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TechValidate Research on HIMSS

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HIMSS Case Study

Google Creates Personal Connections and Achieves Great Results With HIMSS21 Global Conference Digital

Introduction

This case study of Google Inc. is based on a November 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

The top purchasing drivers for sponsoring a HIMSS event:
- Generating qualified sales leads
- Networking with key individuals and decision makers
- Brand awareness
- Thought Leadership
- Industry Education
- Introduction of new products to the market

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

HIMSS21 Global Conference Digital

Reasons they invested in a HIMSS event sponsorship:

Quality of audience
Speaking opportunities

Results

The surveyed company achieved the following results with HIMSS:

The types of benefits their organization realized from their event:
- Generation of qualified leads
- Increased brand and/or product awareness
- Personal connections with key individuals and decision makers

About This Data

This data was sourced directly from verified users of HIMSS by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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