TechValidate Research on HIMSS

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HIMSS Case Study

Events Allow for Reach of New Customers and Support Increased Opportunity Pipeline

Introduction

This case study of a Global 500 chemicals company is based on a June 2022 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

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Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • The challenges they face (or would have faced) conducting their own LEAD GENERATION campaign(s):
    • Inability to reach buyers and influencers in target audience
    • Lack of value and quality with external lists
    • Lack of internal resources / bandwidth
    • Lack of industry-specific content
  • The top reasons that contributed to them partnering with HIMSS for LEAD GENERATION:
    • Generating qualified top-of-funnel leads
    • Lead nurturing after the first download/engagement
    • Ability to target growth accounts/opportunities
    • Strengthening connections with key decision-makers and targeted influencers
    • Increasing engagement with current customers
    • Thought leadership / industry education

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • When choosing HIMSS as their marketing partner for LEAD GENERATION, the following were their key selection criteria:
    • Reach of new customers & markets
  • The type of LEAD GENERATION campaign(s) they executed with HIMSS:
    • Event

Results

The surveyed company achieved the following results with HIMSS:

  • The ROI their organization realized from working with HIMSS on their LEAD GENERATION program:
    • Increased Opportunity Pipeline by up to $500K

Company Profile

The company featured in this case study asked to have its name publicly blinded because publicly endorsing vendors is against their policies.

TechValidate stands behind the authenticity of this data.

Company Size:
Global 500

Industry:
Chemicals

Source: TechValidate survey of a Global 500 Chemicals Company
Validated
  Published: Jul. 7, 2022   TVID: 6F0-3C2-453




About This Data

This data was sourced directly from verified users of HIMSS by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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