TechValidate Research on Pragmatic Institute

These pages present data that TechValidate has sourced via direct research with verified customers and users of Pragmatic Institute. TechValidate stands behind the authenticity of all published data. Learn more »



2,373 Customers Surveyed

17,741 Data Points Collected

213 Published TechFacts

13 Published Charts

32 Published Case Studies



Selected Research Highlights


Pragmatic Marketing Case Study

Equifax

Introduction

This case study of Equifax is based on a February 2017 survey of Pragmatic Marketing customers by TechValidate, a 3rd-party research service.

“Pragmatic Marketing helps us to ensure alignment, and understand roles and how to best work with technology.”

Challenges

  • Took training courses from Pragmatic Marketing in order to:
    • Increase strategic focus
    • Improve time to market
    • Gain clarity in roles and responsibilities
    • Align with internal departments
  • Prior to training, Equifax was experiencing:
    • Roadmaps that were guided by opinions and not market facts: Extremely often
    • Delivered features that weren’t being used by customers: Extremely often
    • Important features that were dropped from each new release: Very often
    • Delays in product launches: Very often

Use Case

  • Equifax employees have taken the following training courses:
    • Foundations
    • Focus
    • Build
    • Market
    • Launch
    • Price
  • The entire product management team and the entire product marketing team attended the Pragmatic Marketing training.
  • Equifax has offered Pragmatic Marketing training to its employees for 3-5 years.

Results

  • Pragmatic Marketing training has helped Equifax:
    • Gain a better understanding of product roles within their organization
    • Better align with internal teams
  • Quantifiable results since taking Pragmatic Marketing training are estimated at:
    • Increase in customer satisfaction/NPS: 50-74%
    • Increased understanding of the market and its relevant problems: 50-74%

Pragmatic Institute Case Study

Computer Services, Inc.

Introduction

This case study of Computer Services, Inc. is based on an August 2020 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service.

“Training with Pragmatic has allowed all divisions of our company to speak the same language as well as standardize our internal processes.”

“After our training with Pragmatic Institute we have improved communication through an understanding of the methodology and terms they taught us.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Pragmatic Institute:

  • Took training courses with Pragmatic Institute for the following reasons:
    • Increase strategic focus
    • Gain clarity in roles and responsibilities
  • Experienced the following challenges with the corresponding frequency:
    • delays in product launches: somewhat often
    • roadmaps that were guided by opinions and not market facts: very often
    • delivered features that weren’t being used by customers: extremely often
    • important features that were dropped from each new release: very often
    • revenue goals that were not being hit: uncommon

Use Case

The key features and functionalities of Pragmatic Institute that the surveyed company uses:

  • Employees have taken training classes in the following areas:
    • Foundations
  • Had the following groups attend the Pragmatic Institute training:
    • Entire product management team
  • Has offered Pragmatic Institute training to its employees for less than a year.

Results

The surveyed company achieved the following results with Pragmatic Institute:

  • Has been able to realize the following benefits by taking the courses:
    • Increase the number of releases in a given year
    • Gain a better understanding of product roles within their organization
    • Increase executive support for product efforts
    • Increased confidence in the roadmap
    • Better align with internal teams
  • Estimates their level of improvement to be as follows for each of the corresponding areas since taking Pragmatic Institute training:
    • product/feature usage: 75-99%
    • reduced time to market: 50-74%
    • reduced rework: 75-99%
    • product sales: 100%+
    • customer satisfaction/NPS: 75-99%
    • their understanding of the market and its relevant problems: 50-74%

TDI Fellowship Program Customer Satisfaction Rating

A training attendee of TDI Fellowship Program would be very likely to recommend for this reason:

I learned a lot and got a great job because of the TDI programs relationships and respect within industry.

Pragmatic Institute Customer Statistic

70% of surveyed Automotive & Transport organizations took training courses with Pragmatic Institute to increase strategic focus.

70%

Pragmatic Institute Customer Research

Rate the frequency of the following challenges before taking training with Pragmatic Institute.

Extremely Often Very Often Somewhat Often Uncommon Rare
Product launches delayed

13%

29%

41%

13%

4%

Roadmap was guided by opinions not market facts

23%

42%

25%

8%

2%

Delivered features weren't being used by customers

7%

26%

44%

20%

3%

Important features were dropped from each new release

6%

22%

38%

26%

8%

Revenue goals not hit

6%

24%

37%

24%

9%

Deals were being heavily discounted to close

7%

23%

39%

23%

8%

Pragmatic Institute Customer Research

Which of the following reasons led you to take training with Pragmatic Institute?

Desire to increase strategic focus
73%
Need to improve time to market
18%
Unclear roles and responsibilities
49%
Concerns about hitting revenue targets
8%
Competitive pressure
12%
Lack of alignment with internal departments
39%
Underperforming products
14%
Poor sales
4%
Other
24%


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About Pragmatic Institute

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