HIMSS Case Studies | TechValidate

HIMSS Case Study

Events Allow for Reach of New Customers and Support Increased Opportunity Pipeline

Introduction

This case study of a Global 500 chemicals company is based on a June 2022 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

The challenges they face (or would have faced) conducting their own LEAD GENERATION campaign(s):
- Inability to reach buyers and influencers in target audience
- Lack of value and quality with external lists
- Lack of internal resources / bandwidth
- Lack of industry-specific content
The top reasons that contributed to them partnering with HIMSS for LEAD GENERATION:
- Generating qualified top-of-funnel leads
- Lead nurturing after the first download/engagement
- Ability to target growth accounts/opportunities
- Strengthening connections with key decision-makers and targeted influencers
- Increasing engagement with current customers
- Thought leadership / industry education

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

When choosing HIMSS as their marketing partner for LEAD GENERATION, the following were their key selection criteria:
- Reach of new customers & markets
The type of LEAD GENERATION campaign(s) they executed with HIMSS:
- Event

Results

The surveyed company achieved the following results with HIMSS:

The ROI their organization realized from working with HIMSS on their LEAD GENERATION program:
- Increased Opportunity Pipeline by up to $500K

HIMSS Case Study

Lead Generation Programs Helped Increase Opportunity Pipeline by $500K – $1MM

Introduction

This case study of a small business marketing & advertising company is based on a June 2022 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

The challenges they face (or would have faced) conducting their own LEAD GENERATION campaign(s):
- Inability to reach buyers and influencers in target audience
- Inability to generate qualified leads
The top reasons that contributed to them partnering with HIMSS for LEAD GENERATION:
- Generating qualified top-of-funnel leads
- Ability to target growth accounts/opportunities
- Strengthening connections with key decision-makers and targeted influencers
- Increasing engagement with current customers

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

When choosing HIMSS as their marketing partner for LEAD GENERATION, the following were their key selection criteria:
- Exceptional reach to target audience
- Reach of new customers & markets
The type of LEAD GENERATION campaign(s) they executed with HIMSS:
- Integrated campaign with lead generation as a component
- Event

Results

The surveyed company achieved the following results with HIMSS:

The ROI their organization realized from working with HIMSS on their LEAD GENERATION program:
- Increased Opportunity Pipeline by $500K – $1MM

HIMSS Case Study

2- and 3-touch Lead Programs Increase Opportunity Pipeline by $500K – $1MM and Closed More Sales as a Result

Introduction

This case study of a Fortune 500 retail company is based on a June 2022 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Our HIMSS account team always customizes a sponsorship package that works for us and gets us great exposure.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

The challenges they face (or would have faced) conducting their own LEAD GENERATION campaign(s):
- Inability to generate qualified leads
- Inability to implement intent-based targeting
- Lack of value and quality with external lists
The top reasons that contributed to them partnering with HIMSS for LEAD GENERATION:
- Generating qualified top-of-funnel leads
- Strengthening connections with key decision-makers and targeted influencers

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

When choosing HIMSS as their marketing partner for LEAD GENERATION, the following were their key selection criteria:
- Exceptional reach to target audience
- Alignment with trusted brands and segment leadership
- Access to audience including key industry prospects
The type of LEAD GENERATION campaign(s) they executed with HIMSS:
- 2-touch and/or 3-touch program(s)
- Integrated campaign with lead generation as a component
- Event

Results

The surveyed company achieved the following results with HIMSS:

The ROI their organization realized from working with HIMSS on their LEAD GENERATION program:
- Increased Opportunity Pipeline by $500K – $1MM
- Increased close of business and sales lift

HIMSS Case Study

HIMSS Lead Programs Grow Top-of-Funnel Leads, Increase Opportunity Pipeline by $1MM and Increase Close of Business

Introduction

This case study of a Global 500 healthcare company is based on a June 2022 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Professional, collaborative, and encouraging. I’m excited to continue with our journey with HIMSS as our partners.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

The challenges they face (or would have faced) conducting their own LEAD GENERATION campaign(s):
- Inability to generate qualified leads
The top reasons that contributed to them partnering with HIMSS for LEAD GENERATION:
- Ability to target growth accounts/opportunities
- Increasing engagement with current customers
- Thought leadership / industry education

