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Frost & Sullivan Case Study

Frost & Sullivan Produces Excellent Content for Hitachi Healthcare Americas

Introduction

This case study of Hitachi Healthcare Americas is based on an October 2020 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service.

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Challenges

The business challenges that led Hitachi Healthcare Americas to evaluate and ultimately select Frost & Sullivan:

  • Would face the following challenges producing this content on their own:
    • Lack of internal resources
    • Lack of third party credibility
    • Lack of analyst insights
  • Were able to solve the following challenges with their Frost & Sullivan content:
    • Thought leadership
    • A need for credible content to support marketing

Use Case

The key features and functionalities of Frost & Sullivan that Hitachi Healthcare Americas uses:

  • Were looking to the following when purchasing Frost & Sullivan content:
    • Position our company as a thought leader in the market
    • Support sales efforts
    • Create credible content for web and/or marketing campaigns
  • Have leveraged their Frost & Sullivan content through the following:
    • Their website
    • Email marketing
    • Social media
    • Blogs
    • Sales teams

Results

Hitachi Healthcare Americas achieved the following results with Frost & Sullivan:

  • Value of their Frost & Sullivan content was excellent.
  • Frost & Sullivan’s project management of the content was excellent.
  • Frost & Sullivan’s content is on par with others when compared to the competition.
  • Strongly recommends Frost & Sullivan custom research to companies looking to generate credibility around their solutions/services/offerings.
  • Strongly recommends Frost & Sullivan custom research to companies as a means to support a sales team.
  • Strongly recommends Frost & Sullivan custom research to companies as a marketing tool to drive demand.

Company Profile

Company:
Hitachi Healthcare Americas

Company Size:
Medium Enterprise

Industry:
Healthcare

About Frost & Sullivan

Frost & Sullivan enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership.

The company’s Growth Partnership Service provides the CEO and the CEO’s Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies.

Learn More:

Frost & Sullivan

Frost & Sullivan

Source: Dave Wilson, Director, Hitachi Healthcare Americas
Validated
  Published: Nov. 24, 2020   TVID: FF7-F0A-EB9




About This Data

This data was sourced directly from verified users of Frost & Sullivan Brand & Demand by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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