Frost & Sullivan Customer Contact East Events Great Keynotes, Excellent Networking, and Best Practices Galore

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Great Keynotes, Excellent Networking, and Best Practices Galore

Introduction

This case study of a large enterprise professional services company is based on a May 2015 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Networking with executives who have similar issues and concerns as I’m experiencing gave me the opportunity to see some solutions through different paradigms that will help me tackle those issues stronger upon my return.”

Challenges

Problems that plague today’s “traditional” trade show and conference include:
- Content does not stay on point and speakers are not qualified to present on topic
- Content is a one-way push from the podium with little interaction or Q&A
- Presentations produce too few action items and takeaways – too theoretical
- Networking is limited & activities are dull and relationships are difficult to develop due to transient audience
- Aggressive sales tactics by sponsoring & exhibiting companies
- Lack of community amongst event participants
- Poor communication & customer service by organizers
- The audience is too junior

Use Case

Evaluates the following as their top three most important factors when deciding on an event:
- The speakers
- The organizer
- The reputation of the event
Recommends sending 2 team members to the Frost & Sullivan Executive MindXchange based on the amount of networking opportunities and range of content being delivered.
Is more likely to inquire about future services if a solution provider sponsored the Frost & Sullivan Executive MindXchange.

Results

Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
- Access to best practices
- Increased networking & relationship building
- A forum which allows them to get real solutions for their business challenges
Generated 5 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
Rates the content received at the Frost & Sullivan Executive MindXchange as very timely and relevant.
would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event a year.
Would very strongly recommend this event to their colleagues and/or peers.

TechValidate Research on Frost & Sullivan Customer Contact East Events

Great Keynotes, Excellent Networking, and Best Practices Galore

Introduction

Challenges

Use Case

Results

Company Profile

About Frost & Sullivan Executive MindXchange

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