TechValidate Research on HIMSS


HIMSS Case Study

Participation in Pre-Con Forums, Among Other Events, Creates Personal Connections with Key Individuals and Decision Makers

Introduction

This case study of a medium enterprise computer software company is based on an October 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • The top purchasing drivers for sponsoring a HIMSS event:
    • Generating qualified sales leads
    • Networking with key individuals and decision makers
    • Brand awareness
    • Thought Leadership

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • Patient Experience
  • Pre-conference or specialty forum
  • In-person Global Health Conference & Exhibition

Reasons they invested in a HIMSS event sponsorship:

  • Networking opportunities

Results

The surveyed company achieved the following results with HIMSS:

  • The types of benefits their organization realized from their event:
    • Personal connections with key individuals and decision makers




About This Data

This data was sourced directly from verified users of HIMSS by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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