Original Research on HIMSS

HIMSS Case Study

Small Business Security Products & Services Company Increases Sales with Events

Introduction

This case study of a small business security products & services company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

Their top purchasing drivers for partnering with HIMSS were:
- Brand and/or product awareness
- The ability to target growth accounts / opportunities
- Generating qualified leads
The following were key criteria in their selection to partner with HIMSS:
- Access to audience including key industry prospects

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

Events

Results

The surveyed company achieved the following results with HIMSS:

Since working with HIMSS, their organization has:
- Increased Sales

HIMSS Customer Review

5/5 Stars

In a few sentences, please share how your engagement with HIMSS has impacted your business.

We have generated many qualified leads over the years and have definitely gained brand awareness in the field of healthcare IT from participating and sponsoring.

HIMSS Customer Review

HIMSS21 Global Conference Digital Provides Great Value to Sponsors

In a few sentences, please describe what you like MOST about digital events.

The digital HIMSS event allowed the opportunity to network with customers for future collaboration as well as grow and nurture relationships. We were able to learn key insights of the landscape and trends within the market. This is a valuable platform too for developing brand awareness.

HIMSS Case Study

S&P 500 Technology and Software Company Combines Market Intelligence with ABM to Increase Awareness and Grow Qualified Leads

Introduction

This case study of a S&P 500 computer software company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

Their top purchasing drivers for partnering with HIMSS were:
- Brand and/or product awareness
- Thought leadership / Industry education
- Generating qualified leads
- Strengthening connections with key decision makers and targeted influencers
The following were key criteria in their selection to partner with HIMSS:
- Exceptional reach to target audiences
- Reach of new customers & markets

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

Market Intelligence / Data
Account Based Marketing

Results

The surveyed company achieved the following results with HIMSS:

Since working with HIMSS, their organization has:
- Increased brand and/or product awareness
- Seen growth of qualified leads in our database

HIMSS Customer Research

80% of Marketers find Market Intelligence Extremely Important or Very Important to their Marketing Strategy

When asked how important Market Intelligence / Data was to their overall marketing strategy and execution, organizations said:

Extremely Important: 41%

Very Important: 39%

Important: 18%

HIMSS Customer Research

TOP LEAD GENERATION CHALLENGES

What are the challenges you face (or would have faced) conducting your own LEAD GENERATION campaign(s)?

Inability to reach buyers and influencers in target audience	62%
Inability to generate qualified leads	57%
Lack of value and quality with external lists	49%
Inability to implement intent-based targeting	24%
Inability to nurture leads through the buyer’s journey	24%
Lack of internal resources / bandwidth	24%

TechValidate Research on HIMSS

These pages present data that TechValidate has sourced via direct research with verified customers and users of HIMSS. TechValidate stands behind the authenticity of all published data. Learn more »

About TechValidate Research

Selected Research Highlights

Small Business Security Products & Services Company Increases Sales with Events

Introduction

Challenges

Use Case

Results

Company Profile

In a few sentences, please share how your engagement with HIMSS has impacted your business.

HIMSS21 Global Conference Digital Provides Great Value to Sponsors

In a few sentences, please describe what you like MOST about digital events.

S&P 500 Technology and Software Company Combines Market Intelligence with ABM to Increase Awareness and Grow Qualified Leads

Introduction

Challenges

Use Case

Results

Company Profile

80% of Marketers find Market Intelligence Extremely Important or Very Important to their Marketing Strategy

TOP LEAD GENERATION CHALLENGES

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