HIMSS Case Study
This case study of a large enterprise computer software company is based on an October 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
“HIMSS is the leader in healthcare information and technology industry events. If you are not participating in one or more of their events per year, you are missing a big opportunity.”
The business challenges that led the profiled company to evaluate and ultimately select HIMSS:
The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:
Reasons they invested in a HIMSS event sponsorship:
The surveyed company achieved the following results with HIMSS:
This data was sourced directly from verified users of HIMSS by TechValidate.
TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.