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

When choosing HIMSS as their marketing partner for LEAD GENERATION, the following were their key selection criteria:
- Exceptional reach to target audience
- Alignment with trusted brands and segment leadership
- Access to audience including key industry prospects
The type of LEAD GENERATION campaign(s) they executed with HIMSS:
- Account Based Marketing (ABM)
- Content syndication
- Event

Results

The surveyed company achieved the following results with HIMSS:

The ROI their organization realized from working with HIMSS on their LEAD GENERATION program:
- Increased Opportunity Pipeline by $1MM+
- Growth of qualified top-of-funnel leads
- Increased close of business and sales lift

HIMSS Case Study

Leveraging Multiple Lead Generation Platforms Increased Opportunity Pipeline by $1MM+

Introduction

This case study of a medium enterprise computer software company is based on a June 2022 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

The challenges they face (or would have faced) conducting their own LEAD GENERATION campaign(s):
- Inability to reach buyers and influencers in target audience
- Inability to generate qualified leads
- Inability to implement intent-based targeting
- Lack of value and quality with external lists
The top reasons that contributed to them partnering with HIMSS for LEAD GENERATION:
- Generating qualified top-of-funnel leads
- Lead nurturing after the first download/engagement
- Ability to target growth accounts/opportunities
- Strengthening connections with key decision-makers and targeted influencers
- Increasing engagement with current customers
- Thought leadership / industry education

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

When choosing HIMSS as their marketing partner for LEAD GENERATION, the following were their key selection criteria:
- Exceptional reach to target audience
- Reach of new customers & markets
- Quality of resources and client service
- Alignment with trusted brands and segment leadership
- Access to audience including key industry prospects
The type of LEAD GENERATION campaign(s) they executed with HIMSS:
- Account Based Marketing (ABM)
- Content syndication
- 2-touch and/or 3-touch program(s)
- Integrated campaign with lead generation as a component
- Event

Results

The surveyed company achieved the following results with HIMSS:

The ROI their organization realized from working with HIMSS on their LEAD GENERATION program:
- Increased Opportunity Pipeline by $1MM+
- Increased overall MQLs by 100%+
- Increased overall SQLs by 100%+
- Growth of qualified leads from our target account list(s)

HIMSS Case Study

ABM Programs Help Increase Opportunity Pipeline and Grow Qualified Top-of-Funnel Leads

Introduction

This case study of a large enterprise computer software company is based on a June 2022 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We have been using ABM for a while and it is a critical part of how we market.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

The challenges they face (or would have faced) conducting their own LEAD GENERATION campaign(s):
- Inability to reach buyers and influencers in target audience
- Inability to generate qualified leads
The top reasons that contributed to them partnering with HIMSS for LEAD GENERATION:
- Generating qualified top-of-funnel leads
- Increasing engagement with current customers
- Thought leadership / industry education

Use Case

The key selection criteria and type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

When choosing HIMSS as their marketing partner for LEAD GENERATION, the following were their key selection criteria:
- Exceptional reach to target audience
- Alignment with trusted brands and segment leadership
- Access to an audience including key industry prospects
The type of LEAD GENERATION campaign(s) they executed with HIMSS:
- Account Based Marketing (ABM)
- Integrated campaign with lead generation as a component
- Event

Results

The surveyed company achieved the following results with HIMSS:

The ROI their organization realized from working with HIMSS on their LEAD GENERATION program:
- Increased Opportunity Pipeline by $500K – $1MM
- Growth of qualified top-of-funnel leads

HIMSS Case Study

Grow Qualified Top-of-Funnel Leads and Increase Opportunity Pipeline with HIMSS Lead Generation Programs

Introduction

This case study of a small business healthcare company is based on a June 2022 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

The challenges they face (or would have faced) conducting their own LEAD GENERATION campaign(s):
- Inability to reach buyers and influencers in target audience
- Inability to generate qualified leads

The top reasons that contributed to them partnering with HIMSS for LEAD GENERATION:
- Generating qualified top-of-funnel leads
- Strengthening connections with key decision-makers and targeted influencers
- Increasing engagement with current customers
- Thought leadership / industry education

Use Case

The key selection criteria and type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

When choosing HIMSS as their marketing partner for LEAD GENERATION, the following were their key selection criteria:
- Exceptional reach to target audience
- Access to an audience including key industry prospects

The type of LEAD GENERATION campaign(s) they executed with HIMSS:
- Content syndication
- Integrated campaign with lead generation as a component
- Event

Results

The surveyed company achieved the following results with HIMSS:

The ROI their organization realized from working with HIMSS on their LEAD GENERATION program:
- Increased Opportunity Pipeline by $1MM+
- Growth of qualified top-of-funnel leads

HIMSS Case Study

HIMSS Events Help Small Business Computer Services Company Close Business and Create Sales Lift

Introduction

This case study of a small business computer services company is based on an October 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“HIMSS is the leader in healthcare information and technology industry events. If you are not participating in one or more of their events per year, you are missing a big opportunity.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

The top purchasing drivers for sponsoring a HIMSS event:
- Generating qualified sales leads
- Networking with key individuals and decision makers
- Thought Leadership

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

Patient Experience
HIMSS21 Global Conference Digital
Pre-conference or specialty forum

Reasons they invested in a HIMSS event sponsorship:

Quality of audience
Networking opportunities
Return on investment

Results

The surveyed company achieved the following results with HIMSS:

The types of benefits their organization realized from their event:
- Close of business and sales lift
- Personal connections with key individuals and decision makers

HIMSS Case Study

HIMSS Events Help Create Personal Connections with Key Individuals and Decision Makers

Introduction

This case study of a Global 500 computer services company is based on a November 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“HIMSS is the leader in healthcare information and technology industry events. If you are not participating in one or more of their events per year, you are missing a big opportunity.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

The top purchasing drivers for sponsoring a HIMSS event:
- Networking with key individuals and decision makers
- Brand awareness
- Thought Leadership
- Industry Education

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

Machine Learning & AI
Accelerate Health
HIMSS21 Global Conference Digital

Reasons they invested in a HIMSS event sponsorship:

Quality of speakers
Networking opportunities
Speaking opportunities

Results

The surveyed company achieved the following results with HIMSS:

The types of benefits their organization realized from their event:
- Personal connections with key individuals and decision makers

HIMSS Case Study

Digital Events Generate Qualified Leads, Increase Awareness and Strengthen Loyalty with Key Buyers

Introduction

This case study of a medium enterprise computer software company is based on an October 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The reasons we invest in HIMSS events include quality of audience, networking opportunities, speaking opportunities and return on investment.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

The top purchasing drivers for sponsoring a HIMSS event:
- Generating qualified sales leads
- Networking with key individuals and decision makers
- Thought Leadership

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

HIMSS21 Global Conference Digital
HIMSS Webinar

Reasons they invested in a HIMSS event sponsorship:

Quality of audience
Networking opportunities
Speaking opportunities
Return on investment

Results

The surveyed company achieved the following results with HIMSS:

The types of benefits their organization realized from their event:
- Generation of qualified leads
- Increased brand and/or product awareness
- Strengthened loyalty with key buyers

HIMSS Case Study

S&P 500 Computer Software Company Leverages both Digital and In-Person to Realize ROI

Introduction

This case study of a S&P 500 computer software company is based on a November 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We invested in HIMSS21 – both in-person and digital because of our return on investment (ROI) and event experience”

Taken from Use Case responses

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

The top purchasing drivers for sponsoring a HIMSS event:
- Generating qualified sales leads
- Networking with key individuals and decision makers
- Thought Leadership
- Introduction of new products to the market

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

HIMSS21 Global Conference Digital
In-person Global Health Conference & Exhibition

Reasons they invested in a HIMSS event sponsorship:

Return on investment
Event experience

Results

The surveyed company achieved the following results with HIMSS:

The types of benefits their organization realized from their event:
- Generation of qualified leads
- Increased brand and/or product awareness
- Personal connections with key individuals and decision makers

HIMSS Case Study

Participation in Pre-Con Forums, Among Other Events, Creates Personal Connections with Key Individuals and Decision Makers

Introduction

This case study of a medium enterprise computer software company is based on an October 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

The top purchasing drivers for sponsoring a HIMSS event:
- Generating qualified sales leads
- Networking with key individuals and decision makers
- Brand awareness
- Thought Leadership

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

Patient Experience
Pre-conference or specialty forum
In-person Global Health Conference & Exhibition

Reasons they invested in a HIMSS event sponsorship:

Networking opportunities

Results

The surveyed company achieved the following results with HIMSS:

The types of benefits their organization realized from their event:
- Personal connections with key individuals and decision makers

HIMSS Case Study

Large Enterprise Computer Software Company Generates Qualified Leads and Increases Awareness with HIMSS Events

Introduction

This case study of a large enterprise computer software company is based on an October 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“HIMSS is the leader in healthcare information and technology industry events. If you are not participating in one or more of their events per year, you are missing a big opportunity.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

The top purchasing drivers for sponsoring a HIMSS event:
- Generating qualified sales leads
- Networking with key individuals and decision makers
- Thought Leadership

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

HIMSS21 Global Conference Digital
In-person Global Health Conference & Exhibition
Webinars

Reasons they invested in a HIMSS event sponsorship:

Networking opportunities
Speaking opportunities

Results

The surveyed company achieved the following results with HIMSS:

The types of benefits their organization realized from their event:
- Generation of qualified leads
- Increased brand and/or product awareness

HIMSS Case Study

NRC Health Leverages HIMSS Events to Generate Qualified Leadsand Close Business

Introduction

This case study of National Research Corporation is based on an October 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service.

“Digital Events provide easier access than in-person events, you’re getting people that may not want to travel.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

The top purchasing drivers for sponsoring a HIMSS event:
- Generating qualified sales leads
- Thought Leadership

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

Patient Experience
Pre-conference or specialty forum
In-person Global Health Conference & Exhibition

Reasons they invested in a HIMSS event sponsorship:

Speaking opportunities
Return on investment

Results

The surveyed company achieved the following results with HIMSS:

The types of benefits their organization realized from their event:
- Generation of qualified leads
- Close of business and sales lift

HIMSS Case Study

Medium Enterprise Computer Software Company Closed Business and Realized Sales Lift with HIMSS Events

Introduction

This case study of a medium enterprise computer software company is based on a November 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“HIMSS is the leader in healthcare information and technology industry events. If you are not participating in one or more of their events per year, you are missing a big opportunity.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

The top purchasing drivers for sponsoring a HIMSS event:
- Generating qualified sales leads
- Networking with key individuals and decision makers
- Brand awareness
- Thought Leadership

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

HIMSS21 Global Conference Digital
In-person Global Health Conference & Exhibition
Webinar

Reasons they invested in a HIMSS event sponsorship:

Networking opportunities
Speaking opportunities

Results

The surveyed company achieved the following results with HIMSS:

The types of benefits their organization realized from their event:
- Generation of qualified leads
- Close of business and sales lift
- Personal connections with key individuals and decision makers

HIMSS Case Study

Global 500 Professional Services Company Garners Qualified Leads and Increases Awareness with HIMSS21 Global Conference Digital

Introduction

This case study of a Global 500 professional services company is based on an October 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“HIMSS is the leader in healthcare information and technology industry events. If you are not participating in one or more of their events per year, you are missing a big opportunity.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

The top purchasing drivers for sponsoring a HIMSS event:
- Generating qualified sales leads
- Brand awareness
- Thought Leadership
- Introduction of new products to the market

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

HIMSS21 Global Conference Digital

Reasons they invested in a HIMSS event sponsorship:

Quality of audience
Quality of speakers
Speaking opportunities
Return on investment

Results

The surveyed company achieved the following results with HIMSS:

The types of benefits their organization realized from their event:
- Generation of qualified leads
- Increased brand and/or product awareness

HIMSS Case Study

Roche Participates in HIMSS21 Global Conference Digital Resulting in Sales Lift Among Other ROI Measurements

Introduction

This case study of Roche Holding Ltd is based on an October 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service.

“HIMSS is the leader in healthcare information and technology industry events. If you are not participating in one or more of their events per year, you are missing a big opportunity.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

The top purchasing drivers for sponsoring a HIMSS event:
- Networking with key individuals and decision makers
- Brand awareness
- Thought Leadership
- Industry Education

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

HIMSS21 Global Conference Digital

Reasons they invested in a HIMSS event sponsorship:

Quality of speakers
Networking opportunities
Speaking opportunities
Event content programming

Results

The surveyed company achieved the following results with HIMSS:

The types of benefits their organization realized from their event:
- Generation of qualified leads
- Close of business and sales lift
- Increased brand and/or product awareness
- Personal connections with key individuals and decision makers

HIMSS Case Study

Google Creates Personal Connections and Achieves Great Results With HIMSS21 Global Conference Digital

Introduction

This case study of Google Inc. is based on a November 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

The top purchasing drivers for sponsoring a HIMSS event:
- Generating qualified sales leads
- Networking with key individuals and decision makers
- Brand awareness
- Thought Leadership
- Industry Education
- Introduction of new products to the market

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

HIMSS21 Global Conference Digital

Reasons they invested in a HIMSS event sponsorship:

Quality of audience
Speaking opportunities

Results

The surveyed company achieved the following results with HIMSS:

The types of benefits their organization realized from their event:
- Generation of qualified leads
- Increased brand and/or product awareness
- Personal connections with key individuals and decision makers

HIMSS Case Study

3M Realizes Increased Awareness with HIMSS21 Global Conference Digital

Introduction

This case study of 3M is based on a November 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service.

