Introduction
This case study of a non-profit is based on an October 2024 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled organization asked to have their name blinded to protect their confidentiality.
HIMSS Case Study
This case study of a non-profit is based on an October 2024 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled organization asked to have their name blinded to protect their confidentiality.
“HIMSS has a broad reach and can offer precise targeting.”
The organization faced several challenges that led them to seek HIMSS Media’s expertise:
The organization chose HIMSS Media for its exceptional ability to:
The campaigns executed included:
The non-profit achieved remarkable results with HIMSS Media’s support:
Partnering with HIMSS Media allowed the non-profit organization to effectively reach and engage its target audience, generating qualified leads and increasing its opportunity pipeline. The successful campaigns helped enhance their brand awareness, provided valuable educational outreach, and supported their long-term objectives in the healthcare IT space.
HIMSS Case Study
This case study of a S&P 500 computer hardware company is based on an October 2024 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
The company faced several obstacles that led them to seek HIMSS Media’s expertise:
HIMSS Media provided the following solutions to address these challenges:
The company reported being very satisfied with the lead quality generated by HIMSS Media, noting that the leads were highly relevant and well-targeted. They were also satisfied with the content creation services, which helped them effectively engage the healthcare IT audience. Through this partnership, the company was able to improve its reach and engagement with key decision-makers, generating valuable leads and high-quality content that supported their overall marketing strategy and positioned them for continued success in the healthcare IT sector.
HIMSS Case Study
This case study of a large enterprise computer software company is based on an October 2024 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
The company faced two main issues:
These challenges led the company to seek a partner with expertise in content creation and thought leadership in healthcare IT.
To address these challenges, HIMSS Media provided:
The partnership with HIMSS Media delivered measurable success:
By collaborating with HIMSS Media, the company was able to overcome content creation challenges, strengthen its healthcare IT marketing, and provide valuable educational resources to its target audience. The partnership enhanced the company’s industry presence and positioned them for long-term success in the healthcare IT sector.
HIMSS Case Study
This case study of a large enterprise media & entertainment company is based on an October 2024 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
The company sought to address key challenges in healthcare IT marketing:
Why HIMSS Media?
The company selected HIMSS Media for its:
The company focused on event-driven campaigns to achieve its goals, including:
HIMSS Media delivered significant value, particularly through its events and lead quality:
Comparison to Other Providers:
ROI Achievement: The company rated their experience as Moderate ROI, with results meeting expectations and providing adequate value.
Through its collaboration with HIMSS Media, this media & entertainment company successfully enhanced its event campaigns, improved lead quality, and gained actionable insights to drive its healthcare IT strategy.
HIMSS Case Study
This case study of a S&P 500 computer services company is based on an October 2024 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
The company faced several obstacles in its healthcare IT marketing strategy, including:
Why HIMSS Media?
Key factors driving their decision to partner with HIMSS Media:
The company utilized HIMSS Media for the following initiatives:
Guiding Buyers Through a Long Sales Cycle:
With 40% of healthcare providers having a buying cycle exceeding 24 months, HIMSS Media enabled the company to:
The partnership delivered outstanding outcomes, including:
HIMSS Media vs. Other Providers:
ROI Achievement: The company reported strong ROI, with results consistently exceeding expectations and delivering significant value.
By leveraging HIMSS Media’s expertise and resources, this S&P 500 computer services company overcame key challenges, enhanced its market presence, and achieved measurable growth in healthcare IT.
HIMSS Case Study
This case study of a small business marketing & advertising company is based on an October 2024 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
“While our vertical is quite specialized, we truly value the partnership with HIMSS. Although we can’t provide a referral rate without a client to refer, we would enthusiastically recommend HIMSS as a media partner if we encounter a similar client in the future.”
The profiled company faced several significant business challenges that prompted them to evaluate and ultimately select HIMSS Media as a partner. They struggled with demonstrating success in the competitive healthcare IT landscape and gathering relevant information and data from a qualified audience. Additionally, educating the market about healthcare IT solutions proved to be a complex task.
