Frost & Sullivan Customer Contact East Events Lincoln Financial Case Study-Valuable Networking and Timely Content Make for an Unmissable Event

TechValidate Customer Research Library / Frost & Sullivan / Frost & Sullivan Customer Contact East Events / Case Studies /

Frost & Sullivan Executive MindXchange Case Study

Lincoln Financial Case Study – Valuable Networking and Timely Content Make for an Unmissable Event

Introduction

This case study of Lincoln National Corporation is based on a April 2016 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

“I appreciate the fact that Frost & Sullivan Executive MindXchange is not an industry specific event but rather service specific. I value discussions with sponsors as they illuminate trends in CX technology offerings.”

Challenges

The business challenge that led the profiled company to evaluate and ultimately select Frost & Sullivan Executive MindXchange:

Problems that plague today’s “traditional” trade shows and conferences include:
- Sponsors don’t seem able to speak in the same language as the attendees, all the ‘solutions’ tend to seem vague, even in demos

Use Case

The key features and functionalities of Frost & Sullivan Executive MindXchange that the surveyed company uses:

Evaluates the following as some of the most important factors when deciding on an event:
- The location
- The audience
- The vendors / sponsors
Recommends sending 3 team members to the Frost & Sullivan Executive MindXchange based on the amount of networking opportunities and range of content being delivered.
Is more likely to inquire about future services if a solution provider sponsored the Frost & Sullivan Executive MindXchange.

Results

The surveyed company achieved the following results with Frost & Sullivan Executive MindXchange:

Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefit:
- A forum which allows them to get real solutions for their business challenges
Generated 15 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
Rates the content received at the Frost & Sullivan Executive MindXchange as very timely and relevant.
Would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event a year.
Would very strongly recommend this event to their colleagues and/or peers.

TechValidate Research on Frost & Sullivan Customer Contact East Events

Lincoln Financial Case Study – Valuable Networking and Timely Content Make for an Unmissable Event

Introduction

Challenges

Use Case

Results

Company Profile

About Frost & Sullivan Executive MindXchange

About This Data