HIMSS Lead Generation Programs Helped Increase Opportunity Pipeline by $500K-$1MM

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HIMSS Case Study

Lead Generation Programs Helped Increase Opportunity Pipeline by $500K – $1MM

Introduction

This case study of a small business marketing & advertising company is based on a June 2022 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

The challenges they face (or would have faced) conducting their own LEAD GENERATION campaign(s):
- Inability to reach buyers and influencers in target audience
- Inability to generate qualified leads
The top reasons that contributed to them partnering with HIMSS for LEAD GENERATION:
- Generating qualified top-of-funnel leads
- Ability to target growth accounts/opportunities
- Strengthening connections with key decision-makers and targeted influencers
- Increasing engagement with current customers

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

When choosing HIMSS as their marketing partner for LEAD GENERATION, the following were their key selection criteria:
- Exceptional reach to target audience
- Reach of new customers & markets
The type of LEAD GENERATION campaign(s) they executed with HIMSS:
- Integrated campaign with lead generation as a component
- Event

Results

The surveyed company achieved the following results with HIMSS:

The ROI their organization realized from working with HIMSS on their LEAD GENERATION program:
- Increased Opportunity Pipeline by $500K – $1MM

TechValidate Research on HIMSS

Lead Generation Programs Helped Increase Opportunity Pipeline by $500K – $1MM

Introduction

Challenges

Use Case

Results

Company Profile

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