Several key factors influenced their decision to partner with HIMSS Media. These included the organization’s expertise in healthcare IT, their commitment to thought leadership and industry education, their exceptional reach to the target audience, and their ability to strengthen connections with key decision-makers.
Primary Marketing Challenges:
Key Factors Driving the Decision to Partner with HIMSS Media:
The surveyed company employs HIMSS Media for a range of campaigns, primarily concentrating on branding and awareness initiatives. Understanding that 40% of providers experience a buying cycle that exceeds 24 months for technology investments, the company recognizes the importance of effectively guiding leads through each stage of the buyer’s journey. However, they acknowledge that detailed strategies for navigating this process fall outside their consulting role.
Key points include:
These insights reflect the company’s strategic approach to enhancing its market presence while identifying areas where additional support may be beneficial.
The surveyed company achieved positive results through its partnership with HIMSS Media. They expressed a high level of satisfaction with the execution of various campaigns, noting that they were very satisfied with branding and awareness efforts, while their satisfaction with lead generation was rated as good. Overall, their experience with HIMSS Media was rated as delivering a strong return on investment, with results generally exceeding expectations and providing good value. Specifically, they noted good audience penetration and favorable reactions at a reasonable cost.
When comparing HIMSS Media to other similar service providers, the company found several areas of strength, including:
HIMSS Case Study
This case study of a large enterprise computer hardware company is based on an October 2024 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
The profiled company encountered several significant marketing challenges that led them to evaluate and ultimately select HIMSS Media as a partner. A primary hurdle was demonstrating success in the highly competitive healthcare IT landscape while simultaneously educating the market about various healthcare IT solutions. They also faced difficulties in effectively reaching buyers and influencers within their target audience, which was further compounded by a lack of internal resources or capacity to tackle these issues.
To address these challenges, the company identified several key factors that drove their decision to partner with HIMSS Media:
The surveyed company effectively leverages several key features and functionalities of HIMSS Media to enhance its marketing efforts. They executed campaigns primarily focused on lead generation and events, utilizing HIMSS Media’s platform to achieve their objectives. Acknowledging that 40% of providers have a buying cycle that exceeds 24 months for technology investments, the company has implemented targeted strategies to guide leads through each stage of the buyer’s journey.
Key strategies employed by the company include:
These combined strategies enable the company to navigate the complexities of the healthcare technology market successfully.
The surveyed company reported positive outcomes from its partnership with HIMSS Media, expressing high satisfaction with the execution of various campaigns. They rated their experience as very satisfactory for lead generation, content creation, and events. Overall, the organization assessed its partnership with HIMSS Media as delivering a moderate return on investment, indicating that the results met their expectations and provided adequate value.
Specifically, they noted a significant increase in their opportunity pipeline, estimating the growth of up to $500,000 directly attributed to this collaboration. When comparing HIMSS Media to other similar service providers, the company identified several key advantages:
These factors underscore the benefits of their partnership with HIMSS Media.
HIMSS Case Study
This case study of a medium enterprise computer software company is based on an October 2024 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
The profiled company faced several business challenges that prompted them to evaluate and ultimately select HIMSS Media as a partner. A primary marketing hurdle was the need to gather information and data from a qualified healthcare IT audience. Additionally, the organization recognized limited industry knowledge within their team, which hindered their ability to engage effectively with clients. They sought to enhance their expertise in HIMSS’s insights to better implement healthcare technology solutions for their customers.
Key factors driving their decision to partner with HIMSS Media included:
This partnership was viewed as essential for navigating the complexities of the healthcare landscape and improving their overall marketing effectiveness.
The surveyed company effectively utilizes several key features and functionalities of HIMSS Media to enhance their marketing strategies. They have executed various campaigns focused on branding and awareness, lead generation, and content creation. Understanding that 40% of providers have a buying cycle exceeding 24 months for technology investments, the company has implemented targeted approaches to guide leads through each stage of the buyer’s journey.
