved
    • The need to explore different solutions to overcome hurdles
    • Access and understanding of different service providers

Use Case

The key features and functionalities of Frost & Sullivan’s Executive Think Tank Dinner that the surveyed company uses:

  • would participate in another Frost & Sullivan Executive Think Tank Dinner.
  • Agrees the unique interactive structure of a Frost & Sullivan Executive Think Tank Dinner leads to:
    • Access to best practices
    • Increased content knowledge
    • A forum which allows them to get real solutions to their business challenges
    • A new network of peers
  • Agrees the feedback and best practices they received from the other participants at the Frost & Sullivan Executive Think Tank Dinner was very valuable.

Results

The surveyed company achieved the following results with Frost & Sullivan’s Executive Think Tank Dinner:

  • Rates the value of the content they received from Frost & Sullivan’s Executive Think Tank Dinner as great.
  • Rates the moderation and discussion led by the Frost & Sullivan analyst on their recently attended Executive Think Tank Dinner as very Good.
  • Rates the interaction between the guests from the Frost & Sullivan Executive Think Tank Dinner as interactive and engaged.
  • Would strongly recommend participation in a Frost & Sullivan Executive Think Tank Dinner to a colleague or peer.
  • Agrees the other participants were very open to sharing their best practices among the group.

Frost & Sullivan White Paper Plus Case Study

Case Study: Expectations Exceeded

Introduction

This case study of a large enterprise computer services company is based on a November 2017 survey of Frost & Sullivan White Paper Plus customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We are able to uncover and reach new prospects, and expect to generate a positive return on our investment leveraging the Frost & Sullivan White Paper.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan White Paper Plus:

  • Solved the following types of challenges with a Frost & Sullivan White Paper:
    • Asset development
    • Demand generation
    • Thought leadership
    • Brand awareness
    • Content marketing

Use Case

The key features and functionalities of Frost & Sullivan White Paper Plus that the surveyed company uses:

  • Initially wanted the following when purchasing a Frost & Sullivan White Paper:
    • To contact acquisition/access to new prospects
    • The ability to accelerate a sales cycle with existing prospects
    • Another integrated touch point for sales and marketing
    • To create a credible third party asset/content development
    • Positioning as a thought leader
    • Positioning as a market leader

Results

The surveyed company achieved the following results with Frost & Sullivan White Paper Plus:

  • Rates the content of a Frost & Sullivan White Paper as better than others when compared other 3rd Party White Papers.
  • Expectations were exceeded by the video component of their Frost & Sullivan Whitepaper.
  • Would strongly recommend a Frost & Sullivan White Paper and/or any of their components as a credible resource to fill their content library
  • Would strongly recommend a Frost & Sullivan White Paper and/or any of their components as a strong demand generation tool.



More Research on Frost & Sullivan Brand & Demand