“HIMSS is the leader in healthcare information and technology industry events. If you are not participating in one or more of their events per year, you are missing a big opportunity.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

The top purchasing drivers for sponsoring a HIMSS event:
- Generating qualified sales leads
- Brand awareness
- Thought Leadership

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

HIMSS21 Global Conference Digital

Reasons they invested in a HIMSS event sponsorship:

Quality of audience
Quality of speakers
Networking opportunities

Results

The surveyed company achieved the following results with HIMSS:

The types of benefits their organization realized from their event:
- Increased brand and/or product awareness

HIMSS Case Study

Medium Enterprise Computer Software Company Utilizes HIMSS TV, Content Syndication and Events to Solve for its Challenges

Introduction

This case study of a medium enterprise computer software company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“HIMSS TV is a Best-in-Class Video Solution.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

Their top purchasing drivers for partnering with HIMSS were:
- Brand and/or product awareness
- Thought leadership / Industry education
- Driving qualified traffic to a digital destination
- The ability to target growth accounts / opportunities
- Generating qualified leads
- Strengthening connections with key decision makers and targeted influencers
- Event promotion
The following were key criteria in their selection to partner with HIMSS:
- Exceptional reach to target audiences
- Reach of new customers & markets
- Third party validation
- Alignment with trusted brands and segment leadership
- Access to audience including key industry prospects

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

HIMSS TV
Lead Generation: Content Syndication
Events

Results

The surveyed company achieved the following results with HIMSS:

Since working with HIMSS, their organization has:
- Increased brand and/or product awareness
- A greater ability to segment and target prospects and customers
- Seen growth of qualified leads in our database
- Created personal connections with key individuals and decision makers
- Strengthened loyalty with key buyers

HIMSS Case Study

Fortune 500 On-Demand Cloud Computing Company Uses Mix of Digital Tactics and Events with Significant Results

Introduction

This case study of a Fortune 500 retail company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

Their top purchasing drivers for partnering with HIMSS were:
- Brand and/or product awareness
- Thought leadership / Industry education
- Strengthening connections with key decision makers and targeted influencers
The following were key criteria in their selection to partner with HIMSS:
- Exceptional reach to target audiences
- High quality content creation
- Access to audience including key industry prospects

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

Digital Display Banners
Newsletters
Lead Generation: Webinar(s)
Events

Results

The surveyed company achieved the following results with HIMSS:

Since working with HIMSS, their organization has:
- Increased brand and/or product awareness
- Increased digital engagement i.e., video views, page views, etc.
- Created strategic opportunities including content creation based on data collected
- Seen growth of qualified leads in our database

HIMSS Case Study

Small Business Health IT Company Solves Marketing Challenges with Lead Generation and Events

Introduction

This case study of a small business healthcare company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

Their top purchasing drivers for partnering with HIMSS were:
- Brand and/or product awareness
- Thought leadership / Industry education
- Generating qualified leads
- Increasing engagement with current customers
The following were key criteria in their selection to partner with HIMSS:
- Exceptional reach to target audiences
- Reach of new customers & markets
- Alignment with trusted brands and segment leadership

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

Lead Generation: Content Syndication
Lead Generation: Webinar(s)
Events

Results

The surveyed company achieved the following results with HIMSS:

Since working with HIMSS, their organization has:
- Increased brand and/or product awareness
- Seen growth of qualified leads in our database
- Created personal connections with key individuals and decision makers

HIMSS Case Study

Small Business Security Products & Services Company Increases Sales with Events

Introduction

This case study of a small business security products & services company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

Their top purchasing drivers for partnering with HIMSS were:
- Brand and/or product awareness
- The ability to target growth accounts / opportunities
- Generating qualified leads
The following were key criteria in their selection to partner with HIMSS:
- Access to audience including key industry prospects

