Original Research on Pragmatic Institute

Pragmatic Institute Customer Testimonial

Better understanding of product development requirements and their dependence on pervasiveness of issues we are addressing vs. strategic focus

— Mariselle Gonzalez, Business Project Manager, salesforce.com, inc.

Pragmatic Institute Case Study

Large Enterprise Financial Services Company

Introduction

This case study of a large enterprise financial services company is based on an August 2020 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Helping product professionals focus on real customer problems and determine what we work on and the order in which we work on items based on data, not opinions.”

“The idea of looking at urgency, pervasiveness and willingness to buy, along with potential impact, has made it much easier to determine what we should work on and how we should go about the work.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Pragmatic Institute:

Took training courses with Pragmatic Marketing for the following reasons:
- Increase strategic focus
- Improve time to market
- Gain clarity in roles and responsibilities
- Align with internal departments
Experienced the following challenges with the corresponding frequency:
- delays in product launches: extremely often
- roadmaps that were guided by opinions and not market facts: very often
- delievered features that weren’t being used by customers: somewhat often
- important features that were dropped from each new release: somewhat often
- revenue goals that were not being hit: somewhat often
- deals that were being heavily discounted: somewhat often

Use Case

The key features and functionalities of Pragmatic Institute that the surveyed company uses:

Employees have taken training classes in the following areas:
- Foundations
- Focus
- Build
Had the following groups attend the Pragmatic Marketing training:
- Immediate team
- Entire product management team
Has offered Pragmatic Marketing training to its employees for 1-2 years.

Results

The surveyed company achieved the following results with Pragmatic Institute:

Has been able to realize the following benefits by taking the courses:
- Gain a better understanding of product roles within their organization
- Increased confidence in the roadmap
- Better align with internal teams
Estimates their level of improvement to be as follows for each of the corresponding areas since taking Pragmatic Marketing training:
- reduced rework: 0-24%
- product sales: 0-24%
- customer satisfaction/NPS: 0-24%
- their understanding of the market and its relevant problems: 25-49%

Pragmatic Institute Case Study

OutMatch

Introduction

This case study of OutMatch is based on a February 2017 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service.

“Simply getting organized through Pragmatic Institute’s training has done wonders. Instituting Win/Loss also saw immediate benefits and drew attention from the executive team.”

Challenges

Took training courses from Pragmatic Institute in order to:
- Increase strategic focus
- Align with internal departments
Prior to training, OutMatch was experiencing:
- Roadmaps that were guided by opinions and not market facts: extremely often
- Deals that were being heavily discounted: very often

Use Case

Outmatch employees have taken the following training courses:
- Foundations
- Focus
- Build
The entire product marketing and product management teams attended the Pragmatic Institute training.
OutMatch as offered Pragmatic Institute training to its employees for 1-2 years.

Results

Pragmatic Institute training has helped OutMatch:
- Gain a better understanding of product roles within their organization
- Increase executive support for product efforts
- Better align with internal teams
Quantifiable results since taking Pragmatic Institute training are estimated at:
- Improvement in understanding of the market and its relevant problems: 75-99%
- Improved product sales: 25-49%
- Improvement in customer satisfaction / NPS: 25-49%

Pragmatic Institute Customer Statistic

70% of surveyed Automotive & Transport organizations took training courses with Pragmatic Institute to increase strategic focus.

70%

Pragmatic Institute Customer Research

Which of the following reasons led you to take training with Pragmatic Institute?

Desire to increase strategic focus	73%
Need to improve time to market	18%
Unclear roles and responsibilities	49%
Concerns about hitting revenue targets	8%
Competitive pressure	12%
Lack of alignment with internal departments	39%
Underperforming products	14%
Poor sales	4%
Other	24%

Pragmatic Institute Customer Research

Please quantify the following benefits that you and/or your organization have realized since taking the Pragmatic Marketing training.

100%+ 75-99% 50-74% 25-49% 0-24%

Increase in product/feature usage
Reduction in time to market
Reduction in rework required
Increase in product sales
Improvement in customer satisfaction/NPS
Increased understanding of the market and its problems

TechValidate Research on Pragmatic Institute

These pages present data that TechValidate has sourced via direct research with verified customers and users of Pragmatic Institute. TechValidate stands behind the authenticity of all published data. Learn more »

About TechValidate Research

Selected Research Highlights

Large Enterprise Financial Services Company

Introduction

Challenges

Use Case

Results

Company Profile

About Pragmatic Institute

OutMatch

Introduction

Challenges

Use Case

Results

Company Profile

About Pragmatic Marketing

More to Explore

About Pragmatic Institute

Pragmatic Institute is committed to providing great education to product leaders, business professionals and data scientists. Become market- and data-driven, and enhance your products, your business and your career with Pragmatic Institute.