TechValidate Research on HIMSS Healthcare Information and Management Systems Society

These pages present data that TechValidate has sourced via direct research with verified customers and users of HIMSS Healthcare Information and Management Systems Society. TechValidate stands behind the authenticity of all published data. Learn more »



576 Data Points Collected

22 Published TechFacts

9 Published Charts

26 Published Case Studies



Selected Research Highlights


HIMSS Customer Review

“Great Results” with Market Intelligence Survey

4/5 Stars

In a few sentences, please share how your engagement with HIMSS has impacted your business.

HIMSS did a survey on our behalf. We had great results.

HIMSS Case Study

Medium Enterprise Telecommunications Services Company Leverages Multiple Platforms to Increase Engagement and Create Personal Connections

Introduction

This case study of a medium enterprise telecommunications services company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • Their top purchasing drivers for partnering with HIMSS were:
    • Brand and/or product awareness
    • Thought leadership / Industry education
    • Driving qualified traffic to a digital destination
    • The ability to target growth accounts / opportunities
    • Strengthening connections with key decision makers and targeted influencers
    • Creating high-value content that is attractive to your target audience
    • Increasing engagement with current customers
  • The following were key criteria in their selection to partner with HIMSS:
    • Exceptional reach to target audiences
    • Reach of new customers & markets
    • Market, subject matter and data expertise
    • The quality of resources and client service
    • High quality content creation
    • Third party validation
    • Alignment with trusted brands and segment leadership
    • Access to an audience including key industry prospects

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • Digital Display Banners
  • Lead Generation: Content Syndication
  • Events

Results

The surveyed company achieved the following results with HIMSS:

  • Since working with HIMSS, their organization has:
    • Increased brand and/or product awareness
    • Increased digital engagement i.e., video views, page views, etc.
    • Created personal connections with key individuals and decision makers
    • Increased traffic to website

HIMSS Case Study

Fortune 500 Telecommunications Services Company Leverages Market Intelligence in Content Development

Introduction

This case study of a Fortune 500 telecommunications services company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“HIMSS produced high quality co-branded content for us, as well as conducted Market Intelligence that provided insights that we could leverage in the development of our own in-house materials.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

  • Their top purchasing drivers for partnering with HIMSS were:
    • Thought leadership / Industry education
    • Driving qualified traffic to a digital destination
    • Strengthening connections with key decision makers and targeted influencers
    • Creating high-value content that is attractive to your target audience
  • The following were key criteria in their selection to partner with HIMSS:
    • Exceptional reach to target audiences
    • The ability to run cross-platform digital campaigns i.e., web, social, mobile, email, etc.
    • Market, subject matter, and data expertise
    • The quality of resources and client service
    • High quality content creation
    • Third party validation
    • Alignment with trusted brands and segment leadership
    • Access to an audience including key industry prospects

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

  • Market Intelligence / Data
  • Lead Generation: Content Syndication
  • Lead Generation: Webinar(s)
  • Content Creation
  • Events

Results

The surveyed company achieved the following results with HIMSS:

  • Since working with HIMSS, their organization has:
    • Increased brand and/or product awareness
    • Increased digital engagement i.e., video views, page views, etc.
    • Created strategic opportunities including content creation based on data collected
    • Bolstered our subject matter expertise on the overall market and/or targeted segments that can be leveraged for planning and/or growth opportunities
    • Seen growth of qualified leads in our database
    • Created personal connections with key individuals and decision makers
    • Strengthened loyalty with key buyers
    • Increased traffic to website

HIMSS Customer Research

Top 3 Reasons Why Companies Choose HIMSS

When choosing HIMSS as your marketing partner, what were your key selection criteria?

Exceptional reach to target audience
67%
Reach of new customers & markets
52%
Access to audience including key industry prospects
51%

HIMSS Customer Review

“I loved working with the HIMSS team. They communicated clearly to ensure our webinar launched without a hitch.”

5/5 Stars

HIMSS Customer Research

80% of Marketers find Market Intelligence Extremely Important or Very Important to their Marketing Strategy

When asked how important Market Intelligence / Data was to their overall marketing strategy and execution, organizations said:

Extremely Important: 41%
Very Important: 39%
Important: 18%


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