Key strategies include:
These combined strategies ensure a comprehensive approach to nurturing leads throughout the extended buying cycle typical in the healthcare technology sector.
The surveyed company reported significant positive results from its partnership with HIMSS Media. They expressed high levels of satisfaction with the execution of various campaigns, stating they were very satisfied with the outcomes of the Market Insights Survey, branding and awareness initiatives, lead generation efforts, and content creation.
Overall, the company rated their experience with HIMSS Media as providing a strong return on investment, indicating that the results generally exceeded their expectations and offered good value. Specifically, they achieved an impressive increase in customer retention rates of over 50% as a result of their collaboration.
When comparing HIMSS Media to other similar service providers, the company highlighted several areas where HIMSS excelled:
This positive assessment underscores the effectiveness of their partnership with HIMSS Media in meeting their marketing objectives.
HIMSS Case Study
This case study of a small business computer software company is based on an October 2024 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
“HIMSS is a respected leader in the HIT industry, and my experience with my Sales Manager has been exceptional.”
The company faced several challenges in the healthcare IT space, including proving success, gathering data from a qualified audience, educating the market, and limited internal resources for effective networking. These hurdles led them to seek a partner with deep healthcare IT expertise.
Key Challenges:
Key Factors for Partnership:
The surveyed company effectively leverages several key features and functionalities of HIMSS Media to enhance its marketing efforts. A primary focus of their collaboration is hosting events, which play a critical role in engaging potential clients. Recognizing that 40% of providers have a buying cycle exceeding 24 months for technology investments, the company adopts a strategic approach to guide leads through each stage of the buyer’s journey.
Key strategies include:
These combined efforts enable the company to effectively navigate the complexities of the healthcare technology market and enhance its marketing effectiveness.
The company reported strong results from its partnership with HIMSS Media, particularly satisfied with campaign execution in events. They experienced a moderate ROI that met expectations and increased customer retention by up to 25%. HIMSS Media also offered better value and rate cards than previous providers.
Key Achievements:
HIMSS Case Study
This case study of a Global 500 computer services company is based on an October 2024 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
The profiled company faced several significant business challenges that led them to evaluate and ultimately select HIMSS Media as a partner. One of the primary hurdles was the need to demonstrate success in the competitive healthcare IT landscape. Additionally, the company recognized the necessity of educating the market about healthcare IT solutions, which proved to be a complex task that required specialized knowledge and resources.
In response to these challenges, several key factors influenced their decision to partner with HIMSS Media. The organization’s deep expertise in healthcare IT was a major consideration, aligning closely with the company’s goals. Furthermore, they sought a partner capable of generating qualified leads and providing third-party validation, which would enhance their credibility and effectiveness in reaching their target audience.
Key Challenges:
Key Factors for Partnering with HIMSS Media:
The surveyed company strategically utilizes several key features and functionalities of HIMSS Media to enhance its marketing efforts, with a particular emphasis on content creation. Acknowledging that 40% of providers experience a buying cycle that exceeds 24 months for technology investments, the company adopts targeted approaches to effectively guide leads through each stage of the buyer’s journey.
Key strategies include:
These strategic efforts enable the company to effectively navigate the complexities of the healthcare technology market and improve its overall marketing effectiveness.
The surveyed company reported positive results from its partnership with HIMSS Media, highlighting a high level of satisfaction with the execution of their campaigns. They specifically noted being very satisfied with both lead generation and content creation efforts. Overall, their experience with HIMSS Media was rated as providing a moderate return on investment (ROI), as the results met their expectations and delivered adequate value. Notably, the partnership led to an increase in customer retention rates of up to 25%. When comparing HIMSS Media to other similar service providers, the company found that the value for investment and rate card offered by HIMSS Media were better, reflecting a favorable assessment of their collaboration.
