Frost & Sullivan Customer Contact East Events Alta Resources

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Frost & Sullivan Case Study

Alta Resources

Introduction

This case study of Alta Resources is based on a May 2023 survey of Frost & Sullivan customers by TechValidate, a 3rd-party research service.

“We gain access to many key decision-makers and/or influencers and short circuit the sales cycle so we know who to focus on.”

“It’s the most interactive, well-run event that we attend. There are plenty of Frostie around to ask questions, everything is on time and the content is top-notch.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan:

Finds traditional trade shows and conferences are plagued by the following sponsor challenges:
- Transient audiences that drive few relationships
- Limited networking and dull activities, resulting in a lack of touchpoints with participants
- Lack of brands in attendance
Agreed that the root causes of the demand generation activities that failed to deliver a return in the last 24 months were:
- We have very limited proactive demand-generation efforts.

Use Case

Reasons the Frost & Sullivan Executive MindXchange is unique and valuable.

Positioning of vendors as peers
An environment that fosters relationship building
Nonstop networking
Access & time to meet with true decision-makers

Chose Frost & Sullivan’s Brand and Demand Solutions Practice as a trusted marketing partner because:

Its a trusted 3rd party independent brand that drives credibility to their message/brand

Results

The surveyed company achieved the following results with Frost & Sullivan:

Based on the executive audience in attendance, the format of the Executive MindXchange, and Frost & Sullivan’s focus on driving a “Return on Relationships” (ROR), they expect their sales cycle to be reduced by 50%.
Ability to generate ROI is 5 times as likely at the Frost & Sullivan MindXchange vs other events.
Would very strongly recommend sponsorship of the Frost & Sullivan MindXchange to a peer.
They disagree that Frost & Sullivan’s Executive MindXchange is the best sponsorship investment in the market.
Generated a return that was 50 times the investment as a past sponsor.

TechValidate Research on Frost & Sullivan Customer Contact East Events

Alta Resources

Introduction

Challenges

Use Case

Results

Company Profile

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