Pragmatic Institute Case Studies

Pragmatic Institute Case Study

Global 500 Computer Services Company

Introduction

This case study of a Global 500 computer services company is based on an August 2020 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Pragmatic training helped design and product managers to better work together on market definition”

“helped us to prioritize design work, that is often overlooked”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Pragmatic Institute:

Took training courses with Pragmatic Institute for the following reasons:
- Increase strategic focus
- Improve time to market
- Align with internal departments
- Improve underperforming products
Experienced the following challenges with the corresponding frequency:
- delays in product launches: uncommon
- roadmaps that were guided by opinions and not market facts: very often
- delievered features that weren’t being used by customers: very often
- important features that were dropped from each new release: uncommon
- revenue goals that were not being hit: somewhat often
- deals that were being heavily discounted: very often

Use Case

The key features and functionalities of Pragmatic Institute that the surveyed company uses:

Employees have taken training classes in the following areas:
- Foundations
- Focus
- Build
Had the following groups attend the Pragmatic Institute training:
- Entire product management team
- Members of development
Has offered Pragmatic Institute training to its employees for 6+ years.

Results

The surveyed company achieved the following results with Pragmatic Institute:

Has been able to realize the following benefits by taking the courses:
- mixed based on product and how many folks are familiar with PM

Pragmatic Institute Case Study

Medium Enterprise Telecommunications Equipment Company

Introduction

This case study of a medium enterprise telecommunications equipment company is based on an August 2020 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

" Looking forward to implementing these new principles within our company."

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Pragmatic Institute:

Took training courses with Pragmatic Institute for the following reasons:
- Asked to attend by my employer
Experienced the following challenges with the corresponding frequency:

Use Case

The key features and functionalities of Pragmatic Institute that the surveyed company uses:

Employees have taken training classes in the following areas:
- Foundations
- Focus
- Build
- Market
- Launch
- Price
- Executive Briefing
- Action Planning Workshop
Had the following groups attend the Pragmatic Institute training:
- Immediate team

Results

The surveyed company achieved the following results with Pragmatic Institute:

Has been able to realize the following benefits by taking the courses:
Estimates their level of improvement to be as follows for each of the corresponding areas since taking Pragmatic Institute training:

Pragmatic Institute Case Study

Computer Services, Inc.

Introduction

This case study of Computer Services, Inc. is based on an August 2020 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service.

“Training with Pragmatic has allowed all divisions of our company to speak the same language as well as standardize our internal processes.”

“After our training with Pragmatic Institute we have improved communication through an understanding of the methodology and terms they taught us.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Pragmatic Institute:

Took training courses with Pragmatic Institute for the following reasons:
- Increase strategic focus
- Gain clarity in roles and responsibilities
Experienced the following challenges with the corresponding frequency:
- delays in product launches: somewhat often
- roadmaps that were guided by opinions and not market facts: very often
- delivered features that weren’t being used by customers: extremely often
- important features that were dropped from each new release: very often
- revenue goals that were not being hit: uncommon

Use Case

The key features and functionalities of Pragmatic Institute that the surveyed company uses:

Employees have taken training classes in the following areas:
- Foundations
Had the following groups attend the Pragmatic Institute training:
- Entire product management team
Has offered Pragmatic Institute training to its employees for less than a year.

Results

The surveyed company achieved the following results with Pragmatic Institute:

Has been able to realize the following benefits by taking the courses:
- Increase the number of releases in a given year
- Gain a better understanding of product roles within their organization
- Increase executive support for product efforts
- Increased confidence in the roadmap
- Better align with internal teams
Estimates their level of improvement to be as follows for each of the corresponding areas since taking Pragmatic Institute training:
- product/feature usage: 75-99%
- reduced time to market: 50-74%
- reduced rework: 75-99%
- product sales: 100%+
- customer satisfaction/NPS: 75-99%
- their understanding of the market and its relevant problems: 50-74%

Pragmatic Institute Case Study

Quest Analytics

Introduction

This case study of Quest Analytics is based on an August 2020 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service.

“Now I have an understanding of the market framework that can establish consistency within our org.”

Challenges

They chose Pragmatic Institute for the following reasons:
- Increase strategic focus
- Gain clarity in roles and responsibilities
- Align with internal departments

Experienced the following challenges with the corresponding frequency:
- delays in product launches: somewhat often
- roadmaps that were guided by opinions and not market facts: extremely often
- delivered features that weren’t being used by customers: very often
- important features that were dropped from each new release: uncommon
- revenue goals that were not being hit: uncommon
- deals that were being heavily discounted: uncommon

Use Case

The key features and functionalities of Pragmatic Institute that the surveyed company uses:

Employees have taken training classes in the following areas:
- Foundations
- Focus
Had the following groups attend the Pragmatic Institute training:
- Product management leadership

Results

The surveyed company achieved the following results with Pragmatic Institute:

Has been able to realize the following benefits by taking the courses:
- Gain a better understanding of product roles within their organization
- Increase executive support for product efforts
- Increased confidence in the roadmap
- Better align with internal teams
Estimates their level of improvement to be as follows for each of the corresponding areas since taking Pragmatic Institute training:

Pragmatic Institute Case Study

Educational Institution

Introduction

This case study of a educational institution is based on an August 2020 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service. The profiled organization asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled organization to evaluate and ultimately select Pragmatic Institute:

Took training courses with Pragmatic Institute for the following reasons:
- Increase strategic focus
Experienced the following challenges with the corresponding frequency:
- roadmaps that were guided by opinions and not market facts: extremely often
- delivered features that weren’t being used by customers: extremely often
- important features that were dropped from each new release: extremely often
- revenue goals that were not being hit: extremely often

Use Case

The key features and functionalities of Pragmatic Institute that the surveyed organization uses:

Had the following groups attend the Pragmatic Institute training:
- no one

Results

The surveyed organization achieved the following results with Pragmatic Institute:

Has been able to realize the following benefits by taking the courses:
- Better align with internal teams
Estimates their level of improvement to be as follows for each of the corresponding areas since taking Pragmatic Institute training:

Pragmatic Institute Case Study

Fiserv, Inc.

Introduction

This case study of Fiserv, Inc. is based on an August 2020 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service.

“The Price training has enabled me to be a stronger contributor to pricing discussions with out various business units and create confidence in the models we ultimately use. "

“The multitude of factors associated with making a pricing decision are more clearly understood and enable us to apply smarter pricing analysis.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Pragmatic Institute:

Took training courses with Pragmatic Institute for the following reasons:
- Increase strategic focus
Experienced the following challenges with the corresponding frequency:
- Delays in product launches: somewhat often
- Roadmaps that were guided by opinions and not market facts: extremely often
- Delivered features that weren’t being used by customers: very often
- Important features that were dropped from each new release: somewhat often
- Revenue goals that were not being hit: extremely often
- Deals that were being heavily discounted: extremely often

Use Case

The key features and functionalities of Pragmatic Institute that the surveyed company uses:

Employees have taken training classes in the following areas:
- Price
Had the following groups attend the Pragmatic Institute training:
- Immediate team
Has offered Pragmatic Institute training to its employees for 3-5 years.

Results

The surveyed company achieved the following results with Pragmatic Institute:

Has been able to realize the following benefits by taking the courses:
- Gain a better understanding of product roles within their organization
- Increase executive support for product efforts
- Increased confidence in the roadmap
- Identify and penetrate new markets
- Better align with internal teams
Estimates their level of improvement to be as follows for each of the corresponding areas since taking Pragmatic Institute training:
- Product/feature usage: 50-74%
- Reduced time to market: 25-49%
- Reduced rework: 25-49%
- Product sales: 50-74%
- Customer satisfaction/NPS: 25-49%
- Their understanding of the market and its relevant problems: 75-99%

Pragmatic Institute Case Study

Fidelity Investments

Introduction

This case study of Fidelity Investments is based on an August 2020 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service.

“Being able to quantify customer problems in terms of their business impact and their pervasiveness in the market.”

“Being able to now create better, more impactful product road maps that communicate the product strategy to a variety of audiences.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Pragmatic Institute:

Took training courses with Pragmatic Institute for the following reasons:
- Increase strategic focus
- Align with internal departments
Experienced the following challenges with the corresponding frequency:
- Delays in product launches: somewhat often
- Roadmaps that were guided by opinions and not market facts: very often
- Delivered features that weren’t being used by customers: very often
- Important features that were dropped from each new release: very often
- Revenue goals that were not being hit: uncommon
- deals that were being heavily discounted: somewhat often

Use Case

The key features and functionalities of Pragmatic Institute that the surveyed company uses:

Employees have taken training classes in the following areas:
- Foundations
- Focus
- Build
Had the following groups attend the Pragmatic Marketing training:
- Immediate team
Has offered Pragmatic Institute training to its employees for 1-2 years.

Results

The surveyed company achieved the following results with Pragmatic Institute:

Has been able to realize the following benefits by taking the courses:
- Increase the number of releases in a given year
- Increased confidence in the roadmap
- Better align with internal teams
Estimates their level of improvement to be as follows for each of the corresponding areas since taking Pragmatic Institute training:
- Product/feature usage: 50-74%
- Reduced time to market: 50-74%
- Reduced rework: 25-49%
- Product sales: 25-49%
- Customer satisfaction/NPS: 50-74%
- Their understanding of the market and its relevant problems: 50-74%

Pragmatic Institute Case Study

Netspend Corporation

Introduction

This case study of Netspend Corporation is based on an August 2020 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Pragmatic Institute:

Took training courses with Pragmatic Institute for the following reasons:
- Increase strategic focus
- Improve time to market
- Align with internal departments
- Improve underperforming products
Experienced the following challenges with the corresponding frequency:
- Delays in product launches: somewhat often
- Roadmaps that were guided by opinions and not market facts: very often
- Delivered features that weren’t being used by customers: extremely often
- Important features that were dropped from each new release: extremely often
- Revenue goals that were not being hit: somewhat often

Use Case

The key features and functionalities of Pragmatic Institute that the surveyed company uses:

Employees have taken training classes in the following areas:
- Foundations
- Market
- Launch
Had the following groups attend the Pragmatic Institute training:
- Immediate team

