Frost & Sullivan Brand & Demand A Turnkey Solution

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Frost & Sullivan Case Study

A Turnkey Solution

Introduction

This case study of a Global 500 consumer products company is based on an April 2021 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Turnkey solution to accelerate content creation, outreach and leads.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan:

Faced the following challenges when conducting their own lead generation campaign:
- Inability to reach their target audience
- Lack of internal resources
- Lack of value with external lists
Selected Frost & Sullivan’s Pipeline Accelerator campaign for the following reasons:
- Access to new prospects
- Third-party positioning (credibility)
- Expanded reach
- Desire for marketing return/sales pipeline

Use Case

The key features and functionalities of Frost & Sullivan that the surveyed company uses:

Leveraged a brief for the Pipeline Accelerator campaign.
Would very strongly recommend Frost & Sullivan’s Pipeline Accelerator campaign to a colleague or peer
Reported that the quality of the leads delivered from the Pipeline Accelerator campaign greatly exceeded expectations
Reported that the number of leads delivered from the Pipeline Accelerator campaign greatly exceeded expectations

Results

The surveyed company achieved the following results with Frost & Sullivan:

Strongly agreed that they are confident they will generate a return from the Pipeline Accelerator
Had 100% of the leads generated from the Pipeline Accelerator match their target audience
Strongly agreed that leveraging Frost & Sullivan to distribute the content they produced increased credibility and readership

TechValidate Research on Frost & Sullivan Brand & Demand

A Turnkey Solution

Introduction

Challenges

Use Case

Results

Company Profile

About Frost & Sullivan

About This Data