TechValidate Research on HIMSS


HIMSS Case Study

Global 500 Telecommunications Services Company Strengthens Loyalty with Key Buyers and Increases Sales with Content Syndication and Webinars

Introduction

This case study of a Global 500 telecommunications services company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • Their top purchasing drivers for partnering with HIMSS were:
    • Event promotion
  • The following were key criteria in their selection to partner with HIMSS:
    • Reach of new customers & markets

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • Lead Generation: Content Syndication
  • Lead Generation: Webinar(s)

Results

The surveyed company achieved the following results with HIMSS:

  • Since working with HIMSS, their organization has:
    • Strengthened loyalty with key buyers
    • Increased Sales




About This Data

This data was sourced directly from verified users of HIMSS by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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