Results

The surveyed company achieved the following results with Pragmatic Institute:

Has been able to realize the following benefits by taking the courses:
- Gain a better understanding of product roles within their organization
- Increase executive support for product efforts
- Identify and penetrate new markets
- Better align with internal teams
Estimates their level of improvement to be as follows for each of the corresponding areas since taking Pragmatic Institute training:
- Product/feature usage: 0-24%
- Reduced rework: 50-74%
- Product sales: 0-24%
- Customer satisfaction/NPS: 50-74%
- Their understanding of the market and its relevant problems: 50-74%

Pragmatic Institute Case Study

Medium Enterprise Financial Services Company

Introduction

This case study of a medium enterprise financial services company is based on an August 2020 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“I now have a process to manage the backlog and incoming ideas. I have strategies in my skillset vs. what I stated with which was zero clue.”

“I feel equipped to do my job well! I know I have a network to reach out to with questions if I get stuck.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Pragmatic Institute:

Took training courses with Pragmatic Marketing for the following reasons:
- Increase strategic focus
- Gain clarity in roles and responsibilities
Experienced the following challenges with the corresponding frequency:
- delays in product launches: extremely often
- roadmaps that were guided by opinions and not market facts: extremely often
- delievered features that weren’t being used by customers: somewhat often
- important features that were dropped from each new release: uncommon
- revenue goals that were not being hit: uncommon
- deals that were being heavily discounted: somewhat often

Use Case

The key features and functionalities of Pragmatic Institute that the surveyed company uses:

Employees have taken training classes in the following areas:
- Foundations
- Focus
- Build
- Market
- Launch
Had the following groups attend the Pragmatic Marketing training:
- Entire product management team
Has offered Pragmatic Marketing training to its employees for 6+ years.

Results

The surveyed company achieved the following results with Pragmatic Institute:

Has been able to realize the following benefits by taking the courses:
- Increase the number of releases in a given year
- Gain a better understanding of product roles within their organization
- Increased confidence in the roadmap
Estimates their level of improvement to be as follows for each of the corresponding areas since taking Pragmatic Marketing training:
- product/feature usage: 0-24%
- reduced time to market: 0-24%
- reduced rework: 0-24%
- product sales: 0-24%
- customer satisfaction/NPS: 50-74%
- their understanding of the market and its relevant problems: 50-74%

Pragmatic Institute Case Study

Large Enterprise Financial Services Company

Introduction

This case study of a large enterprise financial services company is based on an August 2020 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Helping product professionals focus on real customer problems and determine what we work on and the order in which we work on items based on data, not opinions.”

“The idea of looking at urgency, pervasiveness and willingness to buy, along with potential impact, has made it much easier to determine what we should work on and how we should go about the work.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Pragmatic Institute:

Took training courses with Pragmatic Marketing for the following reasons:
- Increase strategic focus
- Improve time to market
- Gain clarity in roles and responsibilities
- Align with internal departments
Experienced the following challenges with the corresponding frequency:
- delays in product launches: extremely often
- roadmaps that were guided by opinions and not market facts: very often
- delievered features that weren’t being used by customers: somewhat often
- important features that were dropped from each new release: somewhat often
- revenue goals that were not being hit: somewhat often
- deals that were being heavily discounted: somewhat often

Use Case

The key features and functionalities of Pragmatic Institute that the surveyed company uses:

Employees have taken training classes in the following areas:
- Foundations
- Focus
- Build
Had the following groups attend the Pragmatic Marketing training:
- Immediate team
- Entire product management team
Has offered Pragmatic Marketing training to its employees for 1-2 years.

Results

The surveyed company achieved the following results with Pragmatic Institute:

Has been able to realize the following benefits by taking the courses:
- Gain a better understanding of product roles within their organization
- Increased confidence in the roadmap
- Better align with internal teams
Estimates their level of improvement to be as follows for each of the corresponding areas since taking Pragmatic Marketing training:
- reduced rework: 0-24%
- product sales: 0-24%
- customer satisfaction/NPS: 0-24%
- their understanding of the market and its relevant problems: 25-49%

Pragmatic Institute Case Study

Large Enterprise Automotive & Transport Company

Introduction

This case study of a large enterprise automotive & transport company is based on an August 2020 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Great insights into hyper segmentation and how to size the segments to focus limited resources on best opportunities.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Pragmatic Institute:

Took training courses with Pragmatic Marketing for the following reasons:
- Increase strategic focus
- Gain clarity in roles and responsibilities
Experienced the following challenges with the corresponding frequency:
- delays in product launches: very often
- roadmaps that were guided by opinions and not market facts: extremely often
- delievered features that weren’t being used by customers: very often
- important features that were dropped from each new release: very often
- revenue goals that were not being hit: very often
- deals that were being heavily discounted: somewhat often

Use Case

The key features and functionalities of Pragmatic Institute that the surveyed company uses:

Employees have taken training classes in the following areas:
- Foundations
- Price
Had the following groups attend the Pragmatic Marketing training:
- Entire product marketing team
Has offered Pragmatic Marketing training to its employees for 1-2 years.

