TechValidate Research on Pragmatic Institute

These pages present data that TechValidate has sourced via direct research with verified customers and users of Pragmatic Institute. TechValidate stands behind the authenticity of all published data. Learn more »



2,373 Customers Surveyed

17,741 Data Points Collected

172 Published TechFacts

10 Published Charts

32 Published Case Studies



Selected Research Highlights


Pragmatic Marketing Customer Satisfaction Rating

A Product Manager at a Fortune 500 computer hardware company would be very likely to recommend Pragmatic Marketing for this reason:

The Pragmatic Institute framework truly helps us design the products that meet our market requirements.

Pragmatic Institute Customer Research

Which of the following benefits have you and/or your team realized as a result of taking the courses?

Better understanding of product roles within organization
83%
Better alignment with internal teams
61%
Increased confidence in roadmap
55%
Increased executive support for product efforts
33%
Identification and penetration of new markets
18%
Increase in number of releases in a given year
10%
Shortened sales cycle
3%

Pragmatic Institute Case Study

Computer Services, Inc.

Introduction

This case study of Computer Services, Inc. is based on an August 2020 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service.

“Training with Pragmatic has allowed all divisions of our company to speak the same language as well as standardize our internal processes.”

“After our training with Pragmatic Institute we have improved communication through an understanding of the methodology and terms they taught us.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Pragmatic Institute:

  • Took training courses with Pragmatic Institute for the following reasons:
    • Increase strategic focus
    • Gain clarity in roles and responsibilities
  • Experienced the following challenges with the corresponding frequency:
    • delays in product launches: somewhat often
    • roadmaps that were guided by opinions and not market facts: very often
    • delivered features that weren’t being used by customers: extremely often
    • important features that were dropped from each new release: very often
    • revenue goals that were not being hit: uncommon

Use Case

The key features and functionalities of Pragmatic Institute that the surveyed company uses:

  • Employees have taken training classes in the following areas:
    • Foundations
  • Had the following groups attend the Pragmatic Institute training:
    • Entire product management team
  • Has offered Pragmatic Institute training to its employees for less than a year.

Results

The surveyed company achieved the following results with Pragmatic Institute:

  • Has been able to realize the following benefits by taking the courses:
    • Increase the number of releases in a given year
    • Gain a better understanding of product roles within their organization
    • Increase executive support for product efforts
    • Increased confidence in the roadmap
    • Better align with internal teams
  • Estimates their level of improvement to be as follows for each of the corresponding areas since taking Pragmatic Institute training:
    • product/feature usage: 75-99%
    • reduced time to market: 50-74%
    • reduced rework: 75-99%
    • product sales: 100%+
    • customer satisfaction/NPS: 75-99%
    • their understanding of the market and its relevant problems: 50-74%

Pragmatic Institute Case Study

Medium Enterprise Automotive & Transport Company

Introduction

This case study of a medium enterprise automotive & transport company is based on an August 2020 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Improved my understanding of the product manager role and how it fits into the organization.”

“The Pragmatic training really made a change in my mindset to be more outward looking”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Pragmatic Institute:

  • Took training courses with Pragmatic Marketing for the following reasons:
    • Gain clarity in roles and responsibilities
    • job training
  • Experienced the following challenges with the corresponding frequency:
    • delays in product launches: extremely often
    • roadmaps that were guided by opinions and not market facts: very often
    • delievered features that weren’t being used by customers: very often
    • important features that were dropped from each new release: uncommon
    • revenue goals that were not being hit: somewhat often
    • deals that were being heavily discounted: somewhat often

Use Case

The key features and functionalities of Pragmatic Institute that the surveyed company uses:

  • Employees have taken training classes in the following areas:
    • Foundations
  • Had the following groups attend the Pragmatic Marketing training:
    • Immediate team

Results

The surveyed company achieved the following results with Pragmatic Institute:

  • Has been able to realize the following benefits by taking the courses:
    • Gain a better understanding of product roles within their organization
  • Estimates their level of improvement to be as follows for each of the corresponding areas since taking Pragmatic Marketing training:
    • product/feature usage: 25-49%
    • their understanding of the market and its relevant problems: 25-49%

Pragmatic Institute Customer Statistic

Improve Customer Satisfaction

48% of surveyed organizations experienced more than a 50% improvement in customer satisfaction / NPS since taking Pragmatic Institute training.

50%

Pragmatic Institute Customer Research

Experience Real ROI from Your Training Dollars

Organizations reported the following benefits since taking the Pragmatic Institute training.

100%+ 75-99% 50-74% 25-49% 0-24%

Increase in product / feature usage
Reduction in time to market
Reduction in rework required
Increase in product sales
Improvement in customer satisfaction / NPS
Increased understanding of the market and its problems


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About Pragmatic Institute

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