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HIMSS Case Study

NRC Health Leverages HIMSS Events to Generate Qualified Leadsand Close Business

Introduction

This case study of National Research Corporation is based on an October 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service.

“Digital Events provide easier access than in-person events, you’re getting people that may not want to travel.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

The top purchasing drivers for sponsoring a HIMSS event:
- Generating qualified sales leads
- Thought Leadership

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

Patient Experience
Pre-conference or specialty forum
In-person Global Health Conference & Exhibition

Reasons they invested in a HIMSS event sponsorship:

Speaking opportunities
Return on investment

Results

The surveyed company achieved the following results with HIMSS:

The types of benefits their organization realized from their event:
- Generation of qualified leads
- Close of business and sales lift

About This Data

This data was sourced directly from verified users of HIMSS by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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