HIMSS Customer Research
With 40% of providers having a buying cycle of over 24 months for tech investments, how are you guiding leads through each stage of the buyer’s journey?
| Personalized Outreach with Targeted Content |
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| Highlighting Success Stories in Healthcare IT |
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| Hosting Educational Webinars |
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| Running Email Campaigns |
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| Developing Unique Content for Each Stage of the Buyer’s Journey |
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HIMSS Customer Research
What were the key factors driving your decision to partner with HIMSS Media?
| Expertise in Healthcare IT |
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| Thought Leadership and Industry Education |
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| Exceptional Reach to the Target Audience |
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| Generating Qualified Leads |
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HIMSS Customer Research
What primary marketing challenges led you to contact HIMSS Media?
| Educating the Market About Healthcare IT Solutions |
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| Demonstrating Success in Healthcare IT |
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| Challenges in Engaging in Meaningful Conversations with Healthcare IT Decision Makers |
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| Gathering Information and Data from a Qualified Healthcare IT Audience |
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HIMSS Customer Research
When choosing HIMSS as your marketing partner for LEAD GENERATION, what were your key selection criteria?
| Access to audience including key industry prospects |
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| Exceptional reach to target audience |
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| Reach of new customers & markets |
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| Alignment with trusted brands and segment leadership |
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HIMSS Customer Research
What were the top reasons that contributed to you partnering with HIMSS for LEAD GENERATION?
| Generating qualified top-of-funnel leads |
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| Thought leadership / Industry education |
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| Strengthening connections with key decision-makers and targeted influencers |
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| Ability to target growth accounts/opportunities |
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| Increasing engagement with current customers |
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HIMSS Customer Research
What are the challenges you face (or would have faced) conducting your own LEAD GENERATION campaign(s)?
| Inability to reach buyers and influencers in target audience |
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| Inability to generate qualified leads |
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| Lack of value and quality with external lists |
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| Inability to implement intent-based targeting |
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| Inability to nurture leads through the buyer’s journey |
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| Lack of internal resources / bandwidth |
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HIMSS Customer Research
Please rate the following benefits from events in order of importance:
| Extremely Important | Very Important | Important | Unimportant | |
|---|---|---|---|---|
| Brand and/or product awareness |
37% |
40% |
23% |
0% |
| Speaking opportunities |
23% |
50% |
17% |
10% |
| Generating qualified sales leads |
63% |
19% |
11% |
7% |
| Creating connections with key individuals and decision makers |
50% |
33% |
17% |
0% |
| Strengthening loyalty with key buyers |
46% |
25% |
25% |
4% |
HIMSS Customer Research
When asked to rate the importance of creating connections with key individuals and decision makers from events, organizations said:
HIMSS Customer Research
What types of benefits did your organization realize from your event?
| Increased brand and/or product awareness |
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| Created personal connections with key individuals and decision makers |
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| Generation of qualified leads |
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| Strengthened loyalty with key buyers |
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HIMSS Customer Research
What were the top purchasing drivers for sponsoring a HIMSS event?
| Generating qualified sales leads |
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| Thought Leadership |
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| Networking with key individuals and decision makers |
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| Brand awareness |
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HIMSS Customer Research
What types of benefits did your organization realize from your event?
| Increased brand and/or product awareness |
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| Created personal connections with key individuals and decision makers |
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| Generation of qualified leads |
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| Strengthened loyalty with key buyers |
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| Close of business and sales lift |
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HIMSS Customer Research
When asked how important Content Creation was to their overall marketing strategy and execution, organizations said:
HIMSS Customer Research
When asked how important Lead Generation was to their overall marketing strategy and execution, organizations said:
HIMSS Customer Research
When asked how important Market Intelligence / Data was to their overall marketing strategy and execution, organizations said:
HIMSS Customer Research
How important are the following tactics to your overall marketing strategy and execution?
| Extremely Important | Very Important | Important | Unimportant | |
|---|---|---|---|---|
| Lead Generation |
62% |
30% |
6% |
2% |
| Events |
46% |
33% |
19% |
2% |
| Market Intelligence / Data |
41% |
39% |
18% |
2% |
HIMSS Customer Research
What were the top purchasing drivers for partnering with HIMSS?
| Brand and/or product awareness |
|
|
| Thought leadership / Industry education |
|
|
| Generating qualified leads |
|
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| Ability to target growth accounts / opportunities |
|
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| Increasing engagement with current customers |
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| Strengthening connections with key decision makers and targeted influencers |
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