TechValidate Research on HIMSS

62 Case Studies – Page 1 of 3


HIMSS Case Study

Non-Profit Organization Drives Lead Generation and Brand Awareness with HIMSS Media Partnership

Introduction

This case study of a non-profit is based on an October 2024 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled organization asked to have their name blinded to protect their confidentiality.

“HIMSS has a broad reach and can offer precise targeting.”

Challenges

The organization faced several challenges that led them to seek HIMSS Media’s expertise:

  • Gathering information and data from a qualified healthcare IT audience.
  • Educating the market about healthcare IT solutions and their relevance to their mission.
  • Difficulty reaching buyers and influencers in the healthcare IT sector.

Use Case

The organization chose HIMSS Media for its exceptional ability to:

  • Reach a highly targeted audience within the healthcare IT space.
  • Generate qualified leads that are aligned with their mission and goals.

The campaigns executed included:

  • Branding and awareness campaigns to strengthen the organization’s presence.
  • Lead generation initiatives focused on engaging the right healthcare IT professionals.
  • Personalized outreach with targeted content to guide leads through the buyer’s journey.
  • Hosting educational webinars and running email campaigns to nurture and educate their audience.

Results

The non-profit achieved remarkable results with HIMSS Media’s support:

  • Very satisfied with the branding and awareness campaigns, which successfully elevated their visibility.
  • Extremely satisfied with the lead generation efforts, bringing in high-quality, relevant leads.
  • Increased opportunity pipeline by up to $500K, demonstrating the effectiveness of the campaigns.
  • Rated better than other service providers in service quality, value for investment, customer support, and campaign effectiveness.

Partnering with HIMSS Media allowed the non-profit organization to effectively reach and engage its target audience, generating qualified leads and increasing its opportunity pipeline. The successful campaigns helped enhance their brand awareness, provided valuable educational outreach, and supported their long-term objectives in the healthcare IT space.

HIMSS Case Study

S&P 500 Computer Hardware Company Enhances Lead Quality and Content Strategy with HIMSS Media

Introduction

This case study of a S&P 500 computer hardware company is based on an October 2024 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The company faced several obstacles that led them to seek HIMSS Media’s expertise:

  • Educating the market about healthcare IT solutions to increase awareness and understanding.
  • Difficulty reaching key buyers and influencers within the target audience.
  • Limited industry knowledge and lack of healthcare IT-specific content within the organization.
  • Challenges in engaging meaningfully with healthcare IT decision-makers.

Use Case

HIMSS Media provided the following solutions to address these challenges:

  • Lead generation campaigns to attract and engage qualified leads.
  • High-quality content creation tailored to the healthcare IT sector.
  • Personalized outreach with targeted content, aligned to the buyer’s journey.
  • Hosting educational webinars and running email campaigns to nurture leads.
  • Sharing success stories and proprietary insights to build trust and demonstrate value.
  • Featuring executive and customer interviews to showcase thought leadership.

Results

The company reported being very satisfied with the lead quality generated by HIMSS Media, noting that the leads were highly relevant and well-targeted. They were also satisfied with the content creation services, which helped them effectively engage the healthcare IT audience. Through this partnership, the company was able to improve its reach and engagement with key decision-makers, generating valuable leads and high-quality content that supported their overall marketing strategy and positioned them for continued success in the healthcare IT sector.

HIMSS Case Study

Enterprise Software Leader Boosts Healthcare IT Marketing with HIMSS Media’s Expert Content Creation

Introduction

This case study of a large enterprise computer software company is based on an October 2024 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The company faced two main issues:

  • Lack of internal resources to produce sufficient marketing content at scale.
  • Difficulty sourcing high-quality, industry-specific content to engage the healthcare IT audience effectively.

These challenges led the company to seek a partner with expertise in content creation and thought leadership in healthcare IT.

Use Case

To address these challenges, HIMSS Media provided:

  • Tailored content creation designed to engage audiences at each stage of the buyer’s journey.
  • Educational webinars and product demonstrations to provide value to the target audience and support lead generation.
  • High-quality content that positioned the company as a trusted thought leader in the healthcare IT space.

Results

The partnership with HIMSS Media delivered measurable success:

  • Extremely satisfied with the content creation services, noting the quality and relevance of the material produced.
  • Service quality was rated as better than other similar service providers.

By collaborating with HIMSS Media, the company was able to overcome content creation challenges, strengthen its healthcare IT marketing, and provide valuable educational resources to its target audience. The partnership enhanced the company’s industry presence and positioned them for long-term success in the healthcare IT sector.

HIMSS Case Study

Media & Entertainment Leader Elevates Event Success and Lead Quality with HIMSS Media Partnership

Introduction

This case study of a large enterprise media & entertainment company is based on an October 2024 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The company sought to address key challenges in healthcare IT marketing:

  • Educating the market about healthcare IT solutions to increase awareness and understanding.
  • Engaging in meaningful conversations with key decision-makers in the healthcare IT space.

Why HIMSS Media?

The company selected HIMSS Media for its:

  • Proven expertise in healthcare IT.
  • Strong ability to connect with key decision-makers.

Use Case

The company focused on event-driven campaigns to achieve its goals, including:

  • Personalized outreach with tailored content to engage audiences effectively.
  • Showcasing executive and customer interviews to build credibility and trust.

Results

HIMSS Media delivered significant value, particularly through its events and lead quality:

  • Very satisfied with the performance of event campaigns.
  • Reported better lead quality compared to other providers.
  • Gained education and insights to refine their go-to-market strategy.

Comparison to Other Providers:

  • Lead Quality: Better
  • Service Quality, Value, Support, Campaign Effectiveness, and Rate Card: About the Same

ROI Achievement: The company rated their experience as Moderate ROI, with results meeting expectations and providing adequate value.

Through its collaboration with HIMSS Media, this media & entertainment company successfully enhanced its event campaigns, improved lead quality, and gained actionable insights to drive its healthcare IT strategy.

HIMSS Case Study

S&P 500 Tech Leader Drives $1MM+ Pipeline Growth with HIMSS Media’s Healthcare IT Expertise

Introduction

This case study of a S&P 500 computer services company is based on an October 2024 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The company faced several obstacles in its healthcare IT marketing strategy, including:

  • Demonstrating success in healthcare IT to establish market credibility.
  • Reaching and engaging a qualified healthcare IT audience with relevant data and insights.
  • Educating the market about healthcare IT solutions to build trust and awareness.

Why HIMSS Media?

Key factors driving their decision to partner with HIMSS Media:

  • Proven expertise in healthcare IT.
  • Exceptional reach to the target healthcare IT audience.
  • Ability to generate qualified leads at scale.
    Trusted editorial platforms for thought leadership.
    Valuable third-party validation to support marketing efforts.

Use Case

The company utilized HIMSS Media for the following initiatives:

  • Lead generation campaigns targeting key decision-makers.
  • Event sponsorships to foster direct engagement with prospects.

Guiding Buyers Through a Long Sales Cycle:

With 40% of healthcare providers having a buying cycle exceeding 24 months, HIMSS Media enabled the company to:

  • Deploy personalized outreach with targeted content.
  • Create unique content tailored to each stage of the buyer’s journey.
  • Host educational webinars to nurture prospects.
  • Run email campaigns to maintain ongoing engagement.
  • Share proprietary data and insights to inform and educate the audience.