Key Outcomes:
Comparison with Other Providers:
HIMSS Case Study
This case study of a medium enterprise computer software company is based on an October 2024 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
The profiled company encountered several significant business challenges that led them to evaluate and ultimately select HIMSS Media as a partner. One major marketing hurdle was the need to gather information and data from a qualified healthcare IT audience, which proved to be a complex task. Additionally, the company aimed to educate the market about healthcare IT solutions, a process that required specialized knowledge and resources.
Given these challenges, a key factor influencing their decision to partner with HIMSS Media was the organization’s exceptional reach to the target audience. This capability aligned closely with the company’s objectives, making HIMSS Media an ideal partner for navigating the complexities of the healthcare IT landscape and enhancing their marketing efforts.
Key Challenges:
Decision Factors:
The surveyed company leverages several key features and functionalities of HIMSS Media to enhance their marketing efforts. They have executed a variety of campaigns, including market insights surveys, content creation, and events, all of which contribute to their strategic objectives. Acknowledging that 40% of providers experience a buying cycle that exceeds 24 months for technology investments, the company has adopted targeted strategies to guide leads through each stage of the buyer’s journey.
Key strategies include:
These combined efforts ensure the company effectively navigates the extended buying cycles typical in the healthcare technology sector while reinforcing their expertise and value proposition.
The surveyed company reported positive outcomes from its partnership with HIMSS Media, expressing varying levels of satisfaction regarding the execution of their campaigns. They indicated that they were very satisfied with the market insights survey, while they were generally satisfied with the results of their branding and awareness initiatives, content creation, and events. Overall, the company rated their experience with HIMSS Media as providing a moderate return on investment, noting that the results met their expectations and delivered adequate value. They specifically highlighted the education and insights gained for their go-to-market strategy as a significant benefit of the partnership.
Key Outcomes:
HIMSS Case Study
This case study of a medium enterprise computer software company is based on an October 2024 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
The profiled company encountered significant challenges that prompted them to evaluate HIMSS Media as a strategic partner. They struggled to demonstrate success in the competitive healthcare IT landscape and to educate the market about their solutions, as potential clients required comprehensive insights. Additionally, the lack of industry-specific content hindered their ability to communicate value propositions effectively, making it difficult to engage in meaningful conversations with decision-makers.
To address these challenges, the company was drawn to HIMSS Media for several reasons:
Key Challenges:
Reasons for Partnering with HIMSS Media:
The surveyed company effectively utilizes several key features and functionalities of HIMSS Media to enhance their marketing efforts. Their campaigns primarily focus on lead generation and events, which are crucial for reaching their target audience effectively.
Recognizing that 40% of providers experience a buying cycle that exceeds 24 months for technology investments, the company has adopted a strategic approach to guide leads through each stage of the buyer’s journey.
Key strategies include:
Together, these strategies enable the company to successfully navigate the lengthy buying cycles characteristic of the healthcare technology sector.
The surveyed company achieved positive results with HIMSS Media, expressing satisfaction with campaign execution, especially lead generation, and extreme satisfaction with event campaigns, highlighting HIMSS Media’s effectiveness in creating impactful experiences.
In terms of ROI, the partnership provided a moderate return, increasing their opportunity pipeline by up to $500,000 and offering valuable insights to support their go-to-market strategy.
When compared with other providers, the company found HIMSS Media’s service quality and investment value comparable, with superior customer support enhancing their overall satisfaction. Other factors, such as campaign effectiveness and lead quality, were rated on par with competitors.
Key Results:
HIMSS Case Study
This case study of a Fortune 500 telecommunications equipment company is based on an October 2024 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
“Fantastic collaborators with excellent access to our target audience.”
The profiled company faced several significant business challenges that led them to evaluate and ultimately select HIMSS Media as a strategic partner. One of the primary hurdles was the need to educate the market about healthcare IT solutions, which proved to be a complex task in an ever-evolving industry. Additionally, the company struggled to reach key buyers and influencers within their target audience, limiting their ability to engage effectively with these critical stakeholders. Establishing meaningful conversations with healthcare IT decision-makers was also a challenge, as the company aimed to build relationships that foster trust and facilitate collaboration.
