TechValidate Research on HIMSS

41 TechFacts – Page 1 of 2


HIMSS Customer Statistic

Most Organizations Report Strong or Moderate ROI with HIMSS Media

83% of surveyed organizations working with HIMSS Media rated their experience as either Moderate ROI (results met expectations and provided adequate value) or Strong ROI (results exceeded expectations and delivered good value).

83%

HIMSS Customer Statistic

Demonstrating Healthcare IT Success Drives HIMSS Media Engagement

Over half of surveyed organizations cited demonstrating success in healthcare IT as a key marketing challenge that prompted them to contact HIMSS Media.

53%

HIMSS Customer Statistic

Personalized Outreach Guides Leads Through the Buyer’s Journey

77% of surveyed organizations guide leads through each stage of the buyer’s journey using personalized outreach with targeted content.

77%

HIMSS Customer Statistic

Survey Reveals Market Education as Top Marketing Challenge for Healthcare IT Solutions

70% of surveyed organizations identified educating the market about healthcare IT solutions as the primary marketing challenge that led them to contact HIMSS Media.

70%

HIMSS Customer Fact

HIMSS Media Partnership Boosts S&P 500 Tech Firm’s Opportunity Pipeline by $1MM+

Through its partnership with HIMSS Media, an S&P 500 computer services company grew its Opportunity Pipeline by over $1 million.

HIMSS Customer Satisfaction Rating

HIMSS: Delivering Extensive Reach with Targeted Precision

A Director of Marketing at a non-profit organization would highly recommend HIMSS for this reason:

HIMSS has a broad reach and offers precise targeting capabilities.

HIMSS Customer Satisfaction Rating

Exceptional Support from a Respected Industry HIT Leader

A Marketing Manager at a small software company would highly recommend HIMSS for this reason:

HIMSS is a respected leader in the HIT industry, and my experience with my Sales Manager has been exceptional.

HIMSS Customer Satisfaction Rating

HIMSS: A Global Leader in Healthcare IT Best Practices

A Marketing Professional at a medium-sized computer software company would highly recommend HIMSS for this reason:

HIMSS is a globally recognized leader in best practices within the HIT industry.

HIMSS Customer Satisfaction Rating

Maximizing Brand Exposure and Lead Generation Through HIMSS Events

A Marketing Manager at a Fortune 500 retail company highly recommends HIMSS for this reason:

We’re focused on brand exposure and lead generation, specifically targeting our ideal audience to forge new relationships. The recent AI in Healthcare forum provided an excellent opportunity to position ourselves as experts in AI.

HIMSS Customer Satisfaction Rating

Strong Collaboration and Target Audience Access with HIMSS

A Marketing Manager at a Fortune 500 telecommunications equipment company strongly recommends HIMSS for this reason:

Fantastic collaborators with excellent access to our target audience.

HIMSS Customer Satisfaction Rating

HIMSS Effectively Positions Complex Products: A Testimonial from Robert Canfield

Robert Canfield, Director of Marketing at Fresenius Kabi AG, highly recommends HIMSS for the following reason:

Our product is highly technical in nature and requires multiple facets of explanation and storytelling. HIMSS understands this and helps us to position our story well to our target audiences.

HIMSS Customer Review

Customer Review: HIMSS Drives Traffic and Success for Fresenius Kabi AG

5/5 Stars

We collaborated on several pieces that directly increased attention and traffic to our website, resulting in a notable uptick.

The HIMSS team is always willing to think out of the box to help us address our highly regulated content. Creativity and commitment have been key to our success.

HIMSS Customer Statistic

HIMSS Lead Generation Connects You with Qualified Buyers

More than half of surveyed organizations said one of the biggest challenges they face is the inability to generate qualified leads when conducting their own lead generation campaign(s).

57%

HIMSS Customer Statistic

HIMSS Provides Trusted 3rd Party Validation in an Editorial Environment

Nearly half of surveyed organizations said one of the biggest challenges they face is the lack of value and quality with external lists when conducting their own lead generation campaign(s).

49%

HIMSS Customer Statistic

HIMSS Gives You Access to Buyers and Influencers

62% of surveyed organizations said one of the biggest challenges they face is the inability to reach buyers and influencers in their target audience when conducting their own lead generation campaign(s).

62%

HIMSS Customer Review

Digital Events Allow for Easier Audience Access

In a few sentences, please describe what you like MOST about digital events.

Easier access than in-person events, you’re getting people that may want to travel.

HIMSS Customer Review

HIMSS21 Global Conference Digital Provides Great Value to Sponsors

In a few sentences, please describe what you like MOST about digital events.

The digital HIMSS event allowed the opportunity to network with customers for future collaboration as well as grow and nurture relationships. We were able to learn key insights of the landscape and trends within the market. This is a valuable platform too for developing brand awareness.

HIMSS Customer Review

Digital Events Expand Audience Access

In a few sentences, please describe what you like MOST about digital events.

Expands the audience.

HIMSS Customer Statistic

Event Sponsors Realize the Need for Digital Events in 2022

73% of surveyed organizations said their event strategy for 2022 will include digital events.

73%

HIMSS Customer Satisfaction Rating

“HIMSS always delivers excellent customer service and qualified leads.” 5 Stars!

A Marketing Manager at an educational institution would be very likely to recommend HIMSS for this reason:

HIMSS has great customer service and has continued to be a great lead-generating source for my company.

HIMSS Customer Review

Membership Benefits Provide Great Value and Access to Top-Tier Members

4/5 Stars

In a few sentences, please share how your engagement with HIMSS has impacted your business.

First-time Gold members and we’ve been able to take advantage of some of the regional events and sponsorships, as well as the media and Global Conference benefits. It’s good to have the HIMSS name tied to our healthcare IT marketing efforts and have access to the top-tier members.

In a sentence or two, please describe your overall experience working with the HIMSS.

Great experience. The team members that I’ve worked with have been extremely responsive and willing to help. In particular Kevin Clearly, Susan Birch, and Jessica Daley at the National Level; Tiffany Zbranek at the local DFW chapter level.

HIMSS Customer Review

“Great Results” with Market Intelligence Survey

4/5 Stars

In a few sentences, please share how your engagement with HIMSS has impacted your business.

HIMSS did a survey on our behalf. We had great results.

In a sentence or two, please describe your overall experience working with the HIMSS.

HIMSS Customer Review

4.5/5 Stars

In a few sentences, please share how your engagement with HIMSS has impacted your business.

Aligning two worldclass brands helps us both promote thought leadership and reach broad audiences.

In a sentence or two, please describe your overall experience working with the HIMSS.

HIMSS is a great partner.

HIMSS Customer Review

High Quality Co-Branded Content

4.5/5 Stars

In a few sentences, please share how your engagement with HIMSS has impacted your business.

Provided us with high quality 3rd party branded content to use, as well as research and insights that we could leverage in the development of our own in-house developed materials.

In a sentence or two, please describe your overall experience working with the HIMSS.

HIMSS has been a valued partner to our organization and great to work with.

HIMSS Customer Statistic

Digital Display Banners Powerful for Increasing Awareness

85% of surveyed organizations who executed Digital Display Banner campaigns said since working with HIMSS, their organization has increased brand and/or product awareness.

85%

HIMSS Customer Statistic

HIMSS Campaigns are Highly Effective for Brand and Product Awareness

71% of surveyed organizations whose purchasing driver was brand and/or product awareness said since working with HIMSS, their organization has increased brand and/or product awareness.

71%

HIMSS Customer Statistic

Events Provide Unique Engagement and Interaction Opportunities

98% of surveyed organizations said that Events is Important to their overall marketing strategy and execution.

HIMSS Customer Statistic

Content is Key to Showcasing Your Thought Leadership

95% of surveyed organizations said that Content Creation is Important to their overall marketing strategy and execution.

95%

HIMSS Customer Statistic

Lead Generation Continues to Create Qualified Opportunities

98% of surveyed organizations said that Lead Generation is Important to their overall marketing strategy and execution.

HIMSS Customer Statistic

Digital Tactics Continue to be an Important Tactic for Reaching Prospects and Customers

98% of surveyed organizations said that Digital (Display, Native Advertising, Newsletters, Email, etc.) is Important to their overall marketing strategy and execution.




More Research on HIMSS