TechValidate Research on Pragmatic Institute

These pages present data that TechValidate has sourced via direct research with verified customers and users of Pragmatic Institute. TechValidate stands behind the authenticity of all published data. Learn more »

2,907 Customers Surveyed

20,272 Data Points Collected

260 Published TechFacts

13 Published Charts

32 Published Case Studies

Selected Research Highlights

Pragmatic Institute Case Study

AmerisourceBergen Corporation


This case study of Amerisource Bergen Corporation is based on a February 2017 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service.

“Product Management was a new discipline within the organization two years ago. The executive leadership team now understands the importance of this team and its impact on sales and relationship management.”

“Pragmatic Institute has provided a consistent, user-friendly methodology that has helped our team define our roles and responsibilities across the organization, which is leading to better collaboration and improved product commercialization.”


  • Took training courses from Pragmatic Institute in order to:
    • Increase strategic focus
    • Gain clarity in roles and responsibilities
    • Align with internal departments
    • Improve underperforming products
  • Prior to training, AmerisourceBergen Corporation was experiencing:
    • Delays in product launches: Very often
    • Deals that were being heavily discounted: Very often

Use Case

  • AmerisourceBergen Corporation employees have taken the following training courses:
    • Foundations
    • Market
    • Launch


  • Pragmatic Institute training has helped AmerisourceBergen Corporation:
    • Gain a better understanding of product roles within their organization
    • Increase executive support for product efforts
    • Better align with internal teams
  • Quantifiable results since taking Pragmatic Institute training are estimated at:
    • A reduction of rework of 25-49%
    • An improvement in their understanding of the market and its relevant problems of 50-74%

Pragmatic Institute Customer Research

Which of the following benefits have you and/or your team realized as a result of taking the courses?

Better understanding of product roles within organization
Better alignment with internal teams
Increased confidence in roadmap
Increased executive support for product efforts
Identification and penetration of new markets
Increase in number of releases in a given year
Shortened sales cycle

Pragmatic Institute Customer Satisfaction Rating

A Product Manager at a large enterprise retail company would be likely to recommend Pragmatic Institute for this reason:

You have all the main product management bases covered. I use knowledge I have acquired through you regularly in my practice. I think PM qualification on my CV helped get me an interview and a job.

Pragmatic Institute Customer Research

Experience Real ROI from Your Training Dollars

Organizations reported the following benefits since taking the Pragmatic Institute training.

100%+ 75-99% 50-74% 25-49% 0-24%

Increase in product / feature usage
Reduction in time to market
Reduction in rework required
Increase in product sales
Improvement in customer satisfaction / NPS
Increased understanding of the market and its problems

Pragmatic Institute Case Study

Small Business Automotive & Transport Company


This case study of a small business automotive & transport company is based on an August 2020 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.


The business challenges that led the profiled company to evaluate and ultimately select Pragmatic Institute:

  • Took training courses with Pragmatic Marketing for the following reasons:
    • Increase strategic focus
    • professional self improvement
  • Experienced the following challenges with the corresponding frequency:
    • delays in product launches: uncommon
    • roadmaps that were guided by opinions and not market facts: somewhat often
    • delievered features that weren’t being used by customers: somewhat often
    • important features that were dropped from each new release: somewhat often

Use Case

The key features and functionalities of Pragmatic Institute that the surveyed company uses:

  • Employees have taken training classes in the following areas:
    • Foundations
  • Had the following groups attend the Pragmatic Marketing training:
    • Entire product management team
  • Has offered Pragmatic Marketing training to its employees for 3-5 years.


The surveyed company achieved the following results with Pragmatic Institute:

  • Has been able to realize the following benefits by taking the courses:
    • Increased confidence in the roadmap
  • Estimates their level of improvement to be as follows for each of the corresponding areas since taking Pragmatic Marketing training:

Pragmatic Institute Customer Testimonial

There have been small increments across a number of areas, but it has been great to see the main benefits from the course flowing through our business.

Sam Kuhner, Head of Commercial Strategy, Informa

More to Explore

About Pragmatic Institute

Pragmatic Institute is committed to providing great education to product leaders, business professionals and data scientists. Become market- and data-driven, and enhance your products, your business and your career with Pragmatic Institute.

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