TechValidate Research on HIMSS

These pages present data that TechValidate has sourced via direct research with verified customers and users of HIMSS. TechValidate stands behind the authenticity of all published data. Learn more »



606 Customers Surveyed

4,884 Data Points Collected

29 Published TechFacts

23 Published Charts

45 Published Case Studies



Selected Research Highlights


HIMSS Customer Research

Top 6 Purchasing Drivers for Partnering with HIMSS

What were the top purchasing drivers for partnering with HIMSS?

Brand and/or product awareness
64%
Thought leadership / Industry education
64%
Generating qualified leads
61%
Ability to target growth accounts / opportunities
38%
Increasing engagement with current customers
34%
Strengthening connections with key decision makers and targeted influencers
34%

HIMSS Case Study

Small Business Healthcare Company Leverages Digital Tactics and Events to Increase Traffic, Engagement and Awareness

Introduction

This case study of a small business healthcare company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We worked with the HIMSS team on the Accelerate Health series and they were flexible, professional, and extremely helpful.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • Their top purchasing drivers for partnering with HIMSS were:
    • Brand and/or product awareness
    • Driving qualified traffic to a digital destination
    • The ability to target growth accounts / opportunities
    • Generating qualified leads
    • Strengthening connections with key decision makers and targeted influencers
    • Increasing engagement with current customers
  • The following were key criteria in their selection to partner with HIMSS:
    • Exceptional reach to target audiences
    • Reach of new customers & markets
    • Access to audience including key industry prospects

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • Digital Display Banners
  • HIMSS TV
  • Events

Results

The surveyed company achieved the following results with HIMSS:

  • Since working with HIMSS, their organization has:
    • Increased brand and/or product awareness
    • Increased digital engagement i.e., video views, page views, etc.
    • Increased traffic to website

HIMSS Case Study

ABM Programs Help Increase Opportunity Pipeline and Grow Qualified Top-of-Funnel Leads

Introduction

This case study of a large enterprise computer software company is based on a June 2022 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We have been using ABM for a while and it is a critical part of how we market.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • The challenges they face (or would have faced) conducting their own LEAD GENERATION campaign(s):
    • Inability to reach buyers and influencers in target audience
    • Inability to generate qualified leads
  • The top reasons that contributed to them partnering with HIMSS for LEAD GENERATION:
    • Generating qualified top-of-funnel leads
    • Increasing engagement with current customers
    • Thought leadership / industry education

Use Case

The key selection criteria and type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • When choosing HIMSS as their marketing partner for LEAD GENERATION, the following were their key selection criteria:
    • Exceptional reach to target audience
    • Alignment with trusted brands and segment leadership
    • Access to an audience including key industry prospects
  • The type of LEAD GENERATION campaign(s) they executed with HIMSS:
    • Account Based Marketing (ABM)
    • Integrated campaign with lead generation as a component
    • Event

Results

The surveyed company achieved the following results with HIMSS:

  • The ROI their organization realized from working with HIMSS on their LEAD GENERATION program:
    • Increased Opportunity Pipeline by $500K – $1MM
    • Growth of qualified top-of-funnel leads

HIMSS Customer Review

Digital Events Expand Audience Access

In a few sentences, please describe what you like MOST about digital events.

Expands the audience.

HIMSS Customer Statistic

Content is Key to Showcasing Your Thought Leadership

95% of surveyed organizations said that Content Creation is Important to their overall marketing strategy and execution.

95%

HIMSS Customer Research

79% of Marketers find Events Extremely Important or Very Important to their Marketing Strategy

When asked how important Events was to their overall marketing strategy and execution, organizations said:

Extremely Important: 46%
Very Important: 33%
Important: 19%


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