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

Events

Results

The surveyed company achieved the following results with HIMSS:

Since working with HIMSS, their organization has:
- Increased Sales

HIMSS Case Study

Small Business Healthcare Company Leverages Digital Tactics and Events to Increase Traffic, Engagement and Awareness

Introduction

This case study of a small business healthcare company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We worked with the HIMSS team on the Accelerate Health series and they were flexible, professional, and extremely helpful.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

Their top purchasing drivers for partnering with HIMSS were:
- Brand and/or product awareness
- Driving qualified traffic to a digital destination
- The ability to target growth accounts / opportunities
- Generating qualified leads
- Strengthening connections with key decision makers and targeted influencers
- Increasing engagement with current customers
The following were key criteria in their selection to partner with HIMSS:
- Exceptional reach to target audiences
- Reach of new customers & markets
- Access to audience including key industry prospects

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

Digital Display Banners
HIMSS TV
Events

Results

The surveyed company achieved the following results with HIMSS:

Since working with HIMSS, their organization has:
- Increased brand and/or product awareness
- Increased digital engagement i.e., video views, page views, etc.
- Increased traffic to website

HIMSS Case Study

Medium Enterprise Computer Software Company Realizes Results with Multiple Media Platforms

Introduction

This case study of a medium enterprise computer software company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We have generated many qualified leads over the years and have definitely gained brand awareness in the field of healthcare IT.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

Their top purchasing drivers for partnering with HIMSS were:
- Brand and/or product awareness
- Thought leadership / Industry education
- The ability to target growth accounts / opportunities
- Generating qualified leads
- Strengthening connections with key decision makers and targeted influencers
The following were key criteria in their selection to partner with HIMSS:
- Reach of new customers & markets
- Market, subject matter, and data expertise
- The quality of resources and client service
- Alignment with trusted brands and segment leadership
- Access to audience including key industry prospects

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

Digital Display Banners
Cobranded Email (SmartMail)
Newsletters
Account Based Marketing
Content Creation
Events

Results

The surveyed company achieved the following results with HIMSS:

Since working with HIMSS, their organization has:
- Increased brand and/or product awareness
- Bolstered our subject matter expertise on the overall market and/or targeted segments that can be leveraged for planning and/or growth opportunities
- Seen growth of qualified leads in our database
- Created personal connections with key individuals and decision makers
- Increased traffic to website

HIMSS Case Study

S&P 500 Computer Software Company Uses Events, Content Sydnication and Webinars to Grow Qualified Leads in their Database

Introduction

This case study of a S&P 500 computer software company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

Their top purchasing drivers for partnering with HIMSS were:
- Brand and/or product awareness
- Thought leadership / Industry education
- Driving qualified traffic to a digital destination
- The ability to target growth accounts / opportunities
- Generating qualified leads
- Strengthening connections with key decision makers and targeted influencers
- Event promotion
- Increasing engagement with current customers
The following were key criteria in their selection to partner with HIMSS:
- The ability to run cross-platform digital campaigns i.e., web, social, mobile, email, etc.
- Reach of new customers & markets
- The ability to activate data with measurable programs
- Access to audience including key industry prospects

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

Lead Generation: Content Syndication
Lead Generation: Webinar(s)
Events

Results

The surveyed company achieved the following results with HIMSS:

Since working with HIMSS, their organization has:
- Seen growth of qualified leads in our database

HIMSS Case Study

Medium Enterprise HealthTech Company Increases Awareness with Newsletters

Introduction

This case study of a medium enterprise healthcare company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

Their top purchasing drivers for partnering with HIMSS were:
- Brand and/or product awareness
- Thought leadership / Industry education
- The ability to target growth accounts / opportunities
- Generating qualified leads
- Strengthening connections with key decision makers and targeted influencers
The following were key criteria in their selection to partner with HIMSS:
- Exceptional reach to target audiences
- Reach of new customers & markets
- Alignment with trusted brands and segment leadership
- Access to audience including key industry prospects
- HIMSS has a strong reputation in the market as a trusted partner and source

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

Newsletters

Results

The surveyed company achieved the following results with HIMSS:

Since working with HIMSS, their organization has:
- Increased brand and/or product awareness

HIMSS Case Study

Chief Operating Officer at Medium Enterprise Computer Software Company Reports Great Results with Webinar

Introduction

This case study of a medium enterprise computer software company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

