HIMSS Small Business Security Products & Services Company Increases Sales with Events

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HIMSS Case Study

Small Business Security Products & Services Company Increases Sales with Events

Introduction

This case study of a small business security products & services company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

Their top purchasing drivers for partnering with HIMSS were:
- Brand and/or product awareness
- The ability to target growth accounts / opportunities
- Generating qualified leads
The following were key criteria in their selection to partner with HIMSS:
- Access to audience including key industry prospects

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

Events

Results

The surveyed company achieved the following results with HIMSS:

Since working with HIMSS, their organization has:
- Increased Sales

TechValidate Research on HIMSS

Small Business Security Products & Services Company Increases Sales with Events

Introduction

Challenges

Use Case

Results

Company Profile

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