TechValidate Research on HIMSS

These pages present data that TechValidate has sourced via direct research with verified customers and users of HIMSS. TechValidate stands behind the authenticity of all published data. Learn more »



606 Customers Surveyed

4,884 Data Points Collected

29 Published TechFacts

23 Published Charts

45 Published Case Studies



Selected Research Highlights


HIMSS Case Study

Fortune 500 Telecommunications Services Company Increases Sales with Webinars

Introduction

This case study of a Fortune 500 telecommunications services company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • Their top purchasing drivers for partnering with HIMSS were:
    • Brand and/or product awareness
    • Thought leadership / Industry education
    • Generating qualified leads
    • Event promotion
  • The following were key criteria in their selection to partner with HIMSS:
    • Exceptional reach to target audiences
    • The ability to run cross-platform digital campaigns i.e., web, social, mobile, email, etc.
    • Reach of new customers & markets
    • The quality of resources and client service

Use Case

The type(s) of campaigns executed with HIMSS by the surveyed company include:

  • Their go-to-market strategy with HIMSS included:
    • Lead Generation: Webinar(s)

Results

The surveyed company achieved the following results with HIMSS:

  • Since working with HIMSS, their organization has:
    • Increased brand and/or product awareness
    • Seen growth of qualified leads in our database
    • Increased Sales

HIMSS Customer Review

Membership Benefits Provide Great Value and Access to Top-Tier Members

4/5 Stars

In a few sentences, please share how your engagement with HIMSS has impacted your business.

First-time Gold members and we’ve been able to take advantage of some of the regional events and sponsorships, as well as the media and Global Conference benefits. It’s good to have the HIMSS name tied to our healthcare IT marketing efforts and have access to the top-tier members.

In a sentence or two, please describe your overall experience working with the HIMSS.

Great experience. The team members that I’ve worked with have been extremely responsive and willing to help. In particular Kevin Clearly, Susan Birch, and Jessica Daley at the National Level; Tiffany Zbranek at the local DFW chapter level.

HIMSS Customer Research

Importance of Creating Connections with Key Individuals and Decision Makers from Events

When asked to rate the importance of creating connections with key individuals and decision makers from events, organizations said:

Extremely Important: 50%
Very Important: 33%
Important: 17%

HIMSS Customer Research

Top 3 Platforms for Strengthening Connections with Key Decision Makers and Targeted Influencers

What type of campaign(s) did you execute with HIMSS?

Events
75%
Digital Display Banners
45%
Lead Generation: Webinar(s)
35%

HIMSS Customer Review

“Great Results” with Market Intelligence Survey

4/5 Stars

In a few sentences, please share how your engagement with HIMSS has impacted your business.

HIMSS did a survey on our behalf. We had great results.

In a sentence or two, please describe your overall experience working with the HIMSS.

HIMSS Case Study

Google Creates Personal Connections and Achieves Great Results With HIMSS21 Global Conference Digital

Introduction

This case study of Google Inc. is based on a November 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • The top purchasing drivers for sponsoring a HIMSS event:
    • Generating qualified sales leads
    • Networking with key individuals and decision makers
    • Brand awareness
    • Thought Leadership
    • Industry Education
    • Introduction of new products to the market

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • HIMSS21 Global Conference Digital

Reasons they invested in a HIMSS event sponsorship:

  • Quality of audience
  • Speaking opportunities

Results

The surveyed company achieved the following results with HIMSS:

  • The types of benefits their organization realized from their event:
    • Generation of qualified leads
    • Increased brand and/or product awareness
    • Personal connections with key individuals and decision makers


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