Results

The surveyed company achieved the following results with Pragmatic Institute:

Has been able to realize the following benefits by taking the courses:
- Gain a better understanding of product roles within their organization
- Increase executive support for product efforts
- Increased confidence in the roadmap
- Better align with internal teams
- Better focus on the customer & their needs. More focus on segmentation
Estimates their level of improvement to be as follows for each of the corresponding areas since taking Pragmatic Marketing training:
- product sales: 0-24%
- their understanding of the market and its relevant problems: 100%+

Pragmatic Institute Case Study

Medium Enterprise Automotive & Transport Company

Introduction

This case study of a medium enterprise automotive & transport company is based on an August 2020 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Improved my understanding of the product manager role and how it fits into the organization.”

“The Pragmatic training really made a change in my mindset to be more outward looking”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Pragmatic Institute:

Took training courses with Pragmatic Marketing for the following reasons:
- Gain clarity in roles and responsibilities
- job training
Experienced the following challenges with the corresponding frequency:
- delays in product launches: extremely often
- roadmaps that were guided by opinions and not market facts: very often
- delievered features that weren’t being used by customers: very often
- important features that were dropped from each new release: uncommon
- revenue goals that were not being hit: somewhat often
- deals that were being heavily discounted: somewhat often

Use Case

The key features and functionalities of Pragmatic Institute that the surveyed company uses:

Employees have taken training classes in the following areas:
- Foundations
Had the following groups attend the Pragmatic Marketing training:
- Immediate team

Results

The surveyed company achieved the following results with Pragmatic Institute:

Has been able to realize the following benefits by taking the courses:
- Gain a better understanding of product roles within their organization
Estimates their level of improvement to be as follows for each of the corresponding areas since taking Pragmatic Marketing training:
- product/feature usage: 25-49%
- their understanding of the market and its relevant problems: 25-49%

Pragmatic Institute Case Study

Small Business Automotive & Transport Company

Introduction

This case study of a small business automotive & transport company is based on an August 2020 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Pragmatic Institute:

Took training courses with Pragmatic Marketing for the following reasons:
- Increase strategic focus
- professional self improvement
Experienced the following challenges with the corresponding frequency:
- delays in product launches: uncommon
- roadmaps that were guided by opinions and not market facts: somewhat often
- delievered features that weren’t being used by customers: somewhat often
- important features that were dropped from each new release: somewhat often

Use Case

The key features and functionalities of Pragmatic Institute that the surveyed company uses:

Employees have taken training classes in the following areas:
- Foundations
Had the following groups attend the Pragmatic Marketing training:
- Entire product management team
Has offered Pragmatic Marketing training to its employees for 3-5 years.

Results

The surveyed company achieved the following results with Pragmatic Institute:

Has been able to realize the following benefits by taking the courses:
- Increased confidence in the roadmap
Estimates their level of improvement to be as follows for each of the corresponding areas since taking Pragmatic Marketing training:

Pragmatic Institute Case Study

Cox Automotive

Introduction

This case study of Cox Automotive is based on an August 2020 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service.

“The Foundations and Focus classes gave me a methodology to use for my approach to Product Management. The Market and Launch classes provided me ways to be more effective in planning for go-to-market.”

“The frameworks provided by Pragmatic have been most beneficial to me.
"

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Pragmatic Institute:

Took training courses with Pragmatic Marketing for the following reasons:
- Increase strategic focus
- Gain clarity in roles and responsibilities
Experienced the following challenges with the corresponding frequency:
- delays in product launches: somewhat often
- roadmaps that were guided by opinions and not market facts: very often
- delievered features that weren’t being used by customers: somewhat often
- important features that were dropped from each new release: uncommon

Use Case

The key features and functionalities of Pragmatic Institute that the surveyed company uses:

Employees have taken training classes in the following areas:
- Foundations
- Focus
- Market
- Launch
Had the following groups attend the Pragmatic Marketing training:
- Entire product management team
Has offered Pragmatic Marketing training to its employees for 3-5 years.

Results

The surveyed company achieved the following results with Pragmatic Institute:

Has been able to realize the following benefits by taking the courses:
- Gain a better understanding of product roles within their organization
- Increased confidence in the roadmap
- Better align with internal teams
Estimates their level of improvement to be as follows for each of the corresponding areas since taking Pragmatic Marketing training:
- reduced time to market: 0-24%
- reduced rework: 0-24%
- product sales: 0-24%
- customer satisfaction/NPS: 25-49%
- their understanding of the market and its relevant problems: 25-49%

Pragmatic Institute Case Study

Global 500 Healthcare Company

Introduction

This case study of a Global 500 healthcare company is based on a February 2017 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

The training has allowed us to more effectively contribute to our organization because the “Key objective is to put the business and the identified business problems first. We’ve had opportunities but the focus to do so has improved.”

