HIMSS 2- and 3-touch Lead Programs Increase Opportunity Pipeline by $500K – $1MM and Closed More Sales as a Result

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HIMSS Case Study

2- and 3-touch Lead Programs Increase Opportunity Pipeline by $500K – $1MM and Closed More Sales as a Result

Introduction

This case study of a Fortune 500 retail company is based on a June 2022 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Our HIMSS account team always customizes a sponsorship package that works for us and gets us great exposure.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

The challenges they face (or would have faced) conducting their own LEAD GENERATION campaign(s):
- Inability to generate qualified leads
- Inability to implement intent-based targeting
- Lack of value and quality with external lists
The top reasons that contributed to them partnering with HIMSS for LEAD GENERATION:
- Generating qualified top-of-funnel leads
- Strengthening connections with key decision-makers and targeted influencers

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

When choosing HIMSS as their marketing partner for LEAD GENERATION, the following were their key selection criteria:
- Exceptional reach to target audience
- Alignment with trusted brands and segment leadership
- Access to audience including key industry prospects
The type of LEAD GENERATION campaign(s) they executed with HIMSS:
- 2-touch and/or 3-touch program(s)
- Integrated campaign with lead generation as a component
- Event

Results

The surveyed company achieved the following results with HIMSS:

The ROI their organization realized from working with HIMSS on their LEAD GENERATION program:
- Increased Opportunity Pipeline by $500K – $1MM
- Increased close of business and sales lift

TechValidate Research on HIMSS

2- and 3-touch Lead Programs Increase Opportunity Pipeline by $500K – $1MM and Closed More Sales as a Result

Introduction

Challenges

Use Case

Results

Company Profile

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