Frost & Sullivan Customer Contact East Events Case Studies

Frost & Sullivan Case Study

Alta Resources

Introduction

This case study of Alta Resources is based on a May 2023 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service.

“We gain access to many key decision-makers and/or influencers and short circuit the sales cycle so we know who to focus on.”

“It’s the most interactive, well-run event that we attend. There are plenty of Frostie around to ask questions, everything is on time and the content is top-notch.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan:

Finds traditional trade shows and conferences are plagued by the following sponsor challenges:
- Transient audiences that drive few relationships
- Limited networking and dull activities, resulting in a lack of touchpoints with participants
- Lack of brands in attendance
Agreed that the root causes of the demand generation activities that failed to deliver a return in the last 24 months were:
- We have very limited proactive demand-generation efforts.

Use Case

Reasons the Frost & Sullivan Executive MindXchange is unique and valuable.

Positioning of vendors as peers
An environment that fosters relationship building
Nonstop networking
Access & time to meet with true decision-makers

Chose Frost & Sullivan’s Brand and Demand Solutions Practice as a trusted marketing partner because:

Its a trusted 3rd party independent brand that drives credibility to their message/brand

Results

The surveyed company achieved the following results with Frost & Sullivan:

Based on the executive audience in attendance, the format of the Executive MindXchange, and Frost & Sullivan’s focus on driving a “Return on Relationships” (ROR), they expect their sales cycle to be reduced by 50%.
Ability to generate ROI is 5 times as likely at the Frost & Sullivan MindXchange vs other events.
Would very strongly recommend sponsorship of the Frost & Sullivan MindXchange to a peer.
They disagree that Frost & Sullivan’s Executive MindXchange is the best sponsorship investment in the market.
Generated a return that was 50 times the investment as a past sponsor.

Frost & Sullivan Executive MindXchange Case Study

Customer Contact Sponsorship

Introduction

This case study of a small business telecommunications services company is based on a May 2017 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“I used a guest pass provided by Frost & Sullivan to invite a potential customer. The potential customer attended and met with my team. We have a demo scheduled in two weeks and are on our way to become their vendor of choice.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan Executive MindXchange:

Finds traditional trade shows and conferences are plagued by the following sponsor challenges:
- Content and presentations that are inconsistent and a one-way push from the podium
- Limited networking and dull activities, resulting in lack of touch points with participants
- A lack of true decision makers in attendance
- Too much competition
Agreed that the root causes of the demand generation activities that failed to deliver a return in the last 24 months were:
- Due to the lack of an integrated marketing strategy (which produced a short shelf-life)

Use Case

The key features and functionalities of Frost & Sullivan Executive MindXchange that the surveyed company uses:

Reasons the Frost & Sullivan Executive MindXchange are unique and valuable.
- The ratio of decision makers in attendance
- An environment that fosters relationship building
- Nonstop networking
- Access & Time to Meet with True Decision Makers
They agree that Frost & Sullivan’s Executive MindXchange is the best sponsorship investment in the market.
Chose Frost & Sullivan’s Brand and Demand Solutions Practice as a trusted marketing partner for the following reasons:
- Ability to reach our target audience
- Integrated marketing approach
- End-to-end solutions that focus on the return
- Trusted 3rd party independent brand that drives credibility to their message/brand
- Access to analysts/industry thought leadership
- Best-in-class program management and support
- Confidence in their ability to deliver as advertised

Results

The surveyed company achieved the following results with Frost & Sullivan Executive MindXchange:

Generated 5 relationships with decision makers as a result of the Frost & Sullivan Executive MindXchange.
Ability to generate ROI is 10 times as likely at the Frost & Sullivan MindXchange vs other events.
Would strongly recommend sponsorship of the Frost & Sullivan MindXchange to a peer.

Frost & Sullivan Executive MindXchange Case Study

Vita-Mix Corp

Introduction

This case study of Vita-Mix Corp is based on a May 2017 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

“If I could only go to one event a year, I would choose to participate in Frost & Sullivan’s Executive MindXchange.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan Executive MindXchange:

Problems that plague today’s “traditional” trade show and conference include:
- Speakers which are not qualified to present on a topic / content which does not stay on point
- Content being a one-way push from the podium with little interaction or Q&A
- Presentations which produce too few action items and takeaways
- Limited networking, dull activities, and difficult-to-build relationships due to a transient audience
- Aggressive sales tactics by sponsoring & exhibiting companies
- Lack of community amongst event participants
- Poor communication & customer service by organizers
- The audience being too junior

Use Case

The key features and functionalities of Frost & Sullivan Executive MindXchange that the surveyed company uses:

Evaluates the following as some of the most important factors when deciding on an event:
- The speakers
- The content
- The reputation of the event
Recommends sending 2 team members to the Frost & Sullivan Executive MindXchange based on the amount of networking opportunities and range of content being delivered.