To address these challenges, the company identified several key factors that influenced their decision to partner with HIMSS Media:
By partnering with HIMSS Media, the company sought to enhance its market presence and improve its engagement with healthcare IT decision-makers.
The surveyed company leverages several key features and functionalities of HIMSS Media to enhance its marketing efforts. They execute a variety of campaigns focused on branding and awareness, lead generation, and content creation, all aimed at establishing a strong presence in the healthcare IT market and effectively attracting potential clients.
Recognizing that 40% of providers have a buying cycle exceeding 24 months for technology investments, the company has implemented strategic approaches to guide leads through each stage of the buyer’s journey. Their primary tactics include:
Additionally, the company highlights success stories in healthcare IT to showcase the value of their solutions and build credibility with prospective customers. By featuring executive and customer interviews, they reinforce the impact of their offerings and enhance trust with their audience. Together, these strategies enable the company to effectively navigate the complex and lengthy buying cycles characteristic of the healthcare technology sector.
The surveyed company achieved notable results through its partnership with HIMSS Media, reporting high levels of satisfaction with the execution of various campaigns. They expressed extreme satisfaction with the outcomes of several initiatives, including the Market Insights Survey, Branding and Awareness efforts, Lead Generation, Content Creation, and Events. This consistent satisfaction across multiple campaign types underscores the effectiveness of HIMSS Media in meeting the company’s marketing needs.
In terms of return on investment (ROI), the company rated their experience with HIMSS Media as delivering a strong ROI, indicating that the results generally exceeded their expectations and provided good value. This positive assessment highlights the significant impact of the collaboration on their marketing strategies and overall business performance.
When comparing HIMSS Media to other similar service providers, the company noted several areas of improvement:
This favorable comparison emphasizes the advantages of partnering with HIMSS Media, reinforcing the effectiveness of their approach in achieving the company’s objectives.
HIMSS Case Study
This case study of a medium enterprise computer software company is based on an October 2024 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
The profiled company faced significant business challenges that led them to evaluate and ultimately select HIMSS Media as a partner. A primary marketing hurdle was demonstrating success in the competitive healthcare IT landscape. Additionally, educating the market about healthcare IT solutions proved complex, and building connections and networking within the industry further complicated their efforts to engage effectively with key stakeholders.
In light of these challenges, several key factors influenced their decision to partner with HIMSS Media:
The surveyed company leverages several key features and functionalities of HIMSS Media to enhance its marketing efforts. They execute campaigns aimed at both branding and awareness as well as lead generation. Understanding that 40% of providers have a buying cycle exceeding 24 months for technology investments, the company has implemented strategic approaches to effectively guide leads through each stage of the buyer’s journey. This includes personalized outreach with targeted content that caters to the specific needs of potential clients.
Key strategies include:
These combined strategies enable the company to navigate the extended buying cycles characteristic of the healthcare technology sector successfully.
The surveyed company achieved significant results through its partnership with HIMSS Media, expressing a high level of satisfaction with the execution of their campaigns. They reported being extremely satisfied with branding and awareness initiatives, while their satisfaction with lead generation efforts was rated as very high. Overall, the company assessed their experience with HIMSS Media as delivering a strong return on investment (ROI), indicating that the results generally exceeded their expectations and provided good value.
Key outcomes from the partnership include:
This positive assessment underscores the effectiveness of their collaboration with HIMSS Media in achieving their marketing objectives.
HIMSS Case Study
This case study of a medium enterprise healthcare company is based on an October 2024 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
The profiled company faced several business challenges that led them to consider HIMSS Media as a strategic partner. A primary hurdle was gathering information and data from a qualified healthcare IT audience. Additionally, they struggled to engage in meaningful conversations with healthcare IT decision-makers, which limited their ability to build essential industry connections and network effectively.
