Pragmatic Institute Equifax

Pragmatic Marketing Case Study

Equifax

This case study of Equifax is based on a February 2017 survey of Pragmatic Marketing customers by TechValidate, a 3rd-party research service.

“Pragmatic Marketing helps us to ensure alignment, and understand roles and how to best work with technology.”

Took training courses from Pragmatic Marketing in order to:
- Increase strategic focus
- Improve time to market
- Gain clarity in roles and responsibilities
- Align with internal departments
Prior to training, Equifax was experiencing:
- Roadmaps that were guided by opinions and not market facts: Extremely often
- Delivered features that weren’t being used by customers: Extremely often
- Important features that were dropped from each new release: Very often
- Delays in product launches: Very often

The entire product management team and the entire product marketing team attended the Pragmatic Marketing training.

Equifax has offered Pragmatic Marketing training to its employees for 3-5 years.

Pragmatic Marketing training has helped Equifax:
- Gain a better understanding of product roles within their organization
- Better align with internal teams

Quantifiable results since taking Pragmatic Marketing training are estimated at:
- Increase in customer satisfaction/NPS: 50-74%
- Increased understanding of the market and its relevant problems: 50-74%