TechValidate Research on Pragmatic Institute

Pragmatic Institute Case Study

Large Enterprise Financial Services Company


This case study of a large enterprise financial services company is based on an August 2020 survey of Pragmatic Institute customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Helping product professionals focus on real customer problems and determine what we work on and the order in which we work on items based on data, not opinions.”

“The idea of looking at urgency, pervasiveness and willingness to buy, along with potential impact, has made it much easier to determine what we should work on and how we should go about the work.”


The business challenges that led the profiled company to evaluate and ultimately select Pragmatic Institute:

  • Took training courses with Pragmatic Marketing for the following reasons:
    • Increase strategic focus
    • Improve time to market
    • Gain clarity in roles and responsibilities
    • Align with internal departments
  • Experienced the following challenges with the corresponding frequency:
    • delays in product launches: extremely often
    • roadmaps that were guided by opinions and not market facts: very often
    • delievered features that weren’t being used by customers: somewhat often
    • important features that were dropped from each new release: somewhat often
    • revenue goals that were not being hit: somewhat often
    • deals that were being heavily discounted: somewhat often

Use Case

The key features and functionalities of Pragmatic Institute that the surveyed company uses:

  • Employees have taken training classes in the following areas:
    • Foundations
    • Focus
    • Build
  • Had the following groups attend the Pragmatic Marketing training:
    • Immediate team
    • Entire product management team
  • Has offered Pragmatic Marketing training to its employees for 1-2 years.


The surveyed company achieved the following results with Pragmatic Institute:

  • Has been able to realize the following benefits by taking the courses:
    • Gain a better understanding of product roles within their organization
    • Increased confidence in the roadmap
    • Better align with internal teams
  • Estimates their level of improvement to be as follows for each of the corresponding areas since taking Pragmatic Marketing training:
    • reduced rework: 0-24%
    • product sales: 0-24%
    • customer satisfaction/NPS: 0-24%
    • their understanding of the market and its relevant problems: 25-49%

About This Data

This data was sourced directly from verified users of Pragmatic Institute by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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