Several key factors influenced their decision to partner with HIMSS Media:
The surveyed company leverages key features of HIMSS Media, with a strong focus on lead generation campaigns. Given that 40% of providers have buying cycles that extend beyond 24 months for technology investments, the company employs strategic approaches to guide leads through each stage of the buyer’s journey. They prioritize personalized outreach with targeted content, ensuring potential clients receive relevant information tailored to their specific needs.
Key tactics include:
These combined strategies allow the company to effectively manage the long buying cycles characteristic of the healthcare technology sector.
The surveyed company achieved strong results through its partnership with HIMSS Media, expressing high satisfaction with the execution of their lead generation campaigns and reporting that they were very pleased with the outcomes. This collaboration significantly boosted their opportunity pipeline, surpassing $1 million in potential value.
In comparison to other similar service providers, the company noted that HIMSS Media offered superior service quality, customer support, and lead quality, which surpassed their previous experiences. This positive evaluation underscores the effectiveness of their partnership with HIMSS Media in delivering impactful results.
Key outcomes:
HIMSS Case Study
This case study of a Fortune 500 retail company is based on an October 2024 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
“We’re focused on brand exposure and lead generation, specifically targeting our ideal audience to forge new relationships. The recent AI in Healthcare forum provided an excellent opportunity to position ourselves as experts in AI.”
The profiled company faced several significant marketing challenges that led them to choose HIMSS Media as a partner. Key hurdles included demonstrating success in the competitive healthcare IT space, educating the market on complex solutions, and reaching key buyers and influencers.
Meaningful engagement with healthcare IT decision-makers was also difficult, as building connections without the right resources limited their ability to foster relationships with stakeholders.
Several factors influenced their decision to partner with HIMSS Media:
The surveyed company leverages HIMSS Media’s key features to boost marketing efforts through Branding and Awareness, Lead Generation, and Events campaigns aimed at building recognition in healthcare IT.
With 40% of providers facing buying cycles over 24 months, the company uses targeted strategies to guide leads through each stage of the buyer’s journey:
These combined strategies effectively nurture leads through extended buying cycles, maximizing HIMSS Media’s impact.
The surveyed company achieved strong results through its partnership with HIMSS Media, with notable satisfaction and valuable outcomes:
HIMSS Case Study
This case study of Fresenius Kabi AG is based on an October 2024 survey of HIMSS customers by TechValidate, a 3rd-party research service.
“Our product is highly technical in nature and requires multiple facets of explanation and storytelling. HIMSS understands this and helps us to position our story well to our target audiences.”
Robert Canfield, Director of Marketing for Fresenius Kabi AG, encountered several challenges that led him to select HIMSS Media as a strategic partner:
These factors together made HIMSS Media an ideal partner for addressing Fresenius Kabi AG’s marketing needs.
Fresenius Kabi AG leverages HIMSS Media’s capabilities across multiple campaigns, including:
To guide leads through the buyer’s journey, they implement targeted tactics:
These efforts enable Fresenius Kabi AG to effectively engage prospects at each stage.
Fresenius Kabi AG achieved significant results through its partnership with HIMSS Media, expressing high satisfaction with various campaigns. They reported being extremely satisfied with:
Additionally, they were very satisfied with their experiences in:
Overall, the company rated their experience with HIMSS Media as delivering a moderate return on investment (ROI), meeting expectations, and providing adequate value. This collaboration led to a notable increase in their opportunity pipeline, with potential gains of up to $500K.
Furthermore, Fresenius Kabi AG emphasized that HIMSS Media’s service quality and customer support exceeded that of other providers, reinforcing the value of their partnership.
HIMSS Case Study
This case study of a Global 500 chemicals company is based on a June 2022 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
The business challenges that led the profiled company to evaluate and ultimately select HIMSS:
The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:
The surveyed company achieved the following results with HIMSS:
HIMSS Case Study
This case study of a small business marketing & advertising company is based on a June 2022 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
The business challenges that led the profiled company to evaluate and ultimately select HIMSS:
The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:
The surveyed company achieved the following results with HIMSS:
HIMSS Case Study
This case study of a Fortune 500 retail company is based on a June 2022 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
“Our HIMSS account team always customizes a sponsorship package that works for us and gets us great exposure.”
The business challenges that led the profiled company to evaluate and ultimately select HIMSS:
The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:
The surveyed company achieved the following results with HIMSS:
HIMSS Case Study
This case study of a Global 500 healthcare company is based on a June 2022 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
“Professional, collaborative, and encouraging. I’m excited to continue with our journey with HIMSS as our partners.”
The business challenges that led the profiled company to evaluate and ultimately select HIMSS:
The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:
The surveyed company achieved the following results with HIMSS:
HIMSS Case Study
This case study of a medium enterprise computer software company is based on a June 2022 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
The business challenges that led the profiled company to evaluate and ultimately select HIMSS:
The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:
The surveyed company achieved the following results with HIMSS:
HIMSS Case Study
This case study of a large enterprise computer software company is based on a June 2022 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
“We have been using ABM for a while and it is a critical part of how we market.”
The business challenges that led the profiled company to evaluate and ultimately select HIMSS:
The key selection criteria and type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:
The surveyed company achieved the following results with HIMSS:
HIMSS Case Study
This case study of a small business healthcare company is based on a June 2022 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
The business challenges that led the profiled company to evaluate and ultimately select HIMSS:
The key selection criteria and type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:
The surveyed company achieved the following results with HIMSS:
HIMSS Case Study
This case study of a small business computer services company is based on an October 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
“HIMSS is the leader in healthcare information and technology industry events. If you are not participating in one or more of their events per year, you are missing a big opportunity.”
The business challenges that led the profiled company to evaluate and ultimately select HIMSS:
The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:
Reasons they invested in a HIMSS event sponsorship:
The surveyed company achieved the following results with HIMSS:
HIMSS Case Study
This case study of a Global 500 computer services company is based on a November 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
“HIMSS is the leader in healthcare information and technology industry events. If you are not participating in one or more of their events per year, you are missing a big opportunity.”
The business challenges that led the profiled company to evaluate and ultimately select HIMSS:
The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:
Reasons they invested in a HIMSS event sponsorship:
The surveyed company achieved the following results with HIMSS:
HIMSS Case Study
This case study of a medium enterprise computer software company is based on an October 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
“The reasons we invest in HIMSS events include quality of audience, networking opportunities, speaking opportunities and return on investment.”
The business challenges that led the profiled company to evaluate and ultimately select HIMSS:
The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:
Reasons they invested in a HIMSS event sponsorship:
The surveyed company achieved the following results with HIMSS:
HIMSS Case Study
This case study of a S&P 500 computer software company is based on a November 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
“We invested in HIMSS21 – both in-person and digital because of our return on investment (ROI) and event experience”
Taken from Use Case responses
The business challenges that led the profiled company to evaluate and ultimately select HIMSS:
The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:
Reasons they invested in a HIMSS event sponsorship:
The surveyed company achieved the following results with HIMSS:
HIMSS Case Study
This case study of a medium enterprise computer software company is based on an October 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
The business challenges that led the profiled company to evaluate and ultimately select HIMSS:
The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:
Reasons they invested in a HIMSS event sponsorship:
The surveyed company achieved the following results with HIMSS:
HIMSS Case Study
This case study of a large enterprise computer software company is based on an October 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
“HIMSS is the leader in healthcare information and technology industry events. If you are not participating in one or more of their events per year, you are missing a big opportunity.”
The business challenges that led the profiled company to evaluate and ultimately select HIMSS:
The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:
Reasons they invested in a HIMSS event sponsorship:
The surveyed company achieved the following results with HIMSS: