TechValidate Research on Pragmatic Institute

Pragmatic Institute Case Study

Fiserv, Inc.


This case study of Fiserv, Inc. is based on an August 2020 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service.

“The Price training has enabled me to be a stronger contributor to pricing discussions with out various business units and create confidence in the models we ultimately use. "

“The multitude of factors associated with making a pricing decision are more clearly understood and enable us to apply smarter pricing analysis.”


The business challenges that led the profiled company to evaluate and ultimately select Pragmatic Institute:

  • Took training courses with Pragmatic Institute for the following reasons:
    • Increase strategic focus
  • Experienced the following challenges with the corresponding frequency:
    • Delays in product launches: somewhat often
    • Roadmaps that were guided by opinions and not market facts: extremely often
    • Delivered features that weren’t being used by customers: very often
    • Important features that were dropped from each new release: somewhat often
    • Revenue goals that were not being hit: extremely often
    • Deals that were being heavily discounted: extremely often

Use Case

The key features and functionalities of Pragmatic Institute that the surveyed company uses:

  • Employees have taken training classes in the following areas:
    • Price
  • Had the following groups attend the Pragmatic Institute training:
    • Immediate team
  • Has offered Pragmatic Institute training to its employees for 3-5 years.


The surveyed company achieved the following results with Pragmatic Institute:

  • Has been able to realize the following benefits by taking the courses:
    • Gain a better understanding of product roles within their organization
    • Increase executive support for product efforts
    • Increased confidence in the roadmap
    • Identify and penetrate new markets
    • Better align with internal teams
  • Estimates their level of improvement to be as follows for each of the corresponding areas since taking Pragmatic Institute training:
    • Product/feature usage: 50-74%
    • Reduced time to market: 25-49%
    • Reduced rework: 25-49%
    • Product sales: 50-74%
    • Customer satisfaction/NPS: 25-49%
    • Their understanding of the market and its relevant problems: 75-99%

About This Data

This data was sourced directly from verified users of Pragmatic Institute by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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