TechValidate Research on Pragmatic Institute

Pragmatic Institute Case Study

Cox Automotive


This case study of Cox Automotive is based on an August 2020 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service.

“The Foundations and Focus classes gave me a methodology to use for my approach to Product Management. The Market and Launch classes provided me ways to be more effective in planning for go-to-market.”

“The frameworks provided by Pragmatic have been most beneficial to me.


The business challenges that led the profiled company to evaluate and ultimately select Pragmatic Institute:

  • Took training courses with Pragmatic Marketing for the following reasons:
    • Increase strategic focus
    • Gain clarity in roles and responsibilities
  • Experienced the following challenges with the corresponding frequency:
    • delays in product launches: somewhat often
    • roadmaps that were guided by opinions and not market facts: very often
    • delievered features that weren’t being used by customers: somewhat often
    • important features that were dropped from each new release: uncommon

Use Case

The key features and functionalities of Pragmatic Institute that the surveyed company uses:

  • Employees have taken training classes in the following areas:
    • Foundations
    • Focus
    • Market
    • Launch
  • Had the following groups attend the Pragmatic Marketing training:
    • Entire product management team
  • Has offered Pragmatic Marketing training to its employees for 3-5 years.


The surveyed company achieved the following results with Pragmatic Institute:

  • Has been able to realize the following benefits by taking the courses:
    • Gain a better understanding of product roles within their organization
    • Increased confidence in the roadmap
    • Better align with internal teams
  • Estimates their level of improvement to be as follows for each of the corresponding areas since taking Pragmatic Marketing training:
    • reduced time to market: 0-24%
    • reduced rework: 0-24%
    • product sales: 0-24%
    • customer satisfaction/NPS: 25-49%
    • their understanding of the market and its relevant problems: 25-49%

About This Data

This data was sourced directly from verified users of Pragmatic Institute by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

More Research on Pragmatic Institute