866 Customers Surveyed
7,143 Data Points Collected
41 Published TechFacts
27 Published Charts
62 Published Case Studies
HIMSS Customer Research
How important are the following tactics to your overall marketing strategy and execution?
| Extremely Important | Very Important | Important | Unimportant | |
|---|---|---|---|---|
| Lead Generation |
62% |
30% |
6% |
2% |
| Events |
46% |
33% |
19% |
2% |
| Market Intelligence / Data |
41% |
39% |
18% |
2% |
HIMSS Case Study
This case study of a Global 500 professional services company is based on an October 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
“HIMSS is the leader in healthcare information and technology industry events. If you are not participating in one or more of their events per year, you are missing a big opportunity.”
The business challenges that led the profiled company to evaluate and ultimately select HIMSS:
The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:
Reasons they invested in a HIMSS event sponsorship:
The surveyed company achieved the following results with HIMSS:
HIMSS Customer Research
What were the top purchasing drivers for partnering with HIMSS?
| Brand and/or product awareness |
|
|
| Thought leadership / Industry education |
|
|
| Generating qualified leads |
|
|
| Ability to target growth accounts / opportunities |
|
|
| Increasing engagement with current customers |
|
|
| Strengthening connections with key decision makers and targeted influencers |
|
HIMSS Case Study
This case study of National Research Corporation is based on an October 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service.
“Digital Events provide easier access than in-person events, you’re getting people that may not want to travel.”
The business challenges that led the profiled company to evaluate and ultimately select HIMSS:
The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:
Reasons they invested in a HIMSS event sponsorship:
The surveyed company achieved the following results with HIMSS:
