HIMSS Small Business Healthcare Company Leverages Digital Tactics and Events to Increase Traffic, Engagement and Awareness

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HIMSS Case Study

Small Business Healthcare Company Leverages Digital Tactics and Events to Increase Traffic, Engagement and Awareness

Introduction

This case study of a small business healthcare company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We worked with the HIMSS team on the Accelerate Health series and they were flexible, professional, and extremely helpful.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

Their top purchasing drivers for partnering with HIMSS were:
- Brand and/or product awareness
- Driving qualified traffic to a digital destination
- The ability to target growth accounts / opportunities
- Generating qualified leads
- Strengthening connections with key decision makers and targeted influencers
- Increasing engagement with current customers
The following were key criteria in their selection to partner with HIMSS:
- Exceptional reach to target audiences
- Reach of new customers & markets
- Access to audience including key industry prospects

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

Digital Display Banners
HIMSS TV
Events

Results

The surveyed company achieved the following results with HIMSS:

Since working with HIMSS, their organization has:
- Increased brand and/or product awareness
- Increased digital engagement i.e., video views, page views, etc.
- Increased traffic to website

TechValidate Research on HIMSS

Small Business Healthcare Company Leverages Digital Tactics and Events to Increase Traffic, Engagement and Awareness

Introduction

Challenges

Use Case

Results

Company Profile

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