Their top purchasing drivers for partnering with HIMSS were:
- Brand and/or product awareness
- The ability to target growth accounts / opportunities
- Generating qualified leads
- Strengthening connections with key decision makers and targeted influencers
- Increasing engagement with current customers
The following were key criteria in their selection to partner with HIMSS:
- Exceptional reach to target audiences
- The ability to run cross-platform digital campaigns i.e., web, social, mobile, email, etc.
- Access to audience including key industry prospects

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

Lead Generation: Webinar(s)

Results

The surveyed company achieved the following results with HIMSS:

Since working with HIMSS, their organization has:
- Increased brand and/or product awareness
- Increased digital engagement i.e., video views, page views, etc.
- Bolstered our subject matter expertise on the overall market and/or targeted segments that can be leveraged for planning and/or growth opportunities
- A greater ability to segment and target prospects and customers

HIMSS Case Study

Global 500 Telecommunications Services Company Strengthens Loyalty with Key Buyers and Increases Sales with Content Syndication and Webinars

Introduction

This case study of a Global 500 telecommunications services company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

Their top purchasing drivers for partnering with HIMSS were:
- Event promotion
The following were key criteria in their selection to partner with HIMSS:
- Reach of new customers & markets

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

Lead Generation: Content Syndication
Lead Generation: Webinar(s)

Results

The surveyed company achieved the following results with HIMSS:

Since working with HIMSS, their organization has:
- Strengthened loyalty with key buyers
- Increased Sales

HIMSS Case Study

Small Business Computer Services Company Increases Awareness and Grows Qualified Leads with Webinars and Events

Introduction

This case study of a small business computer services company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

Their top purchasing drivers for partnering with HIMSS were:
- Brand and/or product awareness
- Thought leadership / Industry education
- The ability to target growth accounts / opportunities
- Generating qualified leads
The following were key criteria in their selection to partner with HIMSS:
- Exceptional reach to target audiences
- Reach of new customers & markets
- The quality of resources and client service
- Third party validation

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

Lead Generation: Webinar(s)
Events

Results

The surveyed company achieved the following results with HIMSS:

Since working with HIMSS, their organization has:
- Increased brand and/or product awareness
- Seen growth of qualified leads in our database

TechValidate Research on HIMSS

45 Case Studies – Page 1 of 2

Events Allow for Reach of New Customers and Support Increased Opportunity Pipeline

Introduction

Challenges

Use Case

Results

Company Profile

Lead Generation Programs Helped Increase Opportunity Pipeline by $500K – $1MM

Introduction

Challenges

Use Case

Results

Company Profile

2- and 3-touch Lead Programs Increase Opportunity Pipeline by $500K – $1MM and Closed More Sales as a Result

Introduction

Challenges

Use Case

Results

Company Profile

HIMSS Lead Programs Grow Top-of-Funnel Leads, Increase Opportunity Pipeline by $1MM and Increase Close of Business

Introduction

Challenges

Use Case

Results

Company Profile

Leveraging Multiple Lead Generation Platforms Increased Opportunity Pipeline by $1MM+

Introduction

Challenges

Use Case

Results

Company Profile

ABM Programs Help Increase Opportunity Pipeline and Grow Qualified Top-of-Funnel Leads

Introduction

Challenges

Use Case

Results

Company Profile

Grow Qualified Top-of-Funnel Leads and Increase Opportunity Pipeline with HIMSS Lead Generation Programs

Introduction

Challenges

Use Case

Results

Company Profile

HIMSS Events Help Small Business Computer Services Company Close Business and Create Sales Lift

Introduction

Challenges

Use Case

Results

Company Profile

HIMSS Events Help Create Personal Connections with Key Individuals and Decision Makers

Introduction

Challenges

Use Case

Results

Company Profile

Digital Events Generate Qualified Leads, Increase Awareness and Strengthen Loyalty with Key Buyers

Introduction

Challenges

Use Case

Results

Company Profile

S&P 500 Computer Software Company Leverages both Digital and In-Person to Realize ROI

Introduction

Challenges

Use Case

Results

Company Profile

Participation in Pre-Con Forums, Among Other Events, Creates Personal Connections with Key Individuals and Decision Makers

Introduction

Challenges

Use Case

Results

Company Profile

Large Enterprise Computer Software Company Generates Qualified Leads and Increases Awareness with HIMSS Events

Introduction

Challenges

Use Case

Results

Company Profile