TechValidate Research on Frost & Sullivan Customer Contact East Events


Case Study: Fortune 500 Health Care Company

Introduction

This case study of a Fortune 500 health care company is based on a April 2014 survey of Frost & Sullivan Executive MindXchange customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The Frost and Sullivan MindXchange helps inform our organization of best practices and supports organizational strategy.”

Challenges

  • Finds that traditional trade show and conferences are plagued by the following participant challenges:
    • Content that is a one-way push from the podium with little interaction or Q&A
    • Presentations that produce too few action items and takeaways because they are too theoretical
    • Limited networking, dull activities and difficult relationships to develop due to the transient audience
    • Lack of community amongst event participants

Use Case

  • Rated the networking at the Frost & Sullivan Executive MindXchange as excellent.
  • Has attended the Frost & Sullivan Executive MindXchange 2 times.

Results

  • Reported that the unique interactive structure of a Frost & Sullivan Executive MindXchange leads to the following benefits:
    • Increased networking & relationship building
    • A forum which allows me to get real solutions to my business challenges
  • Generated under 5 real business and personal relationships at the Frost & Sullivan Executive MindXchange.
  • Rated the content they received at the Frost & Sullivan Executive MindXchange as 4 out of 5.
  • Would choose to attend the Frost & Sullivan Executive MindXchange if they could only go to one external event a year.
  • Would very strongly recommend the Frost & Sullivan MindXchange to their peers.




About This Data

This data was sourced directly from verified users of Frost & Sullivan Customer Contact East Events by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


More Research on Frost & Sullivan Customer Contact East Events