TechValidate Research on HIMSS

These pages present data that TechValidate has sourced via direct research with verified customers and users of HIMSS. TechValidate stands behind the authenticity of all published data. Learn more »



323 Customers Surveyed

2,398 Data Points Collected

29 Published TechFacts

23 Published Charts

45 Published Case Studies



Selected Research Highlights


HIMSS Customer Review

“I loved working with the HIMSS team. They communicated clearly to ensure our webinar launched without a hitch.”

5/5 Stars

In a few sentences, please share how your engagement with HIMSS has impacted your business.

In a sentence or two, please describe your overall experience working with the HIMSS.

HIMSS Case Study

Small Business Computer Services Company Increases Awareness and Grows Qualified Leads with Webinars and Events

Introduction

This case study of a small business computer services company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • Their top purchasing drivers for partnering with HIMSS were:
    • Brand and/or product awareness
    • Thought leadership / Industry education
    • The ability to target growth accounts / opportunities
    • Generating qualified leads
  • The following were key criteria in their selection to partner with HIMSS:
    • Exceptional reach to target audiences
    • Reach of new customers & markets
    • The quality of resources and client service
    • Third party validation

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • Lead Generation: Webinar(s)
  • Events

Results

The surveyed company achieved the following results with HIMSS:

  • Since working with HIMSS, their organization has:
    • Increased brand and/or product awareness
    • Seen growth of qualified leads in our database

HIMSS Customer Research

TOP 5 REASONS WHY COMPANIES PARTNER WITH HIMSS FOR LEAD GENERATION

What were the top reasons that contributed to you partnering with HIMSS for LEAD GENERATION?

Generating qualified top-of-funnel leads
68%
Thought leadership / Industry education
59%
Strengthening connections with key decision-makers and targeted influencers
51%
Ability to target growth accounts/opportunities
49%
Increasing engagement with current customers
38%

HIMSS Customer Research

Generating Qualified Sales Leads and Thought Leadership Top the List for Sponsoring a HIMSS Event

What were the top purchasing drivers for sponsoring a HIMSS event?

Generating qualified sales leads
70%
Thought Leadership
70%
Networking with key individuals and decision makers
67%
Brand awareness
50%

HIMSS Case Study

HIMSS Events Help Small Business Computer Services Company Close Business and Create Sales Lift

Introduction

This case study of a small business computer services company is based on an October 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“HIMSS is the leader in healthcare information and technology industry events. If you are not participating in one or more of their events per year, you are missing a big opportunity.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • The top purchasing drivers for sponsoring a HIMSS event:
    • Generating qualified sales leads
    • Networking with key individuals and decision makers
    • Thought Leadership

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • Patient Experience
  • HIMSS21 Global Conference Digital
  • Pre-conference or specialty forum

Reasons they invested in a HIMSS event sponsorship:

  • Quality of audience
  • Networking opportunities
  • Return on investment

Results

The surveyed company achieved the following results with HIMSS:

  • The types of benefits their organization realized from their event:
    • Close of business and sales lift
    • Personal connections with key individuals and decision makers

HIMSS Customer Statistic

HIMSS Gives You Access to Buyers and Influencers

62% of surveyed organizations said one of the biggest challenges they face is the inability to reach buyers and influencers in their target audience when conducting their own lead generation campaign(s).

62%


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