TechValidate Research on HIMSS

45 Case Studies – Page 2 of 2


HIMSS Case Study

Medium Enterprise Computer Services Company Uses Omnichannel Approach to Increase Awareness, Engagement and Qualified Leads

Introduction

This case study of a medium enterprise computer services company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • Their top purchasing drivers for partnering with HIMSS were:
    • Brand and/or product awareness
    • Thought leadership / Industry education
    • Generating qualified leads
  • The following were key criteria in their selection to partner with HIMSS:
    • Exceptional reach to target audiences
    • Reach of new customers & markets

Use Case

*The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • Market Intelligence / Data
  • Digital Display Banners
  • Cobranded Email (SmartMail)
  • Newsletters
  • HIMSS TV
  • Lead Generation: Content Syndication
  • Lead Generation: Webinar(s)
  • Account Based Marketing
  • Events

Results

The surveyed company achieved the following results with HIMSS:

  • Since working with HIMSS, their organization has:
    • Increased brand and/or product awareness
    • Increased digital engagement i.e., video views, page views, etc.
    • Seen growth of qualified leads in our database

HIMSS Case Study

Medium Enterprise Telecommunications Services Company Leverages Multiple Platforms to Increase Engagement and Create Personal Connections

Introduction

This case study of a medium enterprise telecommunications services company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • Their top purchasing drivers for partnering with HIMSS were:
    • Brand and/or product awareness
    • Thought leadership / Industry education
    • Driving qualified traffic to a digital destination
    • The ability to target growth accounts / opportunities
    • Strengthening connections with key decision makers and targeted influencers
    • Creating high-value content that is attractive to your target audience
    • Increasing engagement with current customers
  • The following were key criteria in their selection to partner with HIMSS:
    • Exceptional reach to target audiences
    • Reach of new customers & markets
    • Market, subject matter and data expertise
    • The quality of resources and client service
    • High quality content creation
    • Third party validation
    • Alignment with trusted brands and segment leadership
    • Access to an audience including key industry prospects

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • Digital Display Banners
  • Lead Generation: Content Syndication
  • Events

Results

The surveyed company achieved the following results with HIMSS:

  • Since working with HIMSS, their organization has:
    • Increased brand and/or product awareness
    • Increased digital engagement i.e., video views, page views, etc.
    • Created personal connections with key individuals and decision makers
    • Increased traffic to website

HIMSS Case Study

Educational Institution Increases Awareness and Website Traffic with SmartMail (Cobranded Email)

Introduction

This case study of an educational institution is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled organization asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled organization to evaluate and ultimately select HIMSS:

  • Their top purchasing drivers for partnering with HIMSS were:
    • Brand and/or product awareness
    • Thought leadership / Industry education
    • The ability to target growth accounts/opportunities
    • Generating qualified leads
    • Event promotion
  • The following were key criteria in their selection to partner with HIMSS:
    • Exceptional reach to target audiences
    • Access to audience including key industry prospects

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • Cobranded Email (SmartMail)

Results

The surveyed organization achieved the following results with HIMSS:

  • Since working with HIMSS, their organization has:
    • Increased brand and/or product awareness
    • Increased traffic to website

HIMSS Case Study

The College of St. Scholastica Increases Digital Engagement and Traffic with Digital Display and Newsletters

Introduction

This case study of THE COLLEGE OF ST. SCHOLASTICA- DULUTH is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service.

Challenges

The business challenges that led the profiled organization to evaluate and ultimately select HIMSS:

  • Their top purchasing drivers for partnering with HIMSS were:
    • Thought leadership / Industry education
    • Increasing engagement with current customers
  • The following were key criteria in their selection to partner with HIMSS:
    • Exceptional reach to target audiences
    • Access to audience including key industry prospects

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • Digital Display Banners
  • Newsletters

Results

The surveyed organization achieved the following results with HIMSS:

  • Since working with HIMSS, their organization has:
    • Increased digital engagement i.e., video views, page views, etc.
    • Increased traffic to website

HIMSS Case Study

Salesforce Strengthens Loyalty with Key Buyers and Creates Personal Connections with Key Decision Makers

Introduction

This case study of Salesforce is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service.