Results

The surveyed company achieved the following results with Frost & Sullivan Executive MindXchange:

Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
- Increased networking & relationship building
- A forum which allows them to get real solutions for their business challenges
- More value overall
Generated 15 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
Rates the content received at the Frost & Sullivan Executive MindXchange as very timely and relevant.
Would very strongly recommend this event to their colleagues and/or peers.

Frost & Sullivan Executive MindXchange Case Study

Performance Technology Partners

Introduction

This case study of Performance Technology Partners is based on a May 2017 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

“As a first-time sponsor of the Frost & Sullivan Executive MindXchange franchise and after years of involvement at industry events, I can confidently say that this was one of the best event experiences that I have ever had. The Frost & Sullivan team has perfected the event format and facilitates an environment that brokers long-term relationship building opportunities with well-curated engagements, networking activities, and learning sessions. The event is entirely inclusive and solution providers are never segregated from end users, which allows for authentic interactions. The PTP team is leaving the event with a number of new friends and several tangible business opportunities.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan Executive MindXchange:

Finds traditional trade shows and conferences are plagued by the following sponsor challenges:
- Limited networking and dull activities, resulting in lack of touch points with participants
- A lack of true decision makers in attendance
- A lack of ROI
Agreed that the root causes of the demand generation activities that failed to deliver a return in the last 24 months were:
- Due to the fact that the right messages were delivered to the wrong audience
- Due to the lack of timely follow-up by the sales team

Use Case

The key features and functionalities of Frost & Sullivan Executive MindXchange that the surveyed company uses:

Reasons the Frost & Sullivan Executive MindXchange are unique and valuable.
- Positioning of vendors as peers
- An environment that fosters relationship building
They agree that Frost & Sullivan’s Executive MindXchange is the best sponsorship investment in the market.
Chose Frost & Sullivan’s Brand and Demand Solutions Practice as a trusted marketing partner for the following reasons:
- Integrated marketing approach
- End-to-end solutions that focus on the return
- Access to analysts / industry thought leadership
- Unique approach to marketing (new marketing channels)
- Confidence in their ability to deliver as advertised

Results

The surveyed company achieved the following results with Frost & Sullivan Executive MindXchange:

Generated 10 relationships with decision makers as a result of the Frost & Sullivan Executive MindXchange.
Ability to generate ROI is 5 times as likely at the Frost & Sullivan MindXchange vs other events.
Would very strongly recommend sponsorship of the Frost & Sullivan MindXchange to a peer.

Frost & Sullivan Executive MindXchange Case Study

Verizon Communications Inc.

Introduction

This case study of Verizon Communications Inc. is based on an April 2016 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

“The networking was non-threatening and appreciated by partners as well as customers.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan Executive MindXchange:

Finds traditional trade shows and conferences are plagued by the following sponsor challenges:
- Content and presentations that are inconsistent and a one-way push from the podium
- Limited networking and dull activities, resulting in lack of touch points with participants
- A lack of true decision makers in attendance
Agreed that the root causes of the demand generation activities that failed to deliver a return in the last 24 months were:
- Due to the fact that the right messages were delivered to the wrong audience
- Due to the lack of timely follow-up by the sales team
- Due to false promises by the vendor

Use Case

The key features and functionalities of Frost & Sullivan Executive MindXchange that the surveyed company uses:

Reasons the Frost & Sullivan Executive MindXchange are unique and valuable.
- Positioning of vendors as peers
- An environment that fosters relationship building
- Nonstop networking
They agree that Frost & Sullivan’s Executive MindXchange is the best sponsorship investment in the market.
Chose Frost & Sullivan as a trusted marketing partner for the following reasons:
- Ability to reach our target audience
- Access to analysts/industry thought leadership
- Unique approach to marketing (new marketing channels)
- Confidence in their ability to deliver as advertised

Results

The surveyed company achieved the following results with Frost & Sullivan Executive MindXchange:

Generated 20 relationships with decision makers as a result of the Frost & Sullivan Executive MindXchange.
Ability to generate ROI is 10 times as likely at the Frost & Sullivan MindXchange vs other events.
Would very strongly recommend sponsorship of the Frost & Sullivan MindXchange to a peer.
Generated a return that was 50 times the investment as a past sponsor.

Frost & Sullivan Executive MindXchange Case Study

Teleperformance, Inc.