“A broadened understanding of Product Management is the most significant impact that we’ve realized as a result of taking the training”

Challenges

Took training courses from Pragmatic Institute in order to:
- Increase strategic focus
- Gain clarity in roles and responsibilities

Use Case

Company employees have taken training classes in the following areas:
- Foundations
- Focus
The immediate product team attended the Pragmatic Institute training

Results

Pragmatic Institute training has helped the healthcare company:
- Gain a better understanding of product roles within their organization
- Increase confidence in the roadmap
Quantifiable results since taking Pragmatic Institute training are estimated at:
- Reduced rework: 75-99%
- Increase in Product sales: 75-99%
- Reduced time to market: 50-74%
- Improvement in Customer satisfaction/NPS: 50-74%

Pragmatic Institute Case Study

TraceSecurity

Introduction

This case study of TraceSecurity is based on a February 2017 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service.

“Training has allowed me to develop role responsibilities within the product team that focus on collecting market data and solving market problems.”

“We’ve developed several products using the Pragmatic Institute techniques, and we’ve enjoyed much higher success although they are not as feature-heavy as before. We’ve learned how to determine which features are important and we spend our time on the features that have the largest impact with respect to solving market problems.”

Challenges

Took training courses from Pragmatic Institute in order to:
- Increase strategic focus
- Align with internal departments
Prior to training, TraceSecurity experienced the following:
- Delivered features that weren’t being used by customers: Extremely often
- Roadmaps that were guided by opinions and not market facts: Very often
- Revenue goals that were not being hit: Very often
- Deals that were being heavily discounted: Very often

Use Case

TraceSecurity employees have taken the following training courses:
- Foundations
- Focus
- Build
The following groups attended the Pragmatic Institute training:
- Entire product management team
- Executives
Has offered Pragmatic Institute training to its employees for 3-5 years

Results

Pragmatic Institute training has helped TraceSecurity:
- Increase the number of releases in a given year
- Gain a better understanding of product roles within their organization
- Increase executive support for product efforts
- Increased confidence in the roadmap
- Identify and penetrate new markets
- Better align with internal teams
Quantifiable results since taking Pragmatic Institute training are estimated at:
- Increased understanding of the market and its relevant problems: 100%+
- Reduced time to market: 75-99%
- Reduced rework: 75-99%
- Improvement in Customer satisfaction/NPS: 75-99%
- Increase in Product/feature usage: 50-74%
- Increase in Product sales: 50-74%

Pragmatic Institute Case Study

Medium Enterprise Financial Services Company

Introduction

This case study of a medium enterprise financial services company is based on a March 2017 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

Took training courses with Pragmatic Institute for the following reason:
- Improve underperforming products
Experienced the following challenges with the corresponding frequency:
- Roadmaps that were guided by opinions and not market facts: extremely often
- Delivered features that weren’t being used by customers: very often
- Important features that were dropped from each new release: very often
- Revenue goals that were not being hit: very often

Use Case

Employees have taken the following training courses:
- Foundations
- Build
- Market
- Launch
Has offered Pragmatic Institute training to its employees for 6+ years.

Results

Pragmatic Institute training has helped their organization:
- Gain a better understanding of product roles within their organization
- Better align with internal teams

Pragmatic Institute Case Study

Informa Global Services

Introduction

This case study of Informa Global Services is based on a February 2017 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service.

“Pragmatic Institute requires less inside-out thinking and helps me with the fact that I don’t get to spend enough time talking to customers.”

Challenges

Took training courses from Pragmatic Institute in order to:
- Increase strategic focus
- Hit revenue targets
- Address competitive pressure
Prior to training, Informa Global Services was experiencing:
- Roadmaps that were guided by opinions and not market facts: Very often
- Delivered features that weren’t being used by customers: Very often

Use Case

Informa Global Services employees have taken the following training courses:
- Foundations
- Focus
- Build
- Market
- Launch
The following groups attended the Pragmatic Institute training:
- Entire product management team
- Entire product marketing team
- Members of sales
- Executives
Informa Global Services has offered Pragmatic Institute training to its employees for 1-2 years.

Results

Pragmatic Institute training has helped Informa Global Services:
- Gain a better understanding of product roles within their organization
- Increased confidence in the roadmap
- Better focus on the customer and providing a solution

Quantifiable results since taking Pragmatic Institute training are estimated at:
- Increase in Product/feature usage: 75-99%
- Increase their understanding of the market and its relevant problems: 75-99%
- Reduced time to market: 50-74%
- Increase in Product sales: 50-74%
- Reduced rework: 25-49%

Pragmatic Marketing Case Study

Equifax

Introduction

This case study of Equifax is based on a February 2017 survey of Pragmatic Marketing customers by TechValidate, a 3rd-party research service.

“Pragmatic Marketing helps us to ensure alignment, and understand roles and how to best work with technology.”

Challenges

Took training courses from Pragmatic Marketing in order to:
- Increase strategic focus
- Improve time to market
- Gain clarity in roles and responsibilities
- Align with internal departments
Prior to training, Equifax was experiencing:
- Roadmaps that were guided by opinions and not market facts: Extremely often
- Delivered features that weren’t being used by customers: Extremely often
- Important features that were dropped from each new release: Very often
- Delays in product launches: Very often

Use Case

Equifax employees have taken the following training courses:
- Foundations
- Focus
- Build
- Market
- Launch
- Price

The entire product management team and the entire product marketing team attended the Pragmatic Marketing training.

