HIMSS Small Business Health IT Company Solves Marketing Challenges with Lead Generation and Events

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HIMSS Case Study

Small Business Health IT Company Solves Marketing Challenges with Lead Generation and Events

Introduction

This case study of a small business healthcare company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

Their top purchasing drivers for partnering with HIMSS were:
- Brand and/or product awareness
- Thought leadership / Industry education
- Generating qualified leads
- Increasing engagement with current customers
The following were key criteria in their selection to partner with HIMSS:
- Exceptional reach to target audiences
- Reach of new customers & markets
- Alignment with trusted brands and segment leadership

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

Lead Generation: Content Syndication
Lead Generation: Webinar(s)
Events

Results

The surveyed company achieved the following results with HIMSS:

Since working with HIMSS, their organization has:
- Increased brand and/or product awareness
- Seen growth of qualified leads in our database
- Created personal connections with key individuals and decision makers

TechValidate Research on HIMSS

Small Business Health IT Company Solves Marketing Challenges with Lead Generation and Events

Introduction

Challenges

Use Case

Results

Company Profile

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