504 Customers Surveyed
3,964 Data Points Collected
29 Published TechFacts
23 Published Charts
45 Published Case Studies
HIMSS Case Study
This case study of Roche Holding Ltd is based on an October 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service.
“HIMSS is the leader in healthcare information and technology industry events. If you are not participating in one or more of their events per year, you are missing a big opportunity.”
The business challenges that led the profiled company to evaluate and ultimately select HIMSS:
The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:
Reasons they invested in a HIMSS event sponsorship:
The surveyed company achieved the following results with HIMSS:
HIMSS Case Study
This case study of a medium enterprise computer software company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
The business challenges that led the profiled company to evaluate and ultimately select HIMSS:
The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:
The surveyed company achieved the following results with HIMSS:
HIMSS Customer Research
What are the challenges you face (or would have faced) conducting your own LEAD GENERATION campaign(s)?
| Inability to reach buyers and influencers in target audience |
|
|
| Inability to generate qualified leads |
|
|
| Lack of value and quality with external lists |
|
|
| Inability to implement intent-based targeting |
|
|
| Inability to nurture leads through the buyer’s journey |
|
|
| Lack of internal resources / bandwidth |
|
