Pragmatic Institute Case Studies : Page 2

Pragmatic Institute Case Study

McKesson Technology Solutions

Introduction

This case study of McKesson Technology Solutions is based on a February 2017 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service.

“Helps the product manager understand their job and encourages them to look first to their markets as opposed to their internal teams.”

“Increased job satisfaction within product management function.”

Challenges

Took training courses from Pragmatic Institute in order to:
- Increase strategic focus
- Improve time to market
- Address competitive pressure
Prior to training, McKesson Technology Solutions was experiencing:
- Roadmaps that were guided by opinions and not market facts: Very often
- Delivered features weren’t being used by customers: Very often

Use Case

McKesson Technology Solutions employees have taken the following training courses:
- Foundations
- Focus
- Launch
The entire product management team attended the Pragmatic Institute training.
McKesson has offered Pragmatic Institute training to its employees for 6+ years.

Results

Pragmatic Institute training has helped McKesson Technology Solutions:
- Gain a better understanding of product roles within their organization
- Increase confidence in the roadmap
Quantifiable results since taking Pragmatic Institute training are estimated at:
- Improved their understanding of the market and its relevant problems: 25-49%

Pragmatic Institute Case Study

OutMatch

Introduction

This case study of OutMatch is based on a February 2017 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service.

“Simply getting organized through Pragmatic Institute’s training has done wonders. Instituting Win/Loss also saw immediate benefits and drew attention from the executive team.”

Challenges

Took training courses from Pragmatic Institute in order to:
- Increase strategic focus
- Align with internal departments
Prior to training, OutMatch was experiencing:
- Roadmaps that were guided by opinions and not market facts: extremely often
- Deals that were being heavily discounted: very often

Use Case

Outmatch employees have taken the following training courses:
- Foundations
- Focus
- Build
The entire product marketing and product management teams attended the Pragmatic Institute training.
OutMatch as offered Pragmatic Institute training to its employees for 1-2 years.

Results

Pragmatic Institute training has helped OutMatch:
- Gain a better understanding of product roles within their organization
- Increase executive support for product efforts
- Better align with internal teams
Quantifiable results since taking Pragmatic Institute training are estimated at:
- Improvement in understanding of the market and its relevant problems: 75-99%
- Improved product sales: 25-49%
- Improvement in customer satisfaction / NPS: 25-49%

TechValidate Research on Pragmatic Institute

32 Case Studies – Page 2 of 2

McKesson Technology Solutions

Introduction

Challenges

Use Case

Results

Company Profile

About Pragmatic Marketing

OutMatch

Introduction

Challenges

Use Case

Results

Company Profile

About Pragmatic Marketing