“HIMSS has allowed us to solidify connections with key influencers/buyers in the vertical.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • Their top purchasing drivers for partnering with HIMSS were:
    • Brand and/or product awareness
    • Thought leadership / Industry education
    • The ability to target growth accounts / opportunities
    • Event promotion
  • The following were key criteria in their selection to partner with HIMSS:
    • Exceptional reach to target audiences
    • Market, subject matter, and data expertise
    • High quality content creation
    • Alignment with trusted brands and segment leadership

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • Market Intelligence / Data
  • Events

Results

The surveyed company achieved the following results with HIMSS:

  • Since working with HIMSS, their organization has:
    • Increased brand and/or product awareness
    • Increased digital engagement i.e., video views, page views, etc.
    • Bolstered our subject matter expertise on the overall market and/or targeted segments that can be leveraged for planning and/or growth opportunities
    • Created personal connections with key individuals and decision makers
    • Strengthened loyalty with key buyers
    • Increased traffic to website

HIMSS Case Study

IBM Increases Awareness with HIMSS Events

Introduction

This case study of International Business Machines Corporation is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • Their top purchasing drivers for partnering with HIMSS were:
    • Thought leadership / Industry education
    • Increasing engagement with current customers
  • The following were key criteria in their selection to partner with HIMSS:
    • High quality content creation
    • Alignment with trusted brands and segment leadership

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • Events

Results

The surveyed company achieved the following results with HIMSS:

  • Since working with HIMSS, their organization has:
    • Increased brand and/or product awareness

HIMSS Case Study

Iland Increased Awareness, Digital Engagement and Qualified Leads with their Webinar Program

Introduction

This case study of iland is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service.

“I loved working with the HIMSS team. They communicated clearly providing all of the necessary information to ensure our webinar launched without a hitch.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • Their top purchasing drivers for partnering with HIMSS were:
    • Brand and/or product awareness
    • Driving qualified traffic to a digital destination
    • Generating qualified leads
    • Event promotion
  • The following were key criteria in their selection to partner with HIMSS:
    • Exceptional reach to target audiences
    • The ability to run cross-platform digital campaigns i.e., web, social, mobile, email, etc.
    • Reach of new customers & markets

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • Lead Generation: Webinar(s)

Results

The surveyed company achieved the following results with HIMSS:

  • Since working with HIMSS, their organization has:
    • Increased brand and/or product awareness
    • Increased digital engagement i.e., video views, pageviews, etc.
    • Seen growth of qualified leads in our database

HIMSS Case Study

S&P 500 Technology and Software Company Combines Market Intelligence with ABM to Increase Awareness and Grow Qualified Leads

Introduction

This case study of a S&P 500 computer software company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • Their top purchasing drivers for partnering with HIMSS were:
    • Brand and/or product awareness
    • Thought leadership / Industry education
    • Generating qualified leads
    • Strengthening connections with key decision makers and targeted influencers
  • The following were key criteria in their selection to partner with HIMSS:
    • Exceptional reach to target audiences
    • Reach of new customers & markets

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • Market Intelligence / Data
  • Account Based Marketing

Results

The surveyed company achieved the following results with HIMSS:

  • Since working with HIMSS, their organization has:
    • Increased brand and/or product awareness
    • Seen growth of qualified leads in our database

HIMSS Case Study

Fortune 500 Telecommunications Services Company Leverages Market Intelligence in Content Development

Introduction

This case study of a Fortune 500 telecommunications services company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“HIMSS produced high quality co-branded content for us, as well as conducted Market Intelligence that provided insights that we could leverage in the development of our own in-house materials.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • Their top purchasing drivers for partnering with HIMSS were:
    • Thought leadership / Industry education
    • Driving qualified traffic to a digital destination
    • Strengthening connections with key decision makers and targeted influencers
    • Creating high-value content that is attractive to your target audience
  • The following were key criteria in their selection to partner with HIMSS:
    • Exceptional reach to target audiences
    • The ability to run cross-platform digital campaigns i.e., web, social, mobile, email, etc.
    • Market, subject matter, and data expertise
    • The quality of resources and client service
    • High quality content creation
    • Third party validation
    • Alignment with trusted brands and segment leadership
    • Access to an audience including key industry prospects

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • Market Intelligence / Data
  • Lead Generation: Content Syndication
  • Lead Generation: Webinar(s)
  • Content Creation
  • Events

Results

The surveyed company achieved the following results with HIMSS:

  • Since working with HIMSS, their organization has:
    • Increased brand and/or product awareness
    • Increased digital engagement i.e., video views, page views, etc.
    • Created strategic opportunities including content creation based on data collected
    • Bolstered our subject matter expertise on the overall market and/or targeted segments that can be leveraged for planning and/or growth opportunities
    • Seen growth of qualified leads in our database
    • Created personal connections with key individuals and decision makers
    • Strengthened loyalty with key buyers
    • Increased traffic to website

HIMSS Case Study

Fortune 500 Telecommunications Services Company Increases Digital Engagement and Sales with Market Intelligence & Newsletters

Introduction

This case study of a Fortune 500 telecommunications services company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Market Intelligence is very important to our overall marketing strategy and execution.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • Their top purchasing drivers for partnering with HIMSS were:
    • Thought leadership / Industry education
    • Increasing engagement with current customers
  • The following were key criteria in their selection to partner with HIMSS:
    • Exceptional reach to target audiences
    • The quality of resources and client service

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • Market Intelligence / Data
  • Newsletters

