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Frost & Sullivan Case Study

Hitachi Energy

Introduction

This case study of Hitachi Energy is based on an October 2023 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service.

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“The Pipeline Accelerator campaigns successfully achieved the goals we initially set. We generated new logo awareness, exceedingly high-quality leads, and have engaged with the target customers we aimed to connect with.”

“Working with Frost & Sullivan has been seamless. They maintain communication with us, keep us well-informed, and are experienced innovators in their services.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan:

  • Faced the following challenges when conducting their own lead generation campaign:
    • A lack of internal resources
    • A lack of value with external lists
  • Selected Frost & Sullivan’s Pipeline Accelerator campaign for the following reasons:
    • Access to new prospects
    • Third party positioning (credibility)
    • Expanded reach
    • Desire for marketing return / sales pipeline

Use Case

The key features and functionalities of Frost & Sullivan that the surveyed company uses:

  • Leveraged a white paper for the Pipeline Accelerator campaign.
  • Would very strongly recommend Frost & Sullivan’s Pipeline Accelerator campaign to a colleague or peer.
  • Reported that the quality of the leads delivered from the Pipeline Accelerator campaign exceeded expectations.
  • Reported that the number of the leads delivered from the Pipeline Accelerator campaign greatly exceeded expectations.

Results

The surveyed company achieved the following results with Frost & Sullivan:

  • Agreed that they are confident they will generate a return from the Pipeline Accelerator.
  • Had over 75% of the leads generated from the Pipeline Accelerator match their target audience.
  • Agreed that leveraging Frost & Sullivan to distribute the content they produced increased credibility and readership.

Company Profile

Company:
Hitachi Energy

Company Size:
Large Enterprise

Industry:
Energy & Utilities

About Frost & Sullivan

Frost & Sullivan enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership.

The company’s Growth Partnership Service provides the CEO and the CEO’s Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies.

Learn More:

Frost & Sullivan

Frost & Sullivan

Source: Lenka Jedlickova, Marketing Manager, Hitachi Energy
Validated
  Published: Oct. 5, 2023   TVID: F08-BAC-BB9




About This Data

This data was sourced directly from verified users of Frost & Sullivan Brand & Demand by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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