Results

The partnership delivered outstanding outcomes, including:

  • $1MM+ increase in the Opportunity Pipeline through HIMSS campaigns.
  • Extremely satisfied with lead generation results.
  • Very satisfied with event campaign performance.

HIMSS Media vs. Other Providers:

  • Service Quality: Better
  • Value for Investment: Better
  • Customer Support: Better
  • Campaign Effectiveness: Better
  • Rate Card: About the Same
  • ROI: Better
  • Lead Quality: Better

ROI Achievement: The company reported strong ROI, with results consistently exceeding expectations and delivering significant value.

By leveraging HIMSS Media’s expertise and resources, this S&P 500 computer services company overcame key challenges, enhanced its market presence, and achieved measurable growth in healthcare IT.

HIMSS Case Study

Navigating Healthcare IT Challenges: A Successful Partnership with HIMSS Media for Enhanced Branding, Lead Generation, and ROI

Introduction

This case study of a small business marketing & advertising company is based on an October 2024 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“While our vertical is quite specialized, we truly value the partnership with HIMSS. Although we can’t provide a referral rate without a client to refer, we would enthusiastically recommend HIMSS as a media partner if we encounter a similar client in the future.”

Challenges

The profiled company faced several significant business challenges that prompted them to evaluate and ultimately select HIMSS Media as a partner. They struggled with demonstrating success in the competitive healthcare IT landscape and gathering relevant information and data from a qualified audience. Additionally, educating the market about healthcare IT solutions proved to be a complex task.

Several key factors influenced their decision to partner with HIMSS Media. These included the organization’s expertise in healthcare IT, their commitment to thought leadership and industry education, their exceptional reach to the target audience, and their ability to strengthen connections with key decision-makers.

Primary Marketing Challenges:

  • Demonstrating success in healthcare IT
  • Gathering information and data from a qualified healthcare IT audience
  • Educating the market about healthcare IT solutions

Key Factors Driving the Decision to Partner with HIMSS Media:

  • Expertise in healthcare IT
  • Thought leadership and industry education
  • Exceptional reach to the target audience
  • Strengthening connections with key decision-makers

Use Case

The surveyed company employs HIMSS Media for a range of campaigns, primarily concentrating on branding and awareness initiatives. Understanding that 40% of providers experience a buying cycle that exceeds 24 months for technology investments, the company recognizes the importance of effectively guiding leads through each stage of the buyer’s journey. However, they acknowledge that detailed strategies for navigating this process fall outside their consulting role.

Key points include:

  • Campaign Focus: Utilizing HIMSS Media primarily for branding and awareness campaigns.
    Understanding Buyer Behavior: Acknowledging that a significant portion of providers faces lengthy buying cycles for technology investments.
  • Guiding Leads: Emphasizing the necessity of effectively navigating leads through the buyer’s journey.
  • Consulting Limitations: Recognizing that developing detailed strategies for this navigation exceeds their consulting capabilities.

These insights reflect the company’s strategic approach to enhancing its market presence while identifying areas where additional support may be beneficial.

Results

The surveyed company achieved positive results through its partnership with HIMSS Media. They expressed a high level of satisfaction with the execution of various campaigns, noting that they were very satisfied with branding and awareness efforts, while their satisfaction with lead generation was rated as good. Overall, their experience with HIMSS Media was rated as delivering a strong return on investment, with results generally exceeding expectations and providing good value. Specifically, they noted good audience penetration and favorable reactions at a reasonable cost.

When comparing HIMSS Media to other similar service providers, the company found several areas of strength, including:

  • Service Quality: Better
  • Value for Investment: Better
  • Customer Support: Better
  • Campaign Effectiveness: Better
  • Rate Card: Better
  • ROI: Better

HIMSS Case Study

Maximizing Marketing Success with HIMSS Media in a Large Enterprise Computer Hardware Company

Introduction

This case study of a large enterprise computer hardware company is based on an October 2024 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The profiled company encountered several significant marketing challenges that led them to evaluate and ultimately select HIMSS Media as a partner. A primary hurdle was demonstrating success in the highly competitive healthcare IT landscape while simultaneously educating the market about various healthcare IT solutions. They also faced difficulties in effectively reaching buyers and influencers within their target audience, which was further compounded by a lack of internal resources or capacity to tackle these issues.

To address these challenges, the company identified several key factors that drove their decision to partner with HIMSS Media:

  • Deep Expertise in Healthcare IT: HIMSS Media’s specialized knowledge provided valuable insights and guidance.
  • Exceptional Audience Reach: Their ability to effectively connect with the target audience was crucial for the company’s marketing efforts.
  • Lead Generation Capabilities: The organization recognized HIMSS Media’s proficiency in generating qualified leads, making them an ideal choice to meet their marketing needs.

Use Case

The surveyed company effectively leverages several key features and functionalities of HIMSS Media to enhance its marketing efforts. They executed campaigns primarily focused on lead generation and events, utilizing HIMSS Media’s platform to achieve their objectives. Acknowledging that 40% of providers have a buying cycle that exceeds 24 months for technology investments, the company has implemented targeted strategies to guide leads through each stage of the buyer’s journey.

Key strategies employed by the company include:

  • Personalized Outreach: They prioritize targeted content tailored to the specific needs of potential clients, ensuring relevant engagement.
  • Educational Webinars: Hosting webinars allows them to engage leads directly and foster a deeper understanding of their offerings.
  • Email Campaigns: Running targeted email campaigns helps maintain ongoing engagement with leads throughout the buying cycle.
  • Success Stories: Highlighting success stories in healthcare IT effectively demonstrates the value of their solutions, building credibility.
  • Product Demonstrations: Conducting product demonstrations is a crucial tactic, ensuring that leads are well-informed and confident in their purchasing decisions.

These combined strategies enable the company to navigate the complexities of the healthcare technology market successfully.

Results

The surveyed company reported positive outcomes from its partnership with HIMSS Media, expressing high satisfaction with the execution of various campaigns. They rated their experience as very satisfactory for lead generation, content creation, and events. Overall, the organization assessed its partnership with HIMSS Media as delivering a moderate return on investment, indicating that the results met their expectations and provided adequate value.

Specifically, they noted a significant increase in their opportunity pipeline, estimating the growth of up to $500,000 directly attributed to this collaboration. When comparing HIMSS Media to other similar service providers, the company identified several key advantages:

  • Quality of Service: HIMSS Media provided superior service compared to other providers.
  • Customer Support: The support received was notably better than that of their competitors.

These factors underscore the benefits of their partnership with HIMSS Media.

HIMSS Case Study

Leveraging Media Products for Branding, Lead Generation, and Content Creation: A HIMSS Media Case Study with Strong ROI

Introduction

This case study of a medium enterprise computer software company is based on an October 2024 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The profiled company faced several business challenges that prompted them to evaluate and ultimately select HIMSS Media as a partner. A primary marketing hurdle was the need to gather information and data from a qualified healthcare IT audience. Additionally, the organization recognized limited industry knowledge within their team, which hindered their ability to engage effectively with clients. They sought to enhance their expertise in HIMSS’s insights to better implement healthcare technology solutions for their customers.