Results

The surveyed company achieved the following results with HIMSS:

  • Since working with HIMSS, their organization has:
    • Increased digital engagement i.e., video views, page views, etc.
    • Increased Sales

HIMSS Case Study

Medium Enterprise Educational Technology Company Increases Digital Engagement with SmartMail

Introduction

This case study of a medium enterprise educational institution company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • Their top purchasing drivers for partnering with HIMSS were:
    • Thought leadership / Industry education
    • Driving qualified traffic to a digital destination
    • Increasing engagement with current customers
  • The following were key criteria in their selection to partner with HIMSS:
    • Exceptional reach to target audiences
    • Alignment with trusted brands and segment leadership

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • Cobranded Email (SmartMail)

Results

The surveyed company achieved the following results with HIMSS:

  • Since working with HIMSS, their organization has:
    • Increased brand and/or product awareness
    • Increased digital engagement i.e., video views, page views, etc.
    • A greater ability to segment and target prospects and customers
    • Seen growth of qualified leads in our database

HIMSS Case Study

Cybersecurity Training Organization Bolsters its Subject Matter Expertise in Healthcare with HIMSS TV

Introduction

This case study of a small business professional services company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • Their top purchasing drivers for partnering with HIMSS were:
    • Brand and/or product awareness
    • Thought leadership / Industry education
    • The ability to target growth accounts / opportunities
  • The following were key criteria in their selection to partner with HIMSS:
    • Reach of new customers & markets
    • Market, subject matter, and data expertise
    • Access to an audience including key industry prospects

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • HIMSS TV
  • Lead Generation: Content Syndication
  • Lead Generation: Webinar(s)

Results

The surveyed company achieved the following results with HIMSS:

  • Since working with HIMSS, their organization has:
    • Bolstered our subject matter expertise on overall market and/or targeted segments that can be leveraged for planning and/or growth opportunities
    • Seen growth of qualified leads in our database

HIMSS Case Study

Medium Enterprise Computer Software Company Grows its Qualified Leads with Content Syndication

Introduction

This case study of a medium enterprise computer software company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • Their top purchasing drivers for partnering with HIMSS were:
    • Thought leadership / Industry education
    • Driving qualified traffic to a digital destination
    • Generating qualified leads
    • Creating high-value content that is attractive to your target audience
  • The following were key criteria in their selection to partner with HIMSS:
    • Exceptional reach to target audiences
    • Reach of new customers & markets

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • Lead Generation: Content Syndication

Results

The surveyed company achieved the following results with HIMSS:

  • Since working with HIMSS, their organization has:
    • Increased brand and/or product awareness
    • Seen growth of qualified leads in our database

HIMSS Case Study

Fortune 500 Computer Software Company Realizes Great Results with HIMSS

Introduction

This case study of a large enterprise computer software company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The people at HIMSS are its greatest asset!”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • Their top purchasing drivers for partnering with HIMSS were:
    • Thought leadership / Industry education
    • Driving qualified traffic to a digital destination
    • Generating qualified leads
    • Strengthening connections with key decision makers and targeted influencers
    • Creating high-value content that is attractive to your target audience
    • Event promotion
  • The following were key criteria in their selection to partner with HIMSS:
    • Exceptional reach to target audiences
    • Market, subject matter and data expertise
    • High quality content creation
    • Access to audience including key industry prospects

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • Digital Display Banners
  • HIMSS TV
  • Lead Generation: Webinar(s)
  • Content Creation
  • Events

Results

The surveyed company achieved the following results with HIMSS:

  • Since working with HIMSS, their organization has:
    • Increased brand and/or product awareness
    • Increased digital engagement i.e., video views, pageviews, etc.
    • Bolstered our subject matter expertise on overall market and/or targeted segments that can be leveraged for planning and/or growth opportunities
    • Strengthened loyalty with key buyers
    • Increased traffic to website
    • Increased event registrations

HIMSS Case Study

Fortune 500 Telecommunications Services Company Increases Sales with Webinars

Introduction

This case study of a Fortune 500 telecommunications services company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • Their top purchasing drivers for partnering with HIMSS were:
    • Brand and/or product awareness
    • Thought leadership / Industry education
    • Generating qualified leads
    • Event promotion
  • The following were key criteria in their selection to partner with HIMSS:
    • Exceptional reach to target audiences
    • The ability to run cross-platform digital campaigns i.e., web, social, mobile, email, etc.
    • Reach of new customers & markets
    • The quality of resources and client service

Use Case

The type(s) of campaigns executed with HIMSS by the surveyed company include:

  • Their go-to-market strategy with HIMSS included:
    • Lead Generation: Webinar(s)

Results

The surveyed company achieved the following results with HIMSS:

  • Since working with HIMSS, their organization has:
    • Increased brand and/or product awareness
    • Seen growth of qualified leads in our database
    • Increased Sales



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