TechValidate Research on HIMSS

29 TechFacts


HIMSS Customer Statistic

HIMSS Lead Generation Connects You with Qualified Buyers

More than half of surveyed organizations said one of the biggest challenges they face is the inability to generate qualified leads when conducting their own lead generation campaign(s).

57%

HIMSS Customer Statistic

HIMSS Provides Trusted 3rd Party Validation in an Editorial Environment

Nearly half of surveyed organizations said one of the biggest challenges they face is the lack of value and quality with external lists when conducting their own lead generation campaign(s).

49%

HIMSS Customer Statistic

HIMSS Gives You Access to Buyers and Influencers

62% of surveyed organizations said one of the biggest challenges they face is the inability to reach buyers and influencers in their target audience when conducting their own lead generation campaign(s).

62%

HIMSS Customer Review

Digital Events Allow for Easier Audience Access

In a few sentences, please describe what you like MOST about digital events.

Easier access than in-person events, you’re getting people that may want to travel.

HIMSS Customer Review

HIMSS21 Global Conference Digital Provides Great Value to Sponsors

In a few sentences, please describe what you like MOST about digital events.

The digital HIMSS event allowed the opportunity to network with customers for future collaboration as well as grow and nurture relationships. We were able to learn key insights of the landscape and trends within the market. This is a valuable platform too for developing brand awareness.

HIMSS Customer Review

Digital Events Expand Audience Access

In a few sentences, please describe what you like MOST about digital events.

Expands the audience.

HIMSS Customer Statistic

Event Sponsors Realize the Need for Digital Events in 2022

73% of surveyed organizations said their event strategy for 2022 will include digital events.

73%

HIMSS Customer Satisfaction Rating

“HIMSS always delivers excellent customer service and qualified leads.” 5 Stars!

A Marketing Manager at an educational institution would be very likely to recommend HIMSS for this reason:

HIMSS has great customer service and has continued to be a great lead-generating source for my company.

HIMSS Customer Review

Membership Benefits Provide Great Value and Access to Top-Tier Members

4/5 Stars

In a few sentences, please share how your engagement with HIMSS has impacted your business.

First-time Gold members and we’ve been able to take advantage of some of the regional events and sponsorships, as well as the media and Global Conference benefits. It’s good to have the HIMSS name tied to our healthcare IT marketing efforts and have access to the top-tier members.

In a sentence or two, please describe your overall experience working with the HIMSS.

Great experience. The team members that I’ve worked with have been extremely responsive and willing to help. In particular Kevin Clearly, Susan Birch, and Jessica Daley at the National Level; Tiffany Zbranek at the local DFW chapter level.

HIMSS Customer Review

“Great Results” with Market Intelligence Survey

4/5 Stars

In a few sentences, please share how your engagement with HIMSS has impacted your business.

HIMSS did a survey on our behalf. We had great results.

In a sentence or two, please describe your overall experience working with the HIMSS.

HIMSS Customer Review

4.5/5 Stars

In a few sentences, please share how your engagement with HIMSS has impacted your business.

Aligning two worldclass brands helps us both promote thought leadership and reach broad audiences.

In a sentence or two, please describe your overall experience working with the HIMSS.

HIMSS is a great partner.

HIMSS Customer Review

High Quality Co-Branded Content

4.5/5 Stars

In a few sentences, please share how your engagement with HIMSS has impacted your business.

Provided us with high quality 3rd party branded content to use, as well as research and insights that we could leverage in the development of our own in-house developed materials.

In a sentence or two, please describe your overall experience working with the HIMSS.

HIMSS has been a valued partner to our organization and great to work with.

HIMSS Customer Statistic

Digital Display Banners Powerful for Increasing Awareness

85% of surveyed organizations who executed Digital Display Banner campaigns said since working with HIMSS, their organization has increased brand and/or product awareness.

85%

HIMSS Customer Statistic

HIMSS Campaigns are Highly Effective for Brand and Product Awareness

71% of surveyed organizations whose purchasing driver was brand and/or product awareness said since working with HIMSS, their organization has increased brand and/or product awareness.

71%

HIMSS Customer Statistic

Events Provide Unique Engagement and Interaction Opportunities

98% of surveyed organizations said that Events is Important to their overall marketing strategy and execution.

HIMSS Customer Statistic

Content is Key to Showcasing Your Thought Leadership

95% of surveyed organizations said that Content Creation is Important to their overall marketing strategy and execution.

95%

HIMSS Customer Statistic

Lead Generation Continues to Create Qualified Opportunities

98% of surveyed organizations said that Lead Generation is Important to their overall marketing strategy and execution.

HIMSS Customer Statistic

Digital Tactics Continue to be an Important Tactic for Reaching Prospects and Customers

98% of surveyed organizations said that Digital (Display, Native Advertising, Newsletters, Email, etc.) is Important to their overall marketing strategy and execution.

HIMSS Customer Statistic

Video is an Important Tactic to Most Marketers

80% of surveyed organizations said that Video (HIMSS TV) is Important to their overall marketing strategy and execution.

HIMSS Customer Statistic

Account Based Marketing Tops the List of Tactics for Marketers

89% of surveyed organizations said that Account Based Marketing is Extremely Important or Very Important to their overall marketing strategy and execution.

HIMSS Customer Statistic

Market Intelligence is Key to Successful Marketing Strategy and Execution

80% of surveyed organizations said that Market Intelligence / Data is Extremely Important or Very Important to their overall marketing strategy and execution.

80%

HIMSS Customer Review

5/5 Stars

In a few sentences, please share how your engagement with HIMSS has impacted your business.

We have generated many qualified leads over the years and have definitely gained brand awareness in the field of healthcare IT from participating and sponsoring.

HIMSS Customer Review

5/5 Stars

In a few sentences, please share how your engagement with HIMSS has impacted your business.

Very responsive team focused on problem solving.

In a sentence or two, please describe your overall experience working with the HIMSS.

A trusted partner.

HIMSS Customer Review

5/5 Stars

In a few sentences, please share how your engagement with HIMSS has impacted your business.

As stated above, working with HIMSS has allowed me/us to solidify connections with key influencers/buyers in the vertical.

In a sentence or two, please describe your overall experience working with the HIMSS.

It’s been exceptional and one we will continue to build on.

HIMSS Customer Review

5/5 Stars

In a few sentences, please share how your engagement with HIMSS has impacted your business.

We receive numerous leads after webinars. Some sales have been directly from viewers on the webinars that we have sponsored or been a part of.

In a sentence or two, please describe your overall experience working with the HIMSS.

HIMSS is great to work with. You have a designated person you can reach out to if you have questions, and you will always get a timely response.

HIMSS Customer Review

5/5 Stars

In a few sentences, please share how your engagement with HIMSS has impacted your business.

Really helped us to pinpoint the opportunities available to us to educate people about our services.

In a sentence or two, please describe your overall experience working with the HIMSS.

We have really enjoyed working with HIMSS so far. We plan on this being a continued engagement.

HIMSS Customer Review

5/5 Stars

In a few sentences, please share how your engagement with HIMSS has impacted your business.

The people at HIMSS are the greatest asset!

In a sentence or two, please describe your overall experience working with the HIMSS.

Highly favorable going back to 2003

HIMSS Customer Review

5/5 Stars

In a few sentences, please share how your engagement with HIMSS has impacted your business.

In a sentence or two, please describe your overall experience working with the HIMSS.

We have worked with HIMSS for many years and will continue to do so as they always deliver excellent customer service and qualified leads.

HIMSS Customer Review

“I loved working with the HIMSS team. They communicated clearly to ensure our webinar launched without a hitch.”

5/5 Stars

In a few sentences, please share how your engagement with HIMSS has impacted your business.

In a sentence or two, please describe your overall experience working with the HIMSS.




More Research on HIMSS