Equifax has offered Pragmatic Marketing training to its employees for 3-5 years.

Results

Pragmatic Marketing training has helped Equifax:
- Gain a better understanding of product roles within their organization
- Better align with internal teams

Quantifiable results since taking Pragmatic Marketing training are estimated at:
- Increase in customer satisfaction/NPS: 50-74%
- Increased understanding of the market and its relevant problems: 50-74%

Pragmatic Institute Case Study

Thomson Reuters

Introduction

This case study of Thomson Reuters is based on a February 2017 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service.

“As a result of the training with Pragmatic Institute, we’ve been able to deliver products faster, with the features that the customer wants, ultimately delighting our customers.”

Challenges

Prior to training, Thomson Reuters was experiencing:
- Roadmaps that were guided by opinions and not market facts: Very often
- Revenue goals that were not being hit: Very often

Use Case

Thomson Reuters employees have taken the following training courses:
- Foundations
- Focus
- Build

The immediate product management team and executives attended the Pragmatic Institute training:

Thomson Reuters has offered Pragmatic Institute training to its employees for 6+ years.

Results

Pragmatic Institute training has helped Thomson Reuters:
- Increase the number of releases in a given year
- Gain a better understanding of product roles within their organization
- Increase executive support for product efforts
- Increased confidence in the roadmap
- Identify and penetrate new markets

Quantifiable results since taking Pragmatic Institute training are estimated at:
- Reduced time to market: 100%+
- Increase in product / feature usage: 75-99%
- Increase in product sales: 75-99%
- Increased customer satisfaction / NPS: 75-99%
- Reduced rework: 50-74%
- Increased understanding of the market and its relevant problems: 50-74%

Pragmatic Institute Case Study

Fiserv

Introduction

This case study of Fiserv is based on a March 2017 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service.

“With Pragmatic Institute, I have a greater focus on identifying true customer problems and defining new product / existing product enhancements with higher market value.”

“From an organizational perspective, Pragmatic Institute has allowed us to spend more time on understanding the market and less time contributing to the technical design and operational support.”

Challenges

Took training courses from Pragmatic Institute in order to:
- Increase strategic focus
- Hit revenue targets

Use Case

Fiserv employees have taken the following training courses:
- Foundations
- Focus
- Build

The entire product management and entire product marketing teams attended the Pragmatic Institute training:

Fiserv has offered Pragmatic Institute training to its employees for 3-5 years.

Results

Pragmatic Institute training has helped Fiserv:
- Gain a better understanding of product roles within their organization
- Increase executive support for product efforts
- Increased confidence in the roadmap
- Identify and penetrate new markets
- Better align with internal teams

Quantifiable results since taking Pragmatic Institute training are estimated at:
- Reduced rework: 75-99%
- Increase in customer satisfaction/NPS: 75-99%
- Increased understanding of the market and its relevant problems: 75-99%
- Increase in product / feature usage: 50-74%
- Reduced time to market: 50-74%
- Increased product sales: 50-74%

Pragmatic Institute Case Study

Global 500 Health Care Company

Introduction

This case study of a Global 500 health care company is based on a March 2017 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“As a result of the training with Pragmatic Institute, our team now has a common language and understanding of the various steps/responsibilities.”

Challenges

Took training courses with Pragmatic Institute for the following reasons:
- Increase strategic focus
- Gain clarity in roles and responsibilities
- Align with internal departments

Use Case

Employees have taken the following training courses:
- Foundations
- Focus
- Build
The following groups attended the Pragmatic Institute training:
- Immediate team
- Entire product management team
Has offered Pragmatic Institute training to its employees for 3-5 years.

Results

Pragmatic Institute training has helped their organization:
- Gain a better understanding of product roles within their organization
- Increased confidence in the roadmap
- Better align with internal teams
Quantifiable result since taking Pragmatic Institute training is estimated at:
- Increase in understanding of the market and its relevant problems: 50-74%

Pragmatic Institute Case Study

Large Enterprise Computer Software Company

Introduction

This case study of a large enterprise computer software company is based on a February 2017 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Pragmatic Institute offers an excellent framework and instructors. Thanks to their training, my team understands their roles and processes to get their jobs done.”

“The training has enabled us to engage in data-driven decision making, allowing us to do a better job in prioritizing and aligning R&D with building products that our customers will buy.”

Challenges

The company took training courses from Pragmatic Institute in order to:
- Increase strategic focus
- Gain clarity in roles and responsibilities
- Align with internal departments
- Improve underperforming products
- Increase sales
Prior to training, the company was experiencing:
- Roadmaps that were guided by opinions and not market facts: Extremely often
- Revenue goals that were not being hit: Extremely often
- Deals that were being heavily discounted: Extremely often
- Delays in product launches: Very often
- Important features that were dropped from each new release: Very often

Use Case

Company employees have taken the following training courses:
- Foundations
- Focus
- Build
- Market
- Price
The following groups in the company attended the Pragmatic Institute training:
- Immediate team
- Entire product management team
- Entire product marketing team
- Members of marketing communications
- Members of development
The company has offered Pragmatic Institute training to its employees for 1-2 years.

Results

Pragmatic Institute training has helped their organization:
- Increase the number of releases in a given year
- Gain a better understanding of product roles within their organization
- Increase executive support for product efforts
- Increased confidence in the roadmap
- Better align with internal teams
Quantifiable results since taking Pragmatic Institute training are estimated at:
- Increased understanding of the market and its relevant problems: 75-99%
- Increase in customer satisfaction/NPS: 50-74%
- Reduced time to market: 25-49%
- Reduced rework: 25-49%

Pragmatic Institute Case Study

Fiserv

Introduction

This case study of Fiserv is based on a February 2017 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service.

“The training we’ve received with Pragmatic Institute has been outstanding and allowed our conversation to change from customer-driven development to market-driven development.”

Challenges

Took training courses from Pragmatic Institute in order to:
- Increase strategic focus
- Improve time to market
- Gain clarity in roles and responsibilities
- Hit revenue targets
- Align with internal departments
- Improve underperforming products
Prior to training, Fiserv was experiencing:
- Delays in product launches: Extremely often
- Roadmaps that were guided by opinions and not market facts: Extremely often
- Delivered features that weren’t being used by customers: Extremely often
- Important features that were dropped from each new release: Extremely often
- Deals that were being heavily discounted: Extremely often

Use Case

Fiserv employees have taken the following training courses:
- Foundations
- Focus
- Build
- Market
- Launch
- Price
The entire product management team and members of the development team attended the Pragmatic Institute training.

Results

Pragmatic Institute training has helped Fiserv:
- Gain a better understanding of product roles within their organization
- Increase executive support for product efforts
- Increase confidence in the roadmap
- Better align with internal teams
Quantifiable result since taking Pragmatic Institute training are estimated at:
- 75-99% increase in their understanding of the market and its relevant problems

Pragmatic Institute Case Study

Medium Enterprise Health Care Company

Introduction

This case study of a medium enterprise health care company is based on a February 2017 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Thanks to the training we’ve received from Pragmatic Institute, we now have clear, unambiguous, business-case driven roadmaps. These roadmaps are shared across the business and have consistency in direction and messaging.

Challenges

Prior to training, the organization was experiencing:
- Roadmaps guided by opinions and not market facts: Very often
- Revenue goals not being hit: Very often
- Deals being heavily discounted: Very often

Use Case

Employees have taken the following training courses:
- Foundations
- Focus
Most of the product management team attended the Pragmatic Institute training.
The client has offered Pragmatic Institute training to its employees for 1-2 years.

Results

Pragmatic Institute training has helped the organization:
- Increase executive support for product efforts
- Increase confidence in the roadmap
- Identify and penetrate new markets
- Better align with internal teams
Quantifiable results since taking Pragmatic Institute training are estimated at:
- A 75-99% increase in their understanding of the market and its relevant problems

Pragmatic Institute Case Study

Fortune 500 Computer Hardware Company

Introduction

This case study of a Fortune 500 computer hardware company is based on a March 2017 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Through the training with Pragmatic Institute, we have realized better alignment of roles and responsibilities between research & development, product and marketing.”

Challenges

Took training courses with Pragmatic Institute for the following reasons:
- Increase strategic focus
- Improve time to market
- Gain clarity in roles and responsibilities
- Hit revenue targets
Experienced the following challenge prior to the Pragmatic Institute training:
- Roadmaps that were guided by opinions and not market facts: very often

Use Case

Employees have taken the following training classes:
- Foundations
- Build
- Market
The following groups attended the Pragmatic Institute training:
- Entire product management team
- Members of development
- Executives

Results

Since taking the training, the client has been able to:
- Gain a better understanding of product roles within their organization
- Better align internal teams
Their measurable level of improvement since taking Pragmatic Institute training includes:
- A 25-49% increase in product/feature usage
- A 25-49% increase in customer satisfaction/NPS
- A 25-49% increase in their understanding of the market and its relevant problems

Pragmatic Institute Case Study

ThreatSTOP

Introduction

This case study of Threatstop is based on a February 2017 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service.

“The courses I’ve taken with Pragmatic Institute have given me the ability to focus on being an SME for the market and my customer.”

“Pragmatic Institute offers great courses for product managers, marketers, and even sales people!”

Challenges

Took training courses from Pragmatic Institute in order to:
- Increase strategic focus
- Align with internal departments
- Identify better business processes
Prior to the training, ThreatSTOP experienced the following challenge:
- Deals that were being heavily discounted: Very often

Use Case

ThreatSTOP employees have taken the following training:
- Foundations
- Focus
- Build
- Market
The entire product team has attended the Pragmatic Institute training.

Results

Pragmatic Institute training has helped ThreatSTOP:
- Increase the number of releases in a given year
- Gain a better understanding of product roles within their organization
- Increase confidence in the roadmap
- Better align with internal teams
Quantifiable results since taking Pragmatic Institute training are estimated at:
- 25-49% increase in product / feature usage
- 25-49% increase in their understanding of the market and its relevant problems

Pragmatic Institute Case Study

Primary Residential Mortgage

Introduction

This case study of Primary Residential Mortgage, is based on a February 2017 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service.

“Since taking the training courses with Pragmatic Institute, we now measure all of the decisions using metrics. We gather a lot of VOC (voice of the customer) prior to building anything.”

“Employees are empowered with tools and knowledge and have more job satisfaction.”

Challenges

Took training courses from Pragmatic Institute in order to:
- Gain clarity in roles and responsibilities
- Align with internal departments
Prior to training, Primary Residential Mortgage was experiencing:
- Roadmaps that were guided by opinions and not market facts: Extremely often
- Delivered features that weren’t being used by customers: Very often

Use Case

Primary Residential Mortgage employees have taken training courses:
- Foundations
- Focus
- Build
The entire product management team attended the Pragmatic Institute training.
Has offered Pragmatic Institute training to its employees for 1-2 years.

Results

Pragmatic Institute training has helped Primary Residential Mortgage:
- Gain a better understanding of product roles within their organization
- Increase executive support for product efforts
- Increased confidence in the roadmap
- Better align with internal teams
Quantifiable results since taking Pragmatic Institute training are estimated at:
- Reduced rework: 25-49%
- Increase in understanding of the market and its relevant problems: 50-74%

Pragmatic Institute Case Study

AmerisourceBergen Corporation

Introduction

This case study of Amerisource Bergen Corporation is based on a February 2017 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service.

“Product Management was a new discipline within the organization two years ago. The executive leadership team now understands the importance of this team and its impact on sales and relationship management.”

“Pragmatic Institute has provided a consistent, user-friendly methodology that has helped our team define our roles and responsibilities across the organization, which is leading to better collaboration and improved product commercialization.”

Challenges

Took training courses from Pragmatic Institute in order to:
- Increase strategic focus
- Gain clarity in roles and responsibilities
- Align with internal departments
- Improve underperforming products
Prior to training, AmerisourceBergen Corporation was experiencing:
- Delays in product launches: Very often
- Deals that were being heavily discounted: Very often

Use Case

AmerisourceBergen Corporation employees have taken the following training courses:
- Foundations
- Market
- Launch

Results

Pragmatic Institute training has helped AmerisourceBergen Corporation:
- Gain a better understanding of product roles within their organization
- Increase executive support for product efforts
- Better align with internal teams
Quantifiable results since taking Pragmatic Institute training are estimated at:
- A reduction of rework of 25-49%
- An improvement in their understanding of the market and its relevant problems of 50-74%

Pragmatic Institute Case Study

NCR Corporation

Introduction

This case study of NCR Corporation is based on a February 2017 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service.

“Allowed me to contribute to the organization by focusing on the problems.”

“The most significant impact realized as a result of taking the training is the ability to understand the user.”

Challenges

Took training courses from Pragmatic Institute in order to:
- Increase strategic focus
- Gain clarity in roles and responsibilities
- Align with internal departments

Prior to training, NCR Corporation was experiencing:
- Roadmaps that were guided by opinions and not market facts: Very often
- Delivered features that weren’t being used by customers: Very often
- Revenue goals that were not being hit: Very often

Use Case

NCR Corporation employees have taken the following training courses:
- Foundations
- Focus
- Build
The entire product management team attended the Pragmatic Institute training.
Has offered Pragmatic Institute training to its employees for 1-2 years.

Results

Pragmatic Institute training has helped NCR Corporation:
- Gain a better understanding of product roles within their organization
- Increase executive support for product efforts
- Increased confidence in the roadmap
- Better align with internal teams
Quantifiable results since taking Pragmatic Institute training are estimated at:
- Increased understanding of the market and its relevant problems: 75-99%
- Increase in product / feature usage: 50-74%

TechValidate Research on Pragmatic Institute

32 Case Studies – Page 1 of 2

Global 500 Computer Services Company

Introduction

Challenges

Use Case

Results

Company Profile

About Pragmatic Institute

Medium Enterprise Telecommunications Equipment Company

Introduction

Challenges

Use Case

Results

Company Profile

About Pragmatic Institute

Computer Services, Inc.

Introduction

Challenges

Use Case

Results

Company Profile

About Pragmatic Institute

Quest Analytics

Introduction

Challenges

Use Case

Results

Company Profile

About Pragmatic Institute

Educational Institution

Introduction

Challenges

Use Case

Results

Organization Profile

About Pragmatic Institute

Fiserv, Inc.

Introduction

Challenges

Use Case

Results

Company Profile

About Pragmatic Institute

Fidelity Investments

Introduction

Challenges

Use Case

Results

Company Profile

About Pragmatic Institute

Netspend Corporation

Introduction

Challenges

Use Case

Results

Company Profile

About Pragmatic Institute

Medium Enterprise Financial Services Company

Introduction

Challenges

Use Case

Results

Company Profile

About Pragmatic Institute

Large Enterprise Financial Services Company

Introduction

Challenges

Use Case

Results

Company Profile

About Pragmatic Institute

Large Enterprise Automotive & Transport Company

Introduction

Challenges

Use Case

Results

Company Profile

About Pragmatic Institute

Medium Enterprise Automotive & Transport Company