HIMSS Medium Enterprise HealthTech Company Increases Awareness with Newsletters

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HIMSS Case Study

Medium Enterprise HealthTech Company Increases Awareness with Newsletters

Introduction

This case study of a medium enterprise healthcare company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

Their top purchasing drivers for partnering with HIMSS were:
- Brand and/or product awareness
- Thought leadership / Industry education
- The ability to target growth accounts / opportunities
- Generating qualified leads
- Strengthening connections with key decision makers and targeted influencers
The following were key criteria in their selection to partner with HIMSS:
- Exceptional reach to target audiences
- Reach of new customers & markets
- Alignment with trusted brands and segment leadership
- Access to audience including key industry prospects
- HIMSS has a strong reputation in the market as a trusted partner and source

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

Newsletters

Results

The surveyed company achieved the following results with HIMSS:

Since working with HIMSS, their organization has:
- Increased brand and/or product awareness

TechValidate Research on HIMSS

Medium Enterprise HealthTech Company Increases Awareness with Newsletters

Introduction

Challenges

Use Case

Results

Company Profile

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