TechValidate Research on HIMSS


HIMSS Case Study

S&P 500 Computer Software Company Leverages both Digital and In-Person to Realize ROI

Introduction

This case study of a S&P 500 computer software company is based on a November 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We invested in HIMSS21 – both in-person and digital because of our return on investment (ROI) and event experience”

Taken from Use Case responses

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • The top purchasing drivers for sponsoring a HIMSS event:
    • Generating qualified sales leads
    • Networking with key individuals and decision makers
    • Thought Leadership
    • Introduction of new products to the market

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • HIMSS21 Global Conference Digital
  • In-person Global Health Conference & Exhibition

Reasons they invested in a HIMSS event sponsorship:

  • Return on investment
  • Event experience

Results

The surveyed company achieved the following results with HIMSS:

  • The types of benefits their organization realized from their event:
    • Generation of qualified leads
    • Increased brand and/or product awareness
    • Personal connections with key individuals and decision makers




About This Data

This data was sourced directly from verified users of HIMSS by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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