Key factors driving their decision to partner with HIMSS Media included:

  • Deep Expertise in Healthcare IT: HIMSS Media’s knowledge aligned closely with the company’s objectives.
  • Strengthening Connections: They aimed to establish stronger relationships with key decision-makers in the industry.
  • Leveraging Trusted Editorial Platforms: The company sought to enhance their market presence through credible channels.

This partnership was viewed as essential for navigating the complexities of the healthcare landscape and improving their overall marketing effectiveness.

Use Case

The surveyed company effectively utilizes several key features and functionalities of HIMSS Media to enhance their marketing strategies. They have executed various campaigns focused on branding and awareness, lead generation, and content creation. Understanding that 40% of providers have a buying cycle exceeding 24 months for technology investments, the company has implemented targeted approaches to guide leads through each stage of the buyer’s journey.

Key strategies include:

  • Personalized Outreach: Prioritizing targeted content that is tailored to the specific needs of their audience to effectively engage potential clients.
  • Unique Content Development: Creating specialized content for each stage of the buyer’s journey, enhancing the educational aspect of their engagement.
  • Educational Webinars: Hosting webinars to facilitate direct interaction with leads, which deepens their understanding of the company’s offerings.
  • Email Campaigns: Running targeted email campaigns to maintain ongoing communication and keep potential clients informed.
  • Success Stories: Highlighting success stories in healthcare IT to showcase the value of their solutions and build credibility.
  • Product Demonstrations: Conducting product demonstrations to provide potential clients with a hands-on understanding of their offerings.

These combined strategies ensure a comprehensive approach to nurturing leads throughout the extended buying cycle typical in the healthcare technology sector.

Results

The surveyed company reported significant positive results from its partnership with HIMSS Media. They expressed high levels of satisfaction with the execution of various campaigns, stating they were very satisfied with the outcomes of the Market Insights Survey, branding and awareness initiatives, lead generation efforts, and content creation.

Overall, the company rated their experience with HIMSS Media as providing a strong return on investment, indicating that the results generally exceeded their expectations and offered good value. Specifically, they achieved an impressive increase in customer retention rates of over 50% as a result of their collaboration.

When comparing HIMSS Media to other similar service providers, the company highlighted several areas where HIMSS excelled:

  • Service Quality: Rated better than competitors.
  • Value for Investment: Considered superior.
  • Customer Support: Noted as more effective.
  • Campaign Effectiveness: Outperformed other providers.
  • Rate Card: Found to be more favorable.
  • ROI: Considered better overall.
  • Lead Quality: Rated higher compared to previous experiences.

This positive assessment underscores the effectiveness of their partnership with HIMSS Media in meeting their marketing objectives.

HIMSS Case Study

Delivering Exceptional Service and Successful Events: A Small Business Software Company’s Partnership with HIMSS Media

Introduction

This case study of a small business computer software company is based on an October 2024 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“HIMSS is a respected leader in the HIT industry, and my experience with my Sales Manager has been exceptional.”

Challenges

The company faced several challenges in the healthcare IT space, including proving success, gathering data from a qualified audience, educating the market, and limited internal resources for effective networking. These hurdles led them to seek a partner with deep healthcare IT expertise.

Key Challenges:

  • Difficulty demonstrating success in a competitive market
  • Challenges in accessing data from a qualified healthcare IT audience
  • Complexity in educating the market on IT solutions
  • Limited resources for industry networking

Key Factors for Partnership:

  • HIMSS Media’s expertise in healthcare IT for lead generation
  • Strong reach to target audiences to bolster marketing efforts
  • High-quality content creation capabilities
  • Enhanced connections with key decision-makers

Use Case

The surveyed company effectively leverages several key features and functionalities of HIMSS Media to enhance its marketing efforts. A primary focus of their collaboration is hosting events, which play a critical role in engaging potential clients. Recognizing that 40% of providers have a buying cycle exceeding 24 months for technology investments, the company adopts a strategic approach to guide leads through each stage of the buyer’s journey.

Key strategies include:

  • Personalized Outreach: Prioritizing targeted content tailored to the specific needs of their audience to nurture leads effectively.
  • Unique Content Development: Creating specialized content for each stage of the buyer’s journey, ensuring potential clients receive relevant and valuable information.
  • Educational Webinars: Hosting webinars to facilitate direct interaction with leads, which deepens their understanding of the company’s offerings.
  • Email Campaigns: Running targeted email campaigns to maintain communication and engagement with leads.
  • Success Stories: Highlighting success stories in healthcare IT to showcase the value of their solutions and reinforce their expertise in the industry.

These combined efforts enable the company to effectively navigate the complexities of the healthcare technology market and enhance its marketing effectiveness.

Results

The company reported strong results from its partnership with HIMSS Media, particularly satisfied with campaign execution in events. They experienced a moderate ROI that met expectations and increased customer retention by up to 25%. HIMSS Media also offered better value and rate cards than previous providers.

Key Achievements:

  • High satisfaction with event campaign execution
  • Moderate ROI meeting expectations
  • 25% increase in customer retention rates
  • Superior value and rate card compared to prior partners

HIMSS Case Study

Driving Qualified Leads and High-Quality Content: A Global 500 Computer Services Company’s Success with HIMSS Media

Introduction

This case study of a Global 500 computer services company is based on an October 2024 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The profiled company faced several significant business challenges that led them to evaluate and ultimately select HIMSS Media as a partner. One of the primary hurdles was the need to demonstrate success in the competitive healthcare IT landscape. Additionally, the company recognized the necessity of educating the market about healthcare IT solutions, which proved to be a complex task that required specialized knowledge and resources.

In response to these challenges, several key factors influenced their decision to partner with HIMSS Media. The organization’s deep expertise in healthcare IT was a major consideration, aligning closely with the company’s goals. Furthermore, they sought a partner capable of generating qualified leads and providing third-party validation, which would enhance their credibility and effectiveness in reaching their target audience.

Key Challenges:

  • Need to demonstrate success in a competitive healthcare IT landscape.
  • Requirement to educate the market about healthcare IT solutions, necessitating specialized knowledge and resources.

Key Factors for Partnering with HIMSS Media:

  • Expertise in healthcare IT that aligns with the company’s objectives.
  • Ability to generate qualified leads.
  • Provision of third-party validation to enhance credibility and effectiveness.

Use Case

The surveyed company strategically utilizes several key features and functionalities of HIMSS Media to enhance its marketing efforts, with a particular emphasis on content creation. Acknowledging that 40% of providers experience a buying cycle that exceeds 24 months for technology investments, the company adopts targeted approaches to effectively guide leads through each stage of the buyer’s journey.

Key strategies include:

  • Personalized Outreach: Implementing targeted content tailored to the specific needs and interests of potential clients, ensuring that marketing initiatives resonate with the audience.
  • Engagement Facilitation: Crafting messages that facilitate meaningful interactions and enhance overall engagement with leads.
  • Content-Centric Approach: Focusing on creating valuable content that supports potential clients throughout their lengthy buying cycles.

These strategic efforts enable the company to effectively navigate the complexities of the healthcare technology market and improve its overall marketing effectiveness.

Results

The surveyed company reported positive results from its partnership with HIMSS Media, highlighting a high level of satisfaction with the execution of their campaigns. They specifically noted being very satisfied with both lead generation and content creation efforts. Overall, their experience with HIMSS Media was rated as providing a moderate return on investment (ROI), as the results met their expectations and delivered adequate value. Notably, the partnership led to an increase in customer retention rates of up to 25%. When comparing HIMSS Media to other similar service providers, the company found that the value for investment and rate card offered by HIMSS Media were better, reflecting a favorable assessment of their collaboration.

Key Outcomes:

  • High satisfaction with campaign execution, particularly in lead generation and content creation.
  • Overall experience rated as providing moderate ROI, meeting expectations, and delivering adequate value.
  • Notable increase in customer retention rates of up to 25%.

Comparison with Other Providers:

  • Value for investment found to be better than that of other service providers.
  • Rate card offered by HIMSS Media assessed as superior to previous partners.

HIMSS Case Study

Harnessing Market Insights: A Medium Enterprise Software Company’s Partnership with HIMSS Media

Introduction

This case study of a medium enterprise computer software company is based on an October 2024 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The profiled company encountered several significant business challenges that led them to evaluate and ultimately select HIMSS Media as a partner. One major marketing hurdle was the need to gather information and data from a qualified healthcare IT audience, which proved to be a complex task. Additionally, the company aimed to educate the market about healthcare IT solutions, a process that required specialized knowledge and resources.

Given these challenges, a key factor influencing their decision to partner with HIMSS Media was the organization’s exceptional reach to the target audience. This capability aligned closely with the company’s objectives, making HIMSS Media an ideal partner for navigating the complexities of the healthcare IT landscape and enhancing their marketing efforts.

Key Challenges:

  • Difficulty gathering information and data from a qualified healthcare IT audience.
  • Need to educate the market about healthcare IT solutions, requiring specialized knowledge and resources.

Decision Factors:

  • HIMSS Media’s exceptional reach to the target audience.
  • Alignment with the company’s objectives to enhance marketing efforts in the healthcare IT landscape.

Use Case

The surveyed company leverages several key features and functionalities of HIMSS Media to enhance their marketing efforts. They have executed a variety of campaigns, including market insights surveys, content creation, and events, all of which contribute to their strategic objectives. Acknowledging that 40% of providers experience a buying cycle that exceeds 24 months for technology investments, the company has adopted targeted strategies to guide leads through each stage of the buyer’s journey.

Key strategies include:

  • Personalized Outreach: Prioritizing targeted content that addresses the specific needs of potential clients.
  • Educational Webinars: Hosting webinars to foster direct interaction with leads, deepening their understanding of the company’s offerings.
  • Email Campaigns: Running campaigns that maintain communication and engagement with leads.
  • Showcasing Success Stories: Highlighting success stories in healthcare IT to demonstrate the value of their solutions.
  • Executive and Customer Interviews: Featuring interviews and sharing proprietary data to enhance educational outreach.

These combined efforts ensure the company effectively navigates the extended buying cycles typical in the healthcare technology sector while reinforcing their expertise and value proposition.

Results

The surveyed company reported positive outcomes from its partnership with HIMSS Media, expressing varying levels of satisfaction regarding the execution of their campaigns. They indicated that they were very satisfied with the market insights survey, while they were generally satisfied with the results of their branding and awareness initiatives, content creation, and events. Overall, the company rated their experience with HIMSS Media as providing a moderate return on investment, noting that the results met their expectations and delivered adequate value. They specifically highlighted the education and insights gained for their go-to-market strategy as a significant benefit of the partnership.

Key Outcomes:

  • Very satisfied with the market insights survey.
  • Satisfied with branding and awareness initiatives, content creation, and events.
  • Rated experience with HIMSS Media as providing a moderate return on investment.
  • Results met expectations and offered adequate value.
  • Gained valuable education and insights for their go-to-market strategy.

HIMSS Case Study

How HIMSS Media Boosted ROI and Enhanced Go-to-Market Strategies for a Medium Enterprise Software Company

Introduction

This case study of a medium enterprise computer software company is based on an October 2024 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The profiled company encountered significant challenges that prompted them to evaluate HIMSS Media as a strategic partner. They struggled to demonstrate success in the competitive healthcare IT landscape and to educate the market about their solutions, as potential clients required comprehensive insights. Additionally, the lack of industry-specific content hindered their ability to communicate value propositions effectively, making it difficult to engage in meaningful conversations with decision-makers.

To address these challenges, the company was drawn to HIMSS Media for several reasons:

  • Expertise: HIMSS Media’s knowledge in healthcare IT aligned with their marketing needs.
  • Thought Leadership: The commitment to industry education enhanced their credibility.
  • Target Audience Reach: HIMSS Media’s exceptional access to potential clients was crucial.
  • Lead Generation: They valued HIMSS Media’s ability to generate qualified leads and strengthen connections with decision-makers.
  • Networking Opportunities: Engaging with influential individuals at industry events further solidified their decision.

Key Challenges:

  • Demonstrating success in healthcare IT
  • Educating the market about solutions
  • Lack of industry-specific content
  • Engaging healthcare IT decision-makers

Reasons for Partnering with HIMSS Media:

  • Aligned expertise in healthcare IT
  • Commitment to thought leadership
  • Exceptional audience reach
  • Qualified lead generation
  • Networking opportunities at industry events

Use Case

The surveyed company effectively utilizes several key features and functionalities of HIMSS Media to enhance their marketing efforts. Their campaigns primarily focus on lead generation and events, which are crucial for reaching their target audience effectively.

Recognizing that 40% of providers experience a buying cycle that exceeds 24 months for technology investments, the company has adopted a strategic approach to guide leads through each stage of the buyer’s journey.

Key strategies include:

  • Personalized Outreach: Implementing targeted content that ensures potential clients receive information tailored to their specific needs and interests.
  • Stage-Specific Content Development: Creating unique content for each stage of the buyer’s journey to educate and nurture leads effectively.
  • Educational Webinars: Hosting webinars that engage directly with prospects, providing valuable insights and fostering a deeper understanding of their offerings.
  • Success Stories: Highlighting success stories in healthcare IT to demonstrate the real-world applications of their products and services.
  • Executive and Customer Interviews: Featuring interviews to add credibility to their messaging, reinforcing their expertise and commitment to meeting client needs.

Together, these strategies enable the company to successfully navigate the lengthy buying cycles characteristic of the healthcare technology sector.

Results

The surveyed company achieved positive results with HIMSS Media, expressing satisfaction with campaign execution, especially lead generation, and extreme satisfaction with event campaigns, highlighting HIMSS Media’s effectiveness in creating impactful experiences.

In terms of ROI, the partnership provided a moderate return, increasing their opportunity pipeline by up to $500,000 and offering valuable insights to support their go-to-market strategy.

When compared with other providers, the company found HIMSS Media’s service quality and investment value comparable, with superior customer support enhancing their overall satisfaction. Other factors, such as campaign effectiveness and lead quality, were rated on par with competitors.

Key Results:

  • Campaign Execution:
    • Satisfied with lead generation efforts.
    • Extremely satisfied with impactful event campaigns.
  • Return on Investment (ROI):
    • Moderate ROI, with a $500,000 opportunity pipeline increase.
    • Insights gained to inform go-to-market strategy.
  • Comparison with Other Providers:
    • Comparable service quality and value.
    • Superior customer support from HIMSS Media.
    • Campaign effectiveness, rate card, ROI, and lead quality on par with others.

HIMSS Case Study

Driving Success in Healthcare IT: A Fortune 500 Telecom’s Partnership with HIMSS Media

Introduction

This case study of a Fortune 500 telecommunications equipment company is based on an October 2024 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Fantastic collaborators with excellent access to our target audience.”

Challenges

The profiled company faced several significant business challenges that led them to evaluate and ultimately select HIMSS Media as a strategic partner. One of the primary hurdles was the need to educate the market about healthcare IT solutions, which proved to be a complex task in an ever-evolving industry. Additionally, the company struggled to reach key buyers and influencers within their target audience, limiting their ability to engage effectively with these critical stakeholders. Establishing meaningful conversations with healthcare IT decision-makers was also a challenge, as the company aimed to build relationships that foster trust and facilitate collaboration.

To address these challenges, the company identified several key factors that influenced their decision to partner with HIMSS Media:

  • Emphasis on Thought Leadership: HIMSS Media’s focus on industry education aligned with the company’s goals.
  • Ability to Generate Qualified Leads: The potential to attract and engage the right audience was a significant consideration.
  • Commitment to High-Quality Content Creation: HIMSS Media’s expertise in producing valuable content was essential for effectively communicating their value propositions.

By partnering with HIMSS Media, the company sought to enhance its market presence and improve its engagement with healthcare IT decision-makers.

Use Case

The surveyed company leverages several key features and functionalities of HIMSS Media to enhance its marketing efforts. They execute a variety of campaigns focused on branding and awareness, lead generation, and content creation, all aimed at establishing a strong presence in the healthcare IT market and effectively attracting potential clients.

Recognizing that 40% of providers have a buying cycle exceeding 24 months for technology investments, the company has implemented strategic approaches to guide leads through each stage of the buyer’s journey. Their primary tactics include:

  • Personalized Outreach: Utilizing targeted content to ensure potential clients receive relevant information tailored to their specific needs.
  • Educational Webinars: Hosting interactive sessions that foster direct engagement with leads, deepening their understanding of the company’s offerings.
  • Targeted Email Campaigns: Running campaigns that support lead nurturing and maintain engagement throughout the extended buying cycle.

Additionally, the company highlights success stories in healthcare IT to showcase the value of their solutions and build credibility with prospective customers. By featuring executive and customer interviews, they reinforce the impact of their offerings and enhance trust with their audience. Together, these strategies enable the company to effectively navigate the complex and lengthy buying cycles characteristic of the healthcare technology sector.

Results

The surveyed company achieved notable results through its partnership with HIMSS Media, reporting high levels of satisfaction with the execution of various campaigns. They expressed extreme satisfaction with the outcomes of several initiatives, including the Market Insights Survey, Branding and Awareness efforts, Lead Generation, Content Creation, and Events. This consistent satisfaction across multiple campaign types underscores the effectiveness of HIMSS Media in meeting the company’s marketing needs.

In terms of return on investment (ROI), the company rated their experience with HIMSS Media as delivering a strong ROI, indicating that the results generally exceeded their expectations and provided good value. This positive assessment highlights the significant impact of the collaboration on their marketing strategies and overall business performance.

When comparing HIMSS Media to other similar service providers, the company noted several areas of improvement:

  • Quality of Service: Better than previous experiences.
  • Customer Support: Superior support compared to other providers.
  • Lead Quality: Higher quality leads generated.

This favorable comparison emphasizes the advantages of partnering with HIMSS Media, reinforcing the effectiveness of their approach in achieving the company’s objectives.

HIMSS Case Study

Maximizing ROI: Elevating Marketing Strategies with HIMSS Media for a Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on an October 2024 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The profiled company faced significant business challenges that led them to evaluate and ultimately select HIMSS Media as a partner. A primary marketing hurdle was demonstrating success in the competitive healthcare IT landscape. Additionally, educating the market about healthcare IT solutions proved complex, and building connections and networking within the industry further complicated their efforts to engage effectively with key stakeholders.

In light of these challenges, several key factors influenced their decision to partner with HIMSS Media:

  • Expertise in Healthcare IT: HIMSS Media’s specialized knowledge aligned closely with the company’s needs.
  • Commitment to Thought Leadership: The organization recognized the value of collaborating with a partner dedicated to industry education, which would enhance their credibility.
  • Exceptional Audience Reach: HIMSS Media’s ability to connect with the target audience was a compelling reason for the partnership.
  • Trusted Third-Party Validation: The credibility associated with HIMSS Media was crucial in solidifying the collaboration.
  • These factors ultimately made HIMSS Media an ideal partner to help the company navigate the complexities of the healthcare IT landscape.

Use Case

The surveyed company leverages several key features and functionalities of HIMSS Media to enhance its marketing efforts. They execute campaigns aimed at both branding and awareness as well as lead generation. Understanding that 40% of providers have a buying cycle exceeding 24 months for technology investments, the company has implemented strategic approaches to effectively guide leads through each stage of the buyer’s journey. This includes personalized outreach with targeted content that caters to the specific needs of potential clients.

Key strategies include:

  • Customized Content Development: Creating unique content tailored for each stage of the buyer’s journey to enhance educational engagement.
  • Educational Webinars: Hosting webinars to directly interact with leads, fostering a deeper understanding of their offerings.
  • Success Stories Highlighting: Showcasing success stories in healthcare IT to demonstrate the value of their solutions and build credibility with prospective customers.

These combined strategies enable the company to navigate the extended buying cycles characteristic of the healthcare technology sector successfully.

Results

The surveyed company achieved significant results through its partnership with HIMSS Media, expressing a high level of satisfaction with the execution of their campaigns. They reported being extremely satisfied with branding and awareness initiatives, while their satisfaction with lead generation efforts was rated as very high. Overall, the company assessed their experience with HIMSS Media as delivering a strong return on investment (ROI), indicating that the results generally exceeded their expectations and provided good value.

Key outcomes from the partnership include:

  • Valuable Education and Insights: The collaboration provided insights that significantly contributed to their go-to-market strategy.
  • Comparative Advantages: When comparing HIMSS Media to other similar service providers, the company noted superior performance in:
    • Service Quality
    • Customer Support
    • Campaign Effectiveness

This positive assessment underscores the effectiveness of their collaboration with HIMSS Media in achieving their marketing objectives.

HIMSS Case Study

Driving Lead Quality and Opportunity Pipeline Growth with HIMSS Media in a Medium Enterprise Healthcare Company

Introduction

This case study of a medium enterprise healthcare company is based on an October 2024 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The profiled company faced several business challenges that led them to consider HIMSS Media as a strategic partner. A primary hurdle was gathering information and data from a qualified healthcare IT audience. Additionally, they struggled to engage in meaningful conversations with healthcare IT decision-makers, which limited their ability to build essential industry connections and network effectively.

Several key factors influenced their decision to partner with HIMSS Media:

  • Expertise in Healthcare IT: HIMSS Media’s industry expertise aligned closely with the company’s objectives.
  • Targeted Audience Reach: HIMSS Media’s ability to reach and connect with qualified healthcare IT audiences was a critical asset.
  • Lead Generation Support: The company valued HIMSS Media’s capability in generating qualified leads, supporting their need for a stronger presence within the industry.

Use Case

The surveyed company leverages key features of HIMSS Media, with a strong focus on lead generation campaigns. Given that 40% of providers have buying cycles that extend beyond 24 months for technology investments, the company employs strategic approaches to guide leads through each stage of the buyer’s journey. They prioritize personalized outreach with targeted content, ensuring potential clients receive relevant information tailored to their specific needs.

Key tactics include:

  • Content for Every Stage: Developing unique content for each stage of the buyer’s journey to enhance educational engagement.
  • Educational Webinars: Hosting webinars to facilitate direct interactions with leads, fostering a deeper understanding of offerings.
  • Targeted Email Campaigns: Running email campaigns to nurture leads over time.
  • Showcasing Success Stories: Highlighting healthcare IT success stories to demonstrate the value of their solutions.

These combined strategies allow the company to effectively manage the long buying cycles characteristic of the healthcare technology sector.

Results

The surveyed company achieved strong results through its partnership with HIMSS Media, expressing high satisfaction with the execution of their lead generation campaigns and reporting that they were very pleased with the outcomes. This collaboration significantly boosted their opportunity pipeline, surpassing $1 million in potential value.

In comparison to other similar service providers, the company noted that HIMSS Media offered superior service quality, customer support, and lead quality, which surpassed their previous experiences. This positive evaluation underscores the effectiveness of their partnership with HIMSS Media in delivering impactful results.

Key outcomes:

  • High Satisfaction: Noted strong satisfaction with lead generation campaigns.
  • Increased Pipeline: Boosted opportunity pipeline by over $1 million.
  • Positive Comparison: Found HIMSS Media’s service quality, customer support, and lead quality better than competitors.

HIMSS Case Study

Enhancing AI Expertise and Brand Visibility: A Fortune 500 Retail Company’s Partnership with HIMSS Media for Lead Generation and ROI

Introduction

This case study of a Fortune 500 retail company is based on an October 2024 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We’re focused on brand exposure and lead generation, specifically targeting our ideal audience to forge new relationships. The recent AI in Healthcare forum provided an excellent opportunity to position ourselves as experts in AI.”

Challenges

The profiled company faced several significant marketing challenges that led them to choose HIMSS Media as a partner. Key hurdles included demonstrating success in the competitive healthcare IT space, educating the market on complex solutions, and reaching key buyers and influencers.

Meaningful engagement with healthcare IT decision-makers was also difficult, as building connections without the right resources limited their ability to foster relationships with stakeholders.

Several factors influenced their decision to partner with HIMSS Media:

  • Challenges:
    • Demonstrating success in healthcare IT.
    • Educating the market on complex healthcare IT solutions.
    • Reaching the right buyers and influencers.
  • Reasons for Partnering:
    • HIMSS Media’s expertise in healthcare IT.
    • Strong commitment to thought leadership and industry education.
    • Broad reach to target audiences, facilitating lead generation.
    • High-quality content creation and third-party validation.
    • Opportunities for networking with key decision-makers and industry influencers.

Use Case

The surveyed company leverages HIMSS Media’s key features to boost marketing efforts through Branding and Awareness, Lead Generation, and Events campaigns aimed at building recognition in healthcare IT.

With 40% of providers facing buying cycles over 24 months, the company uses targeted strategies to guide leads through each stage of the buyer’s journey:

  • Personalized Outreach: Tailored content ensures prospects receive relevant information.
    Content for Buyer’s Journey: Unique content for each stage, with educational webinars for direct engagement.
  • Targeted Emails & Success Stories: Timely emails and healthcare IT success stories highlight solution value.
  • Executive & Customer Interviews: Builds trust and credibility with a personal touch.
  • Proprietary Data Sharing: Positions the company as an industry leader.

These combined strategies effectively nurture leads through extended buying cycles, maximizing HIMSS Media’s impact.

Results

The surveyed company achieved strong results through its partnership with HIMSS Media, with notable satisfaction and valuable outcomes:

  • Campaign Satisfaction:
    • Very satisfied with Market Insights, Branding and Awareness, Lead Generation, Content Creation, and Events.
  • Return on Investment (ROI):
    • Moderate ROI, meeting expectations and providing solid value.
    • $500K increase in the opportunity pipeline.
    • Gained valuable education and insights, enhancing their go-to-market strategy.
  • Comparison to Other Providers:
    • Comparable service quality, customer support, campaign effectiveness, rate card, and lead quality.
    • Consistency with previous experiences reinforced HIMSS Media as a reliable partner.

HIMSS Case Study

Achieving ROI and Market Engagement: Fresenius Kabi AG’s Collaboration with HIMSS Media

Introduction

This case study of Fresenius Kabi AG is based on an October 2024 survey of HIMSS customers by TechValidate, a 3rd-party research service.

“Our product is highly technical in nature and requires multiple facets of explanation and storytelling. HIMSS understands this and helps us to position our story well to our target audiences.”

Challenges

Robert Canfield, Director of Marketing for Fresenius Kabi AG, encountered several challenges that led him to select HIMSS Media as a strategic partner:

  • Key Marketing Challenges:
    • Demonstrating success in the competitive healthcare IT space.
    • Accessing a qualified healthcare IT audience for valuable data and insights.
    • Educating the market on healthcare IT solutions, while reaching target buyers and influencers.
    • Limited internal resources and industry-specific content, impacting effective engagement.
    • Difficulty in building connections and engaging in meaningful conversations with key decision-makers.
  • Reasons for Choosing HIMSS Media:
    • Strong healthcare IT expertise aligned with Fresenius Kabi AG’s goals.
    • Focus on thought leadership and industry education.
    • Extensive reach to qualified audiences, enhancing market engagement.
    • Proven ability to generate leads, supported by trusted editorial platforms and third-party validation.

These factors together made HIMSS Media an ideal partner for addressing Fresenius Kabi AG’s marketing needs.

Use Case

Fresenius Kabi AG leverages HIMSS Media’s capabilities across multiple campaigns, including:

  • Key Campaigns:
    • Market Insights Surveys
    • Branding and Awareness
    • Lead Generation
    • Content Creation
    • Events

To guide leads through the buyer’s journey, they implement targeted tactics:

  • Targeted Marketing Tactics:
    • Personalized outreach with tailored content
    • Email campaigns
    • Product demonstrations

These efforts enable Fresenius Kabi AG to effectively engage prospects at each stage.

Results

Fresenius Kabi AG achieved significant results through its partnership with HIMSS Media, expressing high satisfaction with various campaigns. They reported being extremely satisfied with:

  • Campaigns:
    • Market Insights Survey
    • Branding and Awareness initiatives

Additionally, they were very satisfied with their experiences in:

  • Lead Generation
  • Content Creation
  • Events

Overall, the company rated their experience with HIMSS Media as delivering a moderate return on investment (ROI), meeting expectations, and providing adequate value. This collaboration led to a notable increase in their opportunity pipeline, with potential gains of up to $500K.

Furthermore, Fresenius Kabi AG emphasized that HIMSS Media’s service quality and customer support exceeded that of other providers, reinforcing the value of their partnership.

HIMSS Case Study

Events Allow for Reach of New Customers and Support Increased Opportunity Pipeline

Introduction

This case study of a Global 500 chemicals company is based on a June 2022 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • The challenges they face (or would have faced) conducting their own LEAD GENERATION campaign(s):
    • Inability to reach buyers and influencers in target audience
    • Lack of value and quality with external lists
    • Lack of internal resources / bandwidth
    • Lack of industry-specific content
  • The top reasons that contributed to them partnering with HIMSS for LEAD GENERATION:
    • Generating qualified top-of-funnel leads
    • Lead nurturing after the first download/engagement
    • Ability to target growth accounts/opportunities
    • Strengthening connections with key decision-makers and targeted influencers
    • Increasing engagement with current customers
    • Thought leadership / industry education

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • When choosing HIMSS as their marketing partner for LEAD GENERATION, the following were their key selection criteria:
    • Reach of new customers & markets
  • The type of LEAD GENERATION campaign(s) they executed with HIMSS:
    • Event

Results

The surveyed company achieved the following results with HIMSS:

  • The ROI their organization realized from working with HIMSS on their LEAD GENERATION program:
    • Increased Opportunity Pipeline by up to $500K

HIMSS Case Study

Lead Generation Programs Helped Increase Opportunity Pipeline by $500K – $1MM

Introduction

This case study of a small business marketing & advertising company is based on a June 2022 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • The challenges they face (or would have faced) conducting their own LEAD GENERATION campaign(s):
    • Inability to reach buyers and influencers in target audience
    • Inability to generate qualified leads
  • The top reasons that contributed to them partnering with HIMSS for LEAD GENERATION:
    • Generating qualified top-of-funnel leads
    • Ability to target growth accounts/opportunities
    • Strengthening connections with key decision-makers and targeted influencers
    • Increasing engagement with current customers

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • When choosing HIMSS as their marketing partner for LEAD GENERATION, the following were their key selection criteria:
    • Exceptional reach to target audience
    • Reach of new customers & markets
  • The type of LEAD GENERATION campaign(s) they executed with HIMSS:
    • Integrated campaign with lead generation as a component
    • Event

Results

The surveyed company achieved the following results with HIMSS:

  • The ROI their organization realized from working with HIMSS on their LEAD GENERATION program:
    • Increased Opportunity Pipeline by $500K – $1MM

HIMSS Case Study

2- and 3-touch Lead Programs Increase Opportunity Pipeline by $500K – $1MM and Closed More Sales as a Result

Introduction

This case study of a Fortune 500 retail company is based on a June 2022 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Our HIMSS account team always customizes a sponsorship package that works for us and gets us great exposure.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • The challenges they face (or would have faced) conducting their own LEAD GENERATION campaign(s):
    • Inability to generate qualified leads
    • Inability to implement intent-based targeting
    • Lack of value and quality with external lists
  • The top reasons that contributed to them partnering with HIMSS for LEAD GENERATION:
    • Generating qualified top-of-funnel leads
    • Strengthening connections with key decision-makers and targeted influencers

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • When choosing HIMSS as their marketing partner for LEAD GENERATION, the following were their key selection criteria:
    • Exceptional reach to target audience
    • Alignment with trusted brands and segment leadership
    • Access to audience including key industry prospects
  • The type of LEAD GENERATION campaign(s) they executed with HIMSS:
    • 2-touch and/or 3-touch program(s)
    • Integrated campaign with lead generation as a component
    • Event

Results

The surveyed company achieved the following results with HIMSS:

  • The ROI their organization realized from working with HIMSS on their LEAD GENERATION program:
    • Increased Opportunity Pipeline by $500K – $1MM
    • Increased close of business and sales lift

HIMSS Case Study

HIMSS Lead Programs Grow Top-of-Funnel Leads, Increase Opportunity Pipeline by $1MM and Increase Close of Business

Introduction

This case study of a Global 500 healthcare company is based on a June 2022 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Professional, collaborative, and encouraging. I’m excited to continue with our journey with HIMSS as our partners.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • The challenges they face (or would have faced) conducting their own LEAD GENERATION campaign(s):
    • Inability to generate qualified leads
  • The top reasons that contributed to them partnering with HIMSS for LEAD GENERATION:
    • Ability to target growth accounts/opportunities
    • Increasing engagement with current customers
    • Thought leadership / industry education

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • When choosing HIMSS as their marketing partner for LEAD GENERATION, the following were their key selection criteria:
    • Exceptional reach to target audience
    • Alignment with trusted brands and segment leadership
    • Access to audience including key industry prospects
  • The type of LEAD GENERATION campaign(s) they executed with HIMSS:
    • Account Based Marketing (ABM)
    • Content syndication
    • Event

Results

The surveyed company achieved the following results with HIMSS:

  • The ROI their organization realized from working with HIMSS on their LEAD GENERATION program:
    • Increased Opportunity Pipeline by $1MM+
    • Growth of qualified top-of-funnel leads
    • Increased close of business and sales lift

HIMSS Case Study

Leveraging Multiple Lead Generation Platforms Increased Opportunity Pipeline by $1MM+

Introduction

This case study of a medium enterprise computer software company is based on a June 2022 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • The challenges they face (or would have faced) conducting their own LEAD GENERATION campaign(s):
    • Inability to reach buyers and influencers in target audience
    • Inability to generate qualified leads
    • Inability to implement intent-based targeting
    • Lack of value and quality with external lists
  • The top reasons that contributed to them partnering with HIMSS for LEAD GENERATION:
    • Generating qualified top-of-funnel leads
    • Lead nurturing after the first download/engagement
    • Ability to target growth accounts/opportunities
    • Strengthening connections with key decision-makers and targeted influencers
    • Increasing engagement with current customers
    • Thought leadership / industry education

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • When choosing HIMSS as their marketing partner for LEAD GENERATION, the following were their key selection criteria:
    • Exceptional reach to target audience
    • Reach of new customers & markets
    • Quality of resources and client service
    • Alignment with trusted brands and segment leadership
    • Access to audience including key industry prospects
  • The type of LEAD GENERATION campaign(s) they executed with HIMSS:
    • Account Based Marketing (ABM)
    • Content syndication
    • 2-touch and/or 3-touch program(s)
    • Integrated campaign with lead generation as a component
    • Event

Results

The surveyed company achieved the following results with HIMSS:

  • The ROI their organization realized from working with HIMSS on their LEAD GENERATION program:
    • Increased Opportunity Pipeline by $1MM+
    • Increased overall MQLs by 100%+
    • Increased overall SQLs by 100%+
    • Growth of qualified leads from our target account list(s)

HIMSS Case Study

ABM Programs Help Increase Opportunity Pipeline and Grow Qualified Top-of-Funnel Leads

Introduction

This case study of a large enterprise computer software company is based on a June 2022 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We have been using ABM for a while and it is a critical part of how we market.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • The challenges they face (or would have faced) conducting their own LEAD GENERATION campaign(s):
    • Inability to reach buyers and influencers in target audience
    • Inability to generate qualified leads
  • The top reasons that contributed to them partnering with HIMSS for LEAD GENERATION:
    • Generating qualified top-of-funnel leads
    • Increasing engagement with current customers
    • Thought leadership / industry education

Use Case

The key selection criteria and type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • When choosing HIMSS as their marketing partner for LEAD GENERATION, the following were their key selection criteria:
    • Exceptional reach to target audience
    • Alignment with trusted brands and segment leadership
    • Access to an audience including key industry prospects
  • The type of LEAD GENERATION campaign(s) they executed with HIMSS:
    • Account Based Marketing (ABM)
    • Integrated campaign with lead generation as a component
    • Event

Results

The surveyed company achieved the following results with HIMSS:

  • The ROI their organization realized from working with HIMSS on their LEAD GENERATION program:
    • Increased Opportunity Pipeline by $500K – $1MM
    • Growth of qualified top-of-funnel leads

HIMSS Case Study

Grow Qualified Top-of-Funnel Leads and Increase Opportunity Pipeline with HIMSS Lead Generation Programs

Introduction

This case study of a small business healthcare company is based on a June 2022 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • The challenges they face (or would have faced) conducting their own LEAD GENERATION campaign(s):
    • Inability to reach buyers and influencers in target audience
    • Inability to generate qualified leads
  • The top reasons that contributed to them partnering with HIMSS for LEAD GENERATION:
    • Generating qualified top-of-funnel leads
    • Strengthening connections with key decision-makers and targeted influencers
    • Increasing engagement with current customers
    • Thought leadership / industry education

Use Case

The key selection criteria and type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • When choosing HIMSS as their marketing partner for LEAD GENERATION, the following were their key selection criteria:
    • Exceptional reach to target audience
    • Access to an audience including key industry prospects
  • The type of LEAD GENERATION campaign(s) they executed with HIMSS:
    • Content syndication
    • Integrated campaign with lead generation as a component
    • Event

Results

The surveyed company achieved the following results with HIMSS:

  • The ROI their organization realized from working with HIMSS on their LEAD GENERATION program:
    • Increased Opportunity Pipeline by $1MM+
    • Growth of qualified top-of-funnel leads

HIMSS Case Study

HIMSS Events Help Small Business Computer Services Company Close Business and Create Sales Lift

Introduction

This case study of a small business computer services company is based on an October 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“HIMSS is the leader in healthcare information and technology industry events. If you are not participating in one or more of their events per year, you are missing a big opportunity.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • The top purchasing drivers for sponsoring a HIMSS event:
    • Generating qualified sales leads
    • Networking with key individuals and decision makers
    • Thought Leadership

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • Patient Experience
  • HIMSS21 Global Conference Digital
  • Pre-conference or specialty forum

Reasons they invested in a HIMSS event sponsorship:

  • Quality of audience
  • Networking opportunities
  • Return on investment

Results

The surveyed company achieved the following results with HIMSS:

  • The types of benefits their organization realized from their event:
    • Close of business and sales lift
    • Personal connections with key individuals and decision makers

HIMSS Case Study

HIMSS Events Help Create Personal Connections with Key Individuals and Decision Makers

Introduction

This case study of a Global 500 computer services company is based on a November 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“HIMSS is the leader in healthcare information and technology industry events. If you are not participating in one or more of their events per year, you are missing a big opportunity.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • The top purchasing drivers for sponsoring a HIMSS event:
    • Networking with key individuals and decision makers
    • Brand awareness
    • Thought Leadership
    • Industry Education

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • Machine Learning & AI
  • Accelerate Health
  • HIMSS21 Global Conference Digital

Reasons they invested in a HIMSS event sponsorship:

  • Quality of speakers
  • Networking opportunities
  • Speaking opportunities

Results

The surveyed company achieved the following results with HIMSS:

  • The types of benefits their organization realized from their event:
    • Personal connections with key individuals and decision makers

HIMSS Case Study

Digital Events Generate Qualified Leads, Increase Awareness and Strengthen Loyalty with Key Buyers

Introduction

This case study of a medium enterprise computer software company is based on an October 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The reasons we invest in HIMSS events include quality of audience, networking opportunities, speaking opportunities and return on investment.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • The top purchasing drivers for sponsoring a HIMSS event:
    • Generating qualified sales leads
    • Networking with key individuals and decision makers
    • Thought Leadership

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • HIMSS21 Global Conference Digital
  • HIMSS Webinar

Reasons they invested in a HIMSS event sponsorship:

  • Quality of audience
  • Networking opportunities
  • Speaking opportunities
  • Return on investment

Results

The surveyed company achieved the following results with HIMSS:

  • The types of benefits their organization realized from their event:
    • Generation of qualified leads
    • Increased brand and/or product awareness
    • Strengthened loyalty with key buyers

HIMSS Case Study

S&P 500 Computer Software Company Leverages both Digital and In-Person to Realize ROI

Introduction

This case study of a S&P 500 computer software company is based on a November 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We invested in HIMSS21 – both in-person and digital because of our return on investment (ROI) and event experience”

Taken from Use Case responses

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • The top purchasing drivers for sponsoring a HIMSS event:
    • Generating qualified sales leads
    • Networking with key individuals and decision makers
    • Thought Leadership
    • Introduction of new products to the market

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • HIMSS21 Global Conference Digital
  • In-person Global Health Conference & Exhibition

Reasons they invested in a HIMSS event sponsorship:

  • Return on investment
  • Event experience

Results

The surveyed company achieved the following results with HIMSS:

  • The types of benefits their organization realized from their event:
    • Generation of qualified leads
    • Increased brand and/or product awareness
    • Personal connections with key individuals and decision makers

HIMSS Case Study

Participation in Pre-Con Forums, Among Other Events, Creates Personal Connections with Key Individuals and Decision Makers

Introduction

This case study of a medium enterprise computer software company is based on an October 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • The top purchasing drivers for sponsoring a HIMSS event:
    • Generating qualified sales leads
    • Networking with key individuals and decision makers
    • Brand awareness
    • Thought Leadership

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • Patient Experience
  • Pre-conference or specialty forum
  • In-person Global Health Conference & Exhibition

Reasons they invested in a HIMSS event sponsorship:

  • Networking opportunities

Results

The surveyed company achieved the following results with HIMSS:

  • The types of benefits their organization realized from their event:
    • Personal connections with key individuals and decision makers

HIMSS Case Study

Large Enterprise Computer Software Company Generates Qualified Leads and Increases Awareness with HIMSS Events

Introduction

This case study of a large enterprise computer software company is based on an October 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“HIMSS is the leader in healthcare information and technology industry events. If you are not participating in one or more of their events per year, you are missing a big opportunity.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • The top purchasing drivers for sponsoring a HIMSS event:
    • Generating qualified sales leads
    • Networking with key individuals and decision makers
    • Thought Leadership

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • HIMSS21 Global Conference Digital
  • In-person Global Health Conference & Exhibition
  • Webinars

Reasons they invested in a HIMSS event sponsorship:

  • Networking opportunities
  • Speaking opportunities

Results

The surveyed company achieved the following results with HIMSS:

  • The types of benefits their organization realized from their event:
    • Generation of qualified leads
    • Increased brand and/or product awareness



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