Frost & Sullivan Customer Contact East Events Teleperformance, Inc.

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Frost & Sullivan Executive MindXchange Case Study

Teleperformance, Inc.

Introduction

This case study of Teleperformance, Inc. is based on an April 2016 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Frost & Sullivan Executive MindXchange:

Finds traditional trade shows and conferences are plagued by the following sponsor challenges:
- Transient audiences that drive few relationships
- Limited networking and dull activities, resulting in lack of touch points with participants
- Poor communication & customer service by organizers
- A lack of true decision makers in attendance
- A lack of ROI
Agreed that the root causes of the demand generation activities that failed to deliver a return in the last 24 months were:
- Due to the lack of timely follow-up by the sales team
- Due to the lack of an integrated marketing strategy (which produced a short shelf-life)

Use Case

The key features and functionalities of Frost & Sullivan Executive MindXchange that the surveyed company uses:

Reasons the Frost & Sullivan Executive MindXchange are unique and valuable.
- Positioning of vendors as peers
- The ratio of decision makers in attendance
- An environment that fosters relationship building
- Nonstop networking
- Access & Time to Meet with True Decision Makers
They agree that Frost & Sullivan’s Executive MindXchange is the best sponsorship investment in the market.
Chose Frost & Sullivan as a trusted marketing partner for the following reasons:
- Ability to reach our target audience
- End-to-end solutions that focus on the return
- Access to analysts/industry thought leadership
- Best-in-class program management and support

Results

The surveyed company achieved the following results with Frost & Sullivan Executive MindXchange:

Generated 15 relationships with decision makers as a result of the Frost & Sullivan Executive MindXchange.
Ability to generate ROI is 10 times as likely at the Frost & Sullivan MindXchange vs other events.
Would very strongly recommend sponsorship of the Frost & Sullivan MindXchange to a peer.
Generated a return that was 25 times the investment as a past sponsor.

TechValidate Research on Frost & Sullivan Customer Contact East Events

Teleperformance, Inc.

Introduction

Challenges

Use Case

Results

Company Profile

About Frost & Sullivan Executive MindXchange

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