Introduction

This case study of Teleperformance, Inc. is based on an April 2016 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan Executive MindXchange:

Finds traditional trade shows and conferences are plagued by the following sponsor challenges:
- Transient audiences that drive few relationships
- Limited networking and dull activities, resulting in lack of touch points with participants
- Poor communication & customer service by organizers
- A lack of true decision makers in attendance
- A lack of ROI
Agreed that the root causes of the demand generation activities that failed to deliver a return in the last 24 months were:
- Due to the lack of timely follow-up by the sales team
- Due to the lack of an integrated marketing strategy (which produced a short shelf-life)

Use Case

The key features and functionalities of Frost & Sullivan Executive MindXchange that the surveyed company uses:

Reasons the Frost & Sullivan Executive MindXchange are unique and valuable.
- Positioning of vendors as peers
- The ratio of decision makers in attendance
- An environment that fosters relationship building
- Nonstop networking
- Access & Time to Meet with True Decision Makers
They agree that Frost & Sullivan’s Executive MindXchange is the best sponsorship investment in the market.
Chose Frost & Sullivan as a trusted marketing partner for the following reasons:
- Ability to reach our target audience
- End-to-end solutions that focus on the return
- Access to analysts/industry thought leadership
- Best-in-class program management and support

Results

The surveyed company achieved the following results with Frost & Sullivan Executive MindXchange:

Generated 15 relationships with decision makers as a result of the Frost & Sullivan Executive MindXchange.
Ability to generate ROI is 10 times as likely at the Frost & Sullivan MindXchange vs other events.
Would very strongly recommend sponsorship of the Frost & Sullivan MindXchange to a peer.
Generated a return that was 25 times the investment as a past sponsor.

Frost & Sullivan Executive MindXchange Case Study

Lincoln Financial Case Study – Valuable Networking and Timely Content Make for an Unmissable Event

Introduction

This case study of Lincoln National Corporation is based on a April 2016 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

“I appreciate the fact that Frost & Sullivan Executive MindXchange is not an industry specific event but rather service specific. I value discussions with sponsors as they illuminate trends in CX technology offerings.”

Challenges

The business challenge that led the profiled company to evaluate and ultimately select Frost & Sullivan Executive MindXchange:

Problems that plague today’s “traditional” trade shows and conferences include:
- Sponsors don’t seem able to speak in the same language as the attendees, all the ‘solutions’ tend to seem vague, even in demos

Use Case

The key features and functionalities of Frost & Sullivan Executive MindXchange that the surveyed company uses:

Evaluates the following as some of the most important factors when deciding on an event:
- The location
- The audience
- The vendors / sponsors
Recommends sending 3 team members to the Frost & Sullivan Executive MindXchange based on the amount of networking opportunities and range of content being delivered.
Is more likely to inquire about future services if a solution provider sponsored the Frost & Sullivan Executive MindXchange.

Results

The surveyed company achieved the following results with Frost & Sullivan Executive MindXchange:

Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefit:
- A forum which allows them to get real solutions for their business challenges
Generated 15 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
Rates the content received at the Frost & Sullivan Executive MindXchange as very timely and relevant.
Would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event a year.
Would very strongly recommend this event to their colleagues and/or peers.

Case Study: Cicero

Introduction

This case study of Cicero is based on a survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

“Frost & Sullivan’s Executive MindXchange has been an excellent vehicle for us to create new relationships that will foster future business.”

Challenges

Finds traditional trade shows and conferences are plagued with the following sponsor challenges:
- Transient audiences that drive few relationships
- Content and presentations that are inconsistent and a one-way push from the podium
- Limited networking and dull activities, resulting in lack of touch points with participants
- Poor communication & customer service by organizers
- A lack of true decision makers in attendance
- PR opportunities rather than demand generation drivers
- A lack of ROI

Use Case

Find the Frost & Sullivan Executive MindXchange so unique and valuable in comparison to other events their company sponsors due to:
- Positioning of vendors as peers
- Environment that fosters relationship building
- Nonstop networking
They agree that Frost & Sullivan’s Executive MindXchange is the best sponsorship investment in the market.
Chose Frost & Sullivan’s Integrated Marketing Solutions Practice as a trusted marketing partner for the following reasons:
- Access to analysts / industry thought leadership
- Confidence in their ability to deliver as advertised

Results

Generated 10 relationships with decision makers as a result of the Frost & Sullivan Executive MindXchange.
Agreed that the following were root causes of the demand generation activities that failed to deliver a return in the last 24 months:
- Due to delivering the wrong message to the right audience
- Due to the lack of timely follow-up by the sales team
Ability to generate ROI is 5 times as likely at the Frost & Sullivan MindXchange vs other events.
Would very strongly recommend sponsorship of the Frost & Sullivan MindXchange to a peer.
Generated a return that was 5 times the investment as a past sponsor.

For Large Enterprise Telecommunications Company, Professional Growth is Key

Introduction

This case study of a large enterprise telecommunications services company is based on a April 2015 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“[By attending Frost & Sullivan Executive MindXchange] I grow professionally and get insight to how others do things and why they work. I also bring my leaders with me to give them the same growth and development opportunity and it has worked well for several years.”

Challenges

Problems that plague today’s “traditional” trade show and conference include:
- Aggressive sales tactics by sponsoring & exhibiting companies
- Lack of community amongst event participants

Use Case

Evaluates the following as their top four most important factors when deciding on an event:
- The content
- The vendors/sponsors
- The reputation of the event
- The fun factor (networking activities)
Recommends sending 4 team members to the Frost & Sullivan Executive MindXchange based on the amount of networking opportunities and range of content being delivered.
More likely to inquire about future services if a solution provider sponsored the Frost & Sullivan Executive MindXchange.

Results

Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
- Access to best practices
- Increased networking & relationship building
- A forum which allows them to get real solutions for their business challenges
- More value overall
Generated 5 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
Rates the content received at the Frost & Sullivan Executive MindXchange as very timely and relevant.
Would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event a year.
Would very strongly recommend this event to their colleagues and/or peers.

Great Keynotes, Excellent Networking, and Best Practices Galore

Introduction

This case study of a large enterprise professional services company is based on a May 2015 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Networking with executives who have similar issues and concerns as I’m experiencing gave me the opportunity to see some solutions through different paradigms that will help me tackle those issues stronger upon my return.”

Challenges

Problems that plague today’s “traditional” trade show and conference include:
- Content does not stay on point and speakers are not qualified to present on topic
- Content is a one-way push from the podium with little interaction or Q&A
- Presentations produce too few action items and takeaways – too theoretical
- Networking is limited & activities are dull and relationships are difficult to develop due to transient audience
- Aggressive sales tactics by sponsoring & exhibiting companies
- Lack of community amongst event participants
- Poor communication & customer service by organizers
- The audience is too junior

Use Case

Evaluates the following as their top three most important factors when deciding on an event:
- The speakers
- The organizer
- The reputation of the event
Recommends sending 2 team members to the Frost & Sullivan Executive MindXchange based on the amount of networking opportunities and range of content being delivered.
Is more likely to inquire about future services if a solution provider sponsored the Frost & Sullivan Executive MindXchange.

Results

Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
- Access to best practices
- Increased networking & relationship building
- A forum which allows them to get real solutions for their business challenges
Generated 5 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
Rates the content received at the Frost & Sullivan Executive MindXchange as very timely and relevant.
would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event a year.
Would very strongly recommend this event to their colleagues and/or peers.

Case Study: Fortune 500 Insurance Company

Introduction

This case study of a Fortune 500 insurance company is based on a April 2015 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“I was invited as a co-facilitator to this event. The moment I joined the evening mixer on the patio deck I was very impressed with the attendee audience and the Frost & Sullivan coordinators. The caliber of participants provided engaging and thought provoking thoughts and ideas. The session I co-facilitated was very interactive and I appreciated the audience participation in really driving meaningful insights and best practices. For a first timer I walked away with new relationships and broader perspective of the industry.”

Challenges

Problems that plague today’s “traditional” trade show and conference include:
- Presentations produce too few action items and takeaways – too theoretical
- Networking is limited & activities are dull and relationships are difficult to develop due to transient audience
- The audience is too junior
- Speaker quality and topics are subpar

Use Case

Evaluates the following as their top three most important factors when deciding on an event:
- The speakers
- The content
- The audience
Recommends sending 2 team members to the Frost & Sullivan Executive MindXchange based on the amount of networking opportunities and range of content being delivered.
Is more likely to inquire about future services if a solution provider sponsored the Frost & Sullivan Executive MindXchange.

Results

Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
- Access to best practices
- Increased networking & relationship building
- More value overall
Generated 15 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
Rates the content received at the Frost & Sullivan Executive MindXchange as very timely and relevant.
Would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event a year.
Would very strongly recommend this event to their colleagues and/or peers.

Case Study: Large Enterprise Financial Services Company/BPO

Introduction

This case study of a large enterprise financial services company is based on a April 2015 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

Finds traditional trade shows and conferences are plagued with the following sponsor challenges:
- Limited networking and dull activities, resulting in lack of touch points with participants
- A lack of true decision makers in attendance
- PR opportunities rather than demand generation drivers
- Too much competition

Use Case

Find the Frost & Sullivan Executive MindXchange so unique and valuable in comparison to other events their company sponsors due to:
- Positioning of vendors as peers
- Environment that fosters relationship building
They agree that Frost & Sullivan’s Executive MindXchange is the best sponsorship investment in the market.
Chose Frost & Sullivan’s Integrated Marketing Solutions Practice as a trusted marketing partner for the following reasons:
- Ability to reach our target audience
- End-to-end solutions that focus on the return
- Trusted 3rd party independent brand that drives credibility to their message/brand
- Access to analysts/industry thought leadership

Results

Would strongly recommend sponsorship of the Frost & Sullivan MindXchange to a peer.

Case Study: Large Business Process Outsourcer

Introduction

This case study of a large enterprise professional services company is based on a May 2015 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

Finds traditional trade shows and conferences are plagued with the following sponsor challenges:
- Limited networking and dull activities, resulting in lack of touch points with participants
- PR opportunities rather than demand generation drivers
- A lack of ROI

Use Case

Find the Frost & Sullivan Executive MindXchange so unique and valuable in comparison to other events their company sponsors due to:
- Ratio of decision makers in attendance
- Environment that fosters relationship building

Chose Frost & Sullivan’s Integrated Marketing Solutions Practice as a trusted marketing partner for the following reasons:
- End-to-end solutions that focus on the return
- Access to analysts/industry thought leadership
- Unique approach to marketing (new marketing channels)

Results

Generated 10 relationships with decision makers as a result of the Frost & Sullivan Executive MindXchange.
Ability to generate ROI is 2 times as likely at the Frost & Sullivan MindXchange vs other events.
Would very strongly recommend sponsorship of the Frost & Sullivan MindXchange to a peer.

Case Study: Suddenlink Communications

Introduction

This case study of Suddenlink Communications is based on a May 2014 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

“Several processes such as the customer mapping and moments of magic were takeaways that will mold interaction and solutions. The networking, technological updates and takeaways make this a week that can change a year for our customer’s experience. It is wonderful to meet others with similar challenges and share best-practices to create positive change.”

Challenges

Finds that traditional trade show and conferences are plagued by the following participant challenges:
- Presentations that produce too few action items and takeaways because they are too theoretical
- Lack of community amongst event participants

Use Case

Rated the networking at the Frost & Sullivan Executive MindXchange as excellent.
Has attended the Frost & Sullivan Executive MindXchange 4 times.

Results

Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
- Access to best practices
- Increased networking & relationship building
- A forum which allows me to get real solutions to my business challenges
- More value overall
Generated 5-10 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
Rated the content they received at the Frost & Sullivan Executive MindXchange as 5 out of 5.
Would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event a year.
Would very strongly recommend the Frost & Sullivan MindXchange to their peers.

Case Study: Fortune 500 Insurance Company

Introduction

This case study of a Fortune 500 insurance company is based on a May 2014 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“With Frost & Sullivan, you get to hear real-life scenarios on what is working, as well as what has been tried unsuccessfully, at other similar organizations. All the attending companies are quite open regarding their approach to making Customer Service the #1 priority.”

Challenges

Finds that traditional trade show and conferences are plagued by the following participant challenges:
- Content that does not stay on point and speakers that are not qualified to present on the topic
- Content that is a one-way push from the podium with little interaction or Q&A
- Presentations that produce too few action items and takeaways because they are too theoretical
- Limited networking, dull activities and difficult relationships to develop due to the transient audience
- Aggressive sales tactics by sponsoring & exhibiting companies
- Lack of community amongst event participants
- Poor communication & customer service by organizers
- An audience that is too junior

Use Case

Rated the networking at the Frost & Sullivan Executive MindXchange as the best they’ve seen.
Has attended the Frost & Sullivan Executive MindXchange 3 times.

Results

Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
- Access to best practices
- Increased networking & relationship building
- A forum which allows me to get real solutions to my business challenges
- More value overall
Generated 10-20 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
Rated the content they received at the Frost & Sullivan Executive MindXchange as 5 out of 5.
Would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event a year.
Would very strongly recommend the Frost & Sullivan Executive MindXchange to their peers.

Case Study: United Site Services, Inc.

Introduction

This case study of United Site Services, Inc. is based on a April 2014 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

“I was able to pick-up some best practices from many of the sessions I have attended and in some cases have already put them in place in my business today.”

“The overall experience gained in the various sessions was invaluable to me, offering a chance to network with my peers and to see some of the latest Contact Center technology available.”

Challenges

Finds that traditional trade show and conferences are plagued by the following participant challenges:
- Presentations that produce too few action items and takeaways because they are too theoretical
- Limited networking, dull activities and difficult relationships to develop due to the transient audience
- Aggressive sales tactics by sponsoring & exhibiting companies

Use Case

Rated the networking at the Frost & Sullivan Executive MindXchange as excellent.
Has attended the Frost & Sullivan Executive MindXchange for the first time.

Results

Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
- Access to best practices
- Increased networking & relationship building
- A forum which allows me to get real solutions to my business challenges
- More value overall
Generated 10-20 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
Rated the content they received at the Frost & Sullivan Executive MindXchange as 5 out of 5.
Would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event a year.
Would very strongly recommend the Frost & Sullivan MindXchange to their peers.

Case Study: S&P 500 Consumer Products Company

Introduction

This case study of a S&P 500 consumer products company is based on a April 2014 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

Finds that traditional trade show and conferences are plagued by the following participant challenges:
- Presentations that produce too few action items and takeaways because they are too theoretical
- Aggressive sales tactics by sponsoring & exhibiting companies
- An audience that is too junior

Use Case

Rated the networking at the Frost & Sullivan Executive MindXchange as good.
Has attended the Frost & Sullivan Executive MindXchange 2 times.

Results

Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
- Access to best practices
Generated 5-10 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
Rated the content they received at the Frost & Sullivan Executive MindXchange as 3 out of 5.
Would recommend the Frost & Sullivan MindXchange to their peers.

Case Study: Large Enterprise Telecommunications Services Company

Introduction

This case study of a large enterprise telecommunications services company is based on a April 2014 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

Finds that traditional trade show and conferences are plagued by the following participant challenges:
- Content that is a one-way push from the podium with little interaction or Q&A
- Presentations that produce too few action items and takeaways because they are too theoretical

Use Case

Rated the networking at the Frost & Sullivan Executive MindXchange as excellent.
Has attended the Frost & Sullivan Executive MindXchange for the first time.

Results

Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
- Access to best practices
- Increased networking & relationship building
Generated 10-20 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
Rated the content they received at the Frost & Sullivan Executive MindXchange as 4 out of 5.
Would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event a year.
Would strongly recommend the Frost & Sullivan MindXchange to their peers.

Case Study: Kennametal Inc.

Introduction

This case study of Kennametal Inc. is based on a April 2014 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

“Allows us to implement the virtual workforce project we have been working on. The Executive MindXchange allowed me to connect at the right level to obtain the best practice information and examples needed to support my organization.”

“The interaction and networking opportunities were perfect. The event allowed me to make some great contacts that will now be come regular colleagues for life. The keynotes were outstanding.”

Challenges

Finds that traditional trade show and conferences are plagued by the following participant challenges:
- Content that is a one-way push from the podium with little interaction or Q&A
- Presentations that produce too few action items and takeaways because they are too theoretical
- Limited networking, dull activities and difficult relationships to develop due to the transient audience

Use Case

Rated the networking at the Frost & Sullivan Executive MindXchange as the best they’ve seen.
Has attended the Frost & Sullivan Executive MindXchange 2 times.

Results

Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
- Access to best practices
- Increased networking & relationship building
- A forum which allows me to get real solutions to my business challenges
Generated over 20 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
Rated the content they received at the Frost & Sullivan Executive MindXchange as 5 out of 5.
Would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event a year.
Would very strongly recommend the Frost & Sullivan MindXchange to their peers.

Case Study: Beckman Coulter, Inc.

Introduction

This case study of Beckman Coulter, Inc. is based on a April 2014 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

“Some great ideas were presented. My challenge will be to sell my VP/Sr VP on making the investments we need to make to be better.”

“I was able to see some demos of tools I’d like to have (speech and text analytics for example). I made some contact with some friendly people I will keep in touch with on a professional level to share business ideas. And I got brouchures on some Tier 1 technology products which was important because we will be upgrading our telephone in 2 to 3 years.”

Challenges

Finds that traditional trade show and industry events are plagued by the following participant challenges:
- Presentations that produce too few action items and takeaways because they are too theoretical
- My Call Center is somewhat unique as we troubleshoot $100K medical analyzers so it’s a lot different than someone handling cell phone billing questions or taking orders for sweaters.Because of this, it’s more difficult for me to apply some of what I learned.

Use Case

Rated the networking at the Frost & Sullivan Executive MindXchange as good.
Has attended the Frost & Sullivan Executive MindXchange for the first time.

Results

Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
- Access to best practices
- More value overall
Generated 5-10 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
Rated the content they received at the Frost & Sullivan Executive MindXchange as 4 out of 5.
Would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event a year.
Would recommend the Frost & Sullivan MindXchange to their peers.

Case Study: Kohl’s Department Stores

Introduction

This case study of Kohl’s Department Stores is based on a April 2014 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

“I’ve already reached out to peers in regard to vendor presentations and some best practices that I heard other companies using. Lots of opportunity to apply new products and processes.”

“The Executive MindXchange is a great way to network with peers in the Contact Center industry in sharing best practices, experiences with vendors and new products, as well as to network and develop a wider set of individuals that I can reach out to as our businesses continue to expand and develop.”

Challenges

Finds that traditional trade show and conferences are plagued by the following participant challenges:
- Content that does not stay on point and speakers that are not qualified to present on the topic
- Aggressive sales tactics by sponsoring & exhibiting companies

Use Case

Rated the networking at the Frost & Sullivan Executive MindXchange as excellent.
Has attended the Frost & Sullivan Executive MindXchange 2 times.

Results

Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
- Access to best practices
- Increased networking & relationship building
- More value overall
Generated over 20 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
Rated the content they received at the Frost & Sullivan Executive MindXchange as 4 out of 5.
would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event a year.
Would strongly recommend the Frost & Sullivan MindXchange to their peers.

Case Study: Fortune 500 Health Care Company

Introduction

This case study of a Fortune 500 health care company is based on a April 2014 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The Frost and Sullivan MindXchange helps inform our organization of best practices and supports organizational strategy.”

Challenges

Finds that traditional trade show and conferences are plagued by the following participant challenges:
- Content that is a one-way push from the podium with little interaction or Q&A
- Presentations that produce too few action items and takeaways because they are too theoretical
- Limited networking, dull activities and difficult relationships to develop due to the transient audience
- Lack of community amongst event participants

Use Case

Rated the networking at the Frost & Sullivan Executive MindXchange as excellent.
Has attended the Frost & Sullivan Executive MindXchange 2 times.

Results

Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
- Increased networking & relationship building
- A forum which allows me to get real solutions to my business challenges
Generated under 5 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
Rated the content they received at the Frost & Sullivan Executive MindXchange as 4 out of 5.
Would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event a year.
Would very strongly recommend the Frost & Sullivan MindXchange to their peers.

Case Study: Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on a April 2014 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

Finds traditional trade shows and conferences are plagued with the following sponsor challenges:
- Content and presentations that are inconsistent and a one-way push from the podium
- A lack of true decision makers in attendance
- Too much competition
- A lack of ROI

Use Case

Values sponsorship of live events for the following reasons:
- Face-to-face interaction with prospects & customers
- Hearing firsthand challenges from customers and prospects
- Keeping up to date with the latest trends and technology
Generates their greatest returns from the following marketing tactics:
- Event sponsorship
- Email marketing
Rates the following Frost & Sullivan Executive MindXchange characteristics on a scale of 1-5:
- Positioning of vendors as peer: 5 out of 5
- Ratio of decision makers: 5 out of 5
- Fosters relationship building: 5 out of 5
- Nonstop networking: 4 out of 5

Results

Generated 5-10 relationships with decision makers as a result of the Frost & Sullivan Executive MindXchange.
Reports being 2x as likely to generate a return on investment at a Frost & Sullivan Executive MindXchange compared with other events.
Would recommend sponsorship of the Frost & Sullivan MindXchange to a peer.
As a past sponsor, they have achieved a return that is 2-10x their investment.

Case Study: CareerBuilder – Large Enterprise Professional Services Company

Introduction

This case study of a large enterprise professional services company is based on a April 2014 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“It allows us to learn best practices from comparable companies in terms of customer ownership and strategy that we’ll be taking back.”

“We established strong relationships with numerous business leaders from the attendees and vendors. Thanks!”

Challenges

Finds that traditional trade show and conferences are plagued by the following participant challenges:
- Content that does not stay on point and speakers that are not qualified to present on the topic
- Presentations that produce too few action items and takeaways because they are too theoretical
- An audience that is too junior

Use Case

Rated the networking at the Frost & Sullivan Executive MindXchange as the best they’ve seen.
Has attended the Frost & Sullivan Executive MindXchange 4 times.

Results

Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
- Access to best practices
- Increased networking & relationship building
- A forum which allows me to get real solutions to my business challenges
- More value overall
Generated 10-20 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
Rated the content they received at the Frost & Sullivan Executive MindXchange as 4 out of 5.
Would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event per year.
Would very strongly recommend the Frost & Sullivan MindXchange to their peers.

Case Study: S&P 500 Industrial Manufacturing Company

Introduction

This case study of a S&P 500 industrial manufacturing company is based on a April 2014 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“It is helping me confidently make process changes to improve our business’ customer experience strategy.”

Challenges

Finds that traditional trade shows and conferences are plagued by the following participant challenges:
- Presentations that produce too few action items and takeaways because they are too theoretical
- Limited networking, dull activities and difficulty developing relationships due to the transient audience

Use Case

Rated the networking at the Frost & Sullivan Executive MindXchange as excellent.
Has attended the Frost & Sullivan Executive MindXchange 2 times.

Results

Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
- Access to best practices
- Increased networking & relationship building
- A forum which allows me to get real solutions to my business challenges
- More value overall
Generated 5-10 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
Rated the content they received at the Frost & Sullivan Executive MindXchange as 4 out of 5.
Would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event per year.
Would strongly recommend the Frost & Sullivan MindXchange to their peers.

Case Study: Convey Health Solutions

Introduction

This case study of CONVEY HEALTH SOLUTIONS is based on a April 2014 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

“The information and best practices gained from the event will inform the development of our customer engagement model.”

“It had been quite a while since I last attended an industry event. The Executive MindXchange provided me with an opportunity to reconnect with peers and subject matter experts, and to catch up on new developments, evolutionary changes, as well as new technologies within the industry.”

Challenges

Finds that traditional trade show and conferences are plagued by the following participant challenges:
- Presentations that produce too few action items and takeaways because they are too theoretical
- An audience that is too junior

Use Case

Rated the networking at the Frost & Sullivan Executive MindXchange as excellent.
Has attended the Frost & Sullivan Executive MindXchange for the first time.

Results

Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
- Access to best practices
- A forum which allows me to get real solutions to my business challenges
Generated under 5 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
Rated the content they received at the Frost & Sullivan Executive MindXchange as 4 out of 5.
Would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event a year.
Would strongly recommend the Frost & Sullivan MindXchange to their peers.

Case Study: Small Business Telecommunications Services Company

Introduction

This case study of a small business telecommunications services company is based on a April 2014 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Non-stop networking with highly refined new business opportunities. Frost & Sullivan is “scope-locked” on providing engagement opportunities for the sponsors at the Executive MindXchange."

Challenges

Finds traditional trade shows and conferences are plagued with the following sponsor challenges:
- Transient audiences that drive few relationships
- Content and presentations that are inconsistent and a one-way push from the podium
- Limited networking and dull activities, resulting in lack of touch points with participants
- A lack of true decision makers in attendance

Use Case

Values sponsorship of live events for the following reasons:
- Face-to-face interaction with prospects & customers
- Hearing firsthand challenges from customers and prospects
Rates the following Frost & Sullivan Executive MindXchange characteristics on a scale of 1-5:
- Positioning of vendors as peer: 3 out of 5
- Ratio of decision makers: 3 out of 5
- Fosters relationship building: 4 out of 5
- Nonstop networking: 5 out of 5
They agree that Frost & Sullivan’s Executive MindXchange is the best sponsorship investment in the market.

Results

Generated 10-20 relationships with decision makers as a result of the Frost & Sullivan Executive MindXchange.
Reports being 2x as likely to generate a return on investment at a Frost & Sullivan Executive MindXchange compared with other events.
Would very strongly recommend sponsorship of the Frost & Sullivan MindXchange to a peer.

Case Study: Blinds.Com

Introduction

This case study of Blinds.com is based on a April 2014 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

“I will use the tips and lessons learned to grow my business. Frost & Sullivan provides me with the opportunity to leverage relationships and strategies to become better leader, employee, and human being.”

“I feel like Frost & Sullivan is the best value for my professional growth. In the last three years I’ve attended, I know I’ve grown more as a leader and business professional.”

Challenges

Finds that traditional trade shows and conferences are plagued by the following participant challenges:
- Content that is a one-way push from the podium with little interaction or Q&A
- Presentations that produce too few action items and takeaways because they are too theoretical
- Aggressive sales tactics by sponsoring & exhibiting companies

Use Case

Rated the networking at the Frost & Sullivan Executive MindXchange as the best they’ve seen.
Has attended the Frost & Sullivan Executive MindXchange 3 times.

Results

Reported that the unique interactive structure of a Frost & Sullivan Executive Executive MindXchange leads to the following benefits:
- Access to best practices
- Increased networking & relationship building
- A forum which allows me to get real solutions to my business challenges
- More value overall
Generated 10-20 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
Rated the content they received at the Frost & Sullivan Executive MindXchange as 5 out of 5.
Would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event a year.
Would very strongly recommend the Frost & Sullivan MindXchange to their peers.

TechValidate Research on Frost & Sullivan Customer Contact East Events

28 Case Studies

Alta Resources

Introduction

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Customer Contact Sponsorship

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About Frost & Sullivan Executive MindXchange

Vita-Mix Corp

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About Frost & Sullivan Executive MindXchange

Performance Technology Partners

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About Frost & Sullivan Executive MindXchange

Verizon Communications Inc.

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About Frost & Sullivan Executive MindXchange

Teleperformance, Inc.

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About Frost & Sullivan Executive MindXchange

Lincoln Financial Case Study – Valuable Networking and Timely Content Make for an Unmissable Event

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About Frost & Sullivan Executive MindXchange

Case Study: Cicero

Introduction

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About Frost & Sullivan Executive MindXchange

For Large Enterprise Telecommunications Company, Professional Growth is Key

Introduction

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About Frost & Sullivan Executive MindXchange

Great Keynotes, Excellent Networking, and Best Practices Galore

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About Frost & Sullivan Executive MindXchange

Case Study: Fortune 500 Insurance Company

Introduction

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About Frost & Sullivan Executive MindXchange

Case Study: Large Enterprise Financial